Aries

What Aries does

Aries is a Detroit-based digital financial services platform founded in 2019, operating under the brand TradeAries. The platform offered a suite of financial services including accounting, investment management, real-time analysis, credit consultancy, and broader financial services to its clients. With a small team of 1-10 employees, the company positioned itself as a technology-enabled financial services provider rather than a traditional advisory firm.

The company raised approximately $1.05 million in a single funding round on December 21, 2023, though the investors and lead participant were not disclosed in available data. The platform's primary customer-facing surface was the tradearies.com website, which has since transitioned to a maintenance state — the site explicitly states that TradeAries is no longer accepting new clients and directs existing users to app.tradearies.com for continued access. There is no disclosed information on founders, management team, regulatory licenses, customer counts, revenue, or pricing structure, and no proprietary app, API, or integration ecosystem has been documented.

Based on the cessation of new client acquisition, the absence of subsequent funding activity, and the minimal headcount, the company appears to be operating in a maintenance or wind-down posture for its existing client book rather than in an active growth phase. The input data also references a separate London-based streetwear brand sharing the "Aries" name with a Champion collaboration; this appears to be a distinct entity from the TradeAries fintech platform and is not reflected in the firmographic record of Aries as a Detroit-based financial services company.

Name

Aries

Legal name

Aries

Website

https://tradearies.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Aries (TradeAries) is a Detroit-based digital financial services platform, founded in 2019, that offered accounting, investment management, real-time analysis, and credit consultancy to its clients before halting new client acquisition.

Ownership category

akta.pro rank

Product category

Financial Services Platform

NAICS

Securities and Commodity Exchanges (52321)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Multi-Asset Electronic Trading Platforms (FSAFANAH)

akta.pro secondary industry

Algorithmic Trading & Execution Platforms (FSAFANAN)

Keywords

• Digital trading platform
• Investment management services
• Credit consultancy services
• Financial accounting software
• Real-time market analysis

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels1 record

Core offering

Aries operates TradeAries, a digital platform that delivers trading, accounting, investment management, real-time analysis, credit consultancy, and financial services to clients. The product is accessed online via app.tradearies.com, and as of the latest data the platform is no longer accepting new clients, serving only existing accounts.

Product overview

Aries operates two distinct offerings: Aries is a London-based streetwear brand that creates fashion collections, notably through collaborations such as a partnership with Champion on a boxing-themed capsule collection. TradeAries is a separate trading platform (no longer accepting new clients as of the available data). The streetwear brand and trading platform appear to operate as independent product lines under the shared Aries name.

Differentiator

Problem solved

Functional benefit

Products and services

• TradeAries TradeAries is a digital platform that enables clients to access trading, accounting, investment management, real-time analysis, credit consultancy, and broader financial services from a single online interface. The product is targeted at clients seeking consolidated financial services and is delivered via a web application. The platform is no longer accepting new clients as of the available source data.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ChampioncoreStrategic or Co-development Partner · 8 April 2026Champion partnered with Aries on a 10-piece unisex capsule collection centered around boxing. The collection reworks Champion's classic Reverse Weave using aged deadstock jerseys with Aries-designed graphics. Priced from £79 to £175, it launches in the U.K. with availability at Aries flagship, Champion stores, and online globally.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Robinhood: US retail trading platform offering commission-free stock, options, ETF, and crypto trading. Comparable as a multi-asset retail trading platform serving similar customer profiles, though vastly larger and more established.
• Webull: Multi-asset retail trading platform with real-time market data and analysis tools. Directly comparable product positioning and target market (active retail traders), with significantly larger user base and capital.
• Interactive Brokers: Global multi-asset brokerage serving retail and institutional clients. Comparable in trading product breadth and analytical tools, with vastly greater scale and longer operating history.
• E*TRADE: Established online brokerage offering trading, investment management, research, and analytical tools. Comparable as a multi-service financial platform serving retail investors; now part of Morgan Stanley.
• tastytrade: Retail trading platform focused on options and derivatives with strong educational content. Comparable in offering real-time analysis and trading tools to retail investors, particularly active traders.
• Tradestation: Online brokerage with advanced trading tools and real-time market analysis. Comparable product scope serving active retail traders, with deeper capital base and longer operating history.

Emerging players

• Public.com: Multi-asset retail investing platform with social and educational features. Comparable in targeting retail investors seeking breadth of investments and community features in a single app, with stronger capitalization.
• Alpaca: API-first brokerage and trading infrastructure provider. Comparable in offering trading platform technology to fintech builders, though primarily B2B infrastructure rather than direct retail consumer focus.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/TradeAries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aries