Parlor
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Parlor does
Parlor is a SaaS domain intelligence platform that helps SEO professionals, domain investors, and digital marketers find high-authority expired domains among the millions that drop from registries every week. Its core product ingests data from four primary sources — CZDS zone files, GoDaddy auctions, ICANN OpenData, and the Namecheap marketplace — deduplicates and enriches it with signals from Moz DA, OpenPageRank, Wayback Machine CDX, Tranco, RDAP, Spamhaus, and SURBL, and re-scores the universe every six hours.
The proprietary v3.0 scorer combines seven weighted authority signals — link authority (0–30), Wayback CDX depth (0–15), domain age (0–20), traffic estimate (0–15), niche demand via Datamuse keyword expansion (0–10), TLD signal (0–5), and spam clearance (0–5) — into a single 0–100 composite score. Domains below the publish threshold (default 35, tunable per account) are hard-rejected at ingest rather than buried, so fewer than 1% of scanned domains surface to the dashboard. The product is delivered as a fully self-serve web app with Google SSO onboarding, real-time search, CSV export, and one-click bid links that route users to GoDaddy and Namecheap for transaction completion (in-app bidding is on the roadmap).
Parlor monetizes through a single Pro subscription at $19.99/month billed monthly, with no credit card required for sign-up. GTM is product-led: a free weekly Monday email digest of the top 10 expired domains serves as the primary top-of-funnel capture, complemented by an educational blog targeting expired-domain SEO intent. The company is bootstrapped and founder-owned (Saheed Oseni), operates without a sales team, and is currently in early-access stage with planned Starter, Team, and Enterprise tiers to follow the current Pro plan.
Parlor firmographics
Firmographics- Name
- Parlor
- Legal name
- Parlor
- Website
- https://parlor.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Parlor is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Markets served
Parlor business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Pro Subscription: Single subscription tier at $19.99/month, billed monthly. Provides unlimited dashboard access, all seven authority signals, hourly auto-refresh of high-score domains, full CSV export with no row caps, one-click bid links, and advanced filtering. Future tiers (Starter, Team, Enterprise) are planned. Pro customers get grandfathered pricing on launch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro — Full access for domain operators |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Parlor product offering
Product offeringCore offering
Parlor operates a SaaS domain intelligence platform that scans millions of expiring domains each week, scores them 0–100 on seven weighted authority signals (link authority, CDX/Wayback depth, age, traffic, niche demand, TLD quality, and spam clearance), and surfaces only the fewer than 1% that survive filters. The pipeline ingests CZDS zone drops, GoDaddy auctions, ICANN OpenData, and Namecheap marketplace, refreshes every six hours, and routes bid links for high-value candidates to GoDaddy or Namecheap auctions.
Product overview
Parlor.io is a single unified product — a domain intelligence platform that ingests auction feeds and zone files from multiple sources, scores expired domains on seven authority signals using a proprietary v3.0 scoring algorithm, and delivers a ranked shortlist via a live dashboard. There are no separate modules or tiers beyond a single Pro plan. The product integrates one-click bid links to external domain marketplaces (GoDaddy and Namecheap) for purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- Parlor.io Domain Intelligence Platform A web-based domain intelligence SaaS platform that scans millions of expiring domains weekly, scores each 0–100 on seven weighted authority signals (link authority, Wayback CDX depth, age, traffic, niche demand, TLD quality, spam clearance), hard-rejects junk and spam-flagged domains at ingest, and surfaces a ranked shortlist of aged, SEO-rich expired domains worth bidding on. Built for SEO professionals, domain investors, and digital marketers who acquire aged domains for redirects, PBNs, content projects, or resale. One-click bid links route high-scoring candidates to GoDaddy or Namecheap auctions.
Quantifiable outcome
- Fewer than 1% of scanned domains survive Parlor's filters, compared to the manual triage burden of scanning the full daily drop list.
Companies that use Parlor
Customer profileSegments2 records
Ideal customer profiles1 record
Parlor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Parlor partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Parlor competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Parlor social profiles
Digital presenceParlor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parlor leadership team
Management profileNumber of profiles
Profiles1 record
Parlor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parlor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parlor
What does Parlor do?
Parlor operates a SaaS domain intelligence platform that scans millions of expiring domains each week, scores them 0–100 on seven weighted authority signals (link authority, CDX/Wayback depth, age, traffic, niche demand, TLD quality, and spam clearance), and surfaces only the fewer than 1% that survive filters. The pipeline ingests CZDS zone drops, GoDaddy auctions, ICANN OpenData, and Namecheap marketplace, refreshes every six hours, and routes bid links for high-value candidates to GoDaddy or Namecheap auctions.
Is Parlor a public or private company?
Parlor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parlor founded?
Parlor was founded in 2022. It employs 11 to 50 people.
Where is Parlor based?
Parlor is headquartered in Wilmington, United States, in the North America region.
How does Parlor make money?
One revenue line is on record: pro Subscription.
Does Parlor have an API?
No public API is recorded for Parlor.