PlanetHome
PlanetHome is a German-Austrian real estate and financing brokerage with 120+ branches and ~750 employees, bundling property sales, buying, and financing intermediation under one roof and serving individual property owners alongside an 80+ financial institution partner referral network.
- Company typePrivate
- Founded1990
- HeadquartersMunich, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What PlanetHome does
PlanetHome is a German-Austrian real estate and financing brokerage operating under PlanetHome Group GmbH, headquartered in Unterföhring (Munich metro area). Founded approximately in 1990, the company has brokered over 100,000 residential and commercial property transactions across more than 35 years and currently employs roughly 750 people across 120+ branch locations in Germany and Austria. Its core offering bundles three integrated service lines: property selling (Immobilienverkauf), property buying (Immobilienkauf), and real estate financing intermediation (Immobilienfinanzierung) delivered through PlanetHome Finanzierung GmbH. A network of 80+ financial institution partners — including HypoVereinsbank, Allianz, Commerzbank, ING, Apo Bank, UniCredit, Santander, and Check24 — supplies warm referrals into the platform, accessing over 30,000 listed referrers.
The technology stack is a proprietary integrated platform combining a customer-facing portal (myPlanet, with 250,000+ registered prospective buyers), a partner CRM portal (ImmoPlanet), an online property valuation tool (ImmoCheck), and 360° virtual tour capabilities, supported by an in-house training academy (PlanetHome Academy). PlanetHome earns transaction-based commissions on completed brokerage deals and receives commissions from financing partners on successful loan placements; customers pay no direct fee for financing intermediation. Revenue is shared with referral partners through commission splits. Customer segments span individual property owners and buyers (primary, SMB/consumer) and financial institution partners (enterprise channel), with the integrated brokerage-financing model under one roof positioned as the primary differentiator versus fragmented competitors.
PlanetHome firmographics
Firmographics- Name
- PlanetHome
- Legal name
- PlanetHome Group GmbH
- Website
- https://planethome.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PlanetHome is a German-Austrian real estate and financing brokerage with 120+ branches and ~750 employees, bundling property sales, buying, and financing intermediation under one roof and serving individual property owners alongside an 80+ financial institution partner referral network.
- Ownership category
- akta.pro rank
PlanetHome industry classification
Industry- Product category
- Real Estate Brokerage and Financing Intermediation
- NAICS
- Title Abstract and Settlement Offices (541191)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where PlanetHome is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
PlanetHome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commission: PlanetHome earns success-based commissions on completed property transactions (both sales and purchases). The company acts as a real estate broker (Immobilienmakler) matching buyers and sellers. Commission is typically a percentage of the transaction value, paid upon successful closing.
- Financial Intermediation: PlanetHome Finanzierung GmbH mediates real estate loans between customers and financing partners (banks and lenders). Receives commissions from financing partners for successful loan placements. Customers pay no direct fee for this service.
- Partner Referral Fees: Financial institution partners and referrers in the partner network generate commissions when their referred customers complete transactions through PlanetHome. The company shares commission revenue with partners in referral arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Brokerage commission for property sellers and buyers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
PlanetHome product offering
Product offeringCore offering
PlanetHome is a real estate and financing brokerage operating in Germany and Austria, providing three integrated core services: property selling brokerage (Immobilienverkauf), property buying brokerage (Immobilienkauf), and real estate financing intermediation (Immobilienfinanzierung). The company matches buyers and sellers through a network of over 120 branch locations and 80+ financial institution partners, earning success-based commissions on completed transactions. Digital tools including the ImmoCheck valuation engine, myPlanet customer portal, ImmoPlanet partner CRM, and 360° virtual tours support the end-to-end transaction process.
Product overview
PlanetHome is a German real estate and financing brokerage operating a platform-plus-modules architecture. The core offering centers on three integrated pillars: Immobilienverkauf (property selling), Immobilienkauf (property buying), and Immobilienfinanzierung (real estate financing). These are supported by complementary digital products including ImmoCheck (online property valuation), myPlanet (customer portal with 250,000 registered buyers), ImmoPlanet (partner portal for tip submission and CRM), 360° Tour (virtual property viewing), Secret Sale (discreet marketing), and Stadtmarktberichte (city market reports for 120+ cities). The platform also offers specialized services such as Finanzierungszertifikat (financing certificate), Budget Rechner (budget calculator), and Nachlass-Broschüren (inheritance guides), all connected through PlanetHome's network of over 80 financial institution partners and 100+ physical locations across Germany and Austria.
Differentiator
Problem solved
Functional benefit
Brands
- ImmoPlanet: Partner portal for managing property tips and leads, enabling partners to track status and communicate with real estate agents.
- myPlanet
- Secret Sale
- 360° Tour
- Work-Makler-Balance
Products and services
- Immobilienverkauf (Property Selling)
Quantifiable outcome
- 90% of customers recommend PlanetHome
- +2 more outcomes
Companies that use PlanetHome
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
PlanetHome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
PlanetHome partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- HypoVereinsbank (HVB)coreLong-standing exclusive partnership exceeding 35 years. HypoVereinsbank refers real estate clients to PlanetHome for brokerage services. The partnership was recently extended, demonstrating mutual commitment. Represents one of PlanetHome's most significant banking partnerships, providing consistent referral volume and cross-selling opportunities in real estate financing and property transactions.
- Apo BankmajorBanking partner referring Apotheker (pharmacists) and healthcare professionals for real estate services. PlanetHome serves the specialized customer base of Apo Bank's members with property transaction support.
- AllianzmajorInsurance company partner referring customers seeking property services. Cross-selling arrangement allowing Allianz clients access to PlanetHome's real estate brokerage and financing services.
- CommerzbankmajorMajor banking partner with broad customer base referring clients for real estate transactions. Partnership enables Commerzbank customers to access PlanetHome's integrated property services.
- UniCredit (inkl. HypoVereinsbank)majorBanking group partner providing referral services for real estate customers across Germany.
- ING GermanymajorDigital banking partner referring customers for real estate services. Partnership leverages ING's large retail customer base for property transaction referrals.
- Santander Consumer BankmajorConsumer banking partner with financing product capabilities. Refers customers seeking real estate and financing services.
- Check24majorComparison platform partner providing referral traffic for financial products. Check24 users seeking real estate services are referred to PlanetHome.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
PlanetHome competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PlanetHome social profiles
Digital presencePlanetHome compliance and trust
Trust signalCompliance9 records
PlanetHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanetHome leadership team
Management profileNumber of profiles
Profiles9 records
PlanetHome subsidiaries and ownership
Company hierarchySubsidiaries2 records
PlanetHome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanetHome M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanetHome
What does PlanetHome do?
PlanetHome is a real estate and financing brokerage operating in Germany and Austria, providing three integrated core services: property selling brokerage (Immobilienverkauf), property buying brokerage (Immobilienkauf), and real estate financing intermediation (Immobilienfinanzierung). The company matches buyers and sellers through a network of over 120 branch locations and 80+ financial institution partners, earning success-based commissions on completed transactions. Digital tools including the ImmoCheck valuation engine, myPlanet customer portal, ImmoPlanet partner CRM, and 360° virtual tours support the end-to-end transaction process.
Is PlanetHome a public or private company?
PlanetHome is a private company. It is classified as management employee owned and is currently operating.
When was PlanetHome founded?
PlanetHome was founded in 1990. It employs 501 to 1,000 people.
Where is PlanetHome based?
PlanetHome is headquartered in Munich, Germany, in the Europe region.
How does PlanetHome make money?
Three revenue lines are on record. Real Estate Brokerage Commission is the primary driver. The others are financial Intermediation and partner Referral Fees.
Does PlanetHome have an API?
No public API is recorded for PlanetHome.
What industry is PlanetHome in?
PlanetHome's product category is Real Estate Brokerage and Financing Intermediation. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 541191 and its SIC code is 6531.