What justETF does

justETF GmbH operates a self-serve web and mobile platform for ETF discovery, comparison, and portfolio simulation, headquartered in Munich, Germany. The company is a wholly owned subsidiary of Scalable GmbH and forms part of the Scalable Group. The platform is targeted primarily at European retail investors, with a focus on German-speaking markets (Germany, Austria, Switzerland) and additional localized versions in the UK, Italy, France, Spain, the Netherlands, Belgium, and Luxembourg. Its core users range from ETF beginners to advanced retail investors seeking thematic exposure (e.g., MSCI World, AI, hydrogen, Bitcoin, dividends, defense) and portfolio planning tools.

The product ecosystem consists of an ETF screener and comparison tool, a portfolio simulator with savings-plan calculators, broker and savings plan comparison modules, a thematic investment guide library, and a Premium subscription tier offering enhanced features. The mobile application extends this functionality to iOS and Android. Technically, the platform aggregates ETF data from external providers such as Xignite, Inc. and etfinfo, surfacing metrics including fund size, TER, and performance. There are no disclosed proprietary AI/ML capabilities, APIs, or SDKs; the platform is a presentation and content layer over third-party data feeds.

justETF monetizes primarily through affiliate and referral commissions earned when users open securities accounts with partner brokers via tracked links on the platform, and secondarily through the recurring justETF Premium subscription. The core platform is free, and customer acquisition is driven by content marketing, SEO, and an Academy section optimized for high-intent search queries. No funding rounds, revenue figures, or employee growth data are disclosed; the company operates with a small team of 11–50 employees from a single Munich office.

Name

justETF

Legal name

justETF GmbH

Website

https://justetf.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

justETF is a Munich-based self-serve platform that helps European retail investors discover, compare, and plan ETF investments via screeners, portfolio simulators, and educational content. It is a wholly owned subsidiary of Scalable GmbH.

Ownership category

akta.pro rank

Product category

ETF investment information and comparison platform

NAICS

Portfolio Management and Investment Advice (523940), Miscellaneous Financial Investment Activities (523999)

SIC

Investment Advice (6282)

akta.pro primary industry

Broad Market Equity ETFs (FSAAAFAA)

akta.pro secondary industry

ESG Indexing & ESG ETFs (Rules-Based ESG Benchmarks and Passive Products) (FSAAALAE)

Keywords

• ETF comparison platform
• ETF screening tool
• ETF portfolio simulator
• Online broker comparison
• ETF investment guides

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Revenue: justETF earns commissions from brokerage and financial service providers when users open securities accounts through affiliate links on the platform. This is disclosed as a financing method for the free information offer.
2. justETF Premium Subscription: Premium subscription tier offering enhanced features beyond the free base offering, including advanced portfolio tools and exclusive insights. Mentioned in withdrawal and account management pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

justETF operates a free web and mobile platform that lets individual investors discover, compare, and simulate ETF investments. The platform aggregates ETF data including fund size, expense ratio (TER), and performance from providers such as Xignite and etfinfo, and offers an ETF screener, side-by-side comparison tools, a portfolio simulator, broker and savings plan comparisons, and an educational academy. It monetizes through affiliate commissions from broker referrals and a recurring Premium subscription tier.

Product overview

justETF is a financial information platform providing a unified product ecosystem focused on ETF investment guidance. The core platform consists of the Portfolio Tool for portfolio management and simulation, combined with the ETF Screener for discovery and ETF Comparison for analysis. These are supported by thematic ETF Lists organized by categories (e.g., MSCI World, AI, Bitcoin). The offering extends through calculator tools including the ETF Savings Plan Calculator, plus comparison services for brokers and savings plans. justETF Premium is a subscription add-on providing enhanced features, while the justETF App extends functionality to mobile devices. The platform aggregates data from external providers (Xignite, etfinfo) to power its comparison and analysis features without proprietary AI/ML capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• justETF Web Platform Free web-based financial information platform for individual European investors that aggregates ETF data and provides screening, comparison, portfolio simulation, broker comparison, and educational content.
• ETF Screener Search and filtering tool that lets users find and select ETFs based on criteria including expense ratios, performance, fund size, asset class, and provider.
• justETF Portfolio Tool Portfolio management and simulation tool for registered users that allows building, tracking, and analyzing ETF investment portfolios with comparison and planning features.
• ETF Lists by Category Pre-built curated collections of ETFs organized by investment themes (e.g., MSCI World, Emerging Markets, AI, Gold, Bitcoin) for fast discovery of relevant funds.
• Broker Comparison Comparison tool that reviews and ranks online brokers and neobrokers based on order fees, promotional offers, and features relevant to ETF investing.
• ETF Savings Plan Comparison Comparison tool that evaluates brokers' ETF savings plan offerings, comparing execution fees and promotional rates across providers.
• justETF App Mobile application for iOS and Android that provides ETF search, comparison, and portfolio tracking functionality on smartphones and tablets.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Investing.com: Global financial information platform with ETF quotes, comparison, news, and broker links. Overlaps with justETF on ETF discovery for European retail but operates as a broad multi-asset portal rather than an ETF specialist.
• Morningstar: Global investment research firm offering ETF research, screening, comparison, and analyst ratings. Much larger incumbent with broader coverage beyond ETFs but overlapping strongly on ETF data and investor education.
• JustETF (Scalable Capital): Parent group Scalable Capital operates a neobroker with its own ETF research, comparison, and savings plan tools. Internal peer representing the broker-integration distribution channel and a potential substitute product.

Direct peers

• Trackinsight: European-headquartered ETF research and analytics platform providing performance tracking, comparison, and flow data. Directly comparable product offering to justETF with institutional and retail reach across European markets.
• OnVista: German financial information portal offering quotes, comparison, and news across stocks, funds, and ETFs. Overlaps with justETF on ETF discovery and broker comparison for German-speaking investors.
• finanzen.net: Major German financial portal providing ETF screeners, broker comparisons, and portfolio tools. Competes for the same DACH retail investor search traffic and affiliate relationships.
• extraETF: German ETF-focused information and comparison platform. Closest direct competitor to justETF, serving the same DACH retail investor audience with similar screener, comparison, and portfolio tools.

Regional players

• etf.com: US-focused ETF research, comparison, and news platform operated by TMX VettaFi. Same product category (ETF screener, comparison, education) but primarily serves North American investors rather than European retail.
• Trade Republic: Leading European neobroker offering its own ETF savings plan and research tools. Competes for the same German-speaking retail investor mindshare and represents an alternative affiliate partner as well as a potential disintermediator.

Emerging players

• Verivox: German comparison portal expanding from telecom/insurance into financial products including brokerage and ETF savings plans. Comparable in affiliate-driven comparison model targeting German consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/justETF
• Facebookfacebook.com/justetf
• LinkedInlinkedin.com/company/justetf-com---manage-your-etf-portfolio-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about justETF