HUB Institute

What HUB Institute does

HUB Institute is a Paris-based digital and sustainable think tank founded in 2011 (registered as HUB INSTITUTE SAS, RCS Paris 523 594 752) that delivers executive education, training, advisory, and events to large enterprises and their C-suites. The company operates a 51-100 person core team, complemented by a network of 500+ international experts, and has trained 45,000 executives on generative AI over three years across 230+ companies and 40+ executive committees. Its offering spans six revenue streams: corporate training (€540 to €12,000 per engagement), annual corporate membership (120 member companies), Learning Expeditions to global tech events (CES, VivaTech, NRF, Gitex, Slush, Smart City Expo, China, Seoul), proprietary forums (Luxe Intelligenc.ia, Cities & Gov, HUBFORUM, Paris Economic Forum), advisory/consulting missions (30+ per year), and research publications (600 articles, 400 videos, 20 studies per year, plus 5 books).

HUB Institute's technology stack is intentionally non-proprietary: a LearnWorlds-hosted e-learning LMS for self-paced courses, HubSpot for CRM and meeting scheduling, and an in-house member community platform (communities.hubinstitute.com) serving 2,000 decision-makers. The firm distributes primarily through direct enterprise sales led by Directeur Corporate Training Charles Varlet, supplemented by 19,000+ newsletter subscribers, a 150+ annual conference program, and recurring Learning Expedition touchpoints at major international events. Customer logos are concentrated among French CAC 40 / SBF 120 enterprises (BNP Paribas, AXA, Crédit Agricole, Société Générale, Carrefour, Air France, SNCF, L'Oréal, Michelin, TotalEnergies, Bouygues Telecom, La Poste, Havas, RATP) spanning 14+ verticals.

Revenue is generated through a mix of professional services (training, events, consulting) and a recurring annual membership subscription; e-learning adds a smaller self-serve transactional layer. The company is privately held, founder-led by President Vincent Ducrey and co-founder Emmanuel Vivier, bootstrapped (no disclosed funding rounds, €1,000 registered capital, no institutional investors identified), and operating from 29 rue d'Astorg, 75008 Paris, where it also runs HUBLOFT, a 700m2 dedicated training studio.

Name

HUB Institute

Legal name

HUB INSTITUTE SAS

Website

https://hubinstitute.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

HUB Institute is a Paris-based digital think tank founded in 2011 that delivers AI, digital transformation, and sustainability training, advisory, and events to large enterprise C-suites, serving 230+ companies and 120 corporate members via a 51-100 person team and a 500+ expert network.

Ownership category

akta.pro rank

Product category

Executive Education & Business Transformation Consulting

NAICS

Computer Training (611420), Business Schools and Computer and Management Training (6114), Educational Support Services (61171), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Infrastructure, Networking & Systems Administration Training (BPAEANAJ)

Keywords

• Executive training programs
• Generative AI training
• Digital transformation consulting
• Corporate learning expeditions
• Thought leadership research

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Training & Formation: HUB Institute delivers paid training programs in generative AI, digital transformation, sustainability/RSE, and leadership. Formats include in-person keynotes, workshops, full-day immersive sessions, and e-learning. Pricing ranges from 540 EUR per person (e-learning individual) to 6,000-12,000 EUR per session (enterprise keynote/workshop). The company targets enterprise buyers with customized training programs.
2. Annual Membership: Companies pay an annual subscription fee to become HUB Institute members, gaining access to insights, reports, events, analyst access, and the member community. The membership is described as a strategic subscription providing ongoing value across multiple touchpoints.
3. Learning Expeditions: HUB Institute organizes guided tours and group trips to major international tech events (CES Las Vegas, VivaTech, NRF New York, Gitex Dubai, Slush Helsinki, Smart City Expo World, China Experience, Seoul Commerce Experience). These are paid experiences sold to enterprise delegations.
4. Events & Forums: The company organizes proprietary events including Luxe Intelligenc.ia, Cities & Gov, HUBFORUM Lead the Next, and Paris Economic Forum. Revenue comes from attendee fees, sponsorships, and partner activations at these events.
5. Advisory & Consulting: HUB Institute provides AI consulting and digital transformation advisory services, including audit, roadmap development, and operational activation. These are delivered as mission-based consulting engagements.
6. Reports, White Papers & Publications: The company publishes research reports (HUBReport), white papers, and books (e.g., 'Comment réussir votre stratégie de triple accélération'). These are sold individually as downloads or physical publications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

HUB Institute is a Paris-based digital and sustainable think tank that helps large enterprises accelerate their leadership and business transformation. It sells paid corporate training programs (keynotes, workshops, full-day immersives, and e-learning courses) in generative AI, digital transformation, and sustainability/RSE, alongside consulting missions, an annual corporate membership with analyst access and a 2,000-member online community, and Learning Expeditions to major international tech events.

Differentiator

Problem solved

Functional benefit

Products and services

• Formations IA Générative (Generative AI Corporate Training) Paid training programs for enterprises covering generative AI tools (ChatGPT, Claude, MidJourney, Ideogram, Microsoft Copilot), prompt engineering, text-to-image, text-to-video, text-to-audio, and AI agent creation. Delivered in formats ranging from 1-hour keynotes (from 6,000 EUR HT) to 4-8h workshops (from 8,000 EUR HT) to full-day immersives (from 12,000 EUR HT at client premises, 15,000 EUR HT at HUBLOFT Paris).
• E-learning IA Générative (Generative AI E-Learning Course) Self-paced e-learning course on generative AI (7 hours, 13 modules) including tutorials, testimonials, a quiz, glossary, and presentation materials. Individual access from 540 EUR HT per person; enterprise tier offers LMS integration, volume discounts, custom module design, and branding adaptation. Delivered on a LearnWorlds-based LMS.
• Adhésion annuelle HUB Institute (Annual Corporate Membership) Annual subscription providing corporate members with ongoing access to HUB Institute insights, HUB Reports, events, analyst access, the online community of 2,000 decision-makers, and preferential pricing on training programs (e.g., 5,000 EUR vs 6,000 EUR for keynotes). 120 corporate member companies are on this program.
• Conseil en IA Générative et Transformation Digitale (Generative AI & Digital Transformation Consulting) Mission-based consulting engagements for enterprises, covering AI audit, roadmap development, and operational activation, as well as digital transformation advisory. Over 30 consulting missions delivered per year, priced on request.
• Learning Expeditions (Group Tech-Event Tours) Curated, guided group tours and delegation programs to major international tech events for enterprise audiences, including personalized visits, expert guides, CEO speaker access, and post-event trend reports. 100+ companies have participated.
• Événements et Forums propriétaires (Proprietary Events & Forums) Portfolio of proprietary executive events and forums organized by HUB Institute, including Luxe Intelligenc.ia (Luxury & AI summit, 3rd edition July 2026 at MAISON.A VERSO Paris), Cities & Gov (territorial decision-makers), HUBFORUM Lead the Next, Paris Economic Forum, Future of Commerce, and HUBTALKS sector forums (Banking & Insurance, Industries & Services). Revenue from attendee fees, sponsorships, and partner activations.
• Rapports et publications HUBReport (Research Reports & Publications) Paid and gated research output including HUBReport analytical studies, white papers, the annual '15 Key Trends to Watch' series, and co-authored books such as 'Comment réussir votre stratégie de triple accélération'. Recent titles include 'La révolution de l'IA industrielle', 'La Chine toujours en avant', 'Redéfinir le travail pour une productivité augmentée par l'IA', 'Tendances Commerce et Retail', and 'Best of CES 2026'. Sold individually as downloads or physical publications.
• Formation IA Agentique : automatiser vos processus de travail (Agentic AI Training) 2025 training program covering AI agents and agentic AI for automating business processes, part of HUB Institute's generative AI training portfolio.
• Formation GEO : optimiser votre présence dans les moteurs IA (Generative Engine Optimization Training) 2025 training service focused on Generative Engine Optimization (GEO), teaching enterprises how to optimize their content and presence to be discoverable by AI search engines.
• Keynotes CES, NRF & VivaTech (Event-Themed Keynotes) Themed 1-hour interactive keynotes for 10-600 participants tied to major tech events (CES, NRF, VivaTech), covering trends and innovations from those shows. Non-member pricing 6,000 EUR HT, member pricing 5,000 EUR HT. Available in French, English, and Spanish, in-person or remote.

Quantifiable outcome

• 45,000 cadres formés à l'IA en 3 ans (40,740 via e-learning alone)
• +5 more outcomes

Named customers40 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VivaTechcoreStrategic or Co-development PartnerHUB Institute organizes Learning Expeditions to VivaTech, the major Paris tech conference. The company offers personalized guided tours, expert analysis, and curated startup meetings for enterprise delegations attending VivaTech. This is a recurring annual partnership.
• CES Las VegascoreStrategic or Co-development PartnerHUB Institute organizes annual Learning Expeditions to CES Las Vegas, the global consumer electronics and tech conference. The company provides personalized visits, expert guides, and post-event trend reports for enterprise delegations. This is a recurring annual partnership.
• NRF New York (Retail's Big Show)coreStrategic or Co-development PartnerHUB Institute organizes Learning Expeditions to NRF New York, the major retail industry conference. Enterprise delegations benefit from guided visits and expert commentary on retail and commerce trends.
• Gitex DubaicoreStrategic or Co-development PartnerHUB Institute is an official partner for Learning Expeditions at Gitex Dubai, the world's largest AI and tech summit. The company offers personalized tours, expert guides, CEO speaker access, and trend reports for enterprise delegations attending the 5-day event.
• Slush HelsinkicoreStrategic or Co-development PartnerHUB Institute organizes Learning Expeditions to Slush Helsinki, the leading Nordic startup and tech event. The expedition focuses on AI, deeptech, green hydrogen, and startup investment themes, with curated visits for enterprise delegations.
• Smart City Expo World (Barcelona)minorStrategic or Co-development PartnerHUB Institute offers Learning Expeditions to Smart City Expo World in Barcelona, focused on urban innovation and smart city technologies for enterprise and public sector decision-makers.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cegos: Cegos is a France-based global leader in corporate training and executive education, offering a similar mix of in-person training, e-learning, and consulting across digital transformation and leadership topics. It is the most direct comparable to HUB Institute's corporate training business.

Broad incumbents

• INSEAD Executive Education: INSEAD is a top global business school with a large executive education division offering leadership, digital transformation, and innovation programs to enterprise clients. Comparable in audience (C-suite and senior managers) and topic overlap, though operating at much larger institutional scale.
• HEC Paris Executive Education: HEC Paris Executive Education provides corporate programs on digital transformation, leadership, and innovation to French and international enterprises. Directly comparable in serving French CAC 40 executives with similar training content.
• Wavestone: Wavestone is a France-headquartered global consulting firm with a strong digital transformation and emerging technologies practice. Comparable in advising large French enterprises on digital and AI strategy, though structured as a pure consulting firm rather than a think tank/training hybrid.
• BearingPoint: BearingPoint is a European management and technology consulting firm with significant AI and digital transformation practices serving large enterprises. Comparable in delivering transformation advisory to enterprise clients across European markets.
• Sia Partners: Sia Partners is a Paris-headquartered management consulting firm with a dedicated AI and digital transformation practice. Comparable in advising French and European enterprises on AI adoption and operational transformation.

Emerging players

• OpenClassrooms: OpenClassrooms is a France-based online education platform offering tech, AI, and digital skills training with enterprise B2B offerings. Comparable in AI and digital training content delivery to enterprises, though delivered primarily via online rather than executive in-person formats.
• Le Wagon: Le Wagon is a global tech bootcamp offering AI, data, and web development training with corporate upskilling programs. Comparable in delivering AI and digital training to enterprise clients, though focused on technical practitioner skills rather than executive acculturation.
• DataCamp: DataCamp is a global online learning platform specializing in data science and AI training for individuals and enterprises. Comparable in AI training content and enterprise B2B go-to-market, though focused on practitioner skills via self-paced online delivery.

Regional players

• Ecole 42: Ecole 42 is a France-based tuition-free computer science and AI training institution with corporate partnerships. Comparable in delivering technology training to French enterprises, though operating as a non-degree-granting programming school rather than executive education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hubinstitute
• YouTubeyoutube.com/@Hubinstitute
• Facebookfacebook.com/hubinstitute
• LinkedInlinkedin.com/company/hub-institute
• Instagraminstagram.com/hubinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUB Institute