iGrad

Name

iGrad

Legal name

iGrad LLC

Website

https://igradfinancialwellness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

iGrad is a B2B SaaS financial literacy platform that licenses gamified, configurable financial education programs to over 600 US institutions, primarily colleges and universities, with additional offerings for employers, financial institutions, and high schools under the Enrich brand.

Ownership category

akta.pro rank

Product category

Financial Wellness Software

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial & Consumer Literacy (Banking, Credit, Contracts) (EDAAAAAG)

akta.pro secondary industries

Student & Education Finance (Aid, Loans, Repayment Options) (EDAAAJAK), Credit & Debt Management (Credit Scores, Loans, Repayment) (EDAAAJAC), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)

Keywords

• Financial literacy platform
• Financial wellness software
• Student loan education
• Higher education solutions
• Employee financial wellness

Headquarters

HQ city

Cardiff By The Sea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Institutional Licensing: iGrad operates as a B2B SaaS platform providing financial education programs to institutional customers including colleges, universities, employers, municipalities, and financial institutions. The revenue model appears to be institutional subscription-based licensing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

iGrad provides a B2B SaaS financial education platform that delivers interactive financial literacy content — including articles, videos, courses, calculators, and gamified modules — to colleges, universities, employers, municipalities, financial institutions, financial professionals, and high schools. The platform is configurable with white-label branding, multi-language support, and analytics dashboards, and is sold as an institutional subscription under the Enrich brand.

Product overview

Enrich is a financial wellness platform with iGrad as its core education program brand. The platform serves multiple segments (employers, financial institutions, colleges/universities, high schools) through configurable financial literacy content. The iGrad program provides personalized financial education, gamified learning experiences, and analytics to institutions, positioned as a comprehensive solution rather than one-time courses.

Differentiator

Problem solved

Functional benefit

Products and services

• iGrad Program

Quantifiable outcome

• 5M+ people educated through the platform
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Financial Fitness Group (FFG)coreStrategic or Co-development Partner · 6 February 2024Aztec Software acquired Financial Fitness Group (FFG) on February 6, 2024, to enhance its financial education offerings through the iGrad brand. The acquisition aims to expand digital financial literacy content and tools, addressing growing need for financial education amid increasing wealth transfer expectations. The combined entity seeks to improve financial wellness and literacy across the U.S. workforce.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Next Gen Personal Finance (NGPF): NGPF is a nonprofit that provides free, high-quality personal finance curricula to high school educators. It competes with iGrad's high school segment on content quality and may pressure paid adoption at the K-12 level.
• Banzai: Banzai provides financial literacy content and simulations to K-12 schools, colleges, and financial institutions. It directly competes with iGrad across the high school and higher-education segments with similar B2B licensing models.
• CashCourse (by Inceptia): CashCourse is a widely used financial literacy platform for college students, offered by Inceptia. It competes head-to-head with iGrad in the U.S. higher-education financial wellness segment with similar content, calculators, and institutional licensing.
• Inceptia: Inceptia is a nonprofit provider of student loan repayment and financial education solutions to colleges and universities. As the parent of CashCourse, it is a direct competitor in the B2B institutional financial literacy market that iGrad serves.
• FoolProof: FoolProof delivers financial literacy curriculum to high schools, colleges, and credit unions through a self-branded, online platform. It overlaps with iGrad across both the higher education and high school verticals.

Broad incumbents

• SmartAsset: SmartAsset operates a large consumer-facing financial education and advisor matching platform. While its primary audience is end consumers rather than institutions, it overlaps with iGrad's financial wellness content breadth and competes for employer and financial institution partnerships.
• Truist Momentum: Truist's Momentum financial wellness platform (originating from SunTrust) provides workplace financial education to corporate clients. It competes with iGrad's employer & municipalities segment as a vertically integrated, large-bank alternative.
• EverFi (Blackbaud): EverFi, now part of Blackbaud, is a large-scale provider of digital financial literacy and life skills education to K-12, higher education, and employers. It is a much larger incumbent offering comparable financial wellness content at scale.

Emerging players

• Greenlight: Greenlight is a financial education and money management platform for kids and teens. While consumer-direct rather than institutional, it shares the financial literacy mission that iGrad addresses through its school-facing products.
• Zogo Finance: Zogo Finance is a gamified financial literacy app targeted at younger consumers and student demographics. It overlaps with iGrad's engagement-driven content approach and competes for institutional and consumer attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/igrad

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGrad