ASA

What ASA does

ASA (American Society of Appraisers) is a non-profit professional membership organization founded in 1931 and headquartered in Herndon, Virginia, that accredits and serves professional appraisers across six disciplines: Appraisal Review & Management (ARM), Business Valuation (BV), Gems & Jewelry (GJ), Machinery & Technical Specialties (MTS), Personal Property (PP), and Real Property (RP). ASA operates as a credentialing body conferring the AM, ASA, and FASA designations, as well as specialty certifications such as CEIV (Certified in Entity and Intangible Valuation) and CEMP (Certified Equipment Management Professional), and supports thousands of designated professionals worldwide through continuing education, conferences, and chapter networks.

The organization's technology stack centers on three web platforms: the main marketing site at appraisers.org, an LMS at learn.appraisers.org delivering courses, webinars, and conference recordings with secure e-commerce checkout, and an authenticated member portal at myaccount.appraisers.org that manages memberships, applications, and the public Find an Appraiser directory. A new Submission Portal launched in April 2026 consolidated reporting workflows for distributor members. Distribution is primarily direct via these digital channels, complemented by annual and specialty conferences (ASAIC, V20 Valuation Summit, ESOP, Litigation in Valuation, Fair Value, Beyond Valuation, Equipment Valuation) and a chapter network spanning North America and internationally.

ASA's revenue model blends recurring subscription-like streams (annual membership dues across Professional, Ally, Affiliate/Student, Professional Educator, Professional Government, and Young Professional tiers; credential maintenance) with professional services revenue (in-person and virtual courses ranging from $335 to $1,995, BV WebPass subscriptions, individual webinar recordings at $49-$149 each) and one-time publication sales (Valuing a Business, Valuing Machinery and Equipment, Jewelry Appraisal Handbook, and discipline journals). Customers are individual appraisal professionals rather than enterprise accounts, and the organization further extends its reach through reciprocity agreements with MBREA and Canada-based CNAREA and through a 501(c)(3) Educational Foundation and the NAIFA Education & Research Trust.

Name

ASA

Legal name

American Society of Appraisers

Website

https://appraisers.org

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

ASA (American Society of Appraisers) is a non-profit professional membership organization founded in 1931 that accredits appraisers across six disciplines (BV, MTS, PP, GJ, RP, ARM) through AM, ASA, and FASA designations, serving thousands of designated appraisal professionals worldwide via education, credentialing, conferences, and the Find an Appraiser directory.

Ownership category

akta.pro rank

Product category

Professional Appraisal Credentialing and Education

NAICS

Business Associations (813910), Professional Organizations (813920), Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Services-Membership Organizations (8600), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Commercial Property Appraisal (BPAJAKAB)

akta.pro secondary industries

Appraisal Review & Quality Assurance Services (BPAJAKAN), Machinery, Equipment & Fixed Asset Appraisal (FSAEAHAK), Real Estate Valuation & Appraisal Advisory (FSAEAJAI), Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Professional appraisal credentials
• Appraisal education programs
• Business valuation certification
• Machinery equipment appraisal
• Real property appraisers

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees from professional appraisers across six disciplines including Professional, Ally, Affiliate/Student, Professional Educator, Professional Government, and Young Professional categories.
2. Education and Training: Revenue from in-person and virtual courses, webinars, conference recordings, and self-study programs. Courses range from fundamental to advanced levels with tiered pricing for members and non-members.
3. Credentialing/Accreditation: Fees for accreditation applications, designations (AM, ASA, FASA), and reaccreditation. Application fees and credential maintenance charges.
4. Publications and Products: Sales of books (Valuing a Business, Valuing Machinery and Equipment, Jewelry Appraisal Handbook), discipline journals, monographs, and branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ASA is a non-profit professional membership organization that provides credentialing (AM, ASA, FASA designations), continuing education, conferences, publications, and a public directory of qualified appraisers across six appraisal disciplines: Appraisal Review & Management, Business Valuation, Gems & Jewelry, Machinery & Technical Specialties, Personal Property, and Real Property. The organization serves thousands of designated appraisal professionals worldwide and connects consumers and businesses seeking appraisal services with accredited members.

Product overview

ASA (American Society of Appraisers) is the oldest multi-discipline, non-profit, international organization of professional appraisers. The organization offers a comprehensive portfolio of products and services centered on professional appraisal credentials and education across six disciplines: Business Valuation (BV), Machinery & Technical Specialties (MTS), Personal Property (PP), Gems & Jewelry (GJ), Real Property (RP), and Appraisal Review & Management (ARM). The core offerings include ASA's credentialing programs (AM, ASA, FASA designations), a Learning Management System (LMS) at learn.appraisers.org delivering courses and webinars, professional publications including books and discipline journals, conferences and events, a Find an Appraiser directory tool, membership programs, and specialty certifications like CEMP and CEIV. The portfolio also includes a Submission Portal for Business Intelligence data collection, Professional Education Equivalency Certification Program (PEECP), and two non-profit foundations (ASA Educational Foundation and NAIFA Education & Research Trust). ASA operates primarily as a membership-based professional organization rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• ASA Educational Foundation (ASAEF): A separate, nonprofit corporation established by ASA and chartered in 1967, exempt from income tax as a 501(c)(3) organization. Carries on educational, research, and charitable activities related to the advancement of the appraisal profession.
• NAIFA Education and Research Trust

Products and services

• ASA Credentials (AM, ASA, FASA)
• ASA Education Programs
• ASA Learning Management System (LMS)

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ArtnetcoreGTM or Marketing Partner · 4 December 2025ASA partnered with Artnet to offer exclusive discounted access to the Artnet Price Database for ASA Appraisers. This partnership provides members with access to comprehensive art market data and pricing information to support their appraisal work.
• Massachusetts Board of Real Estate Appraisers (MBREA)coreOthersFull reciprocity agreement: Those holding the 'RA' or 'MRA' designation with MBREA and are state certified are eligible for an AM or ASA designation after completing ASA's membership requirements. MBREA extends similar reciprocity to ASA members.
• Canadian National Association of Real Estate Appraisers (CNAREA)coreOthersFull reciprocity agreement: Those holding the 'DAR' or 'DAC' designation with CNAREA are eligible to receive an AM or ASA designation after completing ASA's membership requirements. CNAREA extends similar reciprocity to ASA members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Appraisal Institute: The Appraisal Institute is the largest US professional organization for real property appraisers, offering the MAI and SRA designations. It directly competes with ASA in the Real Property discipline, which is one of ASA's six core disciplines.
• International Association of Assessing Officers (IAAO): IAAO is a professional membership organization for property assessors and mass appraisal professionals, offering credentials (RES, AAS) that overlap with ASA's Real Property and ARM appraisal work for government and tax-adjacent appraisers.
• National Association of Certified Valuators and Analysts (NACVA): NACVA is the primary US credentialing body for business valuation professionals, offering the CVA designation. It directly competes with ASA's Business Valuation (BV) discipline, including ASA's CEIV specialty certification for entity and intangible valuation.

Broad incumbents

• American Institute of CPAs (AICPA): The AICPA confers the ABV (Accredited in Business Valuation) credential that competes directly with ASA's BV designations, particularly among CPA-led valuation practices. Both bodies also collaborate on valuation standard-setting, making AICPA a partial competitor and ecosystem peer.
• CFA Institute: CFA Institute confers the CFA charter, increasingly held by valuation professionals working in M&A, equity research, and intangible asset valuation. It is a broader incumbent competing for the same professional population that ASA targets through its BV and Intangible Asset education programs.
• Royal Institution of Chartered Surveyors (RICS): RICS is the global chartered body for surveyors and valuation professionals, offering MRICS/FRICS designations across real estate, infrastructure, and assets. It competes internationally with ASA's Real Property and Machinery & Technical Specialties disciplines, particularly for cross-border valuation work.

Others

• National Association of Realtors (NAR): NAR is the largest US trade association for real estate professionals. While not a direct credentialing competitor, NAR members frequently interact with ASA-designated appraisers and shape the broader real estate transaction ecosystem in which ASA's RP discipline operates.
• International Valuation Standards Council (IVSC): IVSC sets the International Valuation Standards (IVS) used globally by valuation professionals. ASA cited IVSC-aligned quality practices in its IOSCO statement (Nov 2025), positioning IVSC as an ecosystem standards-setter rather than a credentialing competitor.

Emerging players

• Counselors of Real Estate (CRE): CRE is an invited membership organization of real estate advisors that competes with ASA's most senior RP-adjacent practitioners (the FASA designation). It is smaller and more selective, but draws from the same high-end real property advisory talent pool.
• Gemological Institute of America (GIA): GIA is the dominant credentialing body for gemologists and jewelry professionals, with its GG diploma and educational programs. It overlaps with ASA's Gems & Jewelry (GJ) discipline, especially for personal property and jewelry appraisal practitioners seeking credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzHTTLzBvGhNWz6iZm6MK5w
• LinkedInlinkedin.com/company/american-society-of-appraisers
• Xx.com/asaappraisers
• Facebookfacebook.com/ASAappraisers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASA