What Take This does

Take This is a 501(c)(3) nonprofit organization (EIN 46-3882735) founded in 2012 and headquartered in Kirkland, Washington, dedicated to addressing mental health within the video game community. It serves both game players and the people who make games, operating at the intersection of clinical mental health practice and games-industry engagement.

The organization delivers its mission through a portfolio of programs: AFK Rooms, which provide quiet, staffed mental health spaces at major gaming conventions; an Ambassador Program with more than 70 gaming streamers and content creators who deliver peer-level messaging; the Accelerate program; industry consulting for game studios; expert-authored content and a Mental Health Resources Portal; and an annual research publication, most recently the 2025 Mental Health in Games Industry report presented at GDC 2026. It also publishes white papers such as "Designing Games to Challenge Stigma." Clinical credibility is supplied by staff clinicians holding PsyDs and PhDs, organized under a Clinical Director, and the organization partnered with Crisis Text Line in 2019 to launch an "AFK" keyword that routes texters to counselors.

Take This is funded as a typical nonprofit: individual donations through the Pixel Patrons program, merchandise sales, and corporate sponsorships from major game publishers including Bethesda, Riot Games, Ubisoft, and Xbox. There are no equity instruments, no investors, and no disclosed financial statements in the available data; operations are run with a team of 1–10 employees. Revenue mechanics are therefore grant-, donation-, and sponsorship-driven rather than transaction- or subscription-based, and "customers" are best understood as a mix of program beneficiaries (players and developers) and funding counterparties (corporate sponsors and individual donors).

Name

Take This

Legal name

Take This, Inc.

Website

https://takethis.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Take This is a 501(c)(3) nonprofit founded in 2012 and based in Kirkland, Washington, that provides mental health programs, clinical consulting, and research for the video game community, funded by corporate sponsors and individual donations.

Ownership category

akta.pro rank

Product category

Mental health nonprofit services for the gaming community

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Mental health services
• Gaming community support
• Nonprofit mental health
• Gamer wellness programs
• Industry mental health consulting

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Individual donations from supporters via the organization's website donation page, supporting the mission of decreasing stigma and increasing support for mental health in the game community
2. Pixel Patrons Monthly Giving: Monthly recurring donation community where supporters pledge ongoing financial support, providing sustainable funding for operations
3. Corporate Sponsorship/Funding: Funding from gaming industry companies including Bethesda, Riot Games, Ubisoft, Xbox, Double Fine, Iron Galaxy, and others who provide essential support to execute the organization's mission
4. Merchandise Sales: Sale of branded merchandise through the organization's merch store
5. Event Partnerships: Charity partnerships with events like One Gamer Fund Steam Sale where a portion of proceeds from game sales support Take This

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Take This is a 501(c)(3) nonprofit that delivers mental-health education, clinical support, and wellness resources tailored to the video-game community. Its core deliverable is the AFK Room program — staffed, in-person quiet spaces at gaming conventions — supplemented by an Ambassador Program for content creators, free mental-health education content, and Industry Consulting and Workshops for game studios.

Product overview

Take This is a 501(c)(3) nonprofit mental health organization providing comprehensive resources and support tailored for the game development community and gaming community. The organization offers a portfolio of interconnected services: the Mental Health Resources Portal provides crisis support and self-care tools; AFK Rooms offer quiet refuge spaces at gaming conventions; the Ambassador Program trains streamers to promote mental health inclusivity; the Accelerate Program supports career development; Industry Consulting provides workshops and consultation for game companies; Expert Content delivers educational articles and research publications; and Pixel Patrons is the monthly giving membership program. The organization combines clinical best practice with gaming culture to provide a safe, accepting space for gamers and developers.

Differentiator

Problem solved

Functional benefit

Products and services

• AFK Rooms Free, staffed, in-person quiet spaces provided at gaming conventions (such as PAX) where attendees can decompress, self-regulate, and access brief support from trained volunteers and clinicians. Targeted at convention attendees experiencing sensory overload or distress.
• Ambassador Program Network of vetted content creators and streamers who amplify Take This's mental-health messaging and resources to their audiences. Targeted at gaming audiences reached via Twitch, YouTube, and social platforms.
• Industry Consulting & Workshops Paid consulting, workshops, and the Accelerate Program for game studios, publishers, and trade associations addressing employee mental health, burnout, and crunch. Targeted at People & Culture, HR, and studio leadership in the game industry.
• Mental Health Resources Portal Free online collection of articles, self-help tools, and psychoeducational content covering mental-health topics relevant to gamers. Includes access to a directory of licensed clinicians knowledgeable about gaming culture. Targeted at individual gamers and their families.
• Hope Booth Brief, in-person supportive conversations offered by trained volunteers at gaming events for attendees who want a quick check-in. Targeted at convention attendees who may not want a full AFK Room session.
• Pixel Patrons (sustaining donor program) Recurring-donor membership tier through which supporters fund Take This's free programs in exchange for community recognition and donor perks. Targeted at individual supporters of the nonprofit.

Quantifiable outcome

• Provided mental health support at major gaming conventions for attendees experiencing anxiety or overwhelm
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Crisis Text LinecoreStrategic or Co-development Partner · 1 October 2018Take This partnered with Crisis Text Line to provide free, 24/7, confidential text-messaging support for people in crisis. Users can text the keyword AFK to receive mental health support.
• Business of Indie Games Virtual SummitminorGTM or Marketing Partner · 1 June 2018Take This was named official Charity Partner of the inaugural Business of Indie Games Virtual Summit, with board member Mike Wilson speaking on mental health in the industry and 50% of ticket upgrades going to support Take This.
• Global Game JamcoreStrategic or Co-development PartnerGlobal Game Jam is listed as a Take This partner, working alongside the organization to address pressing issues in games and help accomplish the mission.
• IGDA FoundationcoreStrategic or Co-development PartnerIGDA Foundation is a Take This partner, collaborating on addressing mental health issues in game development.
• Safe in our WorldcoreStrategic or Co-development PartnerSafe in our World is a Take This partner, working together to make games the best they can be and support mental health in gaming.
• Games for ChangecoreStrategic or Co-development PartnerGames for Change is listed as a Take This supporter and partner, aligned on using games for positive impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Take Care of Your Game (TakeCareOfYourGame.org): Smaller initiative curating mental-health resources and stories for game developers and players. Pursues an adjacent mission (gaming-and-mental-health education) at a more limited scale than Take This.

Others

• Crisis Text Line: 24/7 text-based crisis-counseling nonprofit. Take This partnered with Crisis Text Line in 2018 to integrate AFK keyword routing, making it an enabling partner in the service delivery stack rather than a substitute provider.
• Kitsune Analytics: Research/analytics consultancy founded by Take This's own Research Director (Dr. Rachel Kowert). Functioning adjacent capability for industry research, white papers, and policy advising in gaming mental health.

Direct peers

• IGDA Foundation: Foundation arm of the International Game Developers Association supporting game-developer welfare. Listed Take This partner; pursues overlapping objectives around developer health, equity, and workplace conditions.
• Stack Up: Military/veteran-focused gaming charity with a mental-health and suicide-prevention mission for the gaming community. Competes for overlapping streams of donor attention in gaming-and-mental-health charitable giving.
• Safe in our World: UK-based charity dedicated to mental-health support within the video games industry, serving developers and players globally. Listed as an explicit Take This partner; operates education programs and industry advocacy that directly mirror Take This's mission in a parallel geography.
• Child's Play Charity: Established 501(c)(3) gaming-community charity known for hospital play-stations and now broader gaming-community welfare. Named as a financial supporter/partner of Take This and occupies a parallel nonprofit-for-gamers niche with an overlapping donor base.
• AbleGamers Foundation: Nonprofit that provides accessibility advocacy and assistive gaming technology to players with disabilities. Closely adjacent gaming-focused charity sharing the same donor and corporate-sponsor ecosystem as Take This.
• Gamers Outreach Foundation: Nonprofit placing gaming equipment and social play programs in hospitals for patients and families. Shares the 501(c)(3) gaming-charity donor pool with Take This and a similar convention-and-corporate-sponsor funnel.
• Games for Change: Nonprofit that promotes games and immersive media for social impact. Named partner of Take This, with overlapping audiences (developers, educators, socially-impact-oriented funders) and complementary programs around healthy play.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/takethisorg
• YouTubeyoutube.com/TakeThisOrg
• Facebookfacebook.com/TakeThisOrg
• Instagraminstagram.com/takethisorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take This