Veolectra
Veolectra is a Michigan-based product development studio providing end-to-end design, engineering, prototyping, and manufacturing services for electric vehicles and software-defined products, alongside The Electrocharger, a portable energy storage system that repurposes retired EV batteries using its proprietary Bable Fish battery management platform.
- Company typePrivate
- Founded1990
- HeadquartersFarmington Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Veolectra does
Veolectra is a privately held, Michigan-based advanced technology product development studio and equipment manufacturer focused on electric vehicles and software-defined products. The company offers end-to-end services across 3D printing, design, engineering, prototyping, manufacturing, supply chain management, and validation, with the stated objective of moving client concepts from concept through full production under a single engagement. Veolectra is incorporated in Michigan as Veolectra Inc., headquartered in Farmington Hills, and operates manufacturing and testing facilities in Detroit.
The company's core service revenue stream consists of professional services engagements delivered under project-based terms, with a NET 5 days standard payment cadence and FOB Farmington Hills delivery. Its primary commercial product is The Electrocharger, a portable and scalable energy storage system built around the proprietary Bable Fish intelligent power management platform, which unifies disparate battery chemistries and voltages into a single deployable unit. The system repurposes retired EV batteries that retain up to 70% of their original capacity, addressing a market in which an estimated 6 million EV batteries are projected to reach end-of-life by 2030.
Veolectra targets enterprise and mid-market clients in disaster recovery, off-grid remote operations, recreation, emergency services, construction, defense and aerospace, and industrial and commercial vehicle electrification, executing a consultative, direct sales motion through its website, email, and phone channels. The company highlights over 35 years of operating experience in electric landscapes, 100 years of collective Design for Manufacturing & Assembly experience, and a multi-country supply chain partner network spanning the USA, China, Mexico, Israel, Turkey, and India. Participation in the NextCycle Michigan Recycling Supply Chain Accelerator positions the firm within the regional EV battery recycling and refurbishment ecosystem.
Veolectra firmographics
Firmographics- Name
- Veolectra
- Legal name
- Veolectra Inc.
- Website
- https://veolectra.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veolectra is a Michigan-based product development studio providing end-to-end design, engineering, prototyping, and manufacturing services for electric vehicles and software-defined products, alongside The Electrocharger, a portable energy storage system that repurposes retired EV batteries using its proprietary Bable Fish battery management platform.
- Ownership category
- akta.pro rank
Veolectra industry classification
Industry- Product category
- EV Product Development Services
- NAICS
- Motor and Generator Manufacturing (335312), Electrical Equipment, Appliance, and Component Manufacturing (335)
- SIC
- Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro industry
- Automotive Batteries & 12V/Low-Voltage Energy Storage ManufacturingIndustrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Electrical & Electronics Manufacturing (ECUs/Sensors/Wiring/Lighting)Electric Drive Units & E-Axles Rebuild/Remanufacturing (EV/Hybrid)Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Powertrain, Engine & Component Rebuild/RemanufacturingEV Retrofit & Electrification Conversions (Fleet/Commercial)Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Battery, EV Charging & Electrification Service (EV/Hybrid)EV Battery Warranty, Degradation Analytics & Lifecycle Optimization for V2GEnergy, Utilities & Environment/Energy Storage & Grid Flexibility (Batteries, Hydrogen Storage, Demand Response)/Smart Charging & Vehicle-to-Grid (V2G) Flexibility
Keywords
Where Veolectra is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Veolectra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Product Development Services: Veolectra generates revenue through providing expert solutions for advanced technology product development, offering services from concept to full production. This includes 3D printing, design, engineering, manufacturing, prototyping, supply chain, and validation services. Terms indicate standard NET 5 days payment terms and FOB delivery from Farmington Hills, Michigan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom product development services with pricing based on project scope and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Veolectra product offering
Product offeringCore offering
Veolectra provides end-to-end advanced technology product development services for electric vehicles and software-defined products, spanning concept, 3D printing, design, engineering, manufacturing, prototyping, supply chain, and validation. The company's flagship product is The Electrocharger, a portable, scalable energy storage system that repurposes retired EV batteries (retaining up to 70% of original capacity) using its proprietary Bable Fish intelligent power management technology for EV charging, off-grid power, backup energy, and disaster recovery applications.
Product overview
Veolectra offers a portfolio of advanced technology product development services spanning the full product lifecycle — from concept and design through engineering, prototyping, 3D printing, manufacturing, supply chain management, and validation — with a focus on electric vehicles and consumer/software-defined products. The company's flagship product is The Electrocharger, a second-life EV battery energy storage system powered by the proprietary Bable Fish technology, repackaging retired EV batteries (still retaining up to 70% of original capacity) into portable power units with 120/240V AC output and optional 480V 3-phase output for EV charging, off-grid, emergency, and construction use cases.
Differentiator
Problem solved
Functional benefit
Brands
- The Electrocharger: A product that repurposes retired EV batteries into portable, scalable, and cost-effective power storage solutions. Features the Bable Fish technology for unifying different battery types.
- Bable Fish
Products and services
- Advanced Technology Product Development Services
Quantifiable outcome
- Retired EV batteries retain up to 70% of their original capacity and can be repurposed into portable energy storage
- +2 more outcomes
Companies that use Veolectra
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Veolectra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Veolectra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NextCycle Michigan Recycling Supply Chain AcceleratorminorVeolectra is an alumnus of or participant in the NextCycle Michigan Recycling Supply Chain accelerator program, which supports companies developing EV battery recycling, refurbishment, and second-life energy storage solutions. This participation aligns with Veolectra's focus on repurposing retired EV batteries for energy storage applications.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Veolectra competitors and assessment
Company assessmentDirect peers
- B2U Storage Solutions: U.S.-based operator of grid-scale energy storage systems built from repurposed EV batteries. Most directly comparable to Veolectra's Electrocharger second-life battery storage product and circular-economy positioning.
- Connected Energy: UK-based provider of second-life EV battery energy storage systems for commercial and grid applications. Closely comparable technology and use-case overlap with the Electrocharger.
- Relectrify: Australia-based company developing advanced battery management and second-life battery storage. Directly comparable to Veolectra's Bable Fish battery-unification and second-life product focus.
Emerging players
- Smartville: U.S. startup focused on second-life EV battery storage and circular-economy energy solutions. Comparable mission and customer base to Veolectra's Electrocharger program.
Regional players
- Munro Live (Munro & Associates): Michigan-based EV teardown and product development engineering firm. Strongly comparable given overlapping Detroit automotive ecosystem footprint and EV engineering services focus.
Others
- Stem Inc: Provider of intelligent energy storage and managed services software. Comparable as a smart energy storage ecosystem player relevant to Veolectra's Bable Fish intelligent power management roadmap.
Broad incumbents
- AVL List: Global mobility and powertrain engineering consultancy with deep EV and battery development capabilities. Comparable in services scope to Veolectra's design-to-production stack.
- BorgWarner: Tier-1 automotive supplier with electric drive systems and power electronics products. Comparable in motor drive and e-axle capabilities that overlap with Veolectra's stated motor drive system focus.
- Ricardo: Global engineering consultancy with EV powertrain, battery, and vehicle electrification programs. Comparable to Veolectra's product development and electrification services.
- FEV Group: Large global engineering services firm specializing in powertrain and EV development. Comparable to Veolectra's end-to-end EV product development services offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Veolectra social profiles
Digital presenceVeolectra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veolectra leadership team
Management profileNumber of profiles
Profiles1 record
Veolectra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veolectra M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veolectra
What does Veolectra do?
Veolectra provides end-to-end advanced technology product development services for electric vehicles and software-defined products, spanning concept, 3D printing, design, engineering, manufacturing, prototyping, supply chain, and validation. The company's flagship product is The Electrocharger, a portable, scalable energy storage system that repurposes retired EV batteries (retaining up to 70% of original capacity) using its proprietary Bable Fish intelligent power management technology for EV charging, off-grid power, backup energy, and disaster recovery applications.
Is Veolectra a public or private company?
Veolectra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veolectra founded?
Veolectra was founded in 1990. It employs 11 to 50 people.
Where is Veolectra based?
Veolectra is headquartered in Farmington Hills, United States, in the North America region.
How does Veolectra make money?
One revenue line is on record: product Development Services.
Who are Veolectra's main competitors?
Direct peers on record are B2U Storage Solutions, Connected Energy and Relectrify. Smartville is listed as an emerging player. Munro Live (Munro & Associates) is listed as a regional player. Stem Inc is listed as an others. Broad incumbents are AVL List, BorgWarner, Ricardo and FEV Group.
Does Veolectra have an API?
No public API is recorded for Veolectra.
What industry is Veolectra in?
Veolectra's product category is EV Product Development Services. Its primary akta.pro industry code is IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing, with a secondary code of TLAKALAH, Electric Drive Units & E-Axles Rebuild/Remanufacturing (EV/Hybrid). Its NAICS code is 335312 and its SIC code is 3621.