Commeasure

What Commeasure does

Commeasure Pte. Ltd., operating commercially as RedDoorz, runs Indonesia's largest technology-based budget hotel and accommodation booking platform, covering more than 100 strategic cities across the country. The platform aggregates independent mid-market and budget hotels under a unified booking experience delivered through reddoorz.com, iOS and Android apps, and a RedClub loyalty program. Quality standardization is enforced via HygienePass, a cleanliness and amenity certification that addresses the trust deficit endemic to Indonesia's fragmented independent lodging supply.

The product surface is segmented across five distinct brands: the core RedDoorz brand for budget stays from Rp 99,000/night; Urbanview Hotel targeting young professional and lifestyle travelers; The Lavana (with Signature and Premium tiers) for private villas and resorts; Sans Hotel as a tech-positioned brand for young travelers and backpackers; and RedLiving for daily and monthly executive apartment stays. Partner hotels (the RedPartner network) operate on RedDoorz's property management and distribution technology stack, supplemented by a property owner acquisition channel ('List Your Property') offering up to IDR 40M/month earning potential and corporate/reseller channels (RedDoorz for Business, RedDoorz for Reseller).

The revenue model combines transaction commissions on partner hotel bookings, recurring technology/service fees from RedPartner properties using the platform stack, and an affiliate/referral stream from reseller partnerships. Pricing is per-night, pay-as-you-go, ranging from Rp 78,000 to over Rp 500,000 depending on city, brand tier, and property quality, with RedClub discounts up to 20% and points redemption for free stays. The payment stack is localized: Gopay, OVO, ShopeePay, DOKU e-wallets, Kredivo buy-now-pay-later, cash at Alfamart/Indomaret minimarkets, plus card and virtual-account bank transfer, lowering friction for underbanked Indonesian travelers.

Name

Commeasure

Legal name

RedDoorz

Website

https://reddoorz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Commeasure operates RedDoorz, Indonesia's largest technology-based budget hotel and accommodation booking platform, serving budget-conscious leisure and business travelers across 100+ cities with five segmented brands (RedDoorz, Urbanview, The Lavana, Sans Hotel, RedLiving) and standardized HygienePass-certified quality.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)

Keywords

• Hotel booking platform
• Accommodation marketplace
• Budget hotel network
• Online travel agency
• Property management system

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission from Partner Hotels: RedDoorz takes commission on bookings made through the platform for partner properties. Revenue generated from transaction fees on hotel reservations.
2. Technology Services to Partners: RedPartner hotels use RedDoorz technology platform, suggesting revenue from SaaS or technology service fees for partner properties
3. Reseller Program: Reddoorz for Reseller program generating revenue through reseller partnerships

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Commeasure operates RedDoorz, a technology-enabled hotel accommodation booking platform that connects third-party partner hotels (RedPartners) with travelers across 100+ cities in Indonesia. The platform aggregates budget to mid-scale accommodations under multiple sub-brands — RedDoorz, Urbanview, The Lavana, Sans Hotel, and RedLiving — and provides partner hotels with distribution technology, a property management system, and a cleanliness certification program called HygienePass.

Product overview

RedDoorz operates as a unified technology-based hotel accommodation platform with multiple sub-brands serving different market segments. The core RedDoorz platform serves as the main booking channel offering budget accommodations across 100+ cities in Indonesia. The portfolio includes Urbanview Hotel (modern lifestyle hotels for young professionals), The Lavana/The Lavana Signature/The Lavana Premium (villa and resort collections for luxury getaways), Sans Hotel (tech-smart trendy hotels for young travelers), and RedLiving (executive apartments for extended stays). The ecosystem is supported by RedClub loyalty program and RedPartner technology partnerships. The company also offers mobile applications for iOS and Android, along with property listing services for property owners.

Differentiator

Problem solved

Functional benefit

Brands

• Urbanview Hotel: Modern and aesthetic accommodation in the city center, designed for young professionals and modern travelers who prioritize comfort and aesthetic design.
• The Lavana
• Sans Hotel
• RedLiving

Products and services

• RedDoorz The flagship hotel accommodation booking platform of Commeasure, offering standardized budget to mid-range rooms for individual travelers across 100+ cities in Indonesia via website and mobile apps, with optional Pay at Hotel and Pay Now payment flows.
• Urbanview Hotel A RedDoorz sub-brand offering mid-scale hotel accommodations under RedDoorz quality standards for travelers seeking a step above budget rooms.
• The Lavana A RedDoorz sub-brand operating premium and villa-style accommodation properties, with tiered offerings including Lavana Signature and Lavana Premium for leisure travelers.
• Sans Hotel A RedDoorz sub-brand offering select-service hotel accommodations under the company's standardized operating model.
• RedLiving A RedDoorz sub-brand for apartment-style and long-stay accommodations targeted at travelers and residents needing extended stays.
• RedClub A loyalty program offering points and benefits to frequent RedDoorz users, with three membership tiers and reward redemptions within the RedDoorz ecosystem.
• RedPartner A collection of partner hotels participating in the RedDoorz distribution network, giving independent property owners access to the platform's booking traffic, technology, and HygienePass standards.
• Reddoorz for Business A corporate travel booking program allowing companies to manage employee accommodation bookings through RedDoorz properties with centralized billing and reporting.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OYO Rooms: Global budget hotel aggregator and franchisor operating across India and Southeast Asia. Highly comparable business model — onboarding independent budget hotels, standardizing quality, and distributing through a tech platform — and a key competitor for Indonesian budget hotel supply.
• Traveloka: Indonesia's largest homegrown OTA, offering hotel, flight, and travel bookings across Southeast Asia. Direct competitor to RedDoorz in the Indonesian hotel booking space, particularly for budget travelers, with substantially larger scale and funding.
• Tiket.com: Indonesian OTA providing hotel, flight, and event bookings. Competes head-to-head with RedDoorz in the Indonesian budget hotel segment, with comparable local market focus and a similar multi-product platform model.
• Pegipegi: Indonesia-focused OTA offering hotel, flight, and train bookings. Direct competitor in the Indonesian market with a similar target audience of domestic budget travelers and a comparable online booking model.

Broad incumbents

• Booking.com: Global OTA leader with deep presence in Southeast Asia. Competes with RedDoorz for Indonesian hotel bookings, particularly in the budget and mid-range tiers, but as part of a global accommodation platform rather than a regional specialist.
• Agoda: Major Asia-focused OTA owned by Booking Holdings, offering hotel and travel bookings across the region. Overlaps with RedDoorz in Indonesian hotel distribution but operates as part of a much broader global portfolio with significantly larger scale.
• Trip.com (Ctrip): Global OTA operating across Asia with hotel and travel booking services. Competes broadly in Indonesian hotel distribution as part of a worldwide portfolio rather than a dedicated regional budget-hotel focus.
• Airbnb: Global alternative accommodation marketplace with growing presence in Indonesia, especially Bali. Competes with RedDoorz for traveler accommodation bookings, though focused on short-term rentals rather than hotels.

Emerging players

• Klook: Asia-focused travel and activities booking platform with expanding hotel inventory. Adjacent competitor in Southeast Asian travel booking, with overlapping Indonesian travelers but a primary focus on tours, attractions, and experiences.

Regional players

• Hostelworld: Hostel-focused booking platform serving budget backpacker travelers globally. Comparable in serving budget accommodation seekers, including backpackers in Southeast Asia, but primarily hostel-oriented and Western-market focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/commeasure
• Facebookfacebook.com/commeasure
• Instagraminstagram.com/reddoorzid
• LinkedInlinkedin.com/company/commeasure-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commeasure