Giordano Vini
Giordano Vini is an Italian direct-to-consumer online wine and spirits retailer, headquartered in Milan and operating localized e-commerce storefronts across eight European countries under the Italian Wine Brands S.p.A. group, selling private-label and curated international wines alongside spirits and gourmet food to individual consumers.
- Company typePrivate
- Founded1900
- HeadquartersDiano D'alba, Italy
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Giordano Vini does
Giordano Vini S.p.A. is an Italian online wine and spirits retailer headquartered in Milan (legal) with a 120-year heritage, operating as a direct-to-consumer e-commerce business primarily out of its giordanovini.it platform and seven additional country-specific storefronts across Italy, Germany, the United Kingdom, Austria, Switzerland, the Netherlands, France, and Belgium. The company is a single-member subsidiary subject to the direction and coordination of Italian Wine Brands S.p.A., a wine group listed on Euronext Growth Milan (ISIN: IT0005075764).
The product surface spans Italian regional wines sourced from ten-plus regions (Lazio, Piemonte, Lombardia, Veneto, Emilia Romagna, Toscana, Abruzzo, Puglia, Sicilia, Trentino Alto Adige), an international selection from Argentina, Australia, Chile, France (Champagne), Spain, South Africa, New Zealand, Hungary, and North America, and a portfolio of proprietary private-label lines (Raggiante, Selvato, 7PM, Pizzicanto, Prosecco, Winemaker's Collection, Gran Giordano, Dicasa). Beyond wine, the company sells spirits (Amari Giordano, Gin, Grappe, Rum, Whisky, Vermut), gourmet food specialties (pasta, sauces, truffle, oil, salumi), wine accessories, gift cards, and operates Giordano Viaggi, a linked travel-experiences portal. The underlying technology is a multi-country e-commerce stack with native iOS and Android apps, localized storefronts, order tracking, customer accounts, PAYBACK loyalty integration, and Amazon SSO.
The business model is direct-to-consumer e-commerce with per-bottle and per-liter unit pricing, free shipping from €49, and promotional bundles offering 50–62% discounts on curated case collections. Marketing relies on email newsletters (with a €5 welcome offer), content marketing, Instagram and Facebook Messenger, SEO-optimized product pages, and mobile apps. Customer base is broad-based individual wine consumers across Europe, with a single physical outlet in Cherasco serving as the only offline retail touchpoint. No enterprise customer dependencies are disclosed.
Giordano Vini firmographics
Firmographics- Name
- Giordano Vini
- Legal name
- Giordano Vini S.p.A.
- Website
- https://giordanovini.it
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Giordano Vini is an Italian direct-to-consumer online wine and spirits retailer, headquartered in Milan and operating localized e-commerce storefronts across eight European countries under the Italian Wine Brands S.p.A. group, selling private-label and curated international wines alongside spirits and gourmet food to individual consumers.
- Ownership category
- akta.pro rank
Giordano Vini industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wineries (31213)
- SIC
- Retail-Food Stores (5400), Beverages (2080)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Giordano Vini is headquartered
LocationHeadquarters
- HQ city
- Diano D'alba
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Giordano Vini business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Wine and Spirits E-commerce Sales: Direct online sales of wines, spirits, food specialties, and accessories to consumers through the giordanovini.it platform and international country-specific websites. Revenue generated from individual transactions with per-bottle and per-liter pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual wine bottles ranging from budget to premium |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Giordano Vini product offering
Product offeringCore offering
Giordano Vini operates a direct-to-consumer e-commerce platform selling Italian regional wines (Lazio, Piemonte, Toscana, Puglia, Sicilia, etc.), international wines (France, Spain, Argentina, Australia, etc.), spirits (gin, rum, whisky, amari, grappa), gourmet food specialties, wine accessories, curated collections (confezioni), and gift cards. The company runs its own websites across 8 European countries and also operates a physical outlet store in Cherasco, Italy.
Product overview
Giordano Vini operates a multi-channel e-commerce platform for Italian and international wines, spirits, and gourmet food specialties. The core offering is an online wine store featuring private label lines (Raggiante, Selvato, 7PM, Pizzicanto, Winemaker's Collection, and Prosecco) alongside a curated International Selection from countries such as France, Spain, Argentina, and South Africa. The business model spans three main product categories: wine (with regional Italian and international sourcing), spirits (Amari, Gin, Grappe, Whisky, Rum, Vermut), and food specialties (pasta, sauces, truffle, oil, salumi). Additional revenue streams include pre-curated wine collections, accessories, gift cards, and a dedicated travel portal (Giordano Viaggi). Mobile applications for iOS and Android extend the shopping experience to mobile platforms. The company is a subsidiary of Italian Wine Brands, listed on Euronext Growth Milan.
Differentiator
Problem solved
Functional benefit
Brands
- 7PM: Wine product line featured on the website
- Pizzicanto
- Prosecco
- Raggiante
- Selvato
- Winemaker's
- Dicasa
- Gran Giordano
Products and services
- Italian Regional Wines
- International Wine Selection
Companies that use Giordano Vini
Customer profileSegments1 record
Ideal customer profiles1 record
Giordano Vini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Giordano Vini partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PAYBACKcoreGiordano Vini has partnered with PAYBACK, one of the leading loyalty programs, allowing customers to earn and redeem points on their wine purchases. This partnership enhances customer retention and provides additional value to repeat buyers.
- Italian Wine Brands S.p.A.coreGiordano Vini operates as a subsidiary under Italian Wine Brands S.p.A., which acts as the holding company providing strategic direction, financial backing, and operational coordination for the group. Italian Wine Brands is listed on Euronext Growth Milan.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Giordano Vini competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Giordano Vini social profiles
Digital presenceGiordano Vini compliance and trust
Trust signalCompliance2 records
Giordano Vini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giordano Vini leadership team
Management profileNumber of profiles
Profiles1 record
Giordano Vini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giordano Vini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giordano Vini
What does Giordano Vini do?
Giordano Vini operates a direct-to-consumer e-commerce platform selling Italian regional wines (Lazio, Piemonte, Toscana, Puglia, Sicilia, etc.), international wines (France, Spain, Argentina, Australia, etc.), spirits (gin, rum, whisky, amari, grappa), gourmet food specialties, wine accessories, curated collections (confezioni), and gift cards. The company runs its own websites across 8 European countries and also operates a physical outlet store in Cherasco, Italy.
Is Giordano Vini a public or private company?
Giordano Vini is a private company. It is classified as corporate owned and is currently operating.
When was Giordano Vini founded?
Giordano Vini was founded in 1900. It employs 101 to 250 people.
Where is Giordano Vini based?
Giordano Vini is headquartered in Diano D'alba, Italy, in the Europe region.
How does Giordano Vini make money?
One revenue line is on record: wine and Spirits E-commerce Sales.
Does Giordano Vini have an API?
No public API is recorded for Giordano Vini.
What industry is Giordano Vini in?
Giordano Vini's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 445320 and its SIC code is 5400.