What Townsend Solutions does

Townsend Solutions is a privately-held B2B market intelligence firm specializing in the global plastics industry, headquartered in Houston, Texas. The company is the trade name (DBA) of Townsend's Polymer Services & Information and traces its market research origins to 1977, with the flagship Townsend PE & PP annual reports published continuously since 1996. Its portfolio spans core content products — annual and monthly subscription reports covering polyethylene, polypropylene, EVA, and other polymers — supported by a proprietary database of over 1.2 million verified data points, a global database of 60,000+ polymer buyers (molders, extruders, compounders), and a grade-level trade data analytics service built from maritime reporting sources.

The company monetizes through a mix of recurring subscriptions (annual PE & PP Reports, monthly Plastic Market Monthly pricing benchmarks, monthly EVA Market Intelligence Monthly) and professional services engagements (custom research, consulting, advisory, lead generation, customer activation, and customer/market surveys). Coverage extends across 70+ countries and 100+ end-use applications, serving polymer producers, converters, distributors, OEMs, strategic planners, and investors across packaging, automotive, agriculture, healthcare, construction, and other end-use verticals. Distribution is sales-led, executed through a small global team (11-50 employees), direct customer engagement via website, email, and phone, supplemented by content marketing, newsletters, and LinkedIn presence. Pricing is not publicly disclosed and is handled via direct consultation, consistent with enterprise B2B intelligence norms.

Name

Townsend Solutions

Legal name

Townsend's Polymer Services & Information

Website

https://townsendsolutions.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Townsend Solutions is a Houston-based B2B market intelligence firm serving the global plastics industry since 1977, providing subscription reports, proprietary buyer and trade databases, surveys, and consulting services to polymer producers, converters, distributors, and OEMs across 70+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Annual Market Intelligence Reports: Townsend publishes comprehensive annual reports on polymer markets including PE, PP, specialty polymers, and related materials. Reports include deep-dive data on supply & demand, demand forecasts by sub-resin, market & application, asset level capacities & forecasts, regulatory environment analysis, and competitive landscape supplier profiles. Published annually since 1996.
2. Market Intelligence Services: Consulting, advisory and market research services providing actionable market intelligence from supply & demand data to trade analytics and surveys. Includes customer and market surveys where staff completes thousands of interviews with plastics industry stakeholders annually.
3. Specialty Publications: Monthly publications including Plastic Market Monthly for North American price benchmarks (HDPE, LDPE, LLDPE, PET, PP, PS, PVC) and EVA Market Intelligence Monthly for EVA market analysis. Global EVA benchmark publishes by the 15th of each month.
4. Custom Research & Consulting: Lead generation, customer activation services, and custom surveys. Technology assessment services and consulting advisory engagements tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Townsend Solutions provides subscription-based market intelligence, research reports, and advisory services focused on the global plastics industry. The firm has published the Townsend PE & PP Reports annually since 1996 and sells databases, monthly intelligence publications, and bespoke consulting engagements to plastics producers, converters, and downstream users.

Product overview

Townsend Solutions is a market intelligence firm specializing in the global plastics industry, offering a portfolio of data-driven products and services. The core offering centers on the Townsend PE & PP Reports, published annually since 1996, which provide unmatched granularity on plastic resin supply, demand, and forecasts across 70+ countries and 100+ end-use applications. Supporting this flagship report is a suite of deep-dive data services including the Global Plastic Buyers Database (60,000+ polymer buyers), Grade Level Trade Data Analytics, Deep-Dive Supply & Demand Data, and Resin Pricing & Benchmarks (including the Plastic Market Monthly publication and EVA Market Intelligence Monthly). The company also offers forecasting services, technology assessment, lead generation, customer & market surveys, and consulting/advisory services. Materials covered include polyolefins (PE, PP), engineering resins, styrenics, acrylics, and vinyls, serving industries such as packaging, automotive, agriculture, healthcare, and construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Townsend PE & PP Reports Annual subscription-based market intelligence reports covering global polyethylene (PE) and polypropylene (PP) supply, demand, pricing, and capacity trends for plastics industry participants.
• Global Plastic Buyers Database

Quantifiable outcome

• Coverage of 70+ countries with global consistency and local market nuance
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ICIS: ICIS is a leading global commodity intelligence service covering petrochemicals, polymers, and plastics. It directly competes with Townsend in polyolefin (PE/PP) market reporting, supply/demand analysis, and price benchmarks for resins such as HDPE, LDPE, LLDPE, PP, PET, and PVC.
• AMI (Applied Market Information): AMI is a specialist plastics market research firm producing multi-client reports, conferences, and consulting on polymers including polyolefins, engineering plastics, and additives. It is a niche peer comparable to Townsend in plastics-focused subscription research and market intelligence.
• Tecnon OrbiChem: Tecnon OrbiChem is a petrochemical consulting firm specializing in olefins, polyolefins, and downstream chemical chains. It directly competes with Townsend in supply/demand intelligence, technology and cost analyses, and strategic consulting for polymer producers.
• ResourceWise (formerly NexantECA): ResourceWise, which includes the legacy NexantECA chemicals and petrochemicals business, provides subscription reports, multi-client studies, and consulting across olefins, polyolefins, and downstream plastics. It is one of the most direct comparables to Townsend's PE/PP supply/demand and technology assessment work.

Broad incumbents

• Argus Media: Argus Media is a global commodity price reporting and analytics firm with strong coverage of petrochemicals and polymers. It overlaps with Townsend in resin price benchmarks (PE, PP, PVC, PET) and trade analytics, while also serving adjacent energy and fertilizer markets.
• Wood Mackenzie: Wood Mackenzie is a major research and consultancy firm covering energy, chemicals, and materials. It produces polymer and petrochemical market studies, supply/demand outlooks, and asset-level analyses that overlap with Townsend's PE/PP reports and consulting offerings, while serving a broader upstream and downstream client base.
• S&P Global Commodity Insights: S&P Global Commodity Insights (formerly IHS Markit, Platts, and Chemical Market Analytics) is a large, broad-based energy and chemicals intelligence platform. It overlaps with Townsend in petrochemical/polymer supply-demand, pricing benchmarks, and trade analytics, but operates as a much wider portfolio across energy, metals, and agriculture.

Emerging players

• ChemOrbis: ChemOrbis is an emerging online plastics marketplace and market intelligence platform providing polymer pricing, news, and supply/demand data. It is a more digital, emerging peer to Townsend in plastics pricing and demand intelligence, with a smaller and more regional user base.
• ChemAnalyst: ChemAnalyst is a digital chemical and petrochemical market intelligence platform offering price tracking, supply/demand analysis, and forecasting for polymers and downstream chemicals. It represents a more technology-led, emerging alternative to traditional firms like Townsend.

Regional players

• Plastics Information Europe (PIE): PIE is a plastics market intelligence provider focused primarily on the European market, covering polymer demand, processing, and applications. It is a comparable plastics research peer to Townsend, though with a narrower geographic focus than Townsend's 70+ country coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/townsend-solutions
• Xx.com/TownsendDeep

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Townsend Solutions