PartsHawk

What PartsHawk does

PartsHawk, LLC is a US-based, privately-held e-commerce retailer selling automotive replacement and performance parts directly to consumers via its own website (partshawk.com). The company offers a catalog of over 1 million SKUs across 23 categories — including brakes, filters, engines, exhaust, steering, suspension, lighting, and electronics — sourced from more than 400 brands such as ACDelco, Dorman, Gates, Bilstein, MOOG, Cardone, and Standard Motor Products. Its core platform technology is a vehicle fitment search that lets buyers filter by Year/Make/Model/Engine, and the company has built specialized sub-categories for Electric/Hybrid/PHEV parts, ADAS components, commercial truck parts, and performance/racing parts. The company operates from Miami, Florida (with a (650) area code for customer service), is registered as an LLC, and ships nationwide from multiple warehouses — with most orders shipping same-day and 99% of small parcels delivered via UPS, FedEx, or USPS within 2–4 business days. The company does not ship outside the continental United States.

Revenue is generated entirely through one-time unit-level transactions on listed parts, with regular discounts on top brands and no subscription, subscription, or enterprise contract model. Customer segments are primarily individual DIY car owners (cars, trucks, SUVs, Jeeps, RVs), with secondary segments for commercial truck fleet owners and performance/racing enthusiasts. The company's go-to-market is product-led and SEO-driven, supported by a content marketing blog (Pit Stop) covering repair guides, coupons, and installation tips, plus a YOTPO-powered review system that has accumulated 24,177 certified reviews averaging 5.0 stars. The firm was founded in 2013, operates with 11–50 employees, has no disclosed external funding, and is led by Co-Founder and CIO/CTO Mike Perrin.

Name

PartsHawk

Legal name

PartsHawk, LLC

Website

https://partshawk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

PartsHawk is a US-based e-commerce retailer selling over 1 million OEM and aftermarket automotive parts directly to individual DIY car owners, commercial truck operators, and performance enthusiasts via a vehicle fitment search platform with nationwide same-day shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Parts Sales: PartsHawk generates revenue through direct sales of automotive parts and accessories to consumers. The business model involves one-time transaction purchases where customers buy individual parts at listed prices, with occasional discounts and special pricing on products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PartsHawk operates a direct-to-consumer online store (partshawk.com) that sells more than 1 million OEM and aftermarket automotive replacement and performance parts across 23+ categories from over 400 brand manufacturers to individual vehicle owners and DIY mechanics in the continental United States. Customers identify compatible parts through a Year/Make/Model/Engine vehicle fitment selector, with most orders shipping same-day from nationwide warehouses via UPS, FedEx, USPS, or freight carriers.

Product overview

PartsHawk is an online automotive e-commerce platform offering over 1 million replacement and performance parts across 23 major categories including brakes, filters, engines, exhaust systems, steering, suspension, and more. The platform serves as a single unified store where customers can search by year/make/model to find compatible parts. The product portfolio includes Electric, Hybrid & PHEV Specific Parts, Commercial Truck Parts, Performance & Racing Parts, and Advanced Driver Assistance Systems. PartsHawk features an extensive brand portfolio of over 400 manufacturers including ACDelco, Dorman, Gates, Bilstein, MOOG, Cardone, and Standard Motor Products. The platform also includes a customer support blog (Pit Stop) for installation guides and maintenance tips.

Differentiator

Problem solved

Functional benefit

Products and services

• PartsHawk Online Auto Parts Store A direct-to-consumer e-commerce platform offering over 1 million OEM and aftermarket automotive replacement and performance parts for cars, trucks, SUVs, Jeeps, RVs, and commercial vehicles, with a Year/Make/Model/Engine fitment selector and fulfillment from nationwide warehouses.
• Parts & Accessories Catalog The main product catalog covering Air & Fuel Delivery, Air Conditioning & Heating, Automotive Tools & Supplies, Brakes & Brake Parts, Engine Cooling Components, Engines & Engine Parts, Exhaust & Emission Systems, Ignition Systems, In-Car Technology/GPS/Security, Interior Parts, Lighting & Lamps, Steering & Suspension, Transmission & Drivetrain, and Wheels, Tires & Parts.
• Electric, Hybrid & PHEV Specific Parts

Quantifiable outcome

• Most orders ship same-day
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CARiD: Online-only retailer specializing in aftermarket and performance auto parts and accessories with YMM search. Closely comparable to PartsHawk in assortment depth, fitment-based UX, and target DIY/performance customer.
• 1A Auto: Online aftermarket auto parts retailer with strong DIY focus, video install content, and YMM-fitment search. Directly comparable to PartsHawk on assortment, target customer, and content-led merchandising model.
• RockAuto: Online-only auto parts retailer selling OEM and aftermarket parts with extensive catalog and YMM-based fitment search. Closest direct competitor to PartsHawk given the shared inventory-led, no-physical-store model.
• Tire Rack: Online specialty retailer of tires, wheels, and related auto parts with fitment-driven search and nationwide shipping. Comparable in e-commerce DNA and YMM-based merchandising approach to PartsHawk.
• Summit Racing Equipment: Online and direct retailer focused on performance and racing parts, with broad coverage of replacement categories. Comparable to PartsHawk's Performance & Racing storefront and overall catalog breadth.

Broad incumbents

• AutoZone: Large multi-channel auto parts retailer with thousands of stores and a robust e-commerce site. Competes head-on with PartsHawk in online parts sales but is significantly larger with private-label brands and click-and-collect infrastructure.
• O'Reilly Auto Parts: National auto parts chain with strong DIY and commercial (Pro) customer focus and a comprehensive online storefront. Overlaps PartsHawk's catalog across most categories with greater fulfillment density.
• Advance Auto Parts: Major auto parts retailer combining physical stores with an online catalog of replacement and performance parts. Direct overlap with PartsHawk's DIY and commercial truck segments at much larger scale.
• NAPA Auto Parts: National auto parts distributor and retailer, owned by Genuine Parts Company, with both store network and e-commerce. Sells the same tier-1 aftermarket brands (Brembo, Beck Arnley, etc.) that PartsHawk carries.
• Amazon (Automotive): Massive online retailer carrying OEM and aftermarket auto parts from many of the same brands PartsHawk sells. A direct substitute for shoppers with Prime shipping expectations, posing structural pricing pressure on PartsHawk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/partshawk
• Facebookfacebook.com/partshawk
• LinkedInlinkedin.com/company/partshawk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PartsHawk