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Reveal

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uuid000a8i4

Namestring
Reveal
Legal namestring
Reveal USA, Inc.
Websiteurl
revealvalue.com
Company typeenum
Private
Founded yearint
2005
Descriptiontext

Reveal (legal entity Reveal USA, Inc.) is a US-based professional services firm founded in 2005 and headquartered in Naperville, Illinois, that helps large enterprises running SAP extract financial value from their existing supply chain and ERP environments. The firm serves operations, supply chain, and finance leaders across manufacturing, food & beverage, chemicals, aerospace, energy, life sciences, and consumer goods — naming customers including Cargill, BP, Phillips 66, Thales, BorgWarner, Campbell's, Moen, BD BioSciences, and Ryerson. Reveal's thesis is that most SAP customers underutilize their installed systems (often less than 35% of capabilities are actively used), leading to operational drift, working capital trapped in inventory, and EBITDA erosion; the firm positions itself as a methodology-led alternative to large system integrator replacements and new software investments.

The firm's core product is the proprietary oVo (ongoing Value Optimization) methodology — a trademarked three-phase execution framework (Assess, Transform, Sustain) supported by digital tools including oVo Lighthouse (SAP-certified for integration with RISE with SAP S/4HANA Cloud), a Digital Learning Platform, an Action Tracker, and the subscription-based Reveal TV learning platform. The product surface also includes SAP-specific solution modules covering S&OP, Demand & Supply Planning, Procurement & MRP, Production & Capacity Planning, Warehouse Management & EWM, Order Fulfillment & ATP, Distribution & Logistics, Supplier Management, and FICO, plus an online Self-Assessment Tool. Reveal holds SAP Silver Partner status and does not sell its own ERP software, instead working inside clients' installed SAP environments.

Reveal operates an enterprise field sales model with no channel partners, multi-year outcome-based engagements, and a differentiated commercial program — oVo Rapid Results™ — under which 100% of fees are placed at risk and the firm guarantees an 8x financial return on a fixed investment within 12 months (with a full refund if the return is not delivered). The firm reports cumulative outcomes of $1.2B+ working capital released, a 32% average improvement in service levels, and a 17% average increase in inventory turns across engagements. The firm is privately held with 51–100 employees, has no disclosed funding rounds or parent company, and reports no standalone revenue figures.

Short descriptiontext

Reveal is a US-based consulting firm that helps large enterprises running SAP unlock trapped supply chain value through its proprietary oVo methodology, delivering outcome-based engagements with an 8x return guarantee within 12 months.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNaperville, United States
HQ citystring
Naperville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
SAP consulting services, supply chain optimization, ERP performance improvement, S/4HANA migration services, business process consulting
SIC code1 code
  • Services-Management Consulting Services8742
Product category
SAP Supply Chain Consulting
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1oVo Rapid Results™ Program (Professional Services)
TypeUsage Based
Description

Consulting and implementation services based on the oVo® methodology, structured around a performance guarantee. Reveal places 100% of fees at risk, guaranteeing an 8x return on fixed investment within 12 months. The company challenges traditional pay-for-activity pricing models used by global consultancies and systems integrators. Fees are structured as a fixed investment against defined financial outcomes.

aijourn.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing details1 tier
1oVo Rapid Results™ Program with 8x Return Guarantee
ModelOutcome Based/ PerformanceBilling cadenceMulti-year contract
Notes

Fixed investment structure with 100% fee-at-risk. If 8x financial return is not delivered within 12 months, the full investment is refunded. No new software required. Clients include enterprise and large organizations across manufacturing, food & beverage, chemicals, and industrial sectors.

aijourn.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Reveal is a professional services firm that helps large enterprises extract trapped value from their existing SAP ERP systems through its proprietary oVo® (ongoing Value Optimization) methodology. The firm delivers outcome-based consulting engagements (oVo Rapid Results™) with an 8x return-on-investment guarantee within 12 months, working inside clients' existing SAP environments to address operational drift, strengthen data integrity, and restore process discipline across supply chain functions.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • 32% average improvement in service levels across client engagements
+6 more records
Product overview1 text field

Reveal is an SAP supply chain optimization firm offering a platform-plus-modules architecture centered on its proprietary oVo® (ongoing Value Optimization) Methodology. The core offering is the oVo Rapid Results™ program, which guarantees an 8x financial return within 12 months. The methodology encompasses three phases: Assess (Wellness Assessment), Transform (implementation), and Sustain (Performance Assurance). Supporting the methodology are multiple SAP-specific solution modules covering Sales & Operations Planning, Demand & Supply Planning, Procurement & MRP, Production & Capacity Planning, Warehouse Management & EWM, Order Fulfillment & ATP, Distribution & Logistics, Supplier Management, and Financial Accounting & Controlling (FICO). Reveal also provides digital tools including oVo® Lighthouse® (SAP certified for RISE with SAP S/4HANA Cloud integration), DLP, Action Tracker, and Reveal TV—a subscription-based digital learning platform. The company does not sell new software but works within clients' existing SAP environments to unlock trapped value.

Product and service2 records
1oVo Rapid Results™ Program
CategorySAP Consulting Services
Description

Outcome-based consulting program built on the proprietary oVo® methodology, delivered to enterprise clients running SAP. Includes the Assess, Transform, and Sustain phases, with 100% of fees placed at risk against an 8x financial return guarantee within 12 months.

2Performance Assurance
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or Integration
Description

Reveal is an SAP Silver Partner and has achieved SAP Certified Integration of its oVo® Lighthouse® product with RISE with SAP S/4HANA Cloud. The partnership enables Reveal to deliver supply chain optimization within cloud and on-premise SAP environments. Reveal's methodology focuses on optimizing organizations' existing SAP investments, making SAP the system of execution rather than merely a reporting tool.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

SAP-focused consulting firm specializing in supply chain management and S/4HANA transformation for industrial enterprises. Directly comparable in target customer, SAP specialization, and engagement model.

TypeBroad incumbent
Description

Global systems integrator with a large SAP practice that competes for S/4HANA migration and supply chain transformation engagements. Much larger scale and broader service portfolio than Reveal, but uses traditional pay-for-activity pricing rather than outcome guarantees.

TypeBroad incumbent
Description

Big Four advisory firm with a significant SAP S/4HANA and supply chain consulting practice. Competes for the same large enterprise SAP transformation RFPs as Reveal but operates on T&M/hybrid pricing rather than fee-at-risk outcome models.

TypeBroad incumbent
Description

Global SI with a dedicated SAP Center of Excellence competing for S/4HANA migration and supply chain advisory work. Much larger delivery footprint but less specialization in SAP supply chain operational underutilization.

TypeDirect peer
Description

Boutique SAP supply chain and IBP consulting firm targeting similar enterprise clients running SAP. Comparable size and similar niche focus on SAP-driven supply chain performance, though without Reveal's outcome-based pricing model.

TypeEmerging player
Description

Supply chain planning software vendor that competes for SAP customers seeking better planning capabilities. While software-led rather than consulting-led, it overlaps in the supply chain optimization value proposition for SAP-run enterprises.

TypeEmerging player
Description

AI-powered integrated business planning platform used by large manufacturers, often displacing or augmenting SAP IBP functionality. Adjacent competitor in the SAP supply chain optimization space with a software-first model.

TypeBroad incumbent
Description

End-to-end supply chain platform vendor serving many of the same large manufacturers, food & beverage, and retail clients as Reveal. Overlaps in demand planning, inventory optimization, and S&OP for SAP-adjacent enterprises.

TypeBroad incumbent
Description

Global IT services giant with a substantial SAP practice and supply chain transformation offerings. Competes on enterprise SAP deals at significantly lower price points, though typically via T&M staffing models.

TypeBroad incumbent
Description

Large global SI with significant SAP S/4HANA and supply chain practice serving enterprise clients. Competes on cost-effective SAP transformation delivery at much greater scale than Reveal.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers26 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Reveal

SAP Supply Chain Consultingrevealvalue.com

Reveal is a US-based consulting firm that helps large enterprises running SAP unlock trapped supply chain value through its proprietary oVo methodology, delivering outcome-based engagements with an 8x return guarantee within 12 months.

What Reveal does

Reveal (legal entity Reveal USA, Inc.) is a US-based professional services firm founded in 2005 and headquartered in Naperville, Illinois, that helps large enterprises running SAP extract financial value from their existing supply chain and ERP environments. The firm serves operations, supply chain, and finance leaders across manufacturing, food & beverage, chemicals, aerospace, energy, life sciences, and consumer goods — naming customers including Cargill, BP, Phillips 66, Thales, BorgWarner, Campbell's, Moen, BD BioSciences, and Ryerson. Reveal's thesis is that most SAP customers underutilize their installed systems (often less than 35% of capabilities are actively used), leading to operational drift, working capital trapped in inventory, and EBITDA erosion; the firm positions itself as a methodology-led alternative to large system integrator replacements and new software investments.

The firm's core product is the proprietary oVo (ongoing Value Optimization) methodology — a trademarked three-phase execution framework (Assess, Transform, Sustain) supported by digital tools including oVo Lighthouse (SAP-certified for integration with RISE with SAP S/4HANA Cloud), a Digital Learning Platform, an Action Tracker, and the subscription-based Reveal TV learning platform. The product surface also includes SAP-specific solution modules covering S&OP, Demand & Supply Planning, Procurement & MRP, Production & Capacity Planning, Warehouse Management & EWM, Order Fulfillment & ATP, Distribution & Logistics, Supplier Management, and FICO, plus an online Self-Assessment Tool. Reveal holds SAP Silver Partner status and does not sell its own ERP software, instead working inside clients' installed SAP environments.

Reveal operates an enterprise field sales model with no channel partners, multi-year outcome-based engagements, and a differentiated commercial program — oVo Rapid Results™ — under which 100% of fees are placed at risk and the firm guarantees an 8x financial return on a fixed investment within 12 months (with a full refund if the return is not delivered). The firm reports cumulative outcomes of $1.2B+ working capital released, a 32% average improvement in service levels, and a 17% average increase in inventory turns across engagements. The firm is privately held with 51–100 employees, has no disclosed funding rounds or parent company, and reports no standalone revenue figures.

Reveal firmographics

Firmographics
Name
Reveal
Legal name
Reveal USA, Inc.
Website
https://revealvalue.com
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
51–100 employees
Short description
Reveal is a US-based consulting firm that helps large enterprises running SAP unlock trapped supply chain value through its proprietary oVo methodology, delivering outcome-based engagements with an 8x return guarantee within 12 months.
Ownership category
akta.pro rank

Where Reveal is headquartered

Location

Headquarters

HQ city
Naperville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Reveal business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. oVo Rapid Results™ Program (Professional Services): Consulting and implementation services based on the oVo® methodology, structured around a performance guarantee. Reveal places 100% of fees at risk, guaranteeing an 8x return on fixed investment within 12 months. The company challenges traditional pay-for-activity pricing models used by global consultancies and systems integrators. Fees are structured as a fixed investment against defined financial outcomes.

Pricing tiers

ModelBillingPrice
Outcome Based/ PerformanceMulti-year contractoVo Rapid Results™ Program with 8x Return Guarantee

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Reveal product offering

Product offering

Core offering

Reveal is a professional services firm that helps large enterprises extract trapped value from their existing SAP ERP systems through its proprietary oVo® (ongoing Value Optimization) methodology. The firm delivers outcome-based consulting engagements (oVo Rapid Results™) with an 8x return-on-investment guarantee within 12 months, working inside clients' existing SAP environments to address operational drift, strengthen data integrity, and restore process discipline across supply chain functions.

Product overview

Reveal is an SAP supply chain optimization firm offering a platform-plus-modules architecture centered on its proprietary oVo® (ongoing Value Optimization) Methodology. The core offering is the oVo Rapid Results™ program, which guarantees an 8x financial return within 12 months. The methodology encompasses three phases: Assess (Wellness Assessment), Transform (implementation), and Sustain (Performance Assurance). Supporting the methodology are multiple SAP-specific solution modules covering Sales & Operations Planning, Demand & Supply Planning, Procurement & MRP, Production & Capacity Planning, Warehouse Management & EWM, Order Fulfillment & ATP, Distribution & Logistics, Supplier Management, and Financial Accounting & Controlling (FICO). Reveal also provides digital tools including oVo® Lighthouse® (SAP certified for RISE with SAP S/4HANA Cloud integration), DLP, Action Tracker, and Reveal TV—a subscription-based digital learning platform. The company does not sell new software but works within clients' existing SAP environments to unlock trapped value.

Differentiator

Problem solved

Functional benefit

Products and services

  • oVo Rapid Results™ Program Outcome-based consulting program built on the proprietary oVo® methodology, delivered to enterprise clients running SAP. Includes the Assess, Transform, and Sustain phases, with 100% of fees placed at risk against an 8x financial return guarantee within 12 months.
  • Performance Assurance

Quantifiable outcome

  • 32% average improvement in service levels across client engagements
  • +6 more outcomes

Companies that use Reveal

Customer profile

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Reveal technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Reveal partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • SAPcoreTechnology or IntegrationReveal is an SAP Silver Partner and has achieved SAP Certified Integration of its oVo® Lighthouse® product with RISE with SAP S/4HANA Cloud. The partnership enables Reveal to deliver supply chain optimization within cloud and on-premise SAP environments. Reveal's methodology focuses on optimizing organizations' existing SAP investments, making SAP the system of execution rather than merely a reporting tool.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Reveal competitors and assessment

Company assessment

Direct peers

  • Result Management Group: SAP-focused consulting firm specializing in supply chain management and S/4HANA transformation for industrial enterprises. Directly comparable in target customer, SAP specialization, and engagement model.
  • Mindset Consulting: Boutique SAP supply chain and IBP consulting firm targeting similar enterprise clients running SAP. Comparable size and similar niche focus on SAP-driven supply chain performance, though without Reveal's outcome-based pricing model.

Broad incumbents

  • Accenture (SAP Practice): Global systems integrator with a large SAP practice that competes for S/4HANA migration and supply chain transformation engagements. Much larger scale and broader service portfolio than Reveal, but uses traditional pay-for-activity pricing rather than outcome guarantees.
  • Deloitte (SAP Practice): Big Four advisory firm with a significant SAP S/4HANA and supply chain consulting practice. Competes for the same large enterprise SAP transformation RFPs as Reveal but operates on T&M/hybrid pricing rather than fee-at-risk outcome models.
  • Capgemini Invent (SAP Practice): Global SI with a dedicated SAP Center of Excellence competing for S/4HANA migration and supply chain advisory work. Much larger delivery footprint but less specialization in SAP supply chain operational underutilization.
  • Blue Yonder: End-to-end supply chain platform vendor serving many of the same large manufacturers, food & beverage, and retail clients as Reveal. Overlaps in demand planning, inventory optimization, and S&OP for SAP-adjacent enterprises.
  • TCS (Tata Consultancy Services): Global IT services giant with a substantial SAP practice and supply chain transformation offerings. Competes on enterprise SAP deals at significantly lower price points, though typically via T&M staffing models.
  • Infosys (SAP Practice): Large global SI with significant SAP S/4HANA and supply chain practice serving enterprise clients. Competes on cost-effective SAP transformation delivery at much greater scale than Reveal.

Emerging players

  • Kinaxis: Supply chain planning software vendor that competes for SAP customers seeking better planning capabilities. While software-led rather than consulting-led, it overlaps in the supply chain optimization value proposition for SAP-run enterprises.
  • o9 Solutions: AI-powered integrated business planning platform used by large manufacturers, often displacing or augmenting SAP IBP functionality. Adjacent competitor in the SAP supply chain optimization space with a software-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Reveal social profiles

Digital presence

Reveal compliance and trust

Trust signal

Compliance1 record

Reveal financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reveal leadership team

Management profile

Number of profiles

Profiles2 records

Reveal funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reveal M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveal

What does Reveal do?

Reveal is a professional services firm that helps large enterprises extract trapped value from their existing SAP ERP systems through its proprietary oVo® (ongoing Value Optimization) methodology. The firm delivers outcome-based consulting engagements (oVo Rapid Results™) with an 8x return-on-investment guarantee within 12 months, working inside clients' existing SAP environments to address operational drift, strengthen data integrity, and restore process discipline across supply chain functions.

Is Reveal a public or private company?

Reveal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Reveal founded?

Reveal was founded in 2005. It employs 51 to 100 people.

Where is Reveal based?

Reveal is headquartered in Naperville, United States, in the North America region.

How does Reveal make money?

One revenue line is on record: oVo Rapid Results™ Program (Professional Services).

Who are Reveal's main competitors?

Direct peers on record are Result Management Group and Mindset Consulting. Broad incumbents are Accenture (SAP Practice), Deloitte (SAP Practice), Capgemini Invent (SAP Practice), Blue Yonder, TCS (Tata Consultancy Services) and Infosys (SAP Practice). Emerging players are Kinaxis and o9 Solutions.

Does Reveal have an API?

No public API is recorded for Reveal.

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Live signals
PR NewswireIn HelloNation, Business Strategy Expert Martin Rowan of Naperville, IL, Details How SAP Misuse Impacts EBITDA and Enterprise ValueHelloNation published an article featuring Martin Rowan, Managing Partner of Reveal USA, Inc., discussing how companies that use SAP as merely a reporting tool rather than a system of execution experience gradual erosion of EBITDA, cash flow, and enterprise value. The article argues that reliance on workarounds like spreadsheets and emails creates operational fragmentation, leading to increased cost to serve and bloated inventory that accumulates quietly. Rowan advocates for disciplined use of SAP as an execution tool to improve financial performance and market valuation without requiring new software investments.AijournReveal Becomes First SAP Performance Improvement Firm to Place 100% of Fees at RiskReveal USA, Inc. announced it is implementing a new commercial model for its oVo Rapid Results™ program, guaranteeing clients an 8x return on their fixed investment within 12 months, with full refunds if the return is not delivered. The company claims to be the first firm in the SAP services market to place 100% of fees at risk against a defined financial outcome, directly challenging the traditional pay-for-activity pricing model used by global consultancies and systems integrators. The company reports it has delivered an average 32% improvement in service levels, a 17% increase in inventory turns, and more than $1.2 billion in released working capital across client engagements.PR NewswireReveal Becomes First SAP Performance Improvement Firm to Place 100% of Fees at RiskReveal USA, Inc. announced a new commercial model for SAP services, guaranteeing clients an 8x return on their fixed investment within 12 months, with full refund if the return is not delivered. The company claims to be the first firm in the SAP services market to place 100% of its fees at risk against a defined financial outcome. This model directly challenges the traditional pay-for-activity pricing used by global consultancies and systems integrators for four decades, where clients carry execution risk.PR NewswireIn HelloNation, Business Strategy Expert Martin Rowan of Naperville, IL, Details How SAP Misuse Impacts EBITDA and Enterprise ValueMartin Rowan, Managing Partner at Reveal USA, Inc., discusses in a HelloNation article how companies' failure to fully leverage SAP as a system of execution contributes to gradual erosion of EBITDA, cash flow, and enterprise value through operational fragmentation and reliance on workarounds. The article emphasizes that organizations can improve financial performance by standardizing operations around SAP rather than using spreadsheets and external tools, without requiring new technology investments. Rowan argues that reestablishing SAP as an execution tool can help companies regain control over costs, speed, and performance.PR NewswirePro-Bono Assistance for Urgent Supply Chain IssuesReveal USA is providing pro-bono supply chain and SAP-centric expertise to assist manufacturers in addressing short-term operational struggles caused by the COVID-19 pandemic. The firm invites companies facing issues such as raw material shortages, shipping delays, and demand swings to seek immediate advice through its dedicated relief channels.