What Colorado does

Colorado S.A. is Morocco's leading paint manufacturer, founded in 1962 and headquartered in Dar Bouaâza (Casablanca province). The company produces a comprehensive portfolio of architectural coatings (interior, exterior, decorative, primers), automotive refinish products (primers, putties, fillers, coatings, thinners), and industrial coatings (epoxy systems, polyurethane varnishes, food-safe tank linings such as Colofood, road-marking paints, and swimming-pool coatings). Under CEO Abed Chagar, Colorado operates a manufacturing facility in Casablanca and runs a multi-channel distribution model combining 1,500 approved resellers (90% of which are drogueries/hardware-chemical stores), large DIY/bricolage retailers, 9 owned showrooms and agencies across major Moroccan cities, and 22 export partners internationally (including Saudi Arabia and Qatar).

The business model is primarily a one-time-sale product model with limited professional-services revenue from technical assistance, training seminars, and painter-support programs. Colorado supplements its core offerings with proprietary digital tools—a tinting machine system for custom color matching, a Room Visualizer mobile and web app, and a Paint Calculator—which serve both consumer conversion and professional specification workflows. The company is publicly traded as a Moroccan Société Anonyme with share capital of 161,176,110 DH and is the only quadruply ISO-certified paint manufacturer in Morocco, including EU food-contact compliance for its Colofood line.

For FY2025, Colorado reported revenue of 624 million MAD and net income of 65.5 million MAD (~10.5% net margin), with a permanent workforce of 216 employees. Customer mix spans professional painters and contractors, architects/designers, automotive body shops, industrial facilities, and individual DIY consumers reached via retail channels. Marketing is executed through a multilingual website (Arabic, French, English, Spanish), a biannual Painters Blog (Journal Attawasol), monthly newsletters, active social media presence on YouTube, Facebook, LinkedIn, Instagram, and X, and structured painter training programs that award merit diplomas and professional training cards.

Name

Colorado

Legal name

COLORADO S.A.

Website

https://colorado.ma

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Colorado S.A. is Morocco's leading paint manufacturer (founded 1962), producing architectural, automotive refinish, and industrial coatings sold through 1,500 resellers, 9 showrooms, and 22 export partners, serving professionals, industrial facilities, and DIY consumers.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Industrial Protective Coatings (IMAEAHAB), Industrial & Protective Coatings (IMAEAGAB), Automotive & Transportation Coatings (IMAEAHAC), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Architectural coatings
• Industrial coatings
• Automotive refinish paints
• Decorative paint effects
• Protective epoxy coatings

Headquarters

HQ city

Oulad Abdallah Barraho

HQ country

Morocco

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Paints Sales: Sale of interior paints, exterior paints, decorative paints, primers, and tinting services through architectural segment
2. Automotive Refinish Paints: Sale of automotive refinish products including primers, putties, fillers, coatings, and thinners for vehicle bodywork
3. Industrial Coatings: Sale of industrial coating products including epoxy systems, polyurethane varnish, floor coatings, food-safe coatings (Colofood), and road marking paints
4. Professional Services: Technical assistance, training seminars, and painter support services provided to professional customers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Colorado manufactures and sells paints and coatings across three main segments: architectural paints (interior, exterior, decorative special effects, primers), automotive refinish products (primers, putties, fillers, coatings, thinners), and industrial coatings (epoxy systems, polyurethane varnishes, road marking paints, food-safe tank coatings). The company distributes through 1,500 approved resellers, 9 showrooms/agencies in Morocco, and 22 international export partners.

Product overview

Colorado is Morocco's leading paint manufacturer offering a comprehensive portfolio of architectural, industrial, and automotive coating products. The product portfolio spans three main categories: Architectural paints including interior paints (Stella, Stucco Ksour, Rimal, Kanz, Coloclean, Colofix, Imprex, Formoral) and exterior paints (Acrylac, Colovinyl 900, Colograins, Coloprim); Industrial coatings including epoxy systems (Epoxydur, Finition Iron Epoxy, Primaire Iron Epoxy, Intermediaire Iron Epoxy, Top coat Iron Epoxy, Enduipox, O'pox, Lipox Epoxy Autolissant), polyurethane coatings (Colothane, Polyurethane varnishes), functional coatings (Colopiscine, Colofood, Resipox, Coloroute), and general industrial paints (Metalac, Industar, Fourlac); and Automotive refinish products. The company also provides digital tools including a Room Visualizer and Paint Calculator for customer project planning. Colorado holds ISO certifications and serves customers through 9 showrooms and agencies across Morocco.

Differentiator

Problem solved

Functional benefit

Products and services

• Stella Decorative water-based interior paint with pearlescent and glittering diamond powder effects designed for stylish interior design applications.
• Stucco Ksour Special effect interior paint with a marbled Tadelakt-inspired finish for traditional decorative applications.
• Acrylac White glossy acrylic paint classified as best A+ for both interior and exterior applications, with strong weather resistance.
• Rimal Special effect interior paint with sand texture finish for decorative applications.
• Kanz Scintillant special effect interior paint designed to create a chic and intimate atmosphere.
• Colograins Exterior masonry coating for enhancing and protecting exterior walls, halls, and rooms with varied appearance options.
• Colovinyl 900 High quality vinyl paint for masonry, woodwork, and plaster with excellent whiteness characteristics.
• Colofood Two-component solvent-free epoxy coating for protecting interiors of food storage tanks, certified compliant with EU regulation 11/2011.
• Finition Iron Epoxy Epoxy topcoat with good weather, abrasion, and chemical resistance for industrial applications.
• Epoxydur Epoxy coating for protection of concrete or cement-based industrial surfaces.
• Colopiscine High quality coating for protection and decoration of swimming pools.
• Coloroute Acrylic non-slip road-marking paint for road safety applications.
• Lipox Epoxy Autolissant Self-leveling three-component anti-dust epoxy floor coating, solvent-free and odorless with excellent mechanical and chemical resistance to greases, oils, and cleaning products.
• Polyurethane varnish (shiny, satin, and matte) Two-component polyurethane varnish available in shiny, satin, and matte finishes based on polyurethane resins and aromatic isocyanates.
• Imprex Penetrating primer and varnish based on modified synthetic resins for waterproofing masonry surfaces and improving paint adhesion.
• Colofix Water-based acrylic paint that prepares and smooths substrates for overcoating on cement, plaster, and lime surfaces; classified A+ with maximum 9.6 g/L VOC.
• Coloprim Penetrating primer and waterproofing sealer for chalky masonry surfaces before application of finishing paint or coating.
• Coloclean Interior paint product line designed for easy cleaning applications.
• Room Visualizer Digital room simulation tool allowing customers to explore colors and textures and visualize paint applications in their space using sample room designs; available on desktop and mobile app.
• Paint Calculator Online tool to calculate the amount of paint needed based on wall dimensions, openings, and ceiling area.
• Automotive Refinish Product Line Automotive refinish product line including primers, putties, fillers, coatings, and thinners for vehicle bodywork repair and refinishing.
• Professional Technical Assistance and Training Free on-site technical assistance via a mobile technical team plus structured training seminars for professional painters, architects, and designers; merit diplomas and professional training cards are awarded upon completion.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 22 Export PartnersminorChannel Partner/ Reseller/ DistributorColorado works with 22 international export partners to distribute its paint products outside of Morocco, extending the company's geographic reach beyond its domestic market

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AkzoNobel: Dutch global paints major (owner of Dulux, International, Sikkens) competing broadly across architectural and industrial coatings; a key incumbent competitor attempting to consolidate market share across MENA.
• Sherwin-Williams: World's largest paint company with a global architectural and industrial franchise including recently acquired international brands — represents the scale benchmark Colorado is competing against.
• KCC Corporation: Korean industrial and decorative coatings major with international expansion ambitions; competes with Colorado in industrial epoxy, polyurethane and protective coatings globally.
• PPG Industries: U.S. global coatings leader with architectural (Glidden, Comex) and industrial product portfolios; a large established multinational expanding into emerging markets where Colorado operates.
• Kansai Paint: Japanese global coatings major with a growing African footprint via its 2021 acquisition of Sadolin and Plascon — directly comparable as an architectural-coatings multinational pursuing African market share.

Direct peers

• Hempel: Danish-founded global coatings company focused on decorative, protective, marine and industrial coatings with growing Middle East and North Africa operations — comparable in scope of architectural and industrial offering to Colorado.
• Jotun: Norwegian-founded global paints and coatings manufacturer with deep Middle East and North Africa presence across decorative, marine, protective and powder coatings — the closest strategic comparable to Colorado in both product mix and MEA focus.
• National Paints Factories: UAE-based regional manufacturer of architectural, industrial, protective, marine and wood coatings with distribution across MENA — the most directly comparable regional architectural-and-industrial peer to Colorado.

Regional players

• Plascon: South African architectural and industrial coatings brand (Kansai Paint group) with strong sub-Saharan distribution — a regional incumbent comparable to Colorado in portfolio breadth and African market focus.
• Sadolin Paints: Long-established East African decorative and industrial coatings brand (now under Kansai Paint) — a regional competitor with overlapping architectural coatings positioning in nearby African markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Coloradomaroc
• YouTubeyoutube.com/user/coloradomaroc
• Facebookfacebook.com/coloradopeinture
• LinkedInlinkedin.com/company/colorado-peintures
• Instagraminstagram.com/colorado_paints_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado