What Now Micro does

Now Micro is a U.S.-based, privately held device lifecycle management company founded in 1993 and headquartered in Mendota Heights, Minnesota. It operates as a subsidiary of Trafera, a national technology solutions provider serving education, government, and enterprise customers. The company designs, builds, and distributes purpose-built hardware for two vertical markets: physical security (the Vigilant Series of surveillance servers, operator workstations, management servers, access control systems, and rugged embedded PCs) and digital media (the Studio Series of media players and video wall controllers). On top of the hardware layer sits DICE (Device Information Collector Engine), a proprietary software platform for device monitoring, remote configuration, backup, asset tracking, health diagnostics, and support ticket management across the deployed fleet.

Now Micro monetizes primarily through unit hardware sales, OEM services (custom appliance design, private labeling, software imaging, BIOS/storage configuration, warehousing, staged and drop shipping), and tiered warranty and support contracts (Depot, Express Depot, On-Site, Hot Swap/Advanced Replacement). Pricing is quote-based and not publicly disclosed; DICE is bundled at no additional cost with physical security products and offered as an optional integration for digital media. Its commercial motion is a hybrid of direct enterprise sales to systems integrators and OEMs, a network of manufacturer representative partners, and channel reach through parent Trafera.

Strategically, Now Micro is differentiated by being an OEM-friendly specialty systems integrator rather than a general-purpose hardware vendor. It partners with Intel, Dell, ASUS, Lenovo, and NVIDIA for component supply, and with software vendors including Hexagon (VMS), Hiperwall (video wall), and Cincoze (rugged embedded) to offer pre-validated reference stacks. Customer logos are not publicly disclosed; named customer segments are systems integrators, OEMs, and the physical-security and digital-media end users they serve. The company is small (101–250 employees) and private, with no external funding rounds disclosed.

Name

Now Micro

Legal name

NOW Micro, Inc.

Website

https://nowmicro.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Now Micro designs and manufactures purpose-built hardware for physical security (Vigilant Series) and digital media (Studio Series) markets, complemented by its DICE device lifecycle management platform, serving systems integrators and OEMs in the United States as a Trafera subsidiary.

Ownership category

akta.pro rank

Product category

Physical security and digital media hardware systems

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Industrial Safety & Security Electronics Manufacturing (Safety relays, E-stops, light curtains, access control) (IMAGAGAG)

akta.pro secondary industry

Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)

Keywords

• Physical security hardware
• Digital signage hardware
• Device lifecycle management
• OEM customization services
• Video wall controllers

Headquarters

HQ city

Mendota Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of purpose-built hardware appliances including physical security servers/workstations (Vigilant Series), digital media players and video wall controllers (Studio Series), rugged embedded PCs, and access control systems. Products are sold with optional warranty and support service plans.
2. OEM Program Services: Custom design, build, and scale services for OEM partners including warehousing, reserved inventory, staged shipping, drop shipping, private labeling, system branding, software imaging, and configuration services. Revenue from per-unit customization fees and inventory management services.
3. Warranty and Support Services: Flexible warranty options including Depot Warranty, Express Depot, On-Site Coverage, and Hot Swap/Advanced Replacement. Support team services bundled with warranty plans for resolving issues quickly and protecting customer experience.
4. DICE Device Management Platform: DICE is provided at no additional cost with all physical security products. For digital media solutions, DICE is available as an optional integration. Platform supports upsell through extended feature access and premium support tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Now Micro designs, builds, and supports purpose-built hardware appliances for physical security (Vigilant Series) and digital media (Studio Series) markets, paired with its proprietary DICE device lifecycle management software platform. The company also sells OEM customization services including private labeling, software imaging, BIOS and storage configuration, warehousing, staged shipping, and drop shipping, targeting systems integrators and OEMs with end-to-end supply, configuration, and lifecycle support.

Product overview

Now Micro delivers purpose-built hardware solutions for physical security and digital media markets since 1993. The company's portfolio consists of three core product lines: the Vigilant Series (physical security solutions including servers, workstations, management servers, and access control systems), the Studio Series (digital media solutions including media players and video wall controllers), and DICE (a device management platform for lifecycle management). Now Micro operates as both a product company and OEM services provider, offering customized appliances with private labeling, warehousing, staged shipping, and flexible warranty options. The company partners with technology leaders including Intel, AMD, Dell, Lenovo, ASUS, and NVIDIA, and distributes products from Cincoze for rugged applications. DICE serves as a unifying platform across both physical security and digital media product lines, enabling real-time monitoring, deployment management, remote access, and asset tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Series: Digital media solutions product line including media players and video wall controllers for digital signage and display technology.
• Vigilant Series
• DICE

Products and services

• Vigilant Series (Physical Security) Purpose-built hardware line for modern physical security and surveillance applications, including high-throughput video recording servers, real-time operator workstations, access control platforms, management servers, and rugged embedded PCs, scaled from compact desktops to enterprise-class rackmount servers. Designed for systems integrators and OEM partners who deploy mission-critical surveillance and access control infrastructure in commercial and enterprise environments.
• Studio Series (Digital Media) Complete line of purpose-built media players (Studio MPC, MPR, MPA, MPF, MPU, MPUN, MPE) and video wall controllers (VWC-Micro, VWC-Mighty, VWC-Mega, VWC-Max) engineered for digital signage and display technology applications, supporting up to 28 displays with hardware sync, NVIDIA RTX GPU options, and Intel Xeon processors. Targets integrators and end-user organizations deploying digital signage networks and high-performance video walls.
• DICE (Device Information Collector Engine) Proprietary device lifecycle management platform that delivers real-time monitoring, remote configuration, backup, health diagnostics, asset tracking, warranty lookup, support ticket submission, and deployment management from a single portal. Included with physical security products and offered as an optional integration for digital media solutions. Provides Microsoft and Google single sign-on access and is built from decades of customer feedback and industry expertise.
• OEM Customization Services End-to-end customization services for OEM partners including custom system branding (bezels, faceplates, labels, accessories), in-box collateral, software imaging, BIOS configuration, storage (RAID) configuration, remote configuration options, branded packaging, warehousing, reserved inventory, staged shipping, drop shipping, and warranty/support alignment with end-customer SLAs. Designed to enable OEMs to deliver private-label hardware programs without standing up their own manufacturing and logistics operations.
• Vigilant S600T Tower Server Tower-form-factor surveillance server in the Vigilant Series for physical security applications, available as a standalone deployment unit for systems integrators.
• Cincoze Rugged Embedded PCs Rugged embedded PCs (DA-1200, DI-1200, DV-1100, DX-1200, DS-1400, DS-1401, DS-1402 series) integrated into physical security deployments through Now Micro's partnership with Cincoze, featuring MIL-STD-810G compliance and industrial-grade durability for complex and harsh environments.

Quantifiable outcome

• DICE users typically see fewer truck rolls, faster resolution times, and smarter purchasing decisions, translating to better margins, reduced support costs, and stronger customer satisfaction.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TraferacoreOthersNow Micro is a Trafera Company, powered by Trafera which is described as a national leader in delivering technology solutions and services across education, government, and enterprise sectors. Trafera provides Now Micro with scale, stability, and expertise, strengthening its commitment and ability to deliver purpose-built hardware backed by Trafera's distribution network and brand reputation.
• HiperwallcoreStrategic or Co-development PartnerNow Micro is an official Hiperwall distributor, partnering to make it easier for integrators to deliver complete, reliable, high-performance video wall deployments. The partnership combines Now Micro's hardware expertise with Hiperwall's video wall software platform, providing integrators with a complete deployment solution from a single source.
• ASUScoreTechnology or IntegrationASUS produces the compact, high-performance NUC platform trusted for digital signage globally. Now Micro brings ASUS NUCs to integrators and OEMs in field-ready form: stocked, configured, and aligned with integrator needs. Now Micro provides distribution, configuration, and support for ASUS NUC platforms within the digital media solutions portfolio.
• IntelcoreTechnology or IntegrationIntel processors power a wide range of Now Micro products across both physical security (Vigilant Series) and digital media (Studio Series) lines, including Intel Celeron, Core, Core Ultra, Xeon, and N-Series processors. Strategic partnership ensures processor supply and performance optimization.
• DellcoreTechnology or IntegrationDell technology partnerships support Now Micro's digital media solutions, providing supply certainty and technology integration across the Studio Series product line.
• LenovocoreTechnology or IntegrationLenovo is referenced as a strategic technology partner whose components are integrated into Now Micro's digital media solutions portfolio alongside Intel and Dell platforms.
• NVIDIAcoreTechnology or IntegrationNVIDIA RTX A-Series GPUs are configurable options in the Studio VWC-Micro video wall controller. NVIDIA GPU technology enables high-performance video wall processing and rendering capabilities in Now Micro's digital media solutions.
• CincozecoreStrategic or Co-development PartnerThrough partnership with Cincoze, Now Micro brings integrators access to powerful rugged embedded PCs built to excel in the toughest environments. Cincoze solutions (DA-1200, DI-1200, DV-1100, DX-1200, DS-1400 series) are ideal for complex deployments where durability, power, and precision are non-negotiable in physical security environments.
• HexagoncoreStrategic or Co-development PartnerNow Micro and Hexagon partnership combines trusted hardware integration with Hexagon's world-leading incident management VMS software. The partnership delivers a seamless buying and deployment experience for integrators, combining Now Micro's hardware expertise with Hexagon's video management software.
• JetStorminorStrategic or Co-development PartnerFor more than 30 years, JetStor has set the standard for dependable data storage supporting data centers, surveillance systems, and enterprise IT environments globally. Together with Now Micro, integrators can design and deploy complete SAN and NAS solutions built for real-world performance.
• Intellinet Network SolutionsminorChannel Partner/ Reseller/ DistributorNow Micro and Intellinet Network Solutions partnership makes it easier for integrators to source PoE switches, transceivers, and essential networking accessories that complete the deployment, right alongside the servers they already count on from Now Micro.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BCD (formerly BCDVideo): BCD specializes in purpose-built servers and storage for video surveillance and physical security, with OEM-grade reliability and integrator-focused go-to-market. Highly comparable to Now Micro's Vigilant Series in product, customer base, and channel.
• BrightSign: BrightSign is a leading manufacturer of purpose-built digital signage media players used by integrators and OEMs worldwide. Directly comparable to Now Micro's Studio Series media player line in product category and channel model.
• Scale Computing: Scale Computing provides edge computing and hyperconverged infrastructure for surveillance, retail, and industrial use cases. Comparable to Now Micro's Vigilant and rugged embedded offerings in targeting integrator customers with purpose-built, easy-to-manage platforms.
• Seneca (an Arrow Electronics company): Seneca designs and manufactures purpose-built data center, surveillance, and AV hardware, with strong relationships to systems integrators and OEMs. Comparable to Now Micro across physical security and digital media hardware manufacturing plus OEM customization.
• Stratus Technologies: Stratus provides fault-tolerant and ruggedized servers and edge computing platforms for industrial, security, and mission-critical workloads. Comparable to Now Micro's rugged embedded PCs and high-availability Vigilant management servers.
• AOPEN: AOPEN manufactures commercial-grade media players and digital signage hardware sold through integrators and channel partners globally. Comparable to Now Micro's Studio Series media players in product category, vertical, and integrator channel.
• Pivot3 (a Quantum company): Pivot3 (now part of Quantum) provided hyperconverged infrastructure optimized for video surveillance workloads, sold through physical security integrators. Comparable to Now Micro's Vigilant Series surveillance servers targeting the same integrator channel.

Broad incumbents

• Dell Technologies: Dell is a broad incumbent offering PowerEdge servers, Precision workstations, and edge computing hardware that competes with Now Micro's Vigilant and Studio lines. While Dell is not purpose-built for surveillance and signage, its scale, supply chain, and direct enterprise relationships make it a constant competitive reference for integrator customers.
• Hewlett Packard Enterprise (HPE): HPE is a broad incumbent in ProLiant servers, Edgeline converged systems, and Aruba networking for physical security and signage deployments. Comparable as a broad-line alternative Now Micro competes against for integrator-driven surveillance and edge workloads.
• Lenovo: Lenovo is a strategic component partner for Now Micro but also a broad incumbent in ThinkSystem servers, ThinkStation workstations, and edge computing. As both supplier and competitor, Lenovo represents the dual risk and opportunity Now Micro navigates in the OEM channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nowmicro
• Facebookfacebook.com/now-micro-inc-240236437721
• LinkedInlinkedin.com/company/now-micro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now Micro