What Kids&Us English does

Kids&Us English is a privately held Spanish language education company (KIDS&US ENGLISH, SL) headquartered in Manresa, Barcelona, founded in 2008. It operates a franchise network of more than 700 academies across 13 countries—Spain, Andorra, Italy, France, Belgium, Mexico, Poland, Luxembourg, Slovakia, Czech Republic, Myanmar, Vietnam, and Japan—serving over 190,000 students and claiming a 90% family loyalty rate. The company delivers English language instruction segmented into four age-based programs: Babies (1-2 years), Kids (3-8), Tweens (9-12), and Teens (13-18), targeting families seeking immersive English education for children from infancy through adolescence.

The core product is built on a proprietary teaching method modeled on the natural process of mother-tongue acquisition, sequenced through five stages: Listening, Understanding, Speaking, Reading, and Writing. The pedagogy is reinforced by daily at-home audio track exposure (~10 minutes per day), 100% English in-class immersion in small groups, age-specific branded characters (Mousy, Linda, Oliver), and the My Way digital learning platform, which combines classroom instruction with personalized gamified home practice and was awarded the Gartner Eye on Innovation Awards for Education 2025. Supplementary offerings include themed English camps (Summer Fun, Cool Off immersion, English&Fun sports, Fun Weeks, Fun Days), workshops (Storytime, Mad Scientist, Little Chef, Kids&Theatre), a Talking Pen hardware device, and a direct-to-consumer e-commerce store selling books, plush toys, and board games.

Kids&Us monetizes through three primary streams: (1) recurring monthly tuition fees collected by independently operated franchise academies (prices set locally, not publicly disclosed), (2) franchise fees and royalties from its 700+ operators, and (3) direct e-commerce and content licensing through the eshop.kidsandus.es online store and the My Way platform. The 2025 strategic alliance with Trinity College London and AENOR UNE 19601 compliance certification indicate ongoing institutionalization. No funding rounds, parent entities, or public listings are disclosed; the company appears to be founder- or privately controlled.

Name

Kids&Us English

Legal name

KIDS&US ENGLISH, SL

Website

https://kidsandus.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Kids&Us English is a Spanish franchisor of children's English-language academies operating 700+ centres across 13 countries, serving over 190,000 students aged 1-18 via a proprietary mother-tongue acquisition method, supported by the My Way digital platform and online store.

Ownership category

akta.pro rank

Product category

Children's English Language Education

NAICS

Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Children’s Language Learning & Bilingual/ESL Trade (EDAGAIAG)

akta.pro secondary industries

Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF), Teen & Secondary ESL/EFL Materials (EDAGAHAG), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• Children English education
• Language learning franchises
• English immersion courses
• Kids English schools
• Early childhood language acquisition

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition / Course Fees: Kids&Us generates revenue primarily through tuition fees paid by families for English language courses. Courses are offered at franchise academies for different age groups (Babies 1-2, Kids 3-8, Tweens 9-12, Teens 13-18), with class frequency increasing with age. The company also offers camps, workshops, and supplementary activities as additional fee-based offerings.
2. Online Store (E-commerce): Kids&Us operates an online store (eshop.kidsandus.es) selling educational products including books, Talking Pen devices, plush toys (Mousy, Linda), and board games for children aged 0-13, complementing the core learning method and generating supplementary revenue.
3. Franchise Fees: Kids&Us expands its network through a franchise model where independent operators open Kids&Us academies. Franchise fees and royalties contribute to revenue while enabling rapid geographic expansion across multiple countries.
4. English Camps and Workshops: Fee-based holiday camps (Summer Fun, English&Fun sports camps, Cool Off immersion camps, Fun Weeks themed camps, Fun Days) and workshops (Storytime, Mad Scientist science, Little Chef cooking, Kids&Theatre) are offered as supplementary paid activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kids&Us English designs and delivers English language courses for children from 1 to 18 years old, structured around a proprietary natural-acquisition method (Listening, Understanding, Speaking, Reading, Writing). The company sells tuition at franchised academies, runs supplementary fee-based activities (camps, workshops), distributes educational products through its own online store (eshop.kidsandus.es), and supports classroom learning with the My Way digital platform and the Talking Pen device.

Product overview

Kids&Us English is an educational company offering a comprehensive English language learning ecosystem structured around age-specific courses (Babies 1-2, Kids 3-8, Tweens 9-12, Teens 13-18), supplementary English activities (camps, workshops), digital learning platforms (My Way), and educational resources (Talking Pen, books, toys, games). The core offering consists of classroom-based English courses that follow a natural language acquisition method, complemented by themed camps (summer, immersion, sports, themed weeks, fun days), workshops (storytime, science, cooking, theatre), and an online store selling books, Talking Pen devices, plush toys, and board games. The company operates over 700 centers across 13 countries serving more than 190,000 students.

Differentiator

Problem solved

Functional benefit

Brands

• My Way: A digital platform for personalized English learning, recognized with the Gartner Eye on Innovation Awards for Education 2025.
• T&T (Tweens&Teens)
• Kids&Theatre
• Storytimes
• Little Chef
• Mad Scientist
• Summer Fun
• Cool Off
• English&Fun
• Fun Weeks
• Fun Days
• Kids&Us Online Shop

Products and services

• English Courses for Babies (1-2 years)

Quantifiable outcome

• Over 190,000 students enrolled across 700+ schools in 13 countries
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Trinity College LondoncoreStrategic or Co-development PartnerKids&Us announced a strategic alliance with Trinity College London to reinforce its global educational offering. Trinity College London is a renowned international exam board and education charity that provides qualifications in English language and creative arts. The partnership aims to enhance the educational value offered to Kids&Us students worldwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helen Doron English: Helen Doron English is a global franchise-based English learning network for children aged 3 months to 19 years, founded in 1985. It is the closest direct competitor to Kids&Us in operating model (franchise), target market (children), proprietary methodology, and global geographic reach across dozens of countries.
• Vaughan Systems: Vaughan Systems is a Spain-headquartered English language school brand with strong recognition in the Spanish market, offering in-person and online English courses. It overlaps directly with Kids&Us on geography (Spain), target audience (Spanish-speaking learners), and premium positioning in the local English-learning category.
• International House: International House is a global network of language schools operating through affiliated schools and teacher-training centres in many countries. It overlaps with Kids&Us in teaching English as a foreign language through accredited partner schools, with similar geographic footprint and a comparable blended physical/digital delivery model.

Broad incumbents

• EF Education First: EF Education First is one of the world's largest private education companies, offering English courses, study abroad, and academic programmes across multiple age groups. It competes with Kids&Us in the broader English-learning space but at much larger scale and with a far wider portfolio beyond children's language instruction.
• Berlitz Corporation: Berlitz is a globally established language instruction brand offering in-person and online courses across multiple languages, including children's and teens' programmes. It is comparable to Kids&Us on the language-school business model and international franchise presence, though its offering is much broader than English-only and children-only.
• Wall Street English: Wall Street English is a long-established international English-language school chain operating in numerous countries. It overlaps with Kids&Us on in-person English instruction for learners of multiple ages, though its positioning skews toward adult professional learners and it does not specialise in early-childhood acquisition.
• British Council: The British Council operates English teaching centres and certification services in dozens of countries. It is comparable to Kids&Us on the English-language instruction for young learners and on formal assessment partnerships, but operates as a public-purpose organisation with a much wider educational remit.

Emerging players

• Duolingo: Duolingo is the world's largest consumer language-learning app, including English for Spanish, Italian, French and other Kids&Us geographies. It is a partial competitor for older children and teens, and an indirect competitor for parents weighing paid academies against free digital alternatives.
• Open English: Open English is a Latin-America-focused online English learning platform offering live classes to children and adults. It competes with Kids&Us for the same Spanish-speaking family audience but uses a fully online delivery model rather than physical franchise academies.

Regional players

• Centro de Estudios Britannia: Britannia is a Spain-based English language academy chain operating physical centres across Spanish cities. It overlaps directly with Kids&Us on geography, customer base (Spanish families seeking English instruction), and the in-person academy model, though it does not match Kids&Us's franchise breadth or age-spanning curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kids_us
• YouTubeyoutube.com/user/kidsandusschools
• Facebookfacebook.com/KidsandUsSchoolofEnglish
• LinkedInlinkedin.com/company/kids&us
• Instagraminstagram.com/kidsandus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids&Us English