What HLB Mann Judd does

HLB Mann Judd is an Australia and New Zealand accounting and advisory firm operating as a partnership across 10 offices (Adelaide, Auckland, Brisbane, Lismore, Melbourne, Newcastle, Perth, Robina, Sydney, Wollongong). The firm delivers five service lines: Audit & Assurance (financial audits, internal audit, risk assurance, sustainability reporting assurance), Tax Consulting (corporate, international, transfer pricing, R&D tax incentives), Advisory (debt advisory, ESG, forensic, insolvency, transaction advisory, valuations), Business Services (accounting and reporting, cloud accounting, finance function outsourcing, succession planning), and Wealth Management (aged care, estate planning, family office, superannuation/SMSFs). Client segments span publicly listed companies, private companies, not-for-profits, family-owned businesses, and high-net-worth individuals, with vertical specializations in mining and resources, property and construction, funds management, and aged care.

Revenue is generated through quote-based professional services engagements plus a recurring wealth management subscription component (superannuation/SMSFs). Distribution is partner-led via the 10-office ANZ network with cross-border capability through HLB International membership. The firm has 501-1,000 employees with 31 partners and 180+ staff in Sydney alone. Underlying technology includes cloud-based accounting and audit platforms plus the recently adopted Platformed IT General Controls automation tool (October 2025) and Microsoft Security Copilot for cybersecurity operations; AI/automation is deployed internally rather than as a client-facing product. The firm is privately held, founded in 1970 (Sydney) with the Adelaide office dating to 1948, and has won multiple Client Choice Awards including Best Accounting & Consulting Services Firm in 2026.

Name

HLB Mann Judd

Legal name

HLB Mann Judd

Website

https://hlb.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HLB Mann Judd is an Australia and New Zealand accounting and advisory partnership delivering audit, tax, advisory, business, and wealth management services across 10 offices to listed companies, private businesses, not-for-profits, and high-net-worth individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audit & Assurance Services: Financial audits, reviews, internal audit, risk assurance and consulting, sustainability reporting and assurance services for listed and private companies
2. Tax Consulting: Corporate tax, employment tax, international tax, R&D tax incentives, transfer pricing, tax compliance services
3. Advisory Services: Debt advisory, ESG & sustainability, finance transformation, financial modelling, forensic services, insolvency, restructuring & risk, transaction advisory, valuations
4. Business Services: Accounting & reporting, business planning & strategy, cloud accounting, finance function outsourcing, international business services
5. Wealth Management: Aged care planning, estate planning & administration, family office services, insurance services, philanthropic strategy, superannuation & SMSFs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

HLB Mann Judd is an Australian accounting and advisory firm providing audit and assurance, business advisory, tax consulting, and wealth management services to private and family businesses, not-for-profits, and high-net-worth individuals. The firm operates as part of the global HLB International network, combining local expertise with international reach to deliver compliance, advisory, and strategic financial services.

Product overview

HLB Mann Judd is an award-winning advisory and accounting firm offering a comprehensive suite of services organized into five main divisions: Advisory (debt advisory, ESG and sustainability, finance transformation, financial modelling, forensic services, insolvency, restructuring and risk, transaction advisory, and valuations), Audit & Assurance (financial audits and reviews, financial reporting, internal audit, risk assurance and consulting, and sustainability reporting), Business Services (accounting and reporting, business planning, cloud accounting, finance function outsourcing, international business services, operational reviews, and succession planning), Tax Consulting (corporate tax, employment tax, family-owned businesses, international tax, R&D tax incentives, tax compliance, and transfer pricing), and Wealth Management (aged care planning, estate planning, family office services, insurance, philanthropy, and superannuation). The firm also publishes specialized content including the Talking Family Business podcast, the quarterly Financial Times newsletter, the For Impact newsletter for the not for profit sector, and semi-annual Not for Profit Leaders Reports. An internal technology tool, Platformed's software, is used to automate IT General Controls testing in audit engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit and Assurance External audit, statutory assurance, risk assurance, and assurance-related advisory services for businesses, not-for-profits, and other organizations requiring independent financial reporting.
• Business Advisory Strategic business advisory, structuring, succession planning, and growth support services for private businesses, family enterprises, and organizations across various industries.
• Tax Consulting Corporate tax compliance and consulting, international tax advisory, personal tax services, and specialist tax consulting for businesses and high-net-worth individuals.
• Wealth Management Wealth advisory, investment management, and personal financial planning services for high-net-worth individuals, families, and private clients.

Quantifiable outcome

• 5.6% gender pay gap vs 11.9% industry average
• +2 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• UN Global Compact Network AustraliaminorStrategic or Co-development Partner · 1 January 2026HLB Mann Judd joined the UN Global Compact Network Australia, reinforcing commitment to responsible business practices and sustainability.
• HLB InternationalcoreOthersHLB Mann Judd is a member of HLB International, the global advisory and accounting network. This membership provides cross-border advisory capabilities and access to international expertise across multiple countries.

Scale indicators8 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• PwC Australia: Big Four firm with comprehensive audit, tax and advisory services across Australia; overlaps with HLB Mann Judd for listed-entity audit and large transaction mandates.
• EY Australia: Big Four professional services firm providing full-spectrum audit, tax, and advisory across Australia; competes with HLB Mann Judd for mid-to-large enterprise and listed clients.
• KPMG Australia: Big Four firm with a full suite of audit, tax, and advisory services in Australia; HLB Mann Judd explicitly positions as a 'viable alternative' to firms of this scale.
• Deloitte Australia: Big Four firm operating broadly across audit, tax, consulting and financial advisory in Australia; competes with HLB Mann Judd at the larger end of the listed and enterprise client base where HLB positions as an alternative.

Direct peers

• Crowe Australasia: Mid-tier accounting and advisory network providing audit, tax, risk and consulting services to similar client segments — directly comparable in scale and service mix to HLB Mann Judd.
• BDO Australia: Mid-tier accounting and advisory network with comparable ANZ footprint and full-service audit, tax and advisory offerings that directly compete with HLB Mann Judd across the same client segments and price points.
• RSM Australia: Member of RSM International mid-tier accounting network; competes directly with HLB in audit, tax, advisory and business consulting for SMEs and mid-market entities across Australia.
• Grant Thornton Australia: Global mid-tier advisory and accounting firm with Australian offices, providing the same audit, tax, advisory and transaction services to mid-market and listed clients — a head-to-head competitor for HLB Mann Judd.
• Pitcher Partners: Australian-owned advisory and accounting firm operating across multiple cities, with similar mid-market focus, audit, tax, business advisory and wealth management services that directly overlap with HLB Mann Judd's portfolio.

Emerging players

• Mazars Australia: International mid-tier accounting network with a smaller Australian presence; comparable service mix (audit, tax, advisory) but lower market penetration, representing both an emerging peer and potential competitive entrant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HLB_MannJudd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HLB Mann Judd