Kourtly

What Kourtly does

Kourtly is a performance athletic apparel and footwear brand headquartered in Sarasota, Florida, founded in 2018 and operating under parent company LORIET LLC with KOURTLY LLC as the legal brand entity. The company designs and sells apparel, footwear (including the KOURT1 shoe line), and accessories targeted at racquet and endurance sport athletes across tennis, pickleball, padel, golf, and running. Its core product technology is the Activcool fabric platform, which the brand markets on moisture-wicking, anti-microbial, and UV-protection properties, combined with sustainable materials such as recycled polyester and verified carbon credit purchases via a partnership with ClimeCo.

Kourtly operates a direct-to-consumer e-commerce model on Shopify, with product pricing concentrated in the $25-$75 range across apparel and accessories. Distribution is multi-channel: DTC via Shopify plus wholesale through the Faire marketplace, targeting independent boutique retailers. Marketing is executed through grassroots sponsorship of pro athletes and events in the company's core sports, unified under the Winged Lion brand identity and "Wear the Lion" tagline. The company is founder-led by Mehdy Karbid (CEO) and Domenica Karbid (COO/CXO), with a team of 1-10 employees and no external funding rounds disclosed.

Name

Kourtly

Legal name

KOURTLY LLC

Website

https://Kourtly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kourtly is a Sarasota, Florida-based performance athletic apparel and footwear brand founded in 2018, selling tennis, pickleball, padel, golf, and running gear via DTC Shopify and Faire wholesale, using Activcool fabric and recycled materials.

Ownership category

akta.pro rank

Product category

Performance Athletic Apparel

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Tennis & Court Footwear & Apparel Retail (CRAMACAG)

akta.pro secondary industries

Golf & Tennis Performance Apparel (CRAAAEAF), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Performance athletic apparel
• Tennis apparel
• Pickleball clothing
• Court sportswear
• Athletic footwear

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of performance athletic apparel and footwear through their e-commerce website. Products include tops, bottoms, outerwear, accessories, and tennis shoes sold at fixed retail prices.
2. Wholesale/Retail Distribution: Wholesale distribution through retail partners via Faire marketplace. The website includes a 'Become a Retailer' link directing to loriet.faire.com for retail partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kourtly designs and sells direct-to-consumer performance athletic apparel and footwear for tennis, pickleball, padel, running, and golf. The product line includes technical tops, hoodies, shorts, polos, skorts, caps, and the flagship KOURT1 tennis shoe, built around the proprietary Activcool fabric (moisture-wicking, anti-microbial, UV protection) and ClimeCo-certified sustainable materials. Items are sold individually through the Kourtly online store and via the Faire wholesale marketplace.

Product overview

KOURTLY is an athletic apparel and footwear brand by Loriet Sports/Loriet LLC, offering performance wear for tennis, pickleball, padel, and general athletic activities. The product portfolio includes tops (tees, polos, long sleeve performance tops), bottoms (shorts, skorts, leggings), outerwear (hoodies, fleece tops), footwear (KOURT1 tennis shoes), and accessories (caps). Products are organized across men's, women's, and kids categories, with technical fabrics featuring moisture-wicking, anti-microbial, UV protection, and quick-drying properties. The brand uses sustainability-focused materials including recycled polyester in select products.

Differentiator

Problem solved

Functional benefit

Products and services

• Women KOURTLY Signature Tennis Tee Signature women's tennis performance tee built with Activcool fabric technology for moisture-wicking, anti-microbial, and UV protection on court. Targeted at female tennis, pickleball, and padel players seeking premium everyday performance wear. Priced at $40.
• Gold Lion Expert Performance Hoodie Premium performance hoodie featuring the Winged Lion graphic and Activcool fabric for training and casual wear. Aimed at athletes who want a branded, sustainable layer for warm-ups and post-match wear. Priced at $65.
• Active Performance Shorts Lightweight performance shorts engineered with Activcool fabric for moisture management, anti-microbial protection, and UV defense during court sports and training. Sold to men and women active athletes; priced at $60.
• Pro Performance Cap Lightweight performance cap designed for sun protection and active use on court. Targeted at outdoor tennis, pickleball, padel, running, and golf players. Priced at $25.
• KOURT1 Tennis Shoes Flagship tennis shoe from Kourtly designed for court performance. Targeted at tennis, pickleball, and padel players seeking a branded, premium footwear option priced at $75.
• Women's Cropped Fleece Hoodie Cropped fleece hoodie for women, blending performance materials with athleisure styling for warm-ups, cool-weather training, and casual wear. Targeted at female athletes and active lifestyle consumers; priced at $55.
• Expert Tech Long Sleeve Performance Top Long sleeve technical performance top using Activcool fabric to provide moisture-wicking, anti-microbial, and UV protection for training and match play. Designed for athletes in tennis, pickleball, padel, running, and golf.
• Pro Performance Polo Polo-style performance top combining court-ready technical fabric with a traditional collar silhouette. Targeted at tennis, golf, and country-club athletes seeking a professional on-court look.
• Vienna Performance Skort Women's performance skort designed for tennis, pickleball, and other court sports, integrating stretch, moisture-wicking, and coverage for active play. Aimed at female athletes who want a court-appropriate skirt silhouette.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting KOURTLY's online store. Powers the shopping cart, checkout, and overall e-commerce operations. The website footer states 'Powered by Shopify'.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling KOURTLY to connect with and sell to retail stores. The 'Become a Retailer' link directs to loriet.faire.com for retail partnership inquiries.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Adidas Tennis: Adidas operates a major tennis apparel and footwear line spanning performance wear, polo, and court-specific shoes. Like Nike, it competes for the same tennis/pickleball/padel consumer but with significantly broader distribution.
• Lululemon: Lululemon is a premium athletic apparel brand increasingly active in tennis and golf via dedicated lines. It competes for the same affluent, performance-oriented consumer but with vastly broader assortment and DTC infrastructure.
• Under Armour Tennis: Under Armour is a broad athletic apparel incumbent with a tennis-specific line. It competes on performance fabric credentials similar to Kourtly's Activcool claims while operating at substantially greater scale and brand reach.
• Nike Tennis: Nike's tennis division is the dominant global tennis apparel and footwear brand with deep athlete sponsorships and tournament visibility. Kourtly competes for the same racket-sport consumer with a far narrower assortment and marketing budget.

Direct peers

• HEAD Tennis: HEAD is a racquet-sports specialist covering tennis, padel, and pickleball with apparel, footwear, and racquets. Its category focus on the exact trio of sports Kourtly targets makes it a direct comparable.
• Babolat: Babolat is a tennis-specialist brand with a long heritage in racquets, footwear, and apparel. It targets the same core consumer (tennis, padel, pickleball players) with comparable court-sport positioning and product categories.
• Wilson Sporting Goods: Wilson is a tennis-specialist brand offering apparel, footwear, racquets, and accessories. It most closely mirrors Kourtly's category-specific positioning in tennis and racquet sports, though at much greater scale and category breadth.
• Fila Tennis: Fila is a tennis-heritage apparel and footwear brand with strong tennis-court positioning and heritage silhouettes. It overlaps with Kourtly on court-sport apparel/footwear and Pro Team/athlete marketing strategies.

Emerging players

• CRBN Pickleball: CRBN is an emerging pickleball apparel and equipment brand with a DTC-first model similar to Kourtly's. It targets a comparable consumer within the pickleball-specific slice of Kourtly's wider court-sports positioning.
• Selkirk Sport: Selkirk is a pickleball-focused brand with rapidly growing apparel and paddle lines. It overlaps with Kourtly specifically in the pickleball use case and in DTC-first athletic apparel targeting the same sport segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kourtlysports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kourtly