PetPartners
PetPartners is a US pet insurance provider offering individual policies and employer group plans (OnePack), underwritten by affiliated carriers and distributed via benefits administration integrations, brokers, and direct channels.
- Company typePrivate
- Founded2003
- HeadquartersRaleigh, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What PetPartners does
PetPartners, Inc. is a US-based pet insurance provider founded in 2003 and headquartered in Raleigh, North Carolina, operating as a licensed insurance agency and subsidiary of Independence Pet Group, Inc. (Independence Pet Holdings), a pet insurance conglomerate that also manages the Pumpkin, Embrace, Pets Best, Spot, and PetPlace brands. The company's core offering is the OnePack Plan, an industry-first employer group pet insurance product where the employer serves as master policyholder and employees enroll through payroll deductions at group-rated premiums, alongside individual pet insurance policies for direct-to-consumer customers. Insurance underwriting is provided by affiliated Delaware-domiciled carriers Independence American Insurance Company (NAIC #26581) and Independence Pet Insurance Company (NAIC #17543), with PetPartners functioning as the distribution and customer-facing agency.
PetPartners operates a dual go-to-market model combining B2B employer sales with D2C individual enrollment. The company sells group policies to HR professionals and benefits managers through direct enterprise field sales, independent insurance brokers, and integrations with major benefits administration platforms Selerix and Alight, enabling payroll deduction enrollment. Individual pet owners can self-serve through the company's website with phone support. Technology assets include the TailTrax mobile app for policyholder self-service, a 24/7 veterinary helpline, technology-agnostic ben-admin integration, and the Wags & Wisdom content marketing blog. Pricing is subscription-based, with premiums varying by pet age, breed, and address, plus optional wellness endorsements (Defender at $305 benefit value and DefenderPlus at $535 benefit value), a 5% multi-pet discount, and a 30-day free look period.
Revenue mechanics rely on recurring insurance premiums collected from both individual policyholders and employer groups, with group policies priced on aggregate claims history at renewal. The company is privately held and does not publicly disclose revenue. PetPartners' strategic positioning centers on capturing employer-channel pet insurance demand amid rising veterinary costs (up 60%+ over the past decade), with new product investments including the Pet Health Predictor AI tool and PumpkinNow urgent payment service introduced at the parent company level. The company operates exclusively in the United States with 51-100 employees.
PetPartners firmographics
Firmographics- Name
- PetPartners
- Legal name
- PetPartners, Inc.
- Website
- https://petpartners.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PetPartners is a US pet insurance provider offering individual policies and employer group plans (OnePack), underwritten by affiliated carriers and distributed via benefits administration integrations, brokers, and direct channels.
- Ownership category
- akta.pro rank
PetPartners industry classification
Industry- Product category
- Pet Insurance
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
- akta.pro secondary industry
- Worksite Pet Insurance (FSAIAMAL)
Keywords
Where PetPartners is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PetPartners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pet Insurance Premiums: Subscription-based pet insurance premiums collected from employers (group policies) and individual policyholders. Premiums are based on pet age, species/breed, and home address for individuals; group policies may use aggregate claims history at renewal.
- Group Employer Policies: Employer-paid or employer-contributed group pet insurance where the employer serves as master policyholder and employees enroll through payroll deductions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Pet Insurance with Multi-Pet Discount |
| Subscription | Annual | Defender Wellness Plan |
| Subscription | Annual | DefenderPlus Wellness Plan |
| Freemium | Pay-as-you-go | Free Look Period |
| Subscription | Annual | Vet Student/Staff Discount |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
PetPartners product offering
Product offeringCore offering
PetPartners provides pet health insurance plans for cats and dogs, including accident-and-illness coverage and optional wellness riders. The company sells Individual Pet Insurance direct to pet owners and the industry-first OnePack Plan, a true employer-sponsored group pet insurance product integrated with HR benefits administration platforms. Policies include access to a 24/7 veterinary helpline and proprietary digital tools for claims and pet health tracking.
Product overview
PetPartners is a pet insurance provider offering a comprehensive portfolio of products under Independence Pet Holdings. The core offerings include the OnePack Plan as an industry-first true employer group pet insurance product where employers serve as master policyholders, and individual pet insurance policies underwritten by Independence American Insurance Company or Independence Pet Insurance Company. The company provides preventative care add-ons including Defender and DefenderPlus plans, a TailTrax mobile application, 24/7 veterinary helpline, and innovative services like PumpkinNow urgent payment and Pet Health Predictor AI tool. PetPartners operates primarily in the U.S. market, focusing on both direct-to-consumer individual policies and employer-sponsored group coverage through benefits administration platform integrations.
Differentiator
Problem solved
Functional benefit
Brands
- OnePack Plan: An industry-first flexible group insurance product where the employer is the master policyholder, making it easy to implement and maintain. Employees enroll annually like other group benefits. Features include pre-existing condition coverage after 12 months, breed-inclusive policies, and 24/7 veterinary helpline.
Products and services
- OnePack Plan
Quantifiable outcome
- 78% of HR professionals consider pet insurance important for employee retention
- +3 more outcomes
Companies that use PetPartners
Customer profileSegments3 records
Ideal customer profiles2 records
PetPartners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature4 records
PetPartners partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SelerixcorePetPartners and Selerix announced collaboration to integrate PetPartners' OnePack Plan pet insurance into Selerix's benefits administration platform. This enables employers to offer group-rated pet insurance through a streamlined enrollment experience with payroll deductions. The partnership addresses rising veterinary costs and growing employee demand for pet-related benefits.
- Alight, Inc.coreOnePack Plan by PetPartners partnered with Alight to enable Alight's corporate clients to offer employer-based pet insurance through integrated payroll enrollment. Employees can enroll during open enrollment periods and pay premiums via payroll deductions, with employers as policyholders at group rates.
- Independence Pet HoldingscorePetPartners is a subsidiary of Independence Pet Group, Inc. (Independence Pet Holdings). IPH manages multiple pet insurance brands including PetPartners, Pumpkin, Embrace, Pets Best, Spot, and PetPlace. PetPartners policies are underwritten by Independence American Insurance Company or Independence Pet Insurance Company.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
PetPartners competitors and assessment
Company assessmentEmerging players
- Lemonade Pet Insurance: Tech-forward insurance company that has expanded into pet insurance as an add-on to its renters/homeowners policies. Competes in the same digital direct-to-consumer pet insurance category with a younger brand.
Direct peers
- Spot Pet Insurance: Direct US pet insurance peer offering accident, illness, and preventive care plans. Another Independence Pet Holdings sibling brand competing directly with PetPartners in individual and group pet insurance.
- Pets Best Insurance Services: Direct US pet insurance competitor offering accident, illness, and wellness plans. Sibling brand under Independence Pet Holdings, competing in the same market with shared underwriting relationships.
- Trupanion: Directly comparable US pet insurance provider offering accident/illness and wellness plans to individual pet owners and veterinarians. Trupanion is publicly traded and competes head-to-head with PetPartners in individual pet insurance.
- Embrace Pet Insurance: Direct US pet insurance peer offering accident, illness, and wellness coverage to dogs and cats. Sibling brand under Independence Pet Holdings, sharing underwriting and operational infrastructure with PetPartners.
- Pumpkin Pet Insurance: Direct US pet insurance peer offering accident, illness, and wellness plans. Sibling brand under Independence Pet Holdings with shared parent underwriting and claims infrastructure.
- Healthy Paws Pet Insurance: Direct US pet insurance competitor offering accident and illness coverage with no caps on payouts. Comparable target market (individual pet owners) and similar subscription-based premium model.
Broad incumbents
- Nationwide Pet Insurance: Largest US pet insurer, offering pet insurance as part of Nationwide's broad P&C insurance portfolio. Significant incumbent advantage via existing distribution and brand reach.
- ASPCA Pet Health Insurance: Underwritten by Crum & Forster (subsidiary of Fairfax Financial), offers pet insurance leveraging the ASPCA brand. Operates as part of a larger insurance carrier's portfolio competing across the same pet insurance category.
- MetLife Pet Insurance: Pet insurance offering from MetLife, one of the largest US insurance carriers, leveraging MetLife's employer relationships and benefits distribution for group pet insurance—an increasingly direct overlap with PetPartners' OnePack Plan.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PetPartners compliance and trust
Trust signalCompliance5 records
PetPartners financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetPartners leadership team
Management profileNumber of profiles
Profiles1 record
PetPartners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetPartners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetPartners
What does PetPartners do?
PetPartners provides pet health insurance plans for cats and dogs, including accident-and-illness coverage and optional wellness riders. The company sells Individual Pet Insurance direct to pet owners and the industry-first OnePack Plan, a true employer-sponsored group pet insurance product integrated with HR benefits administration platforms. Policies include access to a 24/7 veterinary helpline and proprietary digital tools for claims and pet health tracking.
Is PetPartners a public or private company?
PetPartners is a private company. It is classified as corporate owned and is currently operating.
When was PetPartners founded?
PetPartners was founded in 2003. It employs 51 to 100 people.
Where is PetPartners based?
PetPartners is headquartered in Raleigh, United States, in the North America region.
How does PetPartners make money?
Two revenue lines are on record. Pet Insurance Premiums are the primary driver. The others are group Employer Policies.
Who are PetPartners's main competitors?
Lemonade Pet Insurance is listed as an emerging player. Direct peers are Spot Pet Insurance, Pets Best Insurance Services, Trupanion, Embrace Pet Insurance, Pumpkin Pet Insurance and Healthy Paws Pet Insurance. Broad incumbents are Nationwide Pet Insurance, ASPCA Pet Health Insurance and MetLife Pet Insurance.
Does PetPartners have an API?
No public API is recorded for PetPartners.
What industry is PetPartners in?
PetPartners's product category is Pet Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance, with a secondary code of FSAIAMAL, Worksite Pet Insurance. Its NAICS code is 524292 and its SIC code is 6411.