PetPartners

What PetPartners does

PetPartners, Inc. is a US-based pet insurance provider founded in 2003 and headquartered in Raleigh, North Carolina, operating as a licensed insurance agency and subsidiary of Independence Pet Group, Inc. (Independence Pet Holdings), a pet insurance conglomerate that also manages the Pumpkin, Embrace, Pets Best, Spot, and PetPlace brands. The company's core offering is the OnePack Plan, an industry-first employer group pet insurance product where the employer serves as master policyholder and employees enroll through payroll deductions at group-rated premiums, alongside individual pet insurance policies for direct-to-consumer customers. Insurance underwriting is provided by affiliated Delaware-domiciled carriers Independence American Insurance Company (NAIC #26581) and Independence Pet Insurance Company (NAIC #17543), with PetPartners functioning as the distribution and customer-facing agency.

PetPartners operates a dual go-to-market model combining B2B employer sales with D2C individual enrollment. The company sells group policies to HR professionals and benefits managers through direct enterprise field sales, independent insurance brokers, and integrations with major benefits administration platforms Selerix and Alight, enabling payroll deduction enrollment. Individual pet owners can self-serve through the company's website with phone support. Technology assets include the TailTrax mobile app for policyholder self-service, a 24/7 veterinary helpline, technology-agnostic ben-admin integration, and the Wags & Wisdom content marketing blog. Pricing is subscription-based, with premiums varying by pet age, breed, and address, plus optional wellness endorsements (Defender at $305 benefit value and DefenderPlus at $535 benefit value), a 5% multi-pet discount, and a 30-day free look period.

Revenue mechanics rely on recurring insurance premiums collected from both individual policyholders and employer groups, with group policies priced on aggregate claims history at renewal. The company is privately held and does not publicly disclose revenue. PetPartners' strategic positioning centers on capturing employer-channel pet insurance demand amid rising veterinary costs (up 60%+ over the past decade), with new product investments including the Pet Health Predictor AI tool and PumpkinNow urgent payment service introduced at the parent company level. The company operates exclusively in the United States with 51-100 employees.

Name

PetPartners

Legal name

PetPartners, Inc.

Website

https://petpartners.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

PetPartners is a US pet insurance provider offering individual policies and employer group plans (OnePack), underwritten by affiliated carriers and distributed via benefits administration integrations, brokers, and direct channels.

Ownership category

akta.pro rank

Product category

Pet Insurance

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

akta.pro secondary industry

Worksite Pet Insurance (FSAIAMAL)

Keywords

• Pet insurance policies
• Group pet insurance
• Employer benefits
• Wellness coverage
• Veterinary helpline

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Insurance Premiums: Subscription-based pet insurance premiums collected from employers (group policies) and individual policyholders. Premiums are based on pet age, species/breed, and home address for individuals; group policies may use aggregate claims history at renewal.
2. Group Employer Policies: Employer-paid or employer-contributed group pet insurance where the employer serves as master policyholder and employees enroll through payroll deductions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

PetPartners provides pet health insurance plans for cats and dogs, including accident-and-illness coverage and optional wellness riders. The company sells Individual Pet Insurance direct to pet owners and the industry-first OnePack Plan, a true employer-sponsored group pet insurance product integrated with HR benefits administration platforms. Policies include access to a 24/7 veterinary helpline and proprietary digital tools for claims and pet health tracking.

Product overview

PetPartners is a pet insurance provider offering a comprehensive portfolio of products under Independence Pet Holdings. The core offerings include the OnePack Plan as an industry-first true employer group pet insurance product where employers serve as master policyholders, and individual pet insurance policies underwritten by Independence American Insurance Company or Independence Pet Insurance Company. The company provides preventative care add-ons including Defender and DefenderPlus plans, a TailTrax mobile application, 24/7 veterinary helpline, and innovative services like PumpkinNow urgent payment and Pet Health Predictor AI tool. PetPartners operates primarily in the U.S. market, focusing on both direct-to-consumer individual policies and employer-sponsored group coverage through benefits administration platform integrations.

Differentiator

Problem solved

Functional benefit

Brands

• OnePack Plan: An industry-first flexible group insurance product where the employer is the master policyholder, making it easy to implement and maintain. Employees enroll annually like other group benefits. Features include pre-existing condition coverage after 12 months, breed-inclusive policies, and 24/7 veterinary helpline.

Products and services

• OnePack Plan

Quantifiable outcome

• 78% of HR professionals consider pet insurance important for employee retention
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SelerixcoreTechnology or Integration · 19 February 2026PetPartners and Selerix announced collaboration to integrate PetPartners' OnePack Plan pet insurance into Selerix's benefits administration platform. This enables employers to offer group-rated pet insurance through a streamlined enrollment experience with payroll deductions. The partnership addresses rising veterinary costs and growing employee demand for pet-related benefits.
• Alight, Inc.coreTechnology or Integration · 3 February 2026OnePack Plan by PetPartners partnered with Alight to enable Alight's corporate clients to offer employer-based pet insurance through integrated payroll enrollment. Employees can enroll during open enrollment periods and pay premiums via payroll deductions, with employers as policyholders at group rates.
• Independence Pet HoldingscoreOthers · 22 December 2025PetPartners is a subsidiary of Independence Pet Group, Inc. (Independence Pet Holdings). IPH manages multiple pet insurance brands including PetPartners, Pumpkin, Embrace, Pets Best, Spot, and PetPlace. PetPartners policies are underwritten by Independence American Insurance Company or Independence Pet Insurance Company.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lemonade Pet Insurance: Tech-forward insurance company that has expanded into pet insurance as an add-on to its renters/homeowners policies. Competes in the same digital direct-to-consumer pet insurance category with a younger brand.

Direct peers

• Spot Pet Insurance: Direct US pet insurance peer offering accident, illness, and preventive care plans. Another Independence Pet Holdings sibling brand competing directly with PetPartners in individual and group pet insurance.
• Pets Best Insurance Services: Direct US pet insurance competitor offering accident, illness, and wellness plans. Sibling brand under Independence Pet Holdings, competing in the same market with shared underwriting relationships.
• Trupanion: Directly comparable US pet insurance provider offering accident/illness and wellness plans to individual pet owners and veterinarians. Trupanion is publicly traded and competes head-to-head with PetPartners in individual pet insurance.
• Embrace Pet Insurance: Direct US pet insurance peer offering accident, illness, and wellness coverage to dogs and cats. Sibling brand under Independence Pet Holdings, sharing underwriting and operational infrastructure with PetPartners.
• Pumpkin Pet Insurance: Direct US pet insurance peer offering accident, illness, and wellness plans. Sibling brand under Independence Pet Holdings with shared parent underwriting and claims infrastructure.
• Healthy Paws Pet Insurance: Direct US pet insurance competitor offering accident and illness coverage with no caps on payouts. Comparable target market (individual pet owners) and similar subscription-based premium model.

Broad incumbents

• Nationwide Pet Insurance: Largest US pet insurer, offering pet insurance as part of Nationwide's broad P&C insurance portfolio. Significant incumbent advantage via existing distribution and brand reach.
• ASPCA Pet Health Insurance: Underwritten by Crum & Forster (subsidiary of Fairfax Financial), offers pet insurance leveraging the ASPCA brand. Operates as part of a larger insurance carrier's portfolio competing across the same pet insurance category.
• MetLife Pet Insurance: Pet insurance offering from MetLife, one of the largest US insurance carriers, leveraging MetLife's employer relationships and benefits distribution for group pet insurance—an increasingly direct overlap with PetPartners' OnePack Plan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetPartners