Willing

What Willing does

Willing is a French independent consulting firm founded in 2016 in Toulouse, specializing in impact-driven digital transformation across both private and public-sector clients. The firm operates through nine regional offices in France (Toulouse, Paris, Lille, Bordeaux, Lyon, Marseille, Nantes, Strasbourg) and one international office in Geneva, employing 200+ consultants. Its service portfolio is organized around three pillars: Technologies (Data/AI, Cybersecurity, Business Intelligence, Enterprise Architecture & IT Strategy, Operational Resilience), People & Business (Change Management, Operational Excellence, Coaching, Training via an in-house Académie, and Cinétique marketing/communication), and Impact (RSE/ESG advisory including VSME reporting and double materiality assessments). The company serves eight identified verticals including banking and insurance, energy, public sector, and aeronautics as primary segments, with retail, transportation, healthcare, and luxury as secondary segments.

Willing generates revenue through professional consulting engagements delivered via direct sales, RFP/tender responses, referrals, and recruitment-driven business development. The firm reports a 90% recurring client rate and projects €160 million in revenue for 2026, supported by private equity backing from Activa Capital (lead) and Re-sources Capital from a September 2022 funding round. In 2024, Willing executed an inorganic growth strategy, acquiring Altera Group and SK Consulting (both operating under co-branded "by Willing" identities) and integrating Lille-based Projexion, alongside strategic partnerships including Crédit Agricole for cybersecurity awareness, the Nuclear Valley cluster for energy/defense sector positioning, and ESTIA engineering school for talent and innovation pipeline. Ownership, founder equity stakes, and detailed financials are not publicly disclosed.

Name

Willing

Legal name

WILLING

Website

https://willing.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Willing is a French independent consulting firm founded in 2016 in Toulouse, delivering impact-driven digital transformation services in Data/AI, cybersecurity, enterprise architecture, change management, and ESG advisory to enterprise and public-sector clients across France and Geneva.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Supply Chain & Procurement Consulting (BPAHACAC)

akta.pro secondary industry

Supply Chain Risk, Resilience & Business Continuity (BPAHAHAH)

Keywords

• Digital transformation consulting
• Change management services
• Cybersecurity consulting
• Data AI advisory
• Enterprise architecture consulting

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Professional Consulting Services: Willing generates revenue through professional consulting engagements, providing transformation advisory services to organizations across multiple sectors. Services include change management, digital transformation, enterprise architecture, data/AI implementation, cybersecurity, and operational excellence consulting.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Willing is a French consulting firm that delivers impact-driven digital transformation services to private and public sector organizations. Its offerings combine technical expertise (Data/AI, Cybersecurity, Enterprise Architecture, Business Intelligence, Operational Resilience) with human-centric capabilities (Change Management, Coaching, Operational Excellence, Marketing/Communication, ESG/RSE) delivered through multidisciplinary consulting teams across nine offices in France and Geneva.

Product overview

Willing is a consulting firm specializing in impact-driven digital transformation. Founded in 2016 in Toulouse with 9 offices across France (Toulouse, Bordeaux, Nantes, Paris, Lille, Lyon, Marseille, Strasbourg) and Geneva. The company offers an integrated portfolio of consulting services organized around three pillars: People & Business (change management, coaching, operational excellence, adaptation to change), Technologies (Data/AI, Cybersecurity, Business Intelligence, Enterprise Architecture, Operational Resilience), and Impact (RSE, sustainability reporting, ESG). The service offerings are delivered through multidisciplinary teams combining tactical and operational expertise to guide organizations through complex transformation projects, with a focus on creating positive socio-environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• Altera: Altera by Willing: consulting in organization, transformation, AMOA, and change management, with expertise in banking and insurance sectors.
• SK Consulting

Products and services

• Enterprise Architecture & IT Strategy Strategic consulting that translates business strategy into operational IT roadmaps, including technology roadmap building, strategic assessment, IT modernization, and enterprise architecture governance for organizations undergoing transformation.
• Data & AI Consulting Consulting services covering data strategy, data architecture, and AI implementation support, helping organizations industrialize and operationalize data and AI capabilities.
• Cybersecurity Consulting Cybersecurity advisory including risk assessment, security strategy, awareness campaigns, and operational resilience for IT and OT environments across organizations.
• Business Intelligence Consulting BI consulting that helps organizations leverage data for decision-making, performance monitoring, and operational optimization.
• Operational Resilience Consulting Advisory services focused on business continuity, disaster recovery planning, and organizational resilience against operational disruptions.
• Change Management & Adaptation Comprehensive change management services including diagnostics, governance, communication strategy, collaborative involvement, and skills development to drive adoption of transformation initiatives.
• Coaching Services Individual and group coaching services supporting professionals in their development and in navigating transformation journeys.
• Académie (Academy) Training Internal training body delivering learning and development programs for Willing team members and clients on transformation-related topics.
• Cinétique (Marketing & Communication) Marketing and communication consulting that supports organizational transformation through strategic communications and stakeholder engagement.
• CSR/ESG (RSE) Consulting ESG and sustainability advisory including VSME reporting, double materiality assessments, and sustainability strategy development for organizations.

Quantifiable outcome

• 90% recurring client rate
• +2 more outcomes

Named customers3 records

Segments8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• EstiaminorStrategic or Co-development Partner · 24 July 2024Willing partnered with ESTIA engineering school for the 100th edition of '24h of Innovation for the Planet' held at Biarritz Casino. Willing mentored a student team working on agrivoltaic project consultation topics. The partnership aligns with Willing's policy of strengthening local presence and engaging new generations in socio-environmental issues.
• Nuclear Valley ClustercoreStrategic or Co-development Partner · 21 July 2024Willing joined Nuclear Valley, the regional competitiveness cluster for civil nuclear and defense industries, marking an important step in strengthening local presence and enhancing expertise for the energy sector. Willing contributed to the cluster's 2024 Digital Event dedicated to digital innovations in the nuclear industry, including discussions on AI in the nuclear sector.
• GLHDminorStrategic or Co-development Partner · 1 April 2024GLHD is a French specialist in collaborative development of agrivoltaic farms. Willing worked alongside GLHD during the 24h of Innovation for the Planet event, mentoring students who reflected on consultation transferability in agrivoltaic projects.
• Crédit AgricolecoreStrategic or Co-development Partner · 1 January 2024Crédit Agricole SA partnered with Willing for its 2024 cybersecurity awareness campaign. The French banking leader, which considers cybersecurity a priority, engaged Willing to support in raising awareness among thousands of staff members across all Group entities about increasingly sophisticated social engineering and cyber threats.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sopra Steria: Sopra Steria is a major European IT services and consulting firm with strong French public-sector and financial-services presence. Incumbent competitor for large-scale transformation programs in regulated French verticals.
• Capgemini: Capgemini is a global IT services and consulting leader with deep French roots, offering transformation, technology, and engineering services. Larger incumbent that competes at the top end of Willing's market with greater scale.
• IBM Consulting: IBM Consulting delivers large-scale hybrid cloud, data/AI, and enterprise transformation services globally, including a significant French practice. Broader incumbent with deeper proprietary technical IP and global delivery.
• Accenture: Accenture is the world's largest consulting firm with extensive French operations spanning strategy, consulting, technology, and operations. Broader incumbent that can out-resource Willing on the largest mandates.

Direct peers

• Wavestone: Wavestone is a leading French pure-play consulting firm specializing in transformation, with directly overlapping practices in cybersecurity, data/AI, and operational excellence. Direct head-to-head competitor for French enterprise and public-sector transformation mandates.
• Sia Partners: Sia Partners is a French-origin management consulting firm specializing in transformation, data/AI, and sector-specific consulting. Direct competitor with comparable practice breadth and similar client profiles.
• Devoteam: Devoteam is a French-founded IT consulting firm with strong EMEA presence, focused on cloud, data/AI, and cybersecurity transformation. Direct competitor on technology-driven transformation engagements in France.
• Onepoint: Onepoint is a major French transformation and technology consulting firm with comparable scale and similar practice areas. Direct competitor for large-scale French transformation programs and a likely roll-up consolidator.
• mc2i Groupe: mc2i is a French management and digital transformation consultancy with comparable size and similar vertical specialization in banking/insurance and public sector. Direct competitor for transformation advisory mandates.
• Talan: Talan is a French global consulting firm focused on innovation and transformation, with similar practice breadth across data, AI, and digital transformation. Competes in mid-market and enterprise French engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/willing-fr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willing