What Mackie does

Mackie, operating as Loud Audio, LLC, is a US-based professional audio hardware manufacturer founded in 1989 and headquartered in Bothell, Washington. The company designs and sells a broad portfolio spanning powered and passive loudspeakers (Thump, Thump v4, Thump GO, SRM V-CLASS, DRM Powered/Passive, Thrash, SRT, DLM, C Series), analog and digital mixers (DLZ Creator, PROFXV3+, Onyx, M-Caster, VLZ4, DL, MIX Series, Master Fader), studio monitors and controllers (CR Series Gen 3, MR Series, HRMK2, Big Knob), battery-powered portable PA (ThumpSub GO, ShowBox, ProFX10 GO), microphones (EM Series, OnyxGO), headphones and in-ear monitors, plus amplifiers (MX Series), DI boxes, and DAW controllers. Its technical differentiation rests on proprietary DSP platforms — SoundCheck DSP with application-specific voicing modes, Advanced Impulse DSP using FIR filtering, and an automatic Feedback Eliminator — combined with universal power supplies and Bluetooth/app control via Thump Connect 2. Products are sold globally through authorized distributors, installers, systems integrators, and retailers, supplemented by direct-to-consumer e-commerce on Mackie.com (fulfillment via Retail Solutions LLC, financing via Affirm) and a creator-driven affiliate channel (Mackie Artist Program on GRIN, 8% commission). Mackie's revenue model is hardware sales at MSRPs ranging from entry-level to professional tiers (e.g., Thump12v4 at $449.99, Thump18Sv4 at $849.99), serving musicians, DJs, live sound professionals, content creators, houses of worship, educational institutions, and clubs/venues across live sound, content creation, and studio recording markets in North America, Europe, Asia-Pacific, South America, and the Middle East/Africa. The company is privately held under Loud Audio, LLC, with no disclosed parent, PE, or VC backing, and is currently developing active product momentum around its 2026 Thumpv4 launch and battery-powered portable ecosystem.

Name

Mackie

Legal name

Loud Audio, LLC

Website

https://mackie.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mackie (Loud Audio, LLC) is a US-based professional audio hardware manufacturer founded in 1989, producing powered loudspeakers, mixers, studio monitors, microphones, and battery-powered PA systems for musicians, DJs, live sound professionals, and content creators globally.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• Professional audio equipment
• Powered loudspeakers
• Audio mixers
• Studio monitors
• Live sound systems

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Audio Hardware Sales: Mackie generates revenue primarily through the sale of professional audio equipment including powered and passive loudspeakers, analog and digital mixers, studio monitors, microphones, headphones, and accessories. Products are sold at various price points from entry-level to professional tier through direct and channel sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mackie designs, manufactures, and sells professional audio hardware including powered and passive loudspeakers, analog and digital mixers, studio monitors, microphones, headphones, in-ear monitors, and battery-powered portable PA systems. Products span entry-level to professional tiers and are integrated with proprietary DSP technologies such as SoundCheck DSP, Advanced Impulse DSP, and Feedback Eliminator. The lineup targets musicians, DJs, live sound engineers, content creators, venues, and educational/worship facilities across global live sound, recording, and content creation markets.

Product overview

Mackie is a professional audio equipment manufacturer offering a comprehensive portfolio of hardware products spanning multiple categories. The product lineup includes analog and digital mixers (DLZ Creator Series, PROFXV3+, Onyx Series, VLZ4, DL, M-Caster), powered and passive loudspeakers (Thump v4 Series, Thump GO, SRM V-CLASS, DRM Powered/Passive Series, Thrash Series, C Series, DLM Series, SRM-FLEX), studio monitors (CR Series Gen 3, CR StealthBar, MR Series, HRMK2), battery-powered portable PA systems (Thump GO, ThumpSub GO, ShowBox, ProFX10 GO), microphones (EM Series, OnyxGO), headphones and earphones (MC Series, CR-BUDS, MP Series In-Ear Monitors), audio tools (HM Series, MDB Series DI Boxes, M48 Power Supply), amplifiers and processors (MX Series), and controllers (MCU-Pro, XT-Pro). The company serves musicians, DJs, live sound professionals, content creators, and studio engineers across live performance, recording, broadcasting, and installed sound markets.

Differentiator

Problem solved

Functional benefit

Products and services

• DLZ Creator Series Professional digital mixer series designed for content creators and podcasters, offering advanced features for recording and live streaming applications.
• PROFXV3(+) Series Mixers Analog mixers with enhanced FX, USB recording modes, and Bluetooth connectivity designed for live sound and recording applications.
• Onyx Series Mixers Professional analog mixer series featuring Onyx preamps for high-quality audio capture in studio and live sound environments.
• MIX Series Mixers Compact analog mixer line for live sound and recording applications.
• M-Caster Series Mixers Compact mixer series aimed at livestreamers and content creators for desktop audio mixing.
• VLZ4 Series Mixers Compact VLZ4 analog mixers for live and recording applications.
• DL Series Mixers Digital mixer line for live and recording use.
• Thump v4 Series Loudspeakers Professional powered loudspeaker and subwoofer series featuring SoundCheck DSP with application-specific voicing modes, automatic Feedback Eliminator, Bluetooth connectivity, and the Thump Connect 2 app for musicians, DJs, and live sound users.
• Thrash Series Loudspeakers Entry-level powered loudspeakers offering professional sound quality and durability for gigging musicians and DJs.
• SRM V-CLASS Loudspeakers High-performance powered loudspeaker series designed for professional live sound applications with studio-grade sound quality.
• DRM Powered Series Loudspeakers Professional powered loudspeaker series featuring Advanced Impulse DSP and DRM Control Dashboard for high-demand venues, clubs, and touring applications.
• DRM Passive Series Loudspeakers Professional passive loudspeaker series designed for fixed installations and touring applications requiring external amplification.
• Thump GO Battery-powered portable loudspeaker offering wireless operation for mobile performers and outdoor events.
• ThumpSub GO Battery-powered portable subwoofer designed to deliver powerful bass in locations without access to AC power.
• ShowBox Battery-powered all-in-one live performance rig with breakaway mix controller for mobile performers and buskers.
• ProFX10 GO Battery-powered analog mixer with effects and Bluetooth connectivity for mobile live sound applications.
• CR Series (Gen 3) Studio Monitors Powered studio monitors with tone control and Bluetooth connectivity designed for music production and content creation.
• MR Series Studio Monitors Professional powered studio monitors designed for accurate audio reproduction in recording and mixing applications.
• HRMK2 Series Studio Monitors Professional reference monitor series designed for critical listening and accurate audio mixing.
• Big Knob Series Monitor Controllers Monitor controllers and interfaces for studio workflow management, allowing seamless switching between audio sources and monitoring setups.
• EM Series Microphones Professional microphone series including dynamic and USB microphones for live sound, recording, and content creation applications.
• OnyxGO Mic Wireless microphone system designed for content creators and live streaming applications.
• MC Series Headphones Professional studio and monitoring headphones designed for critical listening and audio production.
• MP Series In-Ear Monitors Professional in-ear monitoring systems designed for live performance with hybrid driver technology.
• CR-BUDS Series Earphones Professional in-ear earphones designed for stage monitoring and personal listening.
• MDB Series DI Boxes Direct injection boxes for converting unbalanced instrument signals to balanced mic-level signals for PA and recording systems.
• HM Series Headphone Amplifiers Headphone amplifier series for professional monitoring and personal listening applications.
• MX Series Amplifiers and Processors Professional amplifiers and signal processors for driving passive loudspeaker systems.
• MCU-Pro and XT-Pro DAW Controllers Professional DAW controller (MCU-Pro) and expander unit (XT-Pro) for music production providing hands-on control over recording software.

Quantifiable outcome

• Thump15v4 delivers 130dB max SPL with 41Hz low-frequency response
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pulse AVLcoreChannel Partner/ Reseller/ Distributor · 7 September 2025Audio visual rental company that deployed Mackie DRM Series at Terra Terra Festival in Netherlands. Pulse AVL handled the full production including main PA system of eight DRM12A line arrays and eight DRM18S subwoofers, demonstrating the equipment's suitability for professional rental applications.
• Mafico BeneluxminorChannel Partner/ Reseller/ DistributorDistribution partner providing support for the Terra Terra Festival deployment, representing Mackie's distribution network in the Benelux region.
• Retail Solutions LLCcoreImplementation/ SI/ Consulting PartnerThird-party logistics provider handling order processing and fulfillment for Mackie.com e-commerce experience. Manages the direct-to-consumer commerce operations including order management, shipping, and returns.
• AffirmminorOthersThird-party financing platform enabling customers to finance purchases on Mackie.com. Transactions occur through Affirm's platform with separate privacy policy governing the financing relationship.
• GRINcoreTechnology or IntegrationAffiliate management platform powering the Mackie Artist Program. GRIN handles affiliate application processing, link generation, commission tracking, and payment processing for the creator affiliate program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yamaha Pro Audio: Division of Yamaha offering mixers, powered loudspeakers, amplifiers, and DSP-processed speakers (e.g., DZR, DXS, MGP, TF series). Direct overlap with Mackie across mixers, loudspeakers, and pro audio hardware at overlapping price points.
• QSC: Pro audio manufacturer focused on powered loudspeakers (K.2, CP, KW series), amplifiers, and DSP processing. Competitor in live-sound and installed-sound markets with comparable form factor, target customer, and DSP-driven product strategy.
• JBL Professional: Harman-owned professional loudspeaker and amplification brand with EON, PRX, SRX, VTX, and IRX series. Directly competes in powered loudspeakers and portable PA, sharing Mackie's live-sound and touring customer base.
• Behringer (Music Tribe): Mass-market pro audio brand within Music Tribe offering mixers (Xenyx), loudspeakers (B215D, B12X), and powered speakers at price points directly below Mackie's. Closest direct competitor in entry-level and prosumer pro audio.
• Bose Professional: Division of Bose building installed-sound and portable PA systems (L1, S1 Pro, F1, RoomMatch). Comparable in targeting live performers, houses of worship, and portable PA — including battery-powered products like the S1 Pro that overlap with Mackie's Thump GO.
• PreSonus: Pro audio manufacturer offering studio monitors (Eris, R-series), digital/analog mixers (StudioLive, Studio One integration), and loudspeakers. Direct competitor in mixers, studio monitors, and creator-focused audio interfaces.
• Electro-Voice: Bosch-owned pro audio brand manufacturing loudspeakers (ZLX, ELX, ETX), microphones, and amplifiers for live sound and touring. Overlaps with Mackie in powered loudspeakers and installed-sound channels.
• Allen & Heath: British mixer manufacturer producing analog (ZED, GL) and digital (Qu, SQ, Avantis) consoles, plus stage boxes. Direct competitor in the analog and digital mixer segments Mackie competes in (ProFX, Onyx, DLZ).
• KRK Systems: Studio monitor specialist (Rokit, V-Series, Classic) targeting music production and content creation. Directly comparable to Mackie's CR Series, MR Series, and HRMK2 studio monitors.

Broad incumbents

• Fender: Iconic musical instrument and pro audio brand (including the acquired PreSonus) with broader reach into instruments, amplifiers, and live-sound gear. Adjacent rather than head-to-head, but increasingly overlapping in pro audio, creator, and live-sound categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mackiegear
• YouTubeyoutube.com/user/mackietv
• Facebookfacebook.com/Mackie
• LinkedInlinkedin.com/company/loud-audio-llc
• Instagraminstagram.com/mackiegear
• TikToktiktok.com/@mackiegear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackie