The Sound Room
- Company typePrivate
- Founded1983
- HeadquartersChesterfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Sound Room does
The Sound Room is a premium home entertainment retailer and systems integrator headquartered in Chesterfield, Missouri, founded in 1983. The company sells home theater, hi-fi audio, turntable and vinyl, headphone, and outdoor entertainment products, alongside smart home automation integration services built around Control4 and Savant platforms. Its core offering combines deep product expertise with immersive in-showroom demonstrations, allowing affluent consumers to audition speakers, projectors, and integrated systems before purchase. Following its acquisition by Audio Advice, The Sound Room now operates as the St. Louis showroom within a parent network of seven physical locations spanning Missouri, Florida, Nevada, North Carolina, and Tennessee.
The business generates revenue through two primary streams: (1) hardware sales of premium speakers, receivers, projectors, televisions, turntables, headphones, and related accessories; and (2) professional services for smart home automation design and integration. Go-to-market is a hybrid model that pairs physical showroom experiences with a national e-commerce storefront (audioadvice.com), regional phone-sales lines, and an in-store expert consultation model. Marketing is driven by an Expert Advice content blog, a YouTube channel, social media presence across five platforms, and an email newsletter — primarily top-of-funnel demand generation for a high-discretionary consumer segment.
The company serves a horizontal consumer persona of high-end home theater and audio enthusiasts, with no disclosed enterprise or B2B anchor customers. Pricing is not publicly listed, consistent with a premium, consultative sales motion supported by financing options, free 2-day shipping, 30-day returns, and a price guarantee. Headcount is reported at 11-50 employees, with the entity operating as a privately-held subsidiary whose independent financial profile is not separately disclosed.
The Sound Room firmographics
Firmographics- Name
- The Sound Room
- Legal name
- The Sound Room
- Website
- https://thesoundroom.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where The Sound Room is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Sound Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of premium home theater equipment including speakers, receivers, projectors, TVs, turntables, headphones, and related accessories.
- Home Automation Integration Services: Expert consultation and integration services for smart home automation including Control4, Savant, Sonos, and other systems.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Sound Room product offering
Product offeringCore offering
The Sound Room is a premium home entertainment retail showroom in Chesterfield, Missouri (operating as the St. Louis showroom of Audio Advice). It sells high-end home theater, home audio, turntable, headphone, and outdoor entertainment equipment, and provides smart home automation integration services using platforms such as Control4, Savant, and Sonos. Sales are conducted through physical showroom visits, phone consultations, and online e-commerce channels.
Product overview
The Sound Room (now part of Audio Advice) is a premium retail showroom offering a comprehensive portfolio of home theater, home audio, turntable, headphone, and smart home automation products and services. The core offerings include speakers (tower, bookshelf, center channel, wall/ceiling, surround, Dolby Atmos, subwoofers, soundbars), home theater components (receivers, surround sound processors, power amplifiers, video processors), TVs and projectors, turntables with vinyl accessories, headphones and portable audio, and smart home automation services. The company operates physical showrooms where customers can experience immersive demonstrations of these products, supported by expert consultation services for designing and integrating home entertainment systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Theater Systems Complete home theater solutions including speakers, receivers, projectors, screens, TVs, seating, acoustic treatments, and cables for immersive entertainment experiences. Targeted at affluent residential consumers building dedicated home cinema spaces.
- Home Audio Systems Audio equipment including subwoofers, integrated amplifiers, stereo preamplifiers, stereo receivers, streaming media players, digital-to-analog converters, and CD players for high-fidelity sound reproduction in residential environments.
- Turntables and Vinyl Accessories Manual and automatic turntables, phono cartridges (moving coil, moving magnet, moving iron, mono), phono preamps, record cleaning machines, and turntable accessories for vinyl enthusiasts.
- Headphones and Portable Audio Over-ear, in-ear, on-ear, wireless headphones, gaming headsets, headphone amplifiers, DACs, and digital audio players for personal listening among consumers.
- Smart Home Automation Integration Smart home integration services including smart lighting, motorized shading, home security, home networking, whole home audio, and home theater automation using Control4 and Savant platforms, with expert consultation and installation support for residential customers.
- Outdoor Entertainment Systems Outdoor speakers, outdoor subwoofers, and outdoor video solutions designed for exterior entertainment spaces in residential properties.
Companies that use The Sound Room
Customer profileSegments1 record
Ideal customer profiles1 record
The Sound Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Sound Room partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
The Sound Room competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
The Sound Room social profiles
Digital presenceThe Sound Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sound Room leadership team
Management profileNumber of profiles
Profiles1 record
The Sound Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sound Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sound Room
What does The Sound Room do?
The Sound Room is a premium home entertainment retail showroom in Chesterfield, Missouri (operating as the St. Louis showroom of Audio Advice). It sells high-end home theater, home audio, turntable, headphone, and outdoor entertainment equipment, and provides smart home automation integration services using platforms such as Control4, Savant, and Sonos. Sales are conducted through physical showroom visits, phone consultations, and online e-commerce channels.
Is The Sound Room a public or private company?
The Sound Room is a private company. It is classified as corporate owned and is currently operating.
When was The Sound Room founded?
The Sound Room was founded in 1983. It employs 11 to 50 people.
Where is The Sound Room based?
The Sound Room is headquartered in Chesterfield, United States, in the North America region.
How does The Sound Room make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are home Automation Integration Services.
Does The Sound Room have an API?
No public API is recorded for The Sound Room.