Business Incorporation Zone
Set Hub (formerly Business Incorporation Zone FZ LLC) is a Dubai-based business setup consultancy founded in 2009 that provides end-to-end UAE company formation, visa processing, PRO services, and corporate banking assistance to individual entrepreneurs and SMEs across the UAE and Saudi Arabia.
- Company typePrivate
- Founded2009
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Business Incorporation Zone does
Set Hub FZ LLC, operating as Set Hub and formerly known as Business Incorporation Zone FZ LLC, is a Dubai-headquartered business setup consultancy founded in 2009 and registered as a Fujairah Free Zone Limited Liability Company (license 8552/2016). Its core business is end-to-end company formation across UAE Free Zone, Mainland, and Offshore jurisdictions, with license issuance, visa processing, PRO services, and corporate bank account opening as foundational services. Set Hub serves individual entrepreneurs and SMEs primarily targeting UAE market entry, with secondary segments in commercial brokers, healthcare/medical equipment suppliers, and international investors seeking offshore vehicles; the company reports assisting over 10,000 entrepreneurs and accumulating 1,900+ reviews averaging 4.5/5.
Operationally, Set Hub runs a hybrid platform-plus-services model. The platform layer consists of self-service digital tools — a business setup cost calculator, a corporate tax calculator, a Golden Visa eligibility checker, and a bank account eligibility checker — that function as top-of-funnel lead-generation assets. The services layer bundles a broad catalogue of ~300 offerings spanning TRN/VAT registration, corporate tax filings, payroll/WPS, auditing, HR Starter and Recruitment packages, brand design, virtual office, coworking space, car rental coordination, and Meydan Commerce onboarding for Amazon and Noon sellers. Underlying distribution relies on a sales-led motion via business setup consultants (phone, email, in-person), supplemented by channel partnerships with 9+ UAE Free Zone authorities (Meydan, DMCC, FCC, SPC, SHAMS, DET, ADDED, ADGM, SEDD) and banking relationships with UAE banks including Mashreq, Emirates NBD, CBD, and Sharjah Islamic Bank.
Revenue is generated across four streams: core business setup service fees, extended services and add-ons, third-party payment facilitation (pass-through to government and legal providers), and referral program payouts (up to AED 5,000 per successful referral). Pricing is quote-based with published tiering — trade licences start from AED 5,499 in Northern Emirates Freezones and rise to AED 21,500+ in Dubai Mainland, with add-ons ranging from AED 1,575 (virtual office) to AED 5,000+ (PRO per employee). The company undertook a 2023 rebrand to Set Hub, added a Saudi Arabia (KSA) service pillar, and is currently expanding digital self-service and BNPL payment options (Tabby and 12-month interest-free instalments with ADCB, ENBD, DIB, FAB).
Business Incorporation Zone firmographics
Firmographics- Name
- Business Incorporation Zone
- Legal name
- Set Hub FZ LLC
- Website
- https://sethub.ae
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Set Hub (formerly Business Incorporation Zone FZ LLC) is a Dubai-based business setup consultancy founded in 2009 that provides end-to-end UAE company formation, visa processing, PRO services, and corporate banking assistance to individual entrepreneurs and SMEs across the UAE and Saudi Arabia.
- Ownership category
- akta.pro rank
Business Incorporation Zone industry classification
Industry- Product category
- Business Setup Consultancy
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Business Registration & Corporate Affairs (Registries) (BPAIAOAA)
Keywords
Where Business Incorporation Zone is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Business Incorporation Zone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Business Setup Services: Fees charged for company formation services including trade license issuance, visa processing, PRO services, and documentation handling across UAE Free Zones and Mainland jurisdictions
- Extended Services: Additional services including HR packages, brand design, virtual office solutions, PRO services, and tax banking consultations sold as add-on packages
- Third-Party Payment Facilitation: Handling and processing payments to third-party service providers including government entities, legal service providers, and other business service organizations on behalf of clients
- Referral Program Fees: Referral rewards earned when successfully referring clients who complete business setup process, with payouts up to AED 5,000 per successful referral
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | E-commerce License - Northern Emirates Freezone starting from AED 5,499 |
| Unit Pricing | One time/ perpetual license | Extended Service Packages |
| Unit Pricing | One time/ perpetual license | Commercial Brokerage License |
| Unit Pricing | Annual | Trade License - Cheapest Option |
| Unit Pricing | One time/ perpetual license | Family/Dependent Visa |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Business Incorporation Zone product offering
Product offeringCore offering
Business Incorporation Zone (now Set Hub FZ LLC) provides end-to-end business setup and corporate services consultancy in the UAE, helping entrepreneurs and SMEs establish legal entities, secure trade licenses, process visas, open bank accounts, and complete government (PRO) formalities. The firm combines human advisory with online self-service tools (calculators, eligibility checkers) to scope and initiate incorporation for clients targeting UAE mainland or free zone jurisdictions.
Product overview
Set Hub (formerly Business Incorporation Zone FZ LLC) is a UAE-based business setup consultancy operating as a platform-plus-services model. The core offering is end-to-end company formation in the UAE across Free Zone, Mainland, and Offshore jurisdictions, with trade license issuance and visa processing as foundational services. Around these core services, Set Hub bundles complementary add-on modules: Tax & Accounting Services (Corporate Tax, VAT, audit, payroll), Corporate Banking Services, HR Starter Package and Recruitment Services, Visa & Residency (including Golden Visa), and Workspace Solutions (Virtual Office, Business Hub coworking, Brand Design). A suite of self-service digital tools — Corporate Tax Calculator, Business Setup Cost Calculator, Bank Account Eligibility Checker, and Golden Visa Eligibility Checker — supports prospect engagement and estimation. Extended Services include PRO Services, Tax & Banking Pro bundles, E-commerce License Packages, and Meydan Commerce Onboarding (with Amazon and Noon integration). Ajman Offshore Setup and Meydan Free Zone Setup extend the geographic reach of the core formation product.
Differentiator
Problem solved
Functional benefit
Products and services
- Company Formation / Business Setup
Companies that use Business Incorporation Zone
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Business Incorporation Zone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Business Incorporation Zone partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Meydan Free ZonecoreStrategic partnership with Meydan Free Zone offering flexibility with 2,500+ business activities under a versatile license. Set Hub assists clients with Meydan Commerce onboarding for Amazon and Noon selling, guaranteed product listing, and e-commerce seller account management.
- DMCC (Dubai Multi Commodities Centre)corePartnership with award-winning DMCC Freezone for global business hub services, tailored office solutions, and exclusive member benefits including crypto license capabilities.
- FCC Free Zone (Fujairah Creative City)corePartnership with FCC Freezone providing easy setup solutions, tax benefits, and specialized support for media and technology sectors.
- SPC FreezonecorePartnership with SPC Freezone offering cost-effective business setup, instant licenses, unlimited visas, and fast UAE residency for entrepreneurs.
- DET (Dubai Economy and Tourism)corePartnership with Dubai's key authority for economic and tourism development, streamlining business setup, licensing, and alignment with growth strategies.
- ADGM (Abu Dhabi Global Market)secondaryPartnership with Abu Dhabi's premier financial hub offering robust regulatory framework in a globally connected, innovative environment with flexible regulations.
- SHAMS FreezonesecondaryPartnership with SHAMS Freezone specializing in media services, concierge assistance, training, tax support, and AI generative solutions for diverse businesses.
- ADDED (Abu Dhabi Department of Economic Development)secondaryPartnership with ADDED fostering Abu Dhabi's business environment, enhancing economic growth, tourism, and innovation for diversified, sustainable future.
- SEDD (Sharjah Economic Development Department)secondaryPartnership with SEDD facilitating diverse business setup in Sharjah with tax exemptions, full ownership, and global investment opportunities.
- UAE Banks (Local and International)corePartnership with local banks, international banks, exchange houses, and fintech service providers for corporate bank account opening assistance. Banking partners include Mashreq, Emirates NBD, CBD, Sharjah Islamic Bank, and others.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Business Incorporation Zone competitors and assessment
Company assessmentDirect peers
- Creative Zone: UAE-based business setup consultancy competing directly with Set Hub in helping entrepreneurs establish Free Zone, Mainland, and Offshore companies. Offers an end-to-end formation-plus-add-ons model very similar to Set Hub's, targeting the same entrepreneur and SME segments.
- Virtuzone: One of the longest-standing UAE corporate services firms, providing company formation, visa processing, and PRO services. Directly comparable to Set Hub in target customers (entrepreneurs and SMEs) and bundled service structure, with longstanding relationships across the same Free Zone authorities.
- Shuraa: UAE business setup consultancy offering company formation, visa processing, accounting, and corporate services with directly overlapping service lines to Set Hub (licensing, corporate tax, banking). Competes head-to-head in the UAE SME formation market with comparable pricing models and partnership channels.
- Commitbiz: UAE-based business setup consultancy providing PRO services, licensing, and corporate compliance across Free Zones and Mainland jurisdictions. Closely comparable to Set Hub in the SME and entrepreneur segment, offering similar bundled formation-to-banking workflows.
Broad incumbents
- Stripe Atlas: Global incorporation-as-a-service platform from Stripe that, like Set Hub, helps founders form companies and access banking. Operates at much larger scale globally but mirrors Set Hub's bundling strategy of formation plus adjacent services (banking, tax tooling).
- Firstbase: Global business formation platform providing US company formation, banking access, and compliance services. Comparable to Set Hub in bundling formation with banking facilitation and ongoing compliance, though focused on US rather than UAE establishment.
- LegalZoom: Established US online legal services and business formation platform serving SMBs globally. Mirrors Set Hub's market positioning in business setup with broader legal-services adjacency, but operates at significantly larger scale and different geography.
Others
- DMCC (Dubai Multi Commodities Centre): Major UAE free zone authority and Set Hub partner that serves the same target market of entrepreneurs seeking UAE formation. Functions primarily as a zone/licensor rather than a setup consultancy, but increasingly offers direct formation workflows that could compete with Set Hub's bundled value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Business Incorporation Zone social profiles
Digital presenceBusiness Incorporation Zone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Incorporation Zone leadership team
Management profileNumber of profiles
Business Incorporation Zone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Incorporation Zone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Incorporation Zone
What does Business Incorporation Zone do?
Business Incorporation Zone (now Set Hub FZ LLC) provides end-to-end business setup and corporate services consultancy in the UAE, helping entrepreneurs and SMEs establish legal entities, secure trade licenses, process visas, open bank accounts, and complete government (PRO) formalities. The firm combines human advisory with online self-service tools (calculators, eligibility checkers) to scope and initiate incorporation for clients targeting UAE mainland or free zone jurisdictions.
Is Business Incorporation Zone a public or private company?
Business Incorporation Zone is a private company. It is classified as unknown and is currently operating.
When was Business Incorporation Zone founded?
Business Incorporation Zone was founded in 2009. It employs 11 to 50 people.
Where is Business Incorporation Zone based?
Business Incorporation Zone is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Business Incorporation Zone make money?
Four revenue lines are on record. Business Setup Services are the primary driver. The others are extended Services, third-Party Payment Facilitation and referral Program Fees.
Who are Business Incorporation Zone's main competitors?
Direct peers on record are Creative Zone, Virtuzone, Shuraa and Commitbiz. Broad incumbents are Stripe Atlas, Firstbase and LegalZoom. DMCC (Dubai Multi Commodities Centre) is listed as an others.
Does Business Incorporation Zone have an API?
No public API is recorded for Business Incorporation Zone.
What industry is Business Incorporation Zone in?
Business Incorporation Zone's product category is Business Setup Consultancy. Its primary akta.pro industry code is BPAIAOAA, Business Registration & Corporate Affairs (Registries). Its SIC code is 8700.