What Bestway USA does

Bestway USA (legally Bestway (USA) Inc.) is a privately held US subsidiary of the broader Bestway corporate group that designs, develops, produces, and distributes affordable outdoor recreational products for residential consumers. Headquartered in Chandler, Arizona, the company operates with 101–250 employees and was founded in 2013, though its parent-affiliated product lines have been sold in the US since at least 2008. The product portfolio spans five core categories: above-ground pools (Steel Pro MAX, APX 365, Hydrium, TANX, Fast Set), portable inflatable hot tubs (SaluSpa AirJet, HydroJet, and HydroJet Pro), inflatable toys and bounce houses (H2OGO!), water sports equipment (Hydro-Force SUPs, kayaks, rafts, party islands), and air mattresses. The company also sells an extensive accessory and replacement-parts ecosystem including filter pumps, robotic pool vacuums, ladders, covers, chemicals, and maintenance tools.

Underlying technology centers on durable, consumer-friendly materials engineering — corrosion-resistant steel frames, puncture-resistant and UV-resistant liners, galvanized steel walls, double-stitched inflatable construction, and FastLatch structures that eliminate nuts and bolts for tool-free assembly. Connected-product capability has been added via Wi-Fi-compatible SaluSpa heater pumps controlled through the Bestway Connect mobile app, with features such as Freeze Shield automatic heating and a 40-day Power Saving Timer; autonomous pool maintenance is addressed through the AquaTronix G200 cordless robotic pool vacuum. The business model is direct-to-consumer e-commerce on a Shopify storefront (bestwayusa.com), supplemented by online marketplace and physical retail distribution across the United States and Canada, targeting residential homeowners and families as well as outdoor enthusiasts and campers. Pricing spans a wide range from under-$20 accessories and ~$80 air mattresses to ~$700 premium hot tubs, supported by seasonal promotional discounts of up to 55%. The company faces material regulatory headwinds: a 2025 U.S. CPSC recall of approximately 5 million above-ground pools alongside Intex and Polygroup due to drowning hazards from external compression straps (with nine reported child drownings), and a $15 million class action settlement covering pools sold between 2008 and 2024 pending final court approval on November 20, 2026.

Name

Bestway USA

Legal name

Bestway (USA) Inc.

Website

https://bestwayusa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Bestway USA (Bestway (USA) Inc.) designs, manufactures, and distributes affordable above-ground pools, portable hot tubs, inflatable toys, water sports equipment, and air mattresses to residential homeowners and families across the United States and Canada via its Shopify DTC storefront and retail channels.

Ownership category

akta.pro rank

Product category

Above-Ground Pools & Hot Tubs

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Water Park Equipment & Technology Suppliers (Slides, Pumps, Filtration, Ride Systems) (THAAABAK), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Above-ground pools
• Inflatable hot tubs
• Outdoor recreational products
• Pool accessories
• Inflatable water toys

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pool Sales: Revenue from selling above-ground pools including Steel Pro MAX, APX 365, Hydrium, TANX, and Fast Set product lines. Pools range from seasonal inflatable options to year-round frame pools with various price points.
2. Hot Tub Sales: Revenue from SaluSpa inflatable hot tubs including AirJet, HydroJet, and HydroJet Pro models. Products feature various massage systems, app controls, and capacity options (2-7 person).
3. Accessories and Replacement Parts: Revenue from pool accessories including filter pumps, filter cartridges, ladders, covers, pool chemicals, maintenance tools, robotic vacuums, and replacement parts for all product lines.
4. Toys and Recreation Products: Revenue from toys including trampolines, bounce houses, water parks, play balls, air mattresses, and water sports products such as stand-up paddleboards, kayaks, and inflatable islands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Bestway USA designs, manufactures, and sells above-ground swimming pools, inflatable hot tubs under the SaluSpa brand, air mattresses, inflatable water parks and bounce houses (H2OGO!), trampolines, and water sports equipment (Hydro-Force SUPs, kayaks, rafts, party islands). The company sells a broad portfolio of branded recreational products direct-to-consumer through its Shopify-based e-commerce website, supported by accessory and replacement part sales (filter pumps, robotic vacuums, chemicals, ladders, covers).

Product overview

Bestway USA offers a diverse portfolio of outdoor recreational products centered around pools, hot tubs, toys, and water sports. The core pool lineup includes Steel Pro MAX metal frame pools, APX 365 year-round pools, Hydrium semi-permanent steel wall pools, TANX stock tank pools, and Fast Set inflatable pools. The SaluSpa brand (AirJet, HydroJet, HydroJet Pro) provides portable inflatable hot tubs. Toys include H2OGO! water parks and bounce houses, plus Xtreme Air trampolines. Air mattresses round out the indoor/outdoor sleeping product line. Watersports feature Hydro Force inflatable SUPs, kayaks, rafts, and party islands. Accessory categories include filter pumps, robotic pool vacuums, maintenance tools, pool parts, and air pumps. The products connect through the Bestway Connect app for smart heater pump control. The portfolio targets residential consumers seeking affordable backyard entertainment across multiple categories.

Differentiator

Problem solved

Functional benefit

Brands

• Bestway: Primary brand for pools, hot tubs, air mattresses, and outdoor recreational products.
• SaluSpa
• Steel Pro MAX
• APX 365
• Hydrium
• Fast Set
• Flowclear
• H2OGO!
• HydroForce
• Xtreme Air
• TANX

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCL5rPnV0TCpXhPGqkq955TA
• Facebookfacebook.com/BestwayUS
• Instagraminstagram.com/bestway_us
• TikToktiktok.com/@bestwayus
• Pinterestbr.pinterest.com/bestwayus
• LinkedInlinkedin.com/company/bestway-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestway USA