Women's Health Specialists

What Women's Health Specialists does

Women's Health Specialists, S.C. is a private, physician-owned independent obstetrics and gynecology practice headquartered in Appleton, Wisconsin, serving women across all life stages in the Fox Valley region since 1968. The practice operates five clinic locations (Neenah, three in Appleton including Encircle Health, the Medical Office Building on the Appleton Medical Center campus, and St. Elizabeth Hospital, plus Chilton) and delivers care through a team of 25+ providers including board-certified OB/GYN physicians, advanced practice nurse practitioners, and physician assistants. Its clinical portfolio spans seven integrated service lines — Pregnancy, Gynecology, Family Fertility, Minimally Invasive Surgeries & Procedures, Incontinence Treatment, Menopause Management, and Lactation Counseling — with subspecialty depth in high-risk obstetrics, urogynecology, robotic/laparoscopic surgery (including DaVinci and Bulkamid), fertility coordination, and menopause transition care.

The practice runs on the ThedaCare MyThedacare/MyChart electronic medical records and patient portal ecosystem, supported by ThedaCare Laboratory Services for diagnostics, and maintains core hospital affiliations with ThedaCare Regional Medical Center (Neenah and Appleton) and Ascension St. Elizabeth Hospital for deliveries and surgical procedures, plus referral relationships with Fox Valley Perinatology for high-risk cases. It is AIUM ultrasound accredited and HIPAA-compliant. The all-women provider team is repeatedly highlighted as a differentiator, alongside the practice's "Care For Life" positioning — retaining the same physician through a patient's pregnancy, gynecological, and menopause journey.

Revenue is generated on a fee-for-service basis from comprehensive OB/GYN medical services — prenatal care, deliveries, gynecologic exams, surgical procedures, and consultations — billed through insurance or self-pay, with a 20% self-pay discount and an in-house financial counselor supporting payment plans. The go-to-market is sales-led through direct patient scheduling (phone, online request, MyChart), in-person clinic visits, telehealth, and a multi-channel marketing presence across website/blog content, social media (Instagram, Facebook, Pinterest, LinkedIn), patient testimonials, and community sponsorships.

Name

Women's Health Specialists

Legal name

Women's Health Specialists, S.C.

Website

https://foxvalleyobgyn.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Women's Health Specialists is a private, physician-owned OB/GYN practice founded in 1968 that provides comprehensive pregnancy, gynecology, fertility, minimally invasive surgery, incontinence, menopause, and lactation services across five Fox Valley, Wisconsin clinic locations through a 25+ provider all-women team.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Services Revenue: Revenue generated from comprehensive OB/GYN medical services including prenatal care, deliveries, gynecological exams, surgical procedures, and consultations. Billed through insurance or self-pay. Delivery billing includes 13 obstetrical checkups, delivery, and 6-week postpartum visit. The practice has a financial counselor to help patients navigate insurance coverage and offers payment plans.
2. Self-Pay Services: 20% discount offered on charges for self-pay patients to be paid up front at time of appointment. Payment plans available for patients with balances.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Women's Health Specialists is a private, physician-owned OB/GYN medical practice delivering comprehensive women's healthcare across all life stages. Core offerings include prenatal and obstetric care, gynecology and well-woman exams, family fertility services (including IVF and IUI coordination), minimally invasive and robotic gynecologic surgery, urinary incontinence treatment (including Bulkamid injections), menopause management, and lactation counseling. Services are delivered through five Fox Valley clinic locations with hospital-based deliveries and procedures performed at affiliated ThedaCare and Ascension facilities.

Product overview

Women's Health Specialists is a private, physician-owned OB/GYN practice offering comprehensive women's healthcare services across seven locations in the Fox Valley, Wisconsin. The practice operates as a unified service portfolio rather than a platform-plus-modules architecture, providing integrated care across Pregnancy, Gynecology, Family Fertility, Minimally Invasive Surgeries, Incontinence Treatment, Menopause Management, and Lactation Counseling. These services are delivered through an all-female team of board-certified physicians and nurse practitioners using shared medical records and coordinated care teams. The practice has been serving the Fox Valley community since 1968 and emphasizes long-term patient-provider relationships throughout all life stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Services Comprehensive prenatal care from pre-conception through delivery and postpartum, including 13 routine obstetrical checkups, delivery, 6-week postpartum visit, high-risk pregnancy management, and ultrasound services for pregnant patients.
• Gynecology Services Routine and condition-specific gynecological care for women of all ages, including annual well-woman exams, Pap smears, STD testing, contraception/menstrual disorder treatment, and pelvic health services.
• Family Fertility Program Fertility assessment and treatment including IVF assistance/coordination, cycle monitoring, IUI program, ovulation induction, and preconception care for individuals and couples facing difficulty conceiving.
• Minimally Invasive Surgeries & Procedures Laparoscopic and DaVinci robotic surgery for hysterectomy, endometriosis treatment, ovarian cyst removal, colposcopy, and LEEP procedures, performed at ThedaCare and Ascension affiliated hospitals.
• Incontinence Treatment Evaluation and treatment of urinary incontinence including Bulkamid injections for stress urinary incontinence (relief lasting up to seven years, with 92% of patients reporting being cured or improved), and additional surgical and non-surgical options.
• Menopause Management Hormone replacement therapy and non-hormonal treatment options for hot flashes, mood changes, insomnia, memory problems, pain during sex, and other menopausal symptoms.
• Lactation Counseling Breastfeeding support and education provided by an Internationally Board Certified Lactation Consultant with more than 30 years of experience, including storage of breast milk guidance and postpartum counseling.

Quantifiable outcome

• Bulkamid treatment effectiveness: 92% of women reported being cured or improved following treatment with Bulkamid for stress urinary incontinence
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• American Heart AssociationminorOthersWomen's Health Specialists supports the American Heart Association as part of their community outreach and commitment to women's health.
• Harbor HouseminorOthersLocal organization supported by Women's Health Specialists that serves women with special health needs.
• Women's Fund for the Fox Valley RegionminorOthersWomen's Health Specialists supports this organization focused on women's health and wellness in the Fox Valley region.
• Sexual Assault Crisis CenterminorOthersWomen's Health Specialists supports this organization providing services related to sexual assault awareness and support.
• Appleton Medical Center FoundationminorOthersWomen's Health Specialists supports the Appleton Medical Center Foundation as part of their community commitment.
• ThedaCare Regional Medical CentercoreOthersMain hospital affiliation for deliveries and surgical procedures at ThedaCare Regional Medical Center - Neenah and ThedaCare Regional Medical Center - Appleton campuses.
• Ascension - St. Elizabeth HospitalcoreOthersHospital affiliation for deliveries and surgical services at St. Elizabeth Hospital in Appleton where the practice maintains a Madison Street clinic location.
• Fox Valley PerinatologycoreStrategic or Co-development PartnerHigh-risk pregnancy referrals made to Fox Valley Perinatology when patients have high-risk pregnancies requiring specialist care beyond standard OB/GYN services.
• American Congress of Obstetricians and Gynecologists (ACOG)minorOthersWomen's Health Specialists follows ACOG standards and frequently utilizes their patient education resources for patient information outside of visits.
• ThedaCare Laboratory ServicescoreTechnology or IntegrationBlood specimens drawn at Women's Health Specialists are sent to ThedaCare for laboratory processing and results. Practice uses ThedaCare's MyThedacare electronic medical records system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Advantia Health: Technology-enabled women's health platform operating multi-provider OB/GYN practices. Comparable as a comprehensive women's healthcare provider offering pregnancy, gynecology, and primary care across geographies.
• Axia Women's Health: PE-backed network of OB/GYN and women's health physician practices across multiple U.S. states. Closely comparable in multi-site OB/GYN model, comprehensive women's services, and provider-led care delivery.
• Unified Women's Healthcare: Largest OB/GYN-focused physician practice management platform in the U.S., backed by private equity. Directly comparable as a multi-provider, multi-site women's health practice group with comprehensive OB/GYN service offerings.
• Women's Health USA: Practice management organization serving OB/GYN and women's health practices nationwide. Comparable in aggregating independent women's health practices and supporting them with back-office and clinical infrastructure.

Broad incumbents

• Pediatrix Medical Group: National specialty physician practice group with women's and children's services including OB hospitalist programs. Comparable as a large, multi-site women's health provider, though broader and publicly traded.
• Ob Hospitalist Group: Largest dedicated OB/GYN hospitalist staffing organization in the U.S. Comparable in the OB/GYN clinical delivery space, though focused on hospital-based coverage rather than multi-site outpatient practice management.

Others

• Privia Health: Physician practice management and medical group platform enabling independent practices to operate at scale. Comparable as an infrastructure/enablement layer for multi-provider physician practices, though not women's health-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FoxValleyOBGYN
• LinkedInlinkedin.com/company/women's-health-specialists-sc
• Instagraminstagram.com/womenshealthspecialistswi
• Pinterestpinterest.com/foxvalleyobgyn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Health Specialists