Electrolux (China)

What Electrolux (China) does

Electrolux (China) Home Appliance Co., Ltd. (伊莱克斯（中国）电器有限公司) is the Chinese distribution subsidiary of Stockholm-listed Swedish parent Aktiebolaget Electrolux (ticker ELUX). Incorporated in 1996 and headquartered in Shanghai at 公平路168号30层, the entity markets and sells premium imported home appliances under the Electrolux master brand, organized into the UltimateTaste (kitchen/cooking), UltimateCare (laundry), UltimateHome (floor care), and Pure (air purification) sub-lines. The product range spans built-in ovens and steam ovens, microwaves, cooker hoods, gas hobs, electric kettles, coffee makers, blenders and juicers, air fryers, refrigerators, dishwashers, dish sterilizers, and stand mixers, plus front-load washing machines, heat-pump dryers, washer-dryers, the Pure A9 five-stage HEPA air purifier, and the UltimateHome 700 cordless wet/dry vacuum mop. Differentiated features include UltraMix detergent pre-mix, SensorWash dual-sensor cycle optimization, ComfortLift lower-basket lift on dishwashers, Time Beam cycle projection, StepFlame multi-level flame control, FlameShield heat-directing burner covers, and gesture-controlled range hoods.

The business model is sales-led: Electrolux (China) operates official flagship stores on JD.com and Tmall, maintains a national after-sales hotline (95105801), and engages consumers via WeChat, Weibo, Douyin, and Xiaohongshu. Pricing is positioned at the premium tier targeting affluent Chinese consumers seeking imported European appliances with Nordic design heritage; a trade-in promotion (以旧换新享85折) supplements standard one-time hardware sales. The entity also references international and domestic project channels (项目案例), supporting specification sales for built-in kitchens and commercial buyers. End customers are predominantly individual premium homeowners in China, with secondary exposure to commercial/hospitality deployments through the parent group's 40% share of Michelin-starred restaurant kitchens globally. No China-specific revenue or headcount is disclosed.

China-direct operations are supported by global parent resources: Electrolux Group operates in 100+ countries across 150+ markets, holds a 90-year heritage since 1919, and reported group revenue of SEK 122 billion with 56,000 employees in 2017 (the latest disclosed figures in the source set). The Chinese entity itself is staffed at 51-100 employees and functions primarily as a sales and marketing distribution node rather than a manufacturing site, with product development, brand strategy, and capital allocation governed from Stockholm.

Name

Electrolux (China)

Legal name

伊莱克斯（中国）电器有限公司

Website

https://electrolux.com.cn

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

Electrolux (China) is the Shanghai-based Chinese subsidiary of Swedish Electrolux Group, distributing premium imported home appliances — kitchen, laundry, air purification, and floor care — to affluent Chinese consumers via Tmall, JD.com, and a national service hotline.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Home Appliances Sales: Electrolux generates revenue through selling home appliances directly to consumers through brand stores, e-commerce platforms, and physical retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Electrolux (China) Home Appliance Co., Ltd. sells premium imported home appliances to Chinese consumers, including kitchen appliances (ovens, cooktops, range hoods, microwaves, refrigerators, dishwashers, coffee makers, blenders, air fryers), laundry care equipment (washing machines, dryers, washer-dryers), air purifiers, and floor care vacuum cleaners. The company markets under sub-brands UltimateTaste, UltimateCare, UltimateHome, and Pure A9, emphasizing Nordic design heritage and innovative proprietary technologies.

Product overview

Electrolux (China) offers a comprehensive portfolio of home appliances organized into kitchen, laundry, air purification, and floor cleaning categories. The kitchen lineup includes built-in appliances such as ovens (including steam ovens), cooker hoods, gas stoves, microwaves, electric kettles, coffee makers, blenders & juicers, air fryers, dishwashers, dish sterilizers, and mixers, alongside standalone refrigerators. The laundry range comprises front-loading washing machines, heat pump dryers, and combination washer-dryers under the UltimateCare line. Air quality is addressed through the Pure A9 air purifiers, while floor care includes the UltimateHome 700 series vacuum mop combo products and traditional vacuum cleaners. Product lines are branded under UltimateTaste (kitchen cooking), UltimateCare (laundry), UltimateHome (floor care), and Pure (air purifiers). The company also sells commercial kitchen equipment, with 40% of Michelin-starred restaurants worldwide using Electrolux commercial appliances.

Differentiator

Problem solved

Functional benefit

Brands

• UltimateTaste: Product line for kitchen appliances including ovens, cookers, hoods, refrigerators
• UltimateCare
• UltimateHome
• Pure A9

Products and services

• Pure A9 Air Purifier (PA91-404DG) High-efficiency air purifier featuring a five-stage filtration system that purifies air throughout entire rooms in 12 minutes, with intelligent control and Nordic design.
• UltimateHome 700 Series Vacuum Mop (EFW713) Cordless vacuum mop combo with strong suction power achieving 99% dust pickup rate, featuring antibacterial water tank and efficient mopping capabilities for various floor types.
• UltimateHome 700 Series Vacuum Mop (EFW717) Advanced cordless vacuum mop combo with silver-ion antibacterial water tank inhibiting 99% of tested bacteria, 35-minute battery life covering up to 239 square meters.
• UltimateTaste 700 90cm Side Smoke Exhaust (ECS9979K) High-power range hood with gesture control, BreezeRefresh function for automatic air purification, and variable speed settings for different cooking methods.
• UltimateTaste 700 90cm Built-in Gas Stove (JZT-EHG9360BC) Built-in gas cooktop featuring StepFlame multi-level flame control, FlameShield flame guard for efficient heat retention, and safety flame failure protection.
• 609L UltimateTaste 900 French Door Refrigerator (EQE6879SA) Large capacity French door refrigerator with TasteSealFlex 5-stage temperature control, TasteLockAuto precision fresh-keeping technology extending vegetable freshness to 7 days, and TwinTech Cooling dual-zone independent circulation.
• UltimateCare 900 Fully Integrated Dishwasher (KECA7300L) Premium fully integrated dishwasher featuring ComfortLift basket lift system, Glass Care gentle care program, Time Beam time projection, QuickSelect sliding time control, and ExtraHygiene enhanced sterilization function.
• UltimateCare 700 Front Load Washing Machine (EWF1142BDWA) Premium front-loading washing machine with 11kg capacity, 1400rpm spin speed, steam washing technology, and intelligent sensor detection for optimal wash performance.
• UltimateCare 700 Heat Pump Dryer (EDH903BEWN) Energy-efficient heat pump tumble dryer with 9kg capacity, wool certification, anti-wrinkle features, and ultra-quiet operation for gentle garment care.
• UltimateCare 700 Washer-Dryer (EWW1142ADSA) Combined front-loading washer and dryer with 11kg wash/7kg dry capacity, featuring SensorWash intelligent sensing, UltraMix pre-mix detergent technology, and steam refresh functionality.
• Ovens Built-in ovens including steam ovens for professional-level cooking with sous vide capabilities, baking, roasting, and steam cleaning functions.
• Microwave Ovens Microwave ovens for quick and efficient cooking, reheating, and defrosting.
• Electric Kettles Electric kettles for rapid boiling water with various capacity and temperature control options.
• Coffee Makers Coffee machines and espresso makers for home barista-quality coffee preparation.
• Blenders & Juicers Blenders and juicers for food preparation, smoothies, and beverage making.
• Air Fryers Air fryers for healthier cooking with rapid air circulation technology.
• Dish Sterilizers Dish sterilizers for hygienic cleaning and sanitization of kitchenware.
• Mixers Kitchen mixers for baking and food preparation with various attachments.
• Vacuum Cleaners Traditional vacuum cleaners for various floor cleaning needs.
• Floor Cleaning Accessories Consumables and accessories for floor cleaning equipment.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Electrolux Group (Sweden)OthersElectrolux (China) operates as a subsidiary under the Swedish parent company Electrolux Group. The parent company manages global operations, product development, and corporate strategy from Stockholm, Sweden. China operations follow global policies including data protection and privacy compliance.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BSH Hausgeräte (Bosch and Siemens in China): German-headquartered home appliance group operating Bosch and Siemens brands in China. Directly competes with Electrolux across premium built-in kitchen, laundry, and refrigeration, targeting the same affluent Chinese consumer with similar European-engineering positioning.
• Miele: German ultra-premium appliance maker with strong presence in the Chinese high-end market. Competes head-to-head with Electrolux in premium washing machines, dishwashers, ovens, and vacuum cleaners, with similar positioning around durability, design, and heritage brand prestige.
• LG Electronics: Korean major offering premium refrigerators, washing machines, and air care products in China. Directly competes with Electrolux's premium kitchen and laundry lines, with comparable technology-feature marketing and similar target affluent urban consumers.
• Samsung Electronics: Korean consumer electronics and appliance giant with substantial China appliance presence. Overlaps directly with Electrolux in premium refrigerators, washing machines, and kitchen categories, leveraging comparable technology-driven marketing and connected-appliance narratives.
• Panasonic: Japanese appliance and consumer electronics major with established premium positioning in China. Competes with Electrolux across laundry, kitchen, and small appliances with comparable premium-imported heritage positioning.
• Haier Smart Home: China's largest home appliance maker and the dominant domestic player across all major categories Haier sells. Competes with Electrolux from entry to premium tiers, with the Casarte sub-brand competing most directly in the premium niche Electrolux targets.
• Midea Group: Major Chinese appliance conglomerate with broad kitchen, laundry, and HVAC portfolios. Directly overlaps Electrolux's China product mix with premium sub-brands (COLMO, Toshiba) and stronger local distribution scale and pricing flexibility.
• Hisense Home Appliances: Chinese appliance major with strong refrigerators, washing machines, and kitchen product lines. Competes with Electrolux across similar categories with comparable technology feature sets and aggressive China market share expansion.
• Smeg: Italian premium design-led appliance maker with growing presence in the China high-end market. Most directly comparable to Electrolux on European-design, premium-niche positioning in built-in ovens, cooktops, and small kitchen appliances.
• Casarte (Haier high-end sub-brand): Haier's premium sub-brand targeting affluent Chinese consumers with built-in kitchens, premium laundry, and high-end refrigerators. The most direct domestic premium competitor to Electrolux's imported-Nordic positioning in China.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrolux (China)