Pharm Robotics
Pharm Robotics develops SureShot™, an automated needle-free robotic inoculation system using RFID identification and dairy management software integration, targeting large-scale US dairy operations of 600 or more head with expansion potential into beef cattle.
- Company typePrivate
- Founded2017
- HeadquartersSan Jacinto, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pharm Robotics does
Pharm Robotics Inc. is a US-based agricultural robotics company that develops SureShot™, an automated robotic health center which delivers needle-free inoculations to dairy and beef cattle as animals move through a post-milking workflow. The system uses a Fanuc industrial robotic arm, automated gating, RFID and camera-based identification, and integrated dairy management software to administer up to three vaccines or reproductive products per cow, with each treatment logged against the animal's RFID tag and pushed into the host farm's records in real time. Text alerts notify farm managers of system issues, refill needs, and compliance gaps.
The company targets large-scale US dairy operations of 600 or more head that run artificial insemination programs, and frames its value proposition as improving pharmaceutical compliance from a reported industry baseline of approximately 70% toward 95%, with model ROI of 1.5–3 years per farm at a per-unit price of roughly $250,000. SureShot™ integrates with the VAS Platform (Pulse, DairyComp, ParlorBeacon) for dairy management and with FarmTrace for value-chain traceability, and is sold via direct enterprise sales supplemented by a channel partnership with Specialized Dairy Services (SDS) for installation across western and southwestern states.
Pharm Robotics was founded in 2017, incorporated in 2019, and is headquartered in San Jacinto, California with a North Las Vegas, Nevada office and an 11–50 employee headcount. It went through the Dairy Farmers of America-sponsored Sprint Accelerator in 2018, partnered with Siemens in 2020, ran a WeFunder crowdfunding raise in 2021, debuted SureShot commercially at the 2022 World Ag Expo, and received investment from SVG Ventures (THRIVE) in March 2022 alongside an RBR50 robotics industry award.
Pharm Robotics firmographics
Firmographics- Name
- Pharm Robotics
- Legal name
- Pharm Robotics Inc.
- Website
- https://pharmrobotics.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pharm Robotics develops SureShot™, an automated needle-free robotic inoculation system using RFID identification and dairy management software integration, targeting large-scale US dairy operations of 600 or more head with expansion potential into beef cattle.
- Ownership category
- akta.pro rank
Pharm Robotics industry classification
Industry- Product category
- Agricultural Robotics / Dairy Automation
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Livestock & Dairy Equipment (IMAHACAG)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG)
Keywords
Where Pharm Robotics is headquartered
LocationHeadquarters
- HQ city
- San Jacinto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pharm Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SureShot™ Hardware System Sales: Sale of the robotic inoculation system including robotic arm, RFID readers, camera ID readers, automated gates, and integrated hardware components. The system is a capital equipment purchase with typical ROI achieved within 1.5-3 years.
- Dairy Management Software (VAS Platform Add-on): Software add-on that integrates with the VAS Platform to track medical history for each cow in real-time, accumulating data for dairy farmer analysis and decision-making
- Installation and Support Services: Professional installation and ongoing support services provided through partner Specialized Dairy Services (SDS) across western and southwestern states
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom ROI-based pricing for dairy operations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Pharm Robotics product offering
Product offeringCore offering
Pharm Robotics designs and sells the SureShot™ automated robotic health center for dairy cattle. The system autonomously identifies individual cows via RFID and computer-vision cameras, then uses a Fanuc industrial robotic arm to administer needle-free injections of vaccines, antibiotics, or reproductive hormones, while recording treatment data and returning the animal to its pen. It is sold to large-scale U.S. dairy operations as a labor-saving, welfare-improving alternative to manual cattle handling.
Product overview
Pharm Robotics offers a single unified product called SureShot™, an Automated Robotic Health Center for dairy cattle. The system automates pharmaceutical delivery (vaccines, reproductive products, vitamins) using a robotic arm with needle-free injection technology. Key components include RFID and camera ID readers for animal identification, automated gates, and dairy management software integration. The system processes cows as they exit the milking barn, checking the dairy management software to determine if inoculation is due, administering treatments automatically, and logging all data in real-time linked to each cow's RFID tag.
Differentiator
Problem solved
Functional benefit
Products and services
- SureShot™ Automated Robotic Health Center The SureShot™ system is a self-contained robotic cell installed on large commercial dairies that autonomously identifies dairy cattle using RFID tags and computer-vision cameras, administers needle-free injections of vaccines, antibiotics, or reproductive hormones via a Fanuc industrial robotic arm, and returns the cow to its pen while logging individual treatment data that integrates with herd-management platforms such as VAS and FarmTrace. It is sold to large-scale (600+ head) U.S. dairy operations seeking to replace manual cattle-handling labor, improve animal welfare, and automate health-record keeping.
Quantifiable outcome
- 95% treatment accuracy vs 70% industry compliance average
- +5 more outcomes
Companies that use Pharm Robotics
Customer profileSegments3 records
Ideal customer profiles1 record
Pharm Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Pharm Robotics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SiemenscorePharm Robotics partnered with Siemens to develop SureShot™ and bring the product to market. Siemens plays an integral role in product development and global marketing to dairy farmers. Siemens collaboration provides technical expertise and industry credibility for the automated injection system.
- Sprint AcceleratorminorPharm Robotics participated in the 2018 Sprint Accelerator cohort, a 90-day program in Kansas City that provided mentorship, connections, and resources to selected startups through corporate partners.
- Dairy Farmers of America (DFA)coreDFA sponsored Pharm Robotics through the Sprint Accelerator program in 2018 and has continued as a supporting partner. DFA is a global dairy foods company owned by family farmers and provides strategic alignment with the dairy industry.
- Specialized Dairy Services (SDS)coreSDS custom designs and manufactures dairy equipment and provides installation services for Pharm Robotics in western and southwestern states. Partners Jason Swart and Joe Trujillo will play a major role in company sales and deployment.
- VAS (VisionAir Software)coreSureShot integrates with VAS Platform for dairy management software. An add-on to the VAS Platform tracks medical history for each cow in real-time and accumulates data for farmer analysis.
- SeaHold LLCminorPartner Thomas Hintz is Managing Partner of SeaHold LLC, a firm specializing in waste-to-energy with anaerobic digestion focus. Tom serves as consultant/advisor on business development and supply chain concepts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pharm Robotics competitors and assessment
Company assessmentEmerging players
- Cainthus: US/Ireland-based computer-vision company that monitors dairy cow behavior, body condition, and feed intake using cameras and AI. Comparable to the vision/AI component of SureShot (camera ID + automated decisioning) and overlapping in the precision-dairy roadmap.
- Vence (subsidiary of Farmland LP): Startup building virtual fencing and rotational grazing technology for livestock using GPS collars. Tangentially comparable as an emerging livestock-automation venture addressing labor and management challenges on large animal operations.
- Connecterra: Amsterdam-based dairy AI platform that combines wearable sensors, computer vision, and software to give dairy farmers herd-health and productivity insights. Comparable as a venture-stage dairy-data and decision-support company targeting the same large-dairy customer seeking to digitize animal health.
Others
- VAS (VisionAir Solutions / DairyComp): Provider of the VAS Platform / DairyComp herd management software that SureShot natively integrates with. Relevant as a key technology and ecosystem partner whose installed base of large-dairy customers effectively channels SureShot sales.
Broad incumbents
- Lely: Dutch global leader in dairy automation, best known for the Astronaut robotic milking system and a broad portfolio of barn and feeding robots. Overlaps with Pharm Robotics in selling advanced robotics to large US dairies and has the installed-base relationships and R&D depth to expand into automated health/inoculation, making it the most strategically comparable incumbent.
- Afimilk: Israeli-based supplier of dairy herd management software, RFID cow identification, sensors, and milking systems. Closely comparable to the data-management layer of SureShot (afiFarm/afimilk software + RFID) and serves similar large commercial dairies.
- GEA Farm Technologies: GEA's Farm Technologies division supplies milking parlors, hygiene and animal health systems, and herd management technology to large dairy operations worldwide. Relevant as an incumbent with comparable enterprise dairies on its customer list and active R&D in connected/automated dairy infrastructure.
- BouMatic: BouMatic manufactures milking systems, cooling, and dairy hygiene equipment and serves large North American dairy operations with similar buyer profiles to Pharm Robotics' target segment. Comparable as a regional incumbent whose installed footprint could be a foothold for an inoculation add-on.
- DeLaval: One of the largest global dairy equipment suppliers (DeLaval Group / Tetra Laval), offering milking systems, herd management software, and farm automation. Highly comparable to Pharm Robotics as the same large-dairy enterprise customer profile, with the distribution scale and capital base to vertically integrate automated inoculation if the category takes off.
Regional players
- Hokofarm Group (Lely-Atlantic / JOZ): Manufacturer of dairy automation equipment including manure robots, feed pushers, and cattle brushes sold primarily in Europe. Useful as a comp for the broader category of autonomous 'cow-traffic' robots beyond milking that are now appearing on large dairies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pharm Robotics social profiles
Digital presencePharm Robotics compliance and trust
Trust signalCompliance2 records
Pharm Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharm Robotics leadership team
Management profileNumber of profiles
Profiles3 records
Pharm Robotics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharm Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharm Robotics
What does Pharm Robotics do?
Pharm Robotics designs and sells the SureShot™ automated robotic health center for dairy cattle. The system autonomously identifies individual cows via RFID and computer-vision cameras, then uses a Fanuc industrial robotic arm to administer needle-free injections of vaccines, antibiotics, or reproductive hormones, while recording treatment data and returning the animal to its pen. It is sold to large-scale U.S. dairy operations as a labor-saving, welfare-improving alternative to manual cattle handling.
Is Pharm Robotics a public or private company?
Pharm Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pharm Robotics founded?
Pharm Robotics was founded in 2017. It employs 11 to 50 people.
Where is Pharm Robotics based?
Pharm Robotics is headquartered in San Jacinto, United States, in the North America region.
How does Pharm Robotics make money?
Three revenue lines are on record. SureShot™ Hardware System Sales are the primary driver. The others are dairy Management Software (VAS Platform Add-on) and installation and Support Services.
Who are Pharm Robotics's main competitors?
Emerging players on record are Cainthus, Vence (subsidiary of Farmland LP) and Connecterra. VAS (VisionAir Solutions / DairyComp) is listed as an others. Broad incumbents are Lely, Afimilk, GEA Farm Technologies, BouMatic and DeLaval. Hokofarm Group (Lely-Atlantic / JOZ) is listed as a regional player.
Does Pharm Robotics have an API?
No public API is recorded for Pharm Robotics.
What industry is Pharm Robotics in?
Pharm Robotics's product category is Agricultural Robotics / Dairy Automation. Its primary akta.pro industry code is IMAHACAG, Livestock & Dairy Equipment, with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its SIC code is 3523.