STORES.jp
STORES is a Japanese cloud-based unified commerce SaaS platform serving over 250,000 cumulative SMB shops with integrated cashless payments, POS, online store, reservations, mobile ordering, and analytics under a single account, operated by STORES Co., Ltd.
- Company typePrivate
- Founded2008
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What STORES.jp does
STORES is a Japanese cloud-based unified commerce SaaS platform operated by STORES株式会社 (STORES Co., Ltd.), a privately held company founded in 2008 and headquartered in Ebisu, Shibuya-ku, Tokyo. The platform serves small and medium-sized merchants across Japan with an integrated suite of commerce operations tools: cashless payment processing (credit card, e-money, QR code), online store/EC, POS register, reservation system, mobile and table ordering, invoice/link payments, and analytics — all unified under a single account architecture. As of 2025, STORES reports a cumulative installed base of over 250,000 shops, with primary verticals including retail/apparel, beauty/salon, fitness, and food & beverage/restaurant, plus dedicated solutions for medical clinics and multi-store enterprise operators.
The technical core is a multi-tenant SaaS platform with a single-account unification layer connecting modular services, pre-configured industry templates for vertical-specific workflows, and native integrations with Japanese business staples such as LINE Mini App, Shopify, Sumaregister POS, and third-party accounting software. Revenue is generated through a freemium model: a free plan at ¥0/month with 2.48%+ payment transaction fees, a Standard plan at ¥3,300/month (annual contract) bundling multiple services with 1.98%+ transaction fees and one free payment terminal, plus premium add-on modules (Branded App, Loyalty), additional hardware (payment terminals), and custom enterprise contracts. The company is led by Representative Director 佐藤裕介 (Yusuke Sato) and operates as an independent, founder-led private company with no disclosed institutional investors, parent entities, or subsidiaries, and remains 100% domestic to Japan.
STORES.jp firmographics
Firmographics- Name
- STORES.jp
- Legal name
- STORES株式会社
- Website
- https://stores.jp
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- STORES is a Japanese cloud-based unified commerce SaaS platform serving over 250,000 cumulative SMB shops with integrated cashless payments, POS, online store, reservations, mobile ordering, and analytics under a single account, operated by STORES Co., Ltd.
- Ownership category
- akta.pro rank
STORES.jp industry classification
Industry- Product category
- Unified Commerce SaaS
- NAICS
- Software Publishers (5132), Sales Financing (52222)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where STORES.jp is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
STORES.jp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly recurring revenue from Standard Plan at ¥3,300/month (annual contract) or ¥3,960/month (monthly). Free plan generates no subscription revenue but drives transaction fees. Plan includes multiple services bundled together.
- Payment Processing Fees: Transaction fees on cashless payments: 2.48%+ for Free plan, 1.98%+ for Standard plan. Primary revenue driver tied to merchant sales volume.
- Additional Terminal Sales: Second and subsequent payment terminals available for purchase. First terminal free with Standard annual plan, but 2+ terminals require paid purchase.
- Premium Add-on Services: Additional paid services including STORES Brand App and STORES Loyalty require separate applications beyond standard plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry-level for testing |
| Subscription | Annual | Standard Plan - Full platform access |
| Other | Multi-year contract | Custom Consultation - Enterprise/multi-store |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels10 records
STORES.jp product offering
Product offeringCore offering
STORES.jp operates a cloud-based SaaS platform that unifies multiple commerce services under a single account, including cashless payment processing (credit card, e-money, QR), an online store/EC builder, POS register, reservation system, mobile and table ordering, invoice/link payments, data analytics, loyalty/points, and a branded mobile app. The platform serves Japanese small and mid-sized merchants as well as multi-store enterprises with industry-specific templates for retail, beauty/salon, fitness, and food & beverage. Pricing is structured around a free entry-level plan and a bundled Standard plan at ¥3,300/month (annual contract).
Product overview
STORES is a unified store operations platform that combines multiple services into a single account. The core platform includes POSレジ (POS register), キャッシュレス決済 (cashless payments), ネット网店 (online store/EC), 予約システム (reservation system), and モバイルオーダー (mobile/table order) as integrated modules. Additional services like ポイント・ランク (points/loyalty), ブランドアプリ (branded apps), データ分析 (data analytics), and 請求書・リンク決済 (invoice payments) are available as add-ons. The platform operates on a tiered model with a free plan and a スタンダード (Standard) plan at ¥3,300/month that bundles multiple services.
Differentiator
Problem solved
Functional benefit
Products and services
- STORES Cashless Payments (キャッシュレス決済)
Quantifiable outcome
- Management efficiency: 'No need to check data across multiple places, management is very easy.' (cosaji testimonial)
Companies that use STORES.jp
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
STORES.jp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
STORES.jp partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
STORES.jp competitors and assessment
Company assessmentDirect peers
- Square (Block): Block's Square is the most direct global comparable — an all-in-one payments + POS + e-commerce + software stack targeting SMBs with a freemium onboarding model, mirroring STORES' core proposition.
- Sumaregi (スマレジ): Listed Japanese cloud POS vendor with a similar SMB focus, payment integrations, and multi-vertical retail/restaurant positioning — a direct head-to-head competitor in the Japanese market.
- BASE: Japanese e-commerce platform for individual and SMB merchants with a freemium model and integrated payments; directly competes with STORES' online store and payment modules in the Japanese market.
- AirPay / Airレジ (Recruit): Recruit's SMB payment and POS suite targets the same Japanese merchants with low-fee cashless payments and free POS — overlapping directly with STORES' payments and POS register products.
- MakeShop by GMO: Long-running Japanese e-commerce platform serving SMBs with monthly subscription tiers and integrated payments — competes with STORES' online store module for Japanese merchants.
Broad incumbents
- Shopify: Global commerce platform with SMB POS (Shopify POS) and integrated payments; STORES even integrates with Shopify, reflecting overlapping but broader-scope competition for SMB merchants.
- Lightspeed Commerce: Global commerce + POS platform serving retail and restaurant SMBs with integrated payments — broader in scale and geography but conceptually parallel to STORES' multi-vertical SaaS model.
- PayPay Corporation: Dominant Japanese QR payment network extending into merchant SaaS and SMB services; competes with STORES on payment processing economics and merchant mindshare in Japan.
Others
- freee K.K. Leading Japanese cloud SaaS for SMB back-office (accounting/HR/payroll) — not a direct competitor but a high-profile comparable for Japanese SMB SaaS business models and scale.
- Stripe: Global payments infrastructure provider with embedded checkout and subscription billing; STORES integrates with it via Shopify-style flows and competes indirectly on transaction fee economics for SMB merchants.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
STORES.jp social profiles
Digital presenceSTORES.jp compliance and trust
Trust signalCompliance2 records
STORES.jp financial estimates
Financial estimateRevenue estimate
Valuation estimate
STORES.jp leadership team
Management profileNumber of profiles
Profiles1 record
STORES.jp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STORES.jp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STORES.jp
What does STORES.jp do?
STORES.jp operates a cloud-based SaaS platform that unifies multiple commerce services under a single account, including cashless payment processing (credit card, e-money, QR), an online store/EC builder, POS register, reservation system, mobile and table ordering, invoice/link payments, data analytics, loyalty/points, and a branded mobile app. The platform serves Japanese small and mid-sized merchants as well as multi-store enterprises with industry-specific templates for retail, beauty/salon, fitness, and food & beverage. Pricing is structured around a free entry-level plan and a bundled Standard plan at ¥3,300/month (annual contract).
Is STORES.jp a public or private company?
STORES.jp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STORES.jp founded?
STORES.jp was founded in 2008. It employs 101 to 250 people.
Where is STORES.jp based?
STORES.jp is headquartered in Tokyo, Japan, in the Asia region.
How does STORES.jp make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing Fees, additional Terminal Sales and premium Add-on Services.
Who are STORES.jp's main competitors?
Direct peers on record are Square (Block), Sumaregi (スマレジ), BASE, AirPay / Airレジ (Recruit) and MakeShop by GMO. Broad incumbents are Shopify, Lightspeed Commerce and PayPay Corporation. Others are freee K.K. and Stripe.
Does STORES.jp have an API?
No public API is recorded for STORES.jp.
What industry is STORES.jp in?
STORES.jp's product category is Unified Commerce SaaS. Its primary akta.pro industry code is FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 5734.