STORES.jp

What STORES.jp does

STORES is a Japanese cloud-based unified commerce SaaS platform operated by STORES株式会社 (STORES Co., Ltd.), a privately held company founded in 2008 and headquartered in Ebisu, Shibuya-ku, Tokyo. The platform serves small and medium-sized merchants across Japan with an integrated suite of commerce operations tools: cashless payment processing (credit card, e-money, QR code), online store/EC, POS register, reservation system, mobile and table ordering, invoice/link payments, and analytics — all unified under a single account architecture. As of 2025, STORES reports a cumulative installed base of over 250,000 shops, with primary verticals including retail/apparel, beauty/salon, fitness, and food & beverage/restaurant, plus dedicated solutions for medical clinics and multi-store enterprise operators.

The technical core is a multi-tenant SaaS platform with a single-account unification layer connecting modular services, pre-configured industry templates for vertical-specific workflows, and native integrations with Japanese business staples such as LINE Mini App, Shopify, Sumaregister POS, and third-party accounting software. Revenue is generated through a freemium model: a free plan at ¥0/month with 2.48%+ payment transaction fees, a Standard plan at ¥3,300/month (annual contract) bundling multiple services with 1.98%+ transaction fees and one free payment terminal, plus premium add-on modules (Branded App, Loyalty), additional hardware (payment terminals), and custom enterprise contracts. The company is led by Representative Director 佐藤裕介 (Yusuke Sato) and operates as an independent, founder-led private company with no disclosed institutional investors, parent entities, or subsidiaries, and remains 100% domestic to Japan.

Name

STORES.jp

Legal name

STORES株式会社

Website

https://stores.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

STORES is a Japanese cloud-based unified commerce SaaS platform serving over 250,000 cumulative SMB shops with integrated cashless payments, POS, online store, reservations, mobile ordering, and analytics under a single account, operated by STORES Co., Ltd.

Ownership category

akta.pro rank

Product category

Unified Commerce SaaS

NAICS

Software Publishers (5132), Sales Financing (52222)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Unified commerce platform
• Cashless payment processing
• Online store builder
• POS register system
• Reservation management software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly recurring revenue from Standard Plan at ¥3,300/month (annual contract) or ¥3,960/month (monthly). Free plan generates no subscription revenue but drives transaction fees. Plan includes multiple services bundled together.
2. Payment Processing Fees: Transaction fees on cashless payments: 2.48%+ for Free plan, 1.98%+ for Standard plan. Primary revenue driver tied to merchant sales volume.
3. Additional Terminal Sales: Second and subsequent payment terminals available for purchase. First terminal free with Standard annual plan, but 2+ terminals require paid purchase.
4. Premium Add-on Services: Additional paid services including STORES Brand App and STORES Loyalty require separate applications beyond standard plan.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels10 records

Core offering

STORES.jp operates a cloud-based SaaS platform that unifies multiple commerce services under a single account, including cashless payment processing (credit card, e-money, QR), an online store/EC builder, POS register, reservation system, mobile and table ordering, invoice/link payments, data analytics, loyalty/points, and a branded mobile app. The platform serves Japanese small and mid-sized merchants as well as multi-store enterprises with industry-specific templates for retail, beauty/salon, fitness, and food & beverage. Pricing is structured around a free entry-level plan and a bundled Standard plan at ¥3,300/month (annual contract).

Product overview

STORES is a unified store operations platform that combines multiple services into a single account. The core platform includes POSレジ (POS register), キャッシュレス決済 (cashless payments), ネット网店 (online store/EC), 予約システム (reservation system), and モバイルオーダー (mobile/table order) as integrated modules. Additional services like ポイント・ランク (points/loyalty), ブランドアプリ (branded apps), データ分析 (data analytics), and 請求書・リンク決済 (invoice payments) are available as add-ons. The platform operates on a tiered model with a free plan and a スタンダード (Standard) plan at ¥3,300/month that bundles multiple services.

Differentiator

Problem solved

Functional benefit

Products and services

• STORES Cashless Payments (キャッシュレス決済)

Quantifiable outcome

• Management efficiency: 'No need to check data across multiple places, management is very easy.' (cosaji testimonial)

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Square (Block): Block's Square is the most direct global comparable — an all-in-one payments + POS + e-commerce + software stack targeting SMBs with a freemium onboarding model, mirroring STORES' core proposition.
• Sumaregi (スマレジ): Listed Japanese cloud POS vendor with a similar SMB focus, payment integrations, and multi-vertical retail/restaurant positioning — a direct head-to-head competitor in the Japanese market.
• BASE: Japanese e-commerce platform for individual and SMB merchants with a freemium model and integrated payments; directly competes with STORES' online store and payment modules in the Japanese market.
• AirPay / Airレジ (Recruit): Recruit's SMB payment and POS suite targets the same Japanese merchants with low-fee cashless payments and free POS — overlapping directly with STORES' payments and POS register products.
• MakeShop by GMO: Long-running Japanese e-commerce platform serving SMBs with monthly subscription tiers and integrated payments — competes with STORES' online store module for Japanese merchants.

Broad incumbents

• Shopify: Global commerce platform with SMB POS (Shopify POS) and integrated payments; STORES even integrates with Shopify, reflecting overlapping but broader-scope competition for SMB merchants.
• Lightspeed Commerce: Global commerce + POS platform serving retail and restaurant SMBs with integrated payments — broader in scale and geography but conceptually parallel to STORES' multi-vertical SaaS model.
• PayPay Corporation: Dominant Japanese QR payment network extending into merchant SaaS and SMB services; competes with STORES on payment processing economics and merchant mindshare in Japan.

Others

• freee K.K. Leading Japanese cloud SaaS for SMB back-office (accounting/HR/payroll) — not a direct competitor but a high-profile comparable for Japanese SMB SaaS business models and scale.
• Stripe: Global payments infrastructure provider with embedded checkout and subscription billing; STORES integrates with it via Shopify-style flows and competes indirectly on transaction fee economics for SMB merchants.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/storesjp_inc
• YouTubeyoutube.com/@stores_just-for-fun
• Instagraminstagram.com/stores.jp
• LinkedInlinkedin.com/company/stores-jp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STORES.jp