Learndash
LearnDash is a WordPress LMS plugin, owned by Liquid Web/Nexcess, that lets solo creators, training businesses, agencies, universities, and L&D teams build, sell, and deliver online courses on their own WordPress sites via annual $259–$599 licenses.
- Company typePrivate
- Founded2013
- HeadquartersAnn Arbor, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Learndash does
LearnDash is a WordPress LMS plugin that enables individuals, training businesses, agencies, universities, and corporate L&D teams to create, sell, and deliver online courses directly from their own WordPress websites. First launched in 2013 and currently owned by Liquid Web, LLC (a subsidiary of Nexcess Corp.), the product combines a drag-and-drop course builder, an 8-question-type quiz engine, a built-in membership platform (MemberDash), a real-time analytics dashboard (ProPanel), and — since 2024 — an AI Course Outline & Quiz Builder, all delivered as a native WordPress extension rather than as a standalone SaaS. The product reaches 100K+ active installs and has been used to teach more than 25M learners, with a 4.8-star Trustpilot rating.
The business operates on a self-serve, product-led model with a 48-hour free trial and no credit card requirement. Revenue is generated exclusively through annual SaaS subscriptions for a single license covering unlimited courses and unlimited learners — Essentials at $259/year, Pro at $399/year, and Elite at $599/year — with no per-student fees. Built-in payment integrations with Stripe, PayPal, and WooCommerce handle monetization, and the Elite plan adds enterprise features such as group-based enrollment, seat-style organizational pricing, multi-instructor collaboration, and ratings/reviews to address institutions and corporate L&D teams. Distribution runs through the Liquid Web / Nexcess e-commerce storefront and a bundled hosting-plus-software motion with Nexcess managed WordPress hosting.
The company is privately held under Liquid Web / Nexcess corporate ownership rather than venture- or PE-backed, and no separate revenue, headcount, or funding data is disclosed in the input materials.
Learndash firmographics
Firmographics- Name
- Learndash
- Legal name
- Liquid Web, LLC
- Website
- https://learndash.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LearnDash is a WordPress LMS plugin, owned by Liquid Web/Nexcess, that lets solo creators, training businesses, agencies, universities, and L&D teams build, sell, and deliver online courses on their own WordPress sites via annual $259–$599 licenses.
- Ownership category
- akta.pro rank
Learndash industry classification
Industry- Product category
- Learning Management System (LMS) Software
- NAICS
- Educational Support Services (61171), Other Schools and Instruction (6116), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)
- akta.pro secondary industries
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Learndash is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Markets served
Learndash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual SaaS Subscription (Single License): LearnDash sells annual subscriptions for a single license with unlimited courses and unlimited learners. No per-student fees. Three tiers: Essentials ($259/year), Pro ($399/year), and Elite ($599/year). Renews annually with cancel-any-time flexibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential features for solo creators launching courses |
| Subscription | Annual | Growth features for teams and structured cohorts |
| Subscription | Annual | Enterprise features for institutions and L&D teams |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Learndash product offering
Product offeringCore offering
LearnDash is a WordPress LMS plugin that lets course creators, training teams, and institutions build, manage, and sell online courses directly from their own WordPress site. The product includes a drag-and-drop course builder with eight quiz question types, AI-powered course outline and quiz generation (Pro plan), an integrated membership platform (MemberDash) with tiered subscriptions and content dripping, a real-time analytics dashboard (ProPanel), group-based enrollment and multi-instructor collaboration (Elite plan), and built-in payment processing via Stripe, PayPal, and WooCommerce.
Product overview
LearnDash is a single, unified WordPress LMS plugin with integrated add-on modules. The core LearnDash platform provides course building, quiz creation, learner management, and payment integrations. MemberDash is a built-in membership platform enabling tiered subscriptions and content dripping. ProPanel delivers real-time analytics and reporting. The AI Course Builder (Pro plan) adds generative AI for automatic course outline and quiz generation. All components operate within WordPress with no platform lock-in.
Differentiator
Problem solved
Functional benefit
Brands
- MemberDash: Full membership platform built directly into LearnDash, letting users create membership tiers, sell subscriptions and course bundles, and manage content access without third-party plugins.
- ProPanel
Products and services
- LearnDash LMS Plugin WordPress LMS plugin that enables creators, training teams, and institutions to create, manage, and sell online courses directly from their own WordPress site. Includes a drag-and-drop course builder with eight quiz question types, learner progress tracking, certificates, achievements, and payment integrations. Sold as an annual subscription license with three tiers: Essentials ($259/yr), Pro ($399/yr), and Elite ($599/yr).
- MemberDash Full membership platform built directly into LearnDash that enables creation of membership tiers, selling of subscriptions and course bundles, and management of content access (content dripping) without third-party plugins. Targeted at course creators and training businesses that want to monetize content via recurring memberships.
- LearnDash ProPanel Real-time analytics dashboard built inside WordPress, included in Pro and Elite plans. Tracks enrollment trends, course completion rates, quiz performance, and identifies at-risk learners. Designed for training teams and institutions that need advanced reporting and analytics.
- LearnDash AI Course Builder AI-powered feature that generates structured course outlines with lessons and quiz questions from a text prompt. Available in the LearnDash Pro plan, it helps instructors and training teams rapidly create curriculum and assessment content for easy customization.
Quantifiable outcome
- 25M+ learners taught through the platform
- +1 more outcomes
Companies that use Learndash
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Learndash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Learndash partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe is integrated as a primary payment processor within LearnDash, enabling customers to accept course payments, subscriptions, and bundles directly on their WordPress sites.
- PayPalcorePayPal is integrated as an alternative payment processor alongside Stripe, providing additional payment options for course sales and subscriptions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Learndash competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Learndash social profiles
Digital presenceLearndash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learndash leadership team
Management profileNumber of profiles
Learndash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learndash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learndash
What does Learndash do?
LearnDash is a WordPress LMS plugin that lets course creators, training teams, and institutions build, manage, and sell online courses directly from their own WordPress site. The product includes a drag-and-drop course builder with eight quiz question types, AI-powered course outline and quiz generation (Pro plan), an integrated membership platform (MemberDash) with tiered subscriptions and content dripping, a real-time analytics dashboard (ProPanel), group-based enrollment and multi-instructor collaboration (Elite plan), and built-in payment processing via Stripe, PayPal, and WooCommerce.
Is Learndash a public or private company?
Learndash is a private company. It is classified as corporate owned and is currently operating.
When was Learndash founded?
Learndash was founded in 2013. It employs 1 to 10 people.
Where is Learndash based?
Learndash is headquartered in Ann Arbor, United States, in the North America region.
How does Learndash make money?
One revenue line is on record: annual SaaS Subscription (Single License).
Does Learndash have an API?
No public API is recorded for Learndash.
What industry is Learndash in?
Learndash's product category is Learning Management System (LMS) Software. Its primary akta.pro industry code is MPAJABAH, Educational Digital Courseware & Learning Platforms (LMS-Integrated), with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 61171 and its SIC code is 7372.