Construmart
Construmart is a privately-held Chilean home improvement and construction materials retailer founded in 1997, operating nationwide physical stores across 13+ Chilean regions plus an e-commerce platform. It serves individual homeowners, DIY consumers, and professional contractors with 16 product categories spanning construction materials, tools, fixtures, and home improvement supplies.
- Company typePrivate
- Founded1997
- HeadquartersSantiago, Chile
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Construmart does
Construmart is a Chilean privately-held home improvement and construction materials retailer founded in 1997 and headquartered in Santiago. The company operates a nationwide physical retail store network spanning 13+ Chilean regions from Arica y Parinacota in the north to Los Lagos in the south, complemented by an e-commerce platform at construmart.cl. Its product catalog is organized into 16 core categories including construction materials, flooring and wall coverings, wood and boards, doors and windows, tools, paints, bathroom and kitchen fixtures, plumbing, hardware, garden supplies, electrical, lighting, cleaning, organization, and ventilation/heating. The business serves two primary customer segments: individual homeowners and DIY consumers undertaking construction, renovation, or improvement projects, and professional contractors requiring volume purchasing and technical advisory support through a dedicated 'Vendedores Especialistas' program.
The company's revenue model is anchored on one-time retail product transactions through both in-store purchases and online sales with home delivery or store pickup. Pricing is region- and store-specific, requiring customers to select their nearest store on the website before pricing and stock availability are displayed, reflecting a localized inventory management architecture. Construmart operates a multi-channel go-to-market combining physical retail, e-commerce, an educational content platform (Construdatos) that drives top-of-funnel traffic, an email newsletter, and active social media presence across Facebook, Instagram, YouTube, LinkedIn, and TikTok. Seasonal promotional campaigns (e.g., 'Bomba La Previa') and volume pricing for professional buyers form the principal commercial levers.
The underlying technology stack centers on an e-commerce retail platform integrated with regional store inventory management. Construmart is privately held with no disclosed parent company, no institutional investors identified in the source data, no disclosed funding rounds, no subsidiaries, and no patent or award documentation. Headcount is reported in the 1,001-5,000 range, and the company maintains a formal ethics/whistleblower channel (Canal de Denuncias). Operating geographies are exclusively domestic (Chile), and the company has no disclosed international footprint, no mobile app, no public API, and no documented AI/ML capabilities.
Construmart firmographics
Firmographics- Name
- Construmart
- Legal name
- Construmart
- Website
- https://construmart.cl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Construmart is a privately-held Chilean home improvement and construction materials retailer founded in 1997, operating nationwide physical stores across 13+ Chilean regions plus an e-commerce platform. It serves individual homeowners, DIY consumers, and professional contractors with 16 product categories spanning construction materials, tools, fixtures, and home improvement supplies.
- Ownership category
- akta.pro rank
Construmart industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (444110), Building Material and Supplies Dealers (4441), Hardware Retailers (444140)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Craft, DIY & Value Variety Stores (CRAEAGAC)
Keywords
Where Construmart is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Construmart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales - In-Store: Physical retail sales of construction materials, tools, home improvement products, and building supplies through company-owned stores across Chile. Revenue generated through one-time product transactions with customers selecting and purchasing in-store.
- E-commerce Sales: Online retail sales through constrummart.cl website. Products are available for home delivery or store pickup. Regional pricing and stock vary by selected store location.
- Volume/Project Sales: Specialized sales service for contractors and large projects through dedicated specialist sellers, offering volume pricing and project support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing varies by store location |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Construmart product offering
Product offeringCore offering
Construmart sells construction materials, tools, hardware, plumbing, electrical, paint, bathroom, kitchen, flooring, wood, garden, lighting, and home improvement products through a chain of physical retail stores and an e-commerce website across Chile. The company serves both individual homeowners/DIY consumers and professional contractors, offering specialist in-store advisory, store pickup, and home delivery. The Construdatos content platform complements the retail offering with DIY guides, how-to tutorials, and product information.
Product overview
Construmart is a major Chilean home improvement and construction materials retailer operating both physical stores and an e-commerce platform. The company offers a comprehensive portfolio organized into 16 core product categories: Construction Materials (cement, steel, waterproofing, insulation, roofing), Flooring & Wall Coverings (ceramics, porcelain tiles, floating floors), Wood & Boards (MDF, melamine, plywood), Doors & Windows (exterior/interior doors, windows, moldings), Tools (power tools, hand tools, machinery), Paints (enamels, latex, special coatings), Bathroom (sanitary ware, faucets, vanities), Kitchen (furniture, sinks, appliances), Plumbing (pipes, fittings, pumps), Hardware (fasteners, locks, PPE), Garden (machinery, tools, irrigation), Electrical (conduits, switches, cables), Lighting (LED bulbs, fixtures), Cleaning (supplies, chemicals), Organization (shelving, furniture), and Ventilation/Heating (heaters, fans). The platform also provides educational content through its Construdatos section, helping customers with project guidance and product information.
Differentiator
Problem solved
Functional benefit
Brands
- Construdatos: Educational content section providing DIY guides and construction advice for customers
Products and services
- Construction Materials (Materiales de Construcción) Physical and online retail category selling construction materials including agglomerates, cement, mortars, steel reinforcement, waterproofing additives, meshes, fences, steel profiles, prefabricated elements, partitioning and insulation materials, and roofing solutions for construction professionals and homeowners.
- Flooring and Wall Coverings (Pisos y Revestimientos) Retail category offering ceramic tiles, floor and wall ceramics, adhesives and grouts, floating floors, vinyl floors, porcelain tiles, installation tools, mosaics, listels, wall panels, artificial grass, and moldings for flooring and wall-covering projects.
- Wood and Boards (Maderas y Tableros) Retail category selling machined wood, treated wood, green wood, structural beams, pallets and poles, furniture boards (MDF, MDP, melamine), OSB panels, plywood, and wood countertops for construction and carpentry projects.
- Doors, Windows and Moldings (Puertas, Ventanas y Molduras) Retail category offering exterior doors (wood, metal, glass), interior doors (pre-hung, HDF painted, plywood, folding, sliding), windows (aluminum, PVC, thermopanel), moldings (wood, MDF, polystyrene), door frames, and window protections.
- Tools (Herramientas) Retail category selling power tools, hand tools, construction machinery (concrete mixers, jackhammers), tool accessories, automotive tools, batteries, compressors, generators, pressure washers, and construction-specific equipment for professionals and DIY users.
- Paints (Pinturas) Retail category offering enamels, latex, oils, spray paints, special paints (anti-corrosive, pool paints, floor paints, roof paints), adhesives, sealants, silicones, wood treatments, and painting tools and accessories.
- Bathroom (Baño) Retail category selling shower cabins, columns and receptors, bathtubs and spas, bathroom accessories, mirrors and medicine cabinets, bathroom extractors, faucets, vanities, sinks, and sanitary ware (one piece, toilet, bidet).
- Kitchen (Cocina) Retail category offering kitchen faucets, sinks and laundry tubs, kitchen furniture (bases, wall units, pantries), line cooktops, industrial kitchens, refrigerators, freezers, cookers, range hoods, and kitchen organization items.
- Plumbing (Gasfitería) Retail category selling water pumps and motor pumps, water heaters and thermos, pipes and fittings (bronze, copper, polyethylene, PPR, PVC hydraulic/sanitary), tanks and cesspools, plumbing tools, water and gas installation supplies, and valves and keys.
- Hardware (Ferretería) Retail category offering curtains and rollers, locks and latches, chains and cables, personal protective equipment (PPE), fasteners (nails, screws, bolts), furniture hardware, door and window hardware, and security products.
- Garden (Jardín) Retail category selling garden machinery (lawn mowers, chainsaws, brush cutters), garden tools, garden equipment (sheds, tables, chairs, awnings), gardening supplies (fertilizers, herbicides, pesticides), pots, pool equipment, and irrigation systems.
- Electrical (Electricidad) Retail category selling electrical conduits, distribution equipment, electrical switches, conductors (wires, cables), electrical accessories, flashlights and batteries, and security electronics (alarms, cameras, doorbells).
- Lighting (Iluminación) Retail category offering bulbs and tubes (LED, decorative), exterior lighting (wall lights, solar lights, spotlights), commercial lighting (LED panels, emergency equipment), and interior lighting (ceiling lamps, desk lamps, plaffons).
- Cleaning (Aseo) Retail category offering industrial cleaning supplies, trash cans and bags, cleaning chemicals, packaging materials, laundry items, paper products and dispensers, and cleaning utensils.
- Organization (Organización) Retail category offering office items, bedroom furniture (closets, dressers, shoe racks), shelving and brackets, furniture (dining tables, TV racks), TV mounts, and storage boxes.
- Ventilation and Heating (Ventilación y Calefacción) Retail category offering various heaters (gas, wood, paraffin, pellet, electric), air conditioning, fans (table, floor), and heating accessories.
- Construdatos Educational Content Platform Educational content platform providing DIY guides, how-to tutorials, installation articles, maintenance tips, and product information to help customers plan and execute construction, renovation, and home improvement projects.
Companies that use Construmart
Customer profileSegments3 records
Ideal customer profiles2 records
Construmart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Construmart partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Construmart competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Construmart social profiles
Digital presenceConstrumart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Construmart leadership team
Management profileNumber of profiles
Construmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Construmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Construmart
What does Construmart do?
Construmart sells construction materials, tools, hardware, plumbing, electrical, paint, bathroom, kitchen, flooring, wood, garden, lighting, and home improvement products through a chain of physical retail stores and an e-commerce website across Chile. The company serves both individual homeowners/DIY consumers and professional contractors, offering specialist in-store advisory, store pickup, and home delivery. The Construdatos content platform complements the retail offering with DIY guides, how-to tutorials, and product information.
Is Construmart a public or private company?
Construmart is a private company. It is classified as unknown and is currently operating.
When was Construmart founded?
Construmart was founded in 1997. It employs 1,001 to 5,000 people.
Where is Construmart based?
Construmart is headquartered in Santiago, Chile, in the Latin America region.
How does Construmart make money?
Three revenue lines are on record. Retail Sales - In-Store is the primary driver. The others are E-commerce Sales and volume/Project Sales.
Does Construmart have an API?
No public API is recorded for Construmart.
What industry is Construmart in?
Construmart's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAEAGAC, Craft, DIY & Value Variety Stores. Its NAICS code is 444110 and its SIC code is 5211.