Modern Climate
Modern Climate is a Minneapolis-based independent digital marketing agency founded in 2009 that delivers integrated Strategy, Creative, Paid Media, Lead Nurture, and UX & Technology services to enterprise and mid-market B2B clients across agriculture, healthcare, manufacturing, higher education, and consumer goods.
- Company typePrivate
- Founded2009
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Modern Climate does
Modern Climate is an independent, Minneapolis-based brand and technology company founded in 2009 that operates as a full-service digital marketing agency. The firm delivers five integrated core service lines — Strategy, Creative, Paid Media, Lead Nurture, and UX & Technology — to enterprise and mid-market B2B clients across agriculture, healthcare, manufacturing, higher education, and consumer goods. Named clients include 3M, Medtronic, Mosaic, Zebco, Zinpro, Saint Mary's University, Rosecrance, and PAR Systems, with engagements structured as multi-year project or retainer contracts sold through a consultative field-sales motion.
Underlying technology spans CRM and marketing-automation platforms, third-party generative AI tools for image, copy, code, and meeting-summarization tasks, an in-house HR chatbot ("Ask MC!"), an AI meeting agent, and a proprietary AI Implementation Framework. The firm has built custom measurement tools for paid media and website experience-mapping and personalization capabilities, including global filtering features demonstrated in the Mosaic engagement. Newer offerings — Retail Media, Website Personalization, and an AI Implementation Workshop — extend the portfolio toward productized advisory work.
The firm monetizes through professional-services fees billed on quoted, scope-based engagements rather than standardized pricing; revenue is not publicly disclosed. Leadership is concentrated in Minneapolis under Owner & CEO John Hyduke and President Kris Fitzpatrick, with a six-person senior team covering creative, experience, media, partnerships, client services, and software engineering.
Modern Climate firmographics
Firmographics- Name
- Modern Climate
- Legal name
- Modern Climate
- Website
- https://modernclimate.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Modern Climate is a Minneapolis-based independent digital marketing agency founded in 2009 that delivers integrated Strategy, Creative, Paid Media, Lead Nurture, and UX & Technology services to enterprise and mid-market B2B clients across agriculture, healthcare, manufacturing, higher education, and consumer goods.
- Ownership category
- akta.pro rank
Modern Climate industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Modern Climate is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modern Climate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: Professional services revenue generated through branded consulting, strategy, creative, paid media, lead nurture, and UX & technology engagements with B2B and B2C clients. Revenue is project-based and retainer arrangements with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagement pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Modern Climate product offering
Product offeringCore offering
Modern Climate is a Minneapolis-based digital marketing agency that sells integrated brand and demand marketing services to enterprise and mid-market clients. Its core offerings span five pillars — Strategy (brand positioning, audience insights, messaging), Creative (identity, campaigns, packaging, video), Paid Media (paid search, display, programmatic, social), Lead Nurture (CRM, demand generation, automation), and UX & Technology (website development, personalization, MarTech implementation) — delivered via project-based and retainer engagements.
Product overview
Modern Climate is a Minneapolis-based digital marketing agency offering an integrated portfolio of five core services: Strategy, Creative, Paid Media, Lead Nurture, and UX & Technology, plus Retail Media capabilities. These services work together as a unified offering—strategy and creative inform brand positioning and messaging, while paid media, lead nurture, and UX & technology execute and optimize across digital channels. The agency also offers AI implementation consulting through workshops and frameworks, and has developed internal tools including an HR chatbot (Ask MC!) and an AI meeting agent. Work is delivered through an agency service model rather than a SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy
- Creative
- Paid Media
- Lead Nurture
- UX & Technology
- Retail Media
- AI Implementation Workshop
- Website Personalization
Quantifiable outcome
- Mosaic achieved 79% reduction in cost-per-lead and 480% increase in conversion rates YoY
- +4 more outcomes
Companies that use Modern Climate
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Modern Climate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Modern Climate partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Modern Climate competitors and assessment
Company assessmentDirect peers
- Carmichael Lynch: Minneapolis-based independent creative agency offering brand strategy, advertising, and integrated marketing to enterprise clients. Direct competitor in the same geography, with comparable full-funnel capabilities and overlapping enterprise client targets.
- Colle McVoy: Minneapolis-based independent agency with a similar portfolio of brand strategy, creative, media, PR, and digital services for B2B and consumer clients. Highly comparable size, structure, and go-to-market motion.
- Periscope (Havas): Minneapolis-rooted, now Havas-owned integrated marketing agency delivering brand, creative, media, and digital services. Most direct competitor by location and service mix; ownership gives it global reach Modern Climate lacks.
- Preston Kelly: Minneapolis-based independent agency providing advertising, brand strategy, media, and digital services to mid-market and enterprise clients. Closely matched in size, geography, and integrated offering.
- Solve: Minneapolis-based independent agency focused on brand strategy, advertising, and digital marketing for enterprise clients. Comparable full-service mid-market independent model.
- Mother: Independent creative agency known for brand strategy and integrated campaigns for major consumer and enterprise brands. Comparable in independent positioning and integrated brand-plus-demand execution.
- Ansira: Marketing agency specializing in demand generation, brand strategy, channel/partner marketing, and MarTech—closely aligned to Modern Climate's Lead Nurture, strategy, and tech capabilities.
Broad incumbents
- R/GA: Global digital agency offering strategy, design, technology, and marketing services to enterprise clients including IPG-owned network reach. Comparable service portfolio but at greater scale and geographic breadth.
- VMLY&R: WPP-owned global creative and brand agency serving enterprise clients across industries. Overlaps heavily on strategy, creative, media, and digital experience but operates at significantly greater scale.
- Droga5 (Accenture Song): Accenture Song-owned creative agency offering brand strategy, advertising, and integrated marketing. Comparable creative pedigree and enterprise client work, but with holding-company backing and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Modern Climate social profiles
Digital presenceModern Climate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Climate leadership team
Management profileNumber of profiles
Profiles1 record
Modern Climate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Climate M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Climate
What does Modern Climate do?
Modern Climate is a Minneapolis-based digital marketing agency that sells integrated brand and demand marketing services to enterprise and mid-market clients. Its core offerings span five pillars — Strategy (brand positioning, audience insights, messaging), Creative (identity, campaigns, packaging, video), Paid Media (paid search, display, programmatic, social), Lead Nurture (CRM, demand generation, automation), and UX & Technology (website development, personalization, MarTech implementation) — delivered via project-based and retainer engagements.
Is Modern Climate a public or private company?
Modern Climate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modern Climate founded?
Modern Climate was founded in 2009. It employs 51 to 100 people.
Where is Modern Climate based?
Modern Climate is headquartered in Minneapolis, United States, in the North America region.
How does Modern Climate make money?
One revenue line is on record: marketing Agency Services.
Who are Modern Climate's main competitors?
Direct peers on record are Carmichael Lynch, Colle McVoy, Periscope (Havas), Preston Kelly, Solve, Mother and Ansira. Broad incumbents are R/GA, VMLY&R and Droga5 (Accenture Song).
Does Modern Climate have an API?
No public API is recorded for Modern Climate.
What industry is Modern Climate in?
Modern Climate's product category is Marketing Agency Services. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 54181 and its SIC code is 7311.