The Latinista
The Latinista is a private, founder-owned professional development community founded in 2012 that serves Latinas and women of color through workshops, networking events, and online communities across NYC, Chicago, Los Angeles, and Miami, generating revenue from event tickets, donations, and sponsorships.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Latinista does
The Latinista is a private, founder-owned professional development community founded in 2012 in New York City by Yai Vargas and operated as The Latinista LLC. It serves Latinas and women of color through a combination of in-person and virtual workshops, webinars, panel discussions, networking events, and structured programs such as the Reading Social Club and the Jefa to Jefa business-owner networking initiative. The organization operates chapters in New York City, Chicago, Los Angeles, and Miami, supported by city-level Co-Leads and Advisory Councils, and maintains always-on digital communities on Facebook, Slack, and LinkedIn.
The Latinista's offering is service-based rather than technology-based. There is no proprietary platform, no AI or ML capability disclosed, and delivery relies on human-led workshops and coaching (delivered via Zoom or partner venues such as LinkedIn HQ Chicago, Accenture Tower, Virgin Hotels Chicago, and Faena Hotel Miami Beach). Revenue is generated through a mix of paid event tickets (alongside free events), PayPal donations, and corporate sponsorships, with no public pricing tiers or disclosed financials. The organization has accumulated a dense ecosystem of partnerships including LinkedIn's HOLA and Black Inclusion Group ERGs, Avanade, Latinas in Tech, 2045 Ventures, TOSCA Coaching, Clarity with Luz, and Vital Voices Miami, and registered "The Latinista ®" as a trademark in 2022.
The business is small (1-10 employees), self-sustaining, and bootstrapped with no disclosed institutional funding. Its competitive position rests on a 13-year operating history, an established community brand, and depth of programmatic partnerships rather than on technology or capital intensity.
The Latinista firmographics
Firmographics- Name
- The Latinista
- Legal name
- The Latinista LLC
- Website
- https://thelatinista.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Latinista is a private, founder-owned professional development community founded in 2012 that serves Latinas and women of color through workshops, networking events, and online communities across NYC, Chicago, Los Angeles, and Miami, generating revenue from event tickets, donations, and sponsorships.
- Ownership category
- akta.pro rank
The Latinista industry classification
Industry- Product category
- Professional Development & Community Services
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
Keywords
Where The Latinista is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Latinista business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Tickets: The organization sells tickets to workshops, webinars, panel discussions, and networking events. Some events have a fee while others are free. Ticket prices vary by event.
- Donations: The organization accepts donations via PayPal to support their programs and professional development offerings.
- Sponsorships: The organization mentions sponsorship opportunities on their contact page, suggesting they seek corporate sponsorships for events and programs.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Latinista product offering
Product offeringCore offering
The Latinista is a national professional development community for Latinas and women of color, delivering career and leadership workshops (e.g., Art of Communication, Venture Capital 101, personal branding), networking programs (Jefa to Jefa), author-led book discussions (Reading Social Club), and digital community access across Facebook, Slack, and LinkedIn. Programming is delivered both virtually via Zoom and in-person across chapters in NYC, Chicago, Los Angeles, and Miami, with some events free and others ticketed.
Product overview
The Latinista is a professional development organization offering a portfolio of career advancement services for Latinas and women of color. Its core offerings include in-person and virtual workshops on topics such as communication skills, venture capital, and personal branding; an online community platform connecting members via Facebook, Slack, and LinkedIn; a Reading Social Club for book-based discussions; and the Jefa to Jefa networking program. The organization functions as a service-based community rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Workshops & Events Career and professional development workshops and events for Latinas and women of color, including group coaching sessions (e.g., Art of Communication with Luz Gonzalez via the GAIN Model), panel discussions (e.g., Venture Capital 101 with 2045 Ventures), and skill-building activities like personal branding programs. Delivered virtually via Zoom and in-person at partner venues; some events free, others ticketed.
- Online Communities Digital community platforms including Facebook Group, Slack Channel, and LinkedIn Group enabling Latina and women-of-color members to connect, network, find mentorship, and share job opportunities across cities.
- Reading Social Club Virtual book club featuring discussions with authors on topics relevant to Latinas, including books on mindset transformation, entrepreneurship, and career advancement (e.g., 'Uncolonized Latinas'). 100% of profits from featured books are donated to First Book for child literacy.
- Jefa to Jefa Program Chicago-based networking program connecting women business owners and personal brand builders across industry sectors with the goal of mutual support and community giving.
Companies that use The Latinista
Customer profileSegments1 record
Ideal customer profiles2 records
The Latinista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Latinista partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- LinkedIn HOLA (Latinx ERG)coreLinkedIn's Latinx Employee Resource Group partnered with The Latinista for a personal branding and networking event at LinkedIn HQ in Chicago, featuring LinkedIn employees and Latina professionals.
- LinkedIn BIG (Black Inclusion Group)coreLinkedIn's Black Inclusion Group co-hosted a personal branding event with The Latinista at LinkedIn HQ Chicago.
- AvanademinorAvanade, a leading provider of innovative digital services and business solutions, partnered with The Latinista for the 'Learn to Tell Your Story & Break Into Tech' Chicago event.
- Latinas in TechcoreLatinas in Tech, a nonprofit dedicated to creating a tech industry where Latinas are well-represented, partnered with The Latinista for tech career advancement events.
- WaivminorWaiv is a Latina and female-founded recruiting platform that connects people to jobs they love. Partnered with The Latinista for tech industry panel discussions.
- Code Your DreamsminorAll proceeds from 'Learn to Tell Your Story & Break Into Tech' event tickets were donated to Code Your Dreams, a nonprofit developing a pipeline of diverse talent for tech careers.
- 2045 Venturescore2045 Ventures, an early-stage venture capital firm, co-hosts Venture Capital 101 events with The Latinista to educate Latinas about venture capital investing.
- Clarity with LuzcoreLuz Gonzalez of Clarity with Luz partners with The Latinista for monthly group coaching sessions featuring the GAIN Model and tarot-inspired emotional intelligence training.
- TOSCA Coaching and Consulting LLCcoreTosca DiMatteo of TOSCA Coaching hosts the 'How To Be Your Own Best Friend' 4-part live conversation series helping members address inner critics and build self-relationship skills.
- Latinas Who TrademinorYoly Magaña-Valencia founded Latinas Who Trade to teach the Latinx community how to invest and manage money. Partnered for Latina Equal Pay Day financial literacy events.
- Women of Color in the WorkplaceminorPartnered with Women of Color in the Workplace for Latina Equal Pay Day events addressing the 45% pay gap affecting Latinx women.
- SimplyLead LLCminorSimplyLead, founded by two queer women of color, co-hosted an Anti-Blackness in our Communities of Color conversation addressing systemic inequities.
- First Book (Child Literacy)minor100% of profits from the Reading Social Club book 'Uncolonized Latinas' are donated to Child Literacy through First Book.
- Books Made EasyminorBooks Made Easy partnered with The Latinista for the Reading Social Club, featuring author conversations and book purchases.
- KIPP Alumni NetworkminorPartnered for the 'Advocating For Yourself In The Workplace' webinar featuring Yai Vargas and KIPP alumni speakers.
- AmaChicagominorAmaChicago hosted a 'Community as a Marketing Strategy' conversation at Havas Chicago, co-organized with The Latinista.
- Moneda Moves at Olive GroupminorCo-hosted 'Skilling and Pivoting into Tech' panel discussion at Olive Group/MATTER Workspace in Chicago.
- Vital Voices MiamiminorThe Latinista members participated in the 8th Annual Vital Voices Mentoring Walk in Miami, connecting established and emerging female leaders.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Latinista competitors and assessment
Company assessmentDirect peers
- ALPFA (Association of Latino Professionals For America): One of the largest Latino professional development organizations in the US, providing career programming, networking, and leadership development for Latino professionals — directly comparable to The Latinista's mission and member base, though operating at significantly larger scale.
- Prospanica: National professional association for Hispanic professionals offering leadership development, networking events, and career programming — a direct peer in mission and member demographic, with similar event-driven and community-led GTM motions.
- Latinas in Tech: Nonprofit dedicated to creating a tech industry where Latinas are well-represented, hosting career advancement events and community programming. Already a partner of The Latinista, with directly overlapping audience and programming focus.
- Ellevate Network: Global professional women's network offering events, mentorship, and career development programming. Comparable community- and event-led model serving professional women, though broader demographic and more digitally mature platform.
Emerging players
- Society of Hispanic Professional Engineers (SHPE): Largest association in the US serving Hispanic professionals in STEM, with chapters, events, and career programming. Comparable professional-development mission focused on Hispanic talent, though narrower in industry focus.
- Black Girls in Tech: Nonprofit organization supporting Black women in technology through career programming, mentorship, and community events. Comparable women-of-color professional development mission with similar event-driven model and emerging scale.
Broad incumbents
- Chief: Private membership network for senior women executives offering events, peer groups, and leadership development. Comparable women-focused professional community model, though operating at a much higher executive seniority tier.
- Women Who Code: Global nonprofit supporting women in technology careers through networking events, workshops, and community programming. Comparable event-driven, community-led model serving women in professional development, though broader demographic and tech-specific.
Others
- National Hispanic Corporate Responsibility (NHCR): Corporate-driven organization advancing Hispanic inclusion in business. Thematically adjacent to The Latinista's mission around Latina professional advancement, with overlapping corporate partner ecosystems.
- Vital Voices Global Partnership: International nonprofit investing in women leaders through mentorship and programming. Already a partner of The Latinista (8th Annual Vital Voices Mentoring Walk in Miami), with comparable mission focus on women leadership development.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Latinista social profiles
Digital presenceThe Latinista financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Latinista leadership team
Management profileNumber of profiles
Profiles11 records
The Latinista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Latinista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Latinista
What does The Latinista do?
The Latinista is a national professional development community for Latinas and women of color, delivering career and leadership workshops (e.g., Art of Communication, Venture Capital 101, personal branding), networking programs (Jefa to Jefa), author-led book discussions (Reading Social Club), and digital community access across Facebook, Slack, and LinkedIn. Programming is delivered both virtually via Zoom and in-person across chapters in NYC, Chicago, Los Angeles, and Miami, with some events free and others ticketed.
Is The Latinista a public or private company?
The Latinista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Latinista founded?
The Latinista was founded in 2012. It employs 1 to 10 people.
Where is The Latinista based?
The Latinista is headquartered in New York, United States, in the North America region.
How does The Latinista make money?
Three revenue lines are on record. Event Tickets are the primary driver. The others are donations and sponsorships.
Who are The Latinista's main competitors?
Direct peers on record are ALPFA (Association of Latino Professionals For America), Prospanica, Latinas in Tech and Ellevate Network. Emerging players are Society of Hispanic Professional Engineers (SHPE) and Black Girls in Tech. Broad incumbents are Chief and Women Who Code. Others are National Hispanic Corporate Responsibility (NHCR) and Vital Voices Global Partnership.
Does The Latinista have an API?
No public API is recorded for The Latinista.
What industry is The Latinista in?
The Latinista's product category is Professional Development & Community Services. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences. Its NAICS code is 61143 and its SIC code is 8200.