Pop Trade
Pop Trade is a São Paulo-based trade marketing firm, founded in 2005, that provides sales, training, trade operation, intelligence, and insights services, serving consumer goods and retail clients in Brazil with a workforce of 1,001–5,000 employees.
- Company typePrivate
- Founded2005
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Pop Trade does
Pop Trade is a São Paulo, Brazil-based for-profit trade marketing services company founded in 2005. According to its firmographic profile, the firm specializes in five interlocking service lines: sales, training, trade operation, intelligence, and insights. These capabilities are delivered through a workforce of 1,001–5,000 employees, indicating a field-execution-oriented operating model consistent with Brazilian outsourced retail merchandising and category management for consumer goods brands.
Functionally, Pop Trade appears to sit in the third-party trade marketing and retail execution layer, serving consumer goods manufacturers and retailers that require outsourced sales reps, in-store merchandisers, promoter training, and category intelligence. The "intelligence and insights" line suggests a data-adjacent offering on top of fieldwork, while "trade operation" and "training" imply execution and capability-building services across retail points of sale. Population of product details, technology stack, pricing, named customers, partnerships, and certifications is not supported by the input — the company's web presence returned only an anti-bot loading screen and no substantive content was extractable.
The business model cannot be precisely characterized from the supplied data: no pricing models are disclosed, no customer names are listed, and no revenue figures are available. The company is privately held with no parent organization or subsidiaries indicated. Operating status is marked as "operating," and the firm's primary web property is poptrade.com.br. As a result, any further commentary on revenue mechanics, contract structures, or geographic scope beyond the São Paulo HQ anchor would exceed the evidentiary support of this input.
Pop Trade firmographics
Firmographics- Name
- Pop Trade
- Website
- https://poptrade.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pop Trade is a São Paulo-based trade marketing firm, founded in 2005, that provides sales, training, trade operation, intelligence, and insights services, serving consumer goods and retail clients in Brazil with a workforce of 1,001–5,000 employees.
- Ownership category
- akta.pro rank
Pop Trade industry classification
Industry- Product category
- Trade Marketing Services
- NAICS
- Advertising Material Distribution Services (541870), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where Pop Trade is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Pop Trade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pop Trade product offering
Product offeringCore offering
Pop Trade is a Brazilian trade marketing services company that delivers sales, training, trade operations, intelligence, and insights services to brands and retailers. Its offering is built around outsourced execution at the point of sale, supporting consumer goods clients in merchandising, in-store activation, field force training, and data-driven trade visibility across São Paulo, Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Marketing Services Integrated trade marketing offering covering sales, training, trade operations, intelligence, and insights for brands and retailers in Brazil.
- Sales Services Outsourced sales support and execution services delivered at the point of sale for brands and retailers in Brazil.
- Training Services Retail and field force training services for brands and retailers operating in Brazil.
- Trade Operations Services Day-to-day trade operations support, including merchandising and in-store execution, delivered across Brazilian retail environments.
- Intelligence and Insights Services Market and channel intelligence and insights services, capturing trade performance data for consumer goods brands and retailers in Brazil.
Companies that use Pop Trade
Customer profileIdeal customer profiles1 record
Pop Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pop Trade partnerships and signals
Strategic signalRecent moves1 record
Pop Trade competitors and assessment
Company assessmentDirect peers
- Acosta: Acosta is one of the largest sales-and-marketing services firms in the Americas, providing retail sales, merchandising, and brand activation for CPG manufacturers — directly comparable to Pop Trade's sales, training, and trade operations offering, with the same outsourced field-marketing model serving multinational brands.
- Advantage Solutions: Advantage Solutions provides outsourced sales, merchandising, and retail marketing services to consumer goods companies globally. Its combined sales-and-marketing services business overlaps almost one-to-one with Pop Trade's four-pillar (sales/training/operations/intelligence) trade-marketing value proposition.
- Crossmark: Crossmark is a global in-store marketing services provider offering retail merchandising, compliance, and trade marketing for CPG brands. The combination of field execution plus trade intelligence aligns closely with what Pop Trade describes as "trade operation, intelligence and insights."
- Premium Retail Services: Premium Retail Services specializes in outsourced retail merchandising, resets, and in-store execution for major consumer brands. It competes in the same outsourced trade-marketing/merchandising category as Pop Trade, with similar headcount-heavy field execution across retail banners.
- BDS Marketing: BDS Marketing provides trade marketing, merchandising, and retail execution services, including digital retail media support. Its bundled services match the breadth of Pop Trade's sales, training, and operations offering for packaged-goods manufacturers.
- SAS Retail Services: SAS Retail Services delivers retail merchandising, resets, and product demonstration services to consumer-goods manufacturers in the U.S. and Canada. Its field-services model and customer base overlap directly with Pop Trade's trade operations pillar, making it a relevant functional comparable.
Broad incumbents
- CPM Group (CP&M): CPM is an international sales-and-marketing services group with a much broader B2B services portfolio across multiple regions. While it covers retail execution and trade marketing, it serves a wider range of industries and geographies than Pop Trade's Brazil-centric focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Pop Trade social profiles
Digital presencePop Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pop Trade leadership team
Management profileNumber of profiles
Pop Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pop Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pop Trade
What does Pop Trade do?
Pop Trade is a Brazilian trade marketing services company that delivers sales, training, trade operations, intelligence, and insights services to brands and retailers. Its offering is built around outsourced execution at the point of sale, supporting consumer goods clients in merchandising, in-store activation, field force training, and data-driven trade visibility across São Paulo, Brazil.
When was Pop Trade founded?
Pop Trade was founded in 2005. It employs 1,001 to 5,000 people.
Where is Pop Trade based?
Pop Trade is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Pop Trade's main competitors?
Direct peers on record are Acosta, Advantage Solutions, Crossmark, Premium Retail Services, BDS Marketing and SAS Retail Services. CPM Group (CP&M) is listed as a broad incumbent.
Does Pop Trade have an API?
No public API is recorded for Pop Trade.
What industry is Pop Trade in?
Pop Trade's product category is Trade Marketing Services. Its primary akta.pro industry code is BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 541870 and its SIC code is 7311.