Trust Hospitality LLC

What Trust Hospitality LLC does

Trust Hospitality LLC is a full-service hotel management company headquartered at 275 Alhambra Circle, Coral Gables, Florida, that has operated branded and independent hotels throughout the Americas for over 30 years. The company serves owners of 50 to 200 room European Plan (EP) hotels, with geographic emphasis on the Eastern United States and the Caribbean, and historically managed well over 100 properties across the US, Caribbean, and Latin America. Its service portfolio spans five integrated modules: Technical Services & Pre-Opening (branding, F&B concept creation, critical-path scheduling), Food & Beverage (concept design and operational oversight), Operations/HR/IT (budgeting, hiring, training, POS/PMS/cloud implementation), Sales & Marketing (digital platform), and Accounting & Financial Services (debt and equity sourcing).

The business model is managed services: Trust Hospitality earns management fees from hotel property owners, negotiated directly on a quote basis, with the go-to-motion being enterprise field sales targeting hotel owners through a website inquiry channel and direct outreach. Following a 2020 COVID-19-era partnership in which Highgate Hotels assumed management of approximately 30 hotels, the company relaunched its independent management business in Q4 2023 with renewed focus on its original 50–200 room EP niche, securing commitments to operate hotels in Miami, New York City, and the Caribbean and rehiring former associates.

The company is led by co-founders Richard Millard (CEO) and Michael Register (Managing Director). It holds no disclosed funding, no public listing, no proprietary technology platform, and no disclosed AI/ML capabilities. Industry recognition includes the Marriott Operational Excellence Award as the number one worldwide operator of Marriott Autograph Collection hotels and inclusion on Hotel Business' Top 100 Management Companies list.

Name

Trust Hospitality LLC

Legal name

Trust Hospitality LLC

Website

https://trusthospitality.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Trust Hospitality LLC is a Coral Gables-based hotel management company serving owners of 50 to 200 room mid-size and boutique hotels across the Eastern United States and Caribbean through direct management-fee contracts covering pre-opening, operations, F&B, sales & marketing, and financial services.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Hotel management services
• Hospitality management
• Hotel pre-opening
• Food and beverage operations
• Hotel operations management

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Management Services: Trust Hospitality generates revenue by managing hotels on behalf of property owners. As a professional hotel management company, they provide comprehensive services including operations, food & beverage, sales & marketing, and financial services. Revenue is derived from management fees paid by hotel owners, typically based on hotel performance metrics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Trust Hospitality LLC is a professional, full-service hotel management company that operates branded and independent hotels throughout the Americas, with emphasis on 50 to 200 room European Plan (EP) hotels in the Eastern United States and the Caribbean. The company delivers a modular portfolio of services spanning pre-opening technical services, food and beverage operations, operations/HR/IT, sales and marketing, and accounting and financial services to hotel property owners.

Product overview

Trust Hospitality LLC operates a full-service hotel management company offering a modular service portfolio. The company provides comprehensive hospitality management services across five integrated modules: Technical Services & Pre-Opening (covering branding, F&B concept, and critical path scheduling), Food & Beverage Services (concept design and operations oversight), Operations, HR & IT (including POS, PMS, and cloud network implementation), Sales & Marketing (digital platform services), and Accounting & Financial Services (debt and equity sourcing for development). These service modules are designed to support branded and independent hotels ranging from 50 to 200 rooms across the Eastern United States and Caribbean.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Services & Pre-Opening Comprehensive pre-opening technical services for hotel property owners, including branding, food and beverage concept creation, and arrangement of a critical path schedule for new hotel launches.
• Food & Beverage Services Best-in-class food and beverage concept design and day-to-day operational oversight for hotel restaurants and outlets, delivered to hotel property owners.
• Operations, HR, & IT Hotel operations budgeting, hiring, training, benefits administration, compliance and market oversight, plus implementation of POS systems, PMS (Property Management Systems), and cloud-based networks.
• Sales & Marketing Sophisticated digital sales and marketing platform with meticulous planning and implementation services for managed hotels to drive bookings and revenue.
• Accounting & Financial Services Comprehensive debt and equity sourcing for hotel development projects, provided to hotel property owners and developers.

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Highgate HotelscoreStrategic or Co-development Partner · 1 January 2020In 2020, at the beginning of the Covid-19 pandemic, Trust Hospitality entered into an agreement with Highgate Hotels. With the assistance of Trust Hospitality personnel, Highgate assumed the management of approximately 30 hotels. This partnership enabled Trust Hospitality's hotels to continue operations during challenging market conditions while Trust Hospitality personnel supported the transition.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Highgate Hotels: Large-scale hotel operator and investor that absorbed Trust Hospitality's ~30-hotel portfolio in 2020 under a pandemic-era agreement. Direct competitor in third-party hotel management across the same Eastern US and Caribbean footprint, and most-comparable operator given documented partnership history.
• HEI Hotels & Resorts: Owner/operator of upscale independent and lifestyle hotels in gateway markets and resort destinations. Comparable focus on full-service management for institutional owners and a strong F&B operating playbook similar to Trust Hospitality's service modules.
• Crescent Hotels & Resorts: Hotel management company operating lifestyle, luxury and resort properties for institutional owners across the US and Caribbean. Direct overlap with Trust's targeted 50-200 room EP boutique/mid-size owner-operator segment.
• Sage Hospitality Group: Manager and developer of independent and soft-branded lifestyle hotels in urban and resort markets. Mirrors Trust's boutique full-service management approach with emphasis on F&B concepts and owner-operator partnership.
• Davidson Hospitality Group: Third-party hotel manager of independent, branded and luxury properties across North America, with strong F&B and pre-opening capabilities. Directly comparable service catalogue to Trust Hospitality's five modules.
• Pyramid Global Management: Hotel management and consulting firm operating branded and independent hotels in North America and the Caribbean, including full-service lifestyle properties. Overlap with Trust Hospitality in regional footprint and boutique owner-operator positioning.
• Columbia Sussex: Privately held hotel owner/operator managing full-service and luxury properties for institutional and REIT clients. Comparable third-party management model targeting similar upscale and resort segments as Trust Hospitality.

Broad incumbents

• Aimbridge Hospitality: One of the largest third-party hotel management companies in North America, managing full-service, lifestyle, resort and branded properties. Competes for the same owner-operator RFPs as Trust but with materially greater scale and brand portfolio depth.
• Marriott International: Global hotel brand and franchisor whose Autograph Collection properties Trust Hospitality has managed at award-winning levels. While not a direct competitor, Marriott is the most important brand partner and gatekeeper for Trust's premium full-service contract pipeline.

Others

• Hyatt Hotels Corporation: Global lodging brand with which CEO Richard Millard has direct executive experience (Hyatt Regency Dallas). Serves as both potential franchisor partner for Trust and as competing in-house operations for owners evaluating third-party management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/trusthotels
• Facebookfacebook.com/trusthospitality
• LinkedInlinkedin.com/company/trust-hospitality-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Hospitality LLC