Kilburn Live

What Kilburn Live does

Kilburn Live is a privately held family entertainment company founded in 2017 and headquartered at 11333 Iowa Avenue, Los Angeles, California. The company operates across three segments of live entertainment: Immersive Attractions that translate licensed brand IP into tangible, walkable themed environments; Touring Shows that produce and tour live theatrical productions globally; and Static Location-Based Entertainment consisting of owner-operated Family Entertainment Centers (FECs) with next-generation gamified experiences. Kilburn Live partners with globally recognized IP holders including Mattel (Barbie), Hasbro (Nerf, Power Rangers), and the licensors of Dr. Seuss, Peanuts, and Night Garden, alongside proprietary concepts such as Holodome 360, Magic Squad Live, Gridiron Skills Challenge, GyGo, Perceptual Shift, and Kilburn Concerts.

The business generates revenue through licensing arrangements with brand partners, ticket sales and concessions at owned FECs, and touring show production revenues across North America, Europe, and Asia. Pricing is quote-based and not publicly disclosed, consistent with bespoke B2B licensing deals and large-scale event contracts. The company employs 101-250 staff plus hundreds of additional production, installation, and on-site personnel, and is led by CEO Mark Manuel. It positions itself as a global market leader in branded live entertainment and active play live entertainment, though no revenue, funding, or ownership disclosures are available in the public source material.

Name

Kilburn Live

Website

https://kilburnlive.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Kilburn Live is a Los Angeles-based family entertainment company that creates immersive attractions, touring shows, and gamified Family Entertainment Centers based on licensed brands like Barbie, Dr. Seuss, and Nerf, serving families globally.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

akta.pro secondary industries

Live-Action Kids & Family Production (MPADABAF), Seasonal & Holiday Events (Ticketed) (THAJAFAJ)

Keywords

• Live entertainment production
• Immersive attractions
• Family entertainment centers
• Licensed brand experiences
• Touring theatrical shows

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Distribution channels4 records

Marketing channels1 record

Core offering

Kilburn Live produces and operates branded live entertainment experiences across three core segments: licensed immersive attractions that translate IP from brands such as Barbie (Mattel), Dr. Seuss, Peanuts, Nerf, and Power Rangers (Hasbro) into walkable themed worlds; globally touring live theatrical shows built from licensed properties; and owner-operated Family Entertainment Centers (FECs) that deliver technology-enhanced, gamified active-play experiences.

Product overview

Kilburn Live is a global market leader in branded live entertainment operating as a unified platform across three core segments: Immersive Attractions (partnering with major brands to create walkable themed environments), Touring Shows (producing and touring live theatrical productions globally), and Family Entertainment Centers (owning and operating FECs with gamified, technology-enhanced experiences). The portfolio includes 17+ branded attraction products spanning licensed properties like Barbie, Night Garden, Dr. Seuss, Peanuts, Nerf, and Power Rangers, as well as proprietary concepts like Holodome 360, Grinch Grotto, Magic Squad Live, Gridiron Skills Challenge, GyGo, Perceptual Shift, and Kilburn Concerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Attractions Licensed immersive attractions in which Kilburn Live partners with the world's most recognizable brands to build real-life, tangible themed worlds that guests can walk into and explore.
• Touring Shows Live theatrical shows produced and toured globally, many built as extensions of partnerships with prominent licensed properties, brands, and characters.
• Family Entertainment Centers (FECs) Owner-operated Family Entertainment Centers featuring a next generation of gamified, technology-enhanced FEC experiences, including a fleet rollout of next-generation FEC locations.
• Active Play Live Entertainment Large-scale gamified sports activations and play challenges delivered at global scale as part of Kilburn Live's active play portfolio, including the Gridiron Skills Challenge.
• Barbie Experiences Licensed Barbie-themed immersive attraction experiences produced in partnership with Mattel, bringing the Barbie brand to life through tangible, walkable themed worlds.
• Night Garden Experiences Licensed Night Garden-themed immersive attractions produced through partnership with the Night Garden IP licensors.
• Seuss Experiences Licensed Dr. Seuss-themed immersive attractions bringing Seuss characters and worlds to life in tangible, walkable environments.
• Peanuts Experiences Licensed Peanuts (Snoopy) themed immersive attractions and touring shows based on the Peanuts property.
• Nerf Challenges Licensed Nerf-themed active play challenges and attractions in partnership with Hasbro, including large-scale gamified sports activations.
• Power Rangers Experiences Licensed Power Rangers-themed live entertainment experiences produced in partnership with Hasbro.
• Holodome 360 Proprietary immersive attraction offering 360-degree visual environments for guests to explore.
• Grinch Grotto Licensed Grinch-themed immersive holiday attraction experience produced by Kilburn Live.
• Magic Squad Live Original live magic-themed entertainment experience and show produced by Kilburn Live.
• Gridiron Skills Challenge Gamified sports activation featuring football-themed skills challenges and competitions.
• GyGo Branded mobile entertainment experience featuring the GyGo property.
• Perceptual Shift Art-based immersive attraction experience featuring perceptual and sensory installations.
• Kilburn Concerts Live concert touring productions and events managed by Kilburn Live.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Mattel (Barbie)coreOEM/ Whitelabel/ Licensing PartnerKilburn Live partners with Mattel to create Barbie immersive attractions, bringing the iconic brand to life through tangible, walkable worlds for visitors to explore.
• Night GardencoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership to create live immersive experiences based on the Night Garden property, a popular children's entertainment brand.
• Dr. SeusscoreOEM/ Whitelabel/ Licensing PartnerPartnership to develop Seuss-themed immersive attractions and experiences, bringing beloved Dr. Seuss characters to life in tangible worlds.
• Peanuts (Snoopy)coreOEM/ Whitelabel/ Licensing PartnerLicensed partnership to create Peanuts and Snoopy themed immersive attractions and touring shows.
• NerfcoreOEM/ Whitelabel/ Licensing PartnerPartnership to create Nerf challenge experiences and branded attractions, including large-scale gamified sports activations.
• Power RangerscoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership to develop Power Rangers themed immersive attractions and live entertainment experiences.
• Hasbro (Multiple Brands)coreOEM/ Whitelabel/ Licensing PartnerHasbro-owned brands including Nerf featured in Kilburn Live experiences, creating branded live entertainment activations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ARTECHOUSE: Operator of tech-driven immersive art installations in multiple cities (e.g., New York, Miami, DC). Comparable to Kilburn's experiential/perceptual attractions like Perceptual Shift and Holodome 360.
• Van Gogh Exhibits (Immersive): Producer of touring immersive art exhibitions featuring projection-mapped environments. Comparable to Kilburn's touring immersive attractions around licensed and proprietary visual content.

Direct peers

• Feld Entertainment: Producer of touring family entertainment shows such as Disney on Ice, Monster Jam, and Marvel Universe Live. Directly comparable to Kilburn's touring theatrical show business built on licensed IP partnerships.
• Cirque du Soleil: Global producer and tourer of large-scale live theatrical shows, including branded residencies. Directly comparable to Kilburn Live's touring theatrical show segment and shared family/brand-driven live entertainment category. <invoke name="tag_company"> <parameter name="sic">
• Round Room Live: Producer of branded family touring live shows (e.g., Blippi Live, Jurassic World Live). Direct comparable in family-focused touring theatrical productions based on licensed IP.
• Herschend Family Entertainment: Owner-operator of family-themed attractions including Dolly Parton's Stampede and multiple aquariums/theme parks. Comparable to Kilburn's owned/operated Family Entertainment Center business.
• Meow Wolf: Operator of large-scale, walkable immersive art experiences and exhibitions across the U.S. Directly comparable to Kilburn's immersive attractions segment in mechanics and target audience.

Broad incumbents

• MSG Entertainment (Sphere): Owner of large-scale immersive entertainment venues such as the Las Vegas Sphere and branded residencies. Comparable to Kilburn's immersive attractions and touring shows at scale, with broader portfolio backing.
• Disney Live Entertainment: Operates branded touring shows (Disney on Ice, Marvel Live) and Disney-branded theme park experiences worldwide. Compares as the incumbent leader in IP-driven family entertainment against which Kilburn Live competes.

Regional players

• Main Event Entertainment: Owner-operator of a chain of Family Entertainment Centers across the U.S. featuring bowling, laser tag, and gamified attractions. Comparable to Kilburn's owned FEC segment in business model and target family audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kansas-family-business-forum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kilburn Live