TerraPass
TerraPass is a Houston-based voluntary carbon credit provider, founded in 2004, that sells verified carbon offsets, RECs, and water restoration credits to individuals, SMBs, and enterprises through e-commerce, affiliate, and channel partner programs.
- Company typePrivate
- Founded2004
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What TerraPass does
TerraPass is a voluntary carbon credit provider founded in 2004 by Dr. Karl Ulrich and operated by Restitution Brands LLC from Houston, Texas. The company sells verified carbon offsets, renewable energy certificates (RECs), and water restoration credits to individual consumers, small-to-medium businesses, and medium-to-large enterprises. Its underlying asset is the Terrapass Global Portfolio, which spans six project types—reforestation, REDD+, landfill gas capture, orphan oil well closure, industrial emission reduction, and residential solar installation—across North America, Asia, and South America, with credits certified under Gold Standard, Verra (Verified Carbon Standard), Climate Action Reserve, American Carbon Registry, Green-e, and ICVCM-approved registries.
The platform combines a self-serve e-commerce storefront with a suite of carbon footprint calculators (Advanced, Flight, and Shipping) and supports multiple purchase models: one-time offset buys at $7.99 per 1,000 lbs, monthly subscriptions at $7.49 per 1,000 lbs (Carbon Balanced Living Plan starting at $8.34/month), specialty bundles such as the $64 EcoTourist Bundle, and bespoke enterprise programs staffed by dedicated sustainability advisors. Distribution is multi-modal: direct e-commerce, an affiliate program paying monthly PayPal commissions, a channel partner program for aggregators/brokers/consultants who resell offsets and RECs, and direct enterprise sales. The company is CPRA, GDPR, and PIPEDA compliant.
TerraPass has operated continuously for over two decades on a single $5.8M Series A from Maveron and Nth Power (June 2007) with no subsequent institutional capital disclosed. Headcount is reported at 11-50 employees, and the company has made incremental product and channel extensions (Water Restoration Certificates, affiliate program, channel partner program) rather than aggressive scaling moves, consistent with a mature, cash-funded niche operator in the voluntary carbon market.
TerraPass firmographics
Firmographics- Name
- TerraPass
- Legal name
- Restitution Brands LLC
- Website
- https://terrapass.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TerraPass is a Houston-based voluntary carbon credit provider, founded in 2004, that sells verified carbon offsets, RECs, and water restoration credits to individuals, SMBs, and enterprises through e-commerce, affiliate, and channel partner programs.
- Ownership category
- akta.pro rank
TerraPass industry classification
Industry- Product category
- Voluntary Carbon Market
- akta.pro primary industry
- Voluntary Carbon Offsets Trading (Verified Credits: VCM) (EUAGAIAB)
- akta.pro secondary industries
- Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon) (EUAGAIAK), Carbon Credit Brokerage & Intermediation (Voice/Electronic) (EUAGAIAD)
Keywords
Where TerraPass is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TerraPass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Carbon Offset Sales: One-time and subscription-based sales of carbon offset credits to individuals and businesses. Credits represent verified emission reductions from supported projects.
- Renewable Energy Certificates (RECs): Sales of renewable energy certificates to businesses, supporting clean power generation.
- Affiliate Commissions: Commission-based revenue from affiliate partners who drive sales through custom referral links.
- Enterprise Custom Programs: Custom carbon offset program design and implementation for larger organizations with dedicated sustainability advisors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EcoTourist Bundle - 8,000 lbs CO2 offset |
| Unit Pricing | Pay-as-you-go | Personal Carbon Offsets - One-time purchase |
| Subscription | Monthly | Personal Carbon Offsets - Monthly subscription |
| Subscription | Monthly | Carbon Balanced Living Plan subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
TerraPass product offering
Product offeringCore offering
TerraPass sells verified voluntary carbon offset credits, renewable energy certificates (RECs), and water restoration certificates to individuals, small-to-medium businesses, and medium-to-large enterprises through a self-serve e-commerce platform and subscription plans. The portfolio is funded across six global project types (reforestation, REDD+, landfill gas capture, orphan oil well closure, industrial emission reduction, and residential solar) verified under ICVCM-approved registries, and is supported by carbon footprint calculators for emissions measurement.
Product overview
TerraPass operates as a carbon offset and sustainability solutions provider offering a portfolio of products for both individuals and businesses. The core offering consists of carbon offset products available through multiple purchase models: subscription plans (Carbon Balanced Living Plan at $7.49/month per 1,000 lbs and Carbon Balanced Business Plan) and one-time purchase options (Personal Carbon Offsets at $7.99 per 1,000 lbs and Business Carbon Offsets). Specialty products include the EcoTourist Bundle ($64 for 8,000 lbs covering travel emissions), Flight Carbon Offsets, Wedding Carbon Offsets, and Renewable Energy Certificates including Green-e Certified variants. The company also offers BEF Water Restoration Certificates for water footprint offsetting. Supporting tools include a suite of carbon footprint calculators (Advanced, Flight, and Shipping), while enterprise solutions include Custom Carbon Offset Programs and partner programs (Channel Partner and Affiliate). Projects supported span Reforestation, REDD+, Landfill Gas Capture, Orphan Oil Well Closure, Industrial Emission Reduction, and Residential Solar Installation across North America, Asia, and South America.
Differentiator
Problem solved
Functional benefit
Products and services
- Carbon Balanced Living Plan (Monthly Subscription) Monthly subscription service for individuals to offset a portion of their carbon footprint each month, starting at $8.34 per month depending on usage level.
- Carbon Balanced Business Plan (Monthly Subscription) Monthly subscription service designed for small-to-medium businesses to balance their carbon footprint with convenient online purchases of carbon credits and RECs.
- Personal Carbon Offsets (One-Time Purchase) One-time purchase option allowing individuals to buy carbon offsets at $7.99 per 1,000 lbs to balance their carbon footprint immediately.
- Business Carbon Offsets (One-Time Purchase) One-time purchase option for businesses to buy carbon offsets to offset specific emissions events or ongoing operations.
- EcoTourist Bundle Travel-focused carbon offset bundle priced at $64.00, covering 8,000 lbs of carbon offsets equivalent to 4 average 4-hour flights or 8,600 miles of car travel, including a digital certificate.
- Renewable Energy Certificates (RECs) Certificates representing proof that energy was generated from renewable sources such as solar, wind, or hydroelectric power, allowing buyers to claim the environmental benefits of clean energy generation.
- BEF Water Restoration Certificates (WRCs) Water credits representing 1,000 gallons of natural freshwater flow that has been improved or restored, issued by the Bonneville Environmental Foundation and available for purchase through Terrapass.
- Custom Carbon Offset Program (Enterprise) Custom carbon offset program for medium-to-large businesses prepared by Terrapass sustainability experts, providing tailored project options and program proposals to achieve sustainability goals.
- Channel Partner Program Partnership program for aggregators, brokers, and consultants to offer Terrapass products including carbon offsets, RECs, and water restoration credits with dedicated account management.
- Affiliate Program Commission-based program allowing affiliates to earn commissions on carbon offset purchases made through their custom referral links, with monthly payouts via PayPal at a $20 minimum threshold.
Quantifiable outcome
- Carbon Balanced Living Plan subscription starts at $8.34 per month
- +1 more outcomes
Companies that use TerraPass
Customer profileSegments4 records
Ideal customer profiles3 records
TerraPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TerraPass partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
TerraPass competitors and assessment
Company assessmentEmerging players
- Patch: Carbon credit API platform connecting businesses to verified carbon offset inventory, emphasizing developer-grade integration. Targets enterprise and SMB buyers that TerraPass also reaches through its custom programs.
- Cloverly: API-first carbon offset and sustainability platform enabling businesses to embed offset purchases into checkout and e-commerce flows. Competes for the same enterprise and SMB customers as TerraPass with a developer-focused product.
- Pachama: Technology-forward carbon credit marketplace focused on nature-based solutions with API-based enterprise integration. Represents a more modern, venture-backed approach to offset distribution that competes for the same enterprise buyer TerraPass targets via custom programs.
Broad incumbents
- 3Degrees: Established environmental commodities and REC/carbon offset provider serving Fortune 500 buyers with broader sustainability advisory. Larger and broader than TerraPass but competes in the same SMB/mid-market offset and REC categories.
Direct peers
- myclimate: Swiss non-profit offering carbon offset products to individuals and corporations with a similarly diversified project portfolio. Explicitly compared on TerraPass's site; competes for cross-border SMB and consumer offset buyers.
- Cool Effect: Nonprofit-backed carbon offset marketplace selling verified credits to individuals and businesses, with a similar curated-project portfolio approach. Named on TerraPass's own comparison page, reflecting direct rivalry for the same SMB and consumer buyer.
- South Pole: One of the largest global carbon offset developers and retailers, serving both individuals and enterprises. Listed on TerraPass's comparison page; competes head-on for SMB and enterprise offset programs at significantly greater scale.
- Carbonfund.org: Direct competitor selling verified carbon offsets and RECs to individuals and businesses via an e-commerce model. Explicitly listed on TerraPass's own comparison page, indicating near-identical product, customer, and channel overlap.
- Native (formerly Native Energy): Long-tenured US-based provider of verified carbon offsets and RECs to businesses and individuals with a project-development heritage. Closely comparable in product mix (offsets + RECs), certification standards, and SMB/enterprise go-to-market.
- ClimeCo: Carbon credit and environmental commodities platform that develops, registers, and retires offsets for corporates and project developers. Comparable in offering verified credits across project types and registries, with overlap in SMB and mid-market customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TerraPass social profiles
Digital presenceTerraPass compliance and trust
Trust signalCompliance9 records
TerraPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
TerraPass leadership team
Management profileNumber of profiles
Profiles1 record
TerraPass funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TerraPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TerraPass
What does TerraPass do?
TerraPass sells verified voluntary carbon offset credits, renewable energy certificates (RECs), and water restoration certificates to individuals, small-to-medium businesses, and medium-to-large enterprises through a self-serve e-commerce platform and subscription plans. The portfolio is funded across six global project types (reforestation, REDD+, landfill gas capture, orphan oil well closure, industrial emission reduction, and residential solar) verified under ICVCM-approved registries, and is supported by carbon footprint calculators for emissions measurement.
Is TerraPass a public or private company?
TerraPass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TerraPass founded?
TerraPass was founded in 2004. It employs 11 to 50 people.
Where is TerraPass based?
TerraPass is headquartered in Houston, United States, in the North America region.
How does TerraPass make money?
Four revenue lines are on record. Carbon Offset Sales are the primary driver. The others are renewable Energy Certificates (RECs), affiliate Commissions and enterprise Custom Programs.
Who are TerraPass's main competitors?
Emerging players on record are Patch, Cloverly and Pachama. 3Degrees is listed as a broad incumbent. Direct peers are myclimate, Cool Effect, South Pole, Carbonfund.org, Native (formerly Native Energy) and ClimeCo.
Does TerraPass have an API?
No public API is recorded for TerraPass.
What industry is TerraPass in?
TerraPass's product category is Voluntary Carbon Market. Its primary akta.pro industry code is EUAGAIAB, Voluntary Carbon Offsets Trading (Verified Credits: VCM), with a secondary code of EUAGAIAK, Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon).