IMG Models
- Company typePrivate
- Founded1987
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
IMG Models firmographics
Firmographics- Name
- IMG Models
- Website
- https://imgmodels.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
IMG Models industry classification
Industry- Product category
- Talent Management and Model Representation
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industries
- Celebrity & Influencer Talent Booking (HSACAHAE), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where IMG Models is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
IMG Models business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Model Representation and Commission: IMG Models generates revenue through commission-based representation of models. The agency takes a percentage of earnings from modeling contracts, appearances, and commercial work secured for its talent. The Fashion Workers Act mentions a 20% commission cap as a regulatory requirement for the industry.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
IMG Models product offering
Product offeringCore offering
IMG Models is a talent discovery and model management agency that represents aspiring and professional models, scouting talent, developing their careers, and placing them with fashion brands, magazines, and commercial clients. Revenue is generated through commission-based representation, where the agency takes a percentage of model earnings from modeling contracts, appearances, and commercial work secured for its roster. The agency also delivers casting services and exclusive talent partnerships for high-profile fashion events such as the Victoria's Secret Fashion Show.
Differentiator
Problem solved
Functional benefit
Products and services
- Model Representation Services Core talent representation offering under which IMG Models signs models, develops their careers through industry connections, negotiates contracts, and takes a commission on earnings from modeling contracts, appearances, and commercial work. Designed for aspiring and professional models seeking access to top-tier fashion brands, magazines, and commercial clients.
- Fashion Show Casting and Brand Campaign Placement
Companies that use IMG Models
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
IMG Models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMG Models partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Victoria's SecretcoreVictoria's Secret partnered with IMG Models for its 2026 Fashion Show casting call. The winning candidate receives an exclusive contract with IMG Models. This partnership positions IMG as the official talent provider for Victoria's Secret's high-profile fashion show return after a six-year hiatus.
Scale indicators1 record
Recent moves4 records
IMG Models competitors and assessment
Company assessmentDirect peers
- Ford Models: Iconic New York-based modeling agency with overlapping high-fashion and editorial placement focus. Directly comparable to IMG; notably the agency IMG talent Sailor Brinkley Cook transitioned to.
- Elite Model Management: One of the world's largest and oldest modeling agencies, directly comparable to IMG Models in talent representation across fashion and editorial, and explicitly cited in source data as a New York Fashion Workers Act registrant alongside IMG.
- DNA Models: Established New York modeling agency representing fashion and commercial talent. Directly comparable to IMG and referenced in source data as a Fashion Workers Act registrant.
- Wilhelmina Models: Publicly traded modeling and talent management agency competing directly with IMG across fashion, commercial, and influencer representation; also referenced in source data as a Fashion Workers Act registrant.
- Next Management: Global modeling agency with strong editorial and commercial placement operations across fashion capitals, directly comparable to IMG in international model representation.
- Storm Management: London-based global modeling agency known for launching supermodel careers (Kate Moss), directly comparable to IMG in talent discovery and high-fashion placement.
- The Society Management: New York-based modeling agency (Elite World Group subsidiary) representing editorial and commercial talent; directly comparable to IMG in fashion model representation.
Broad incumbents
- WME (William Morris Endeavor): IMG Models' sister agency under Endeavor/TKO Group Holdings; a broad incumbent talent agency representing a wide range of entertainment figures, with overlapping capabilities in talent representation and brand deal placement.
- Creative Artists Agency (CAA): One of the largest global talent agencies; broad incumbent with fashion/model representation capabilities as part of a wider entertainment portfolio, comparable to IMG via cross-vertical talent representation.
Emerging players
- Heroes & Villains Entertainment: Talent management and brand-building agency with growing presence in fashion and influencer representation; emerging player with partial overlap in IMG's model-and-brand commercial placement space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
IMG Models social profiles
Digital presenceIMG Models financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMG Models leadership team
Management profileNumber of profiles
IMG Models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMG Models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMG Models
What does IMG Models do?
IMG Models is a talent discovery and model management agency that represents aspiring and professional models, scouting talent, developing their careers, and placing them with fashion brands, magazines, and commercial clients. Revenue is generated through commission-based representation, where the agency takes a percentage of model earnings from modeling contracts, appearances, and commercial work secured for its roster. The agency also delivers casting services and exclusive talent partnerships for high-profile fashion events such as the Victoria's Secret Fashion Show.
Is IMG Models a public or private company?
IMG Models is a private company. It is classified as corporate owned and is currently operating.
When was IMG Models founded?
IMG Models was founded in 1987. It employs 251 to 500 people.
Where is IMG Models based?
IMG Models is headquartered in New York, United States, in the North America region.
How does IMG Models make money?
One revenue line is on record: model Representation and Commission.
Who are IMG Models's main competitors?
Direct peers on record are Ford Models, Elite Model Management, DNA Models, Wilhelmina Models, Next Management, Storm Management and The Society Management. Broad incumbents are WME (William Morris Endeavor) and Creative Artists Agency (CAA). Heroes & Villains Entertainment is listed as an emerging player.
Does IMG Models have an API?
No public API is recorded for IMG Models.
What industry is IMG Models in?
IMG Models's product category is Talent Management and Model Representation. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of HSACAHAE, Celebrity & Influencer Talent Booking. Its NAICS code is 7114.