Museum of the Moving Image

Name

Museum of the Moving Image

Legal name

American Museum of the Moving Image

Website

https://movingimage.us

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Museum and Moving Image Exhibitions

NAICS

Museums (712110), Museums (71211)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Film museum exhibitions
• Moving image education
• Cultural institution programming
• Interactive film exhibits
• Museum film screenings

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Admission fees for museum exhibitions and special screenings
2. Membership: Annual membership program offering exclusive events, behind-the-scenes insights, and meet-and-greet opportunities with special guests
3. Donations: Charitable contributions supporting education programs, film screenings, exhibitions, and collection maintenance
4. Venue Rentals: Private event hosting including film theater screenings, meetings, and retreats
5. Retail/Shop: Merchandise sales at the museum shop

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Museum of the Moving Image is a nonprofit cultural institution that operates a permanent and rotating portfolio of exhibitions on the art, history, and technology of film, television, and digital media. It sells paid general admission and memberships for on-site visits to exhibitions and screenings in Astoria, Queens, runs K-12 educational programs reaching over 70,000 students annually, hosts community events and screening series, and operates the MoMI LAB co-creation studio providing public access to spatial-computing creative technologies.

Product overview

Museum of the Moving Image (MoMI) operates as a cultural institution offering a unified portfolio of exhibitions, educational programs, screening series, and digital initiatives. The core exhibition 'Behind the Screen' provides immersive experiences in film, television, and digital entertainment production. MoMI LAB serves as the institution's new technology-focused co-creation studio for spatial computing and creative technology. The institution presents rotating major exhibitions like 'Overexposed: Art, Technology, and the Body,' maintains permanent exhibitions including 'The Jim Henson Exhibition,' and hosts ongoing screening series such as 'See It Big: 70mm,' 'De Palma: Summer of Suspense,' and 'Summer Saturdays with Dolby Atmos.' Educational initiatives include 'Sloan Science & Film,' 'Open Worlds' community events, and programs serving approximately 70,000 students annually. The institution also maintains digital offerings through Bloomberg Connects and publishes 'Reverse Shot,' its online arts publication.

Differentiator

Problem solved

Functional benefit

Brands

• MoMI LAB: A 2,400-square-foot co-creation studio and exhibition space providing free access to spatial computing technologies, including neural radiance fields, 3D Gaussian splatting, and projection mapping, through a public artist residency program, workshops, and hackathons.
• Sloan Science & Film
• Reverse Shot

Products and services

• Behind the Screen Permanent core exhibition immersing visitors in the creative and technical process of producing, promoting, and presenting films, television shows, and digital entertainment. For general public, students, educators, and film enthusiasts.
• The Jim Henson Exhibition

Quantifiable outcome

• Serves more than 300,000 annual visitors
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Tezos FoundationcoreStrategic or Co-development PartnerExpanded partnership for Blockchain as Art series featuring artist commissions exploring blockchain as a creative material, including installations on the Herbert S. Schlosser Media Wall, events, and the FA2 Fellowship public workshop track.
• AbramoramaminorStrategic or Co-development PartnerCollaboration with Richard Gere for coast-to-coast screening event of 'Wisdom of Happiness' film featuring the Dalai Lama, with theatrical release beginning October 17 in North America.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Museum of Modern Art (MoMA): MoMA maintains a significant film program (screenings, exhibitions, and a film library) as part of its broader visual arts mission. While not exclusively focused on the moving image, it competes for the same NYC film-enthusiast and tourist audiences.

Regional players

• Queens Museum: NYC cultural institution in Queens offering exhibitions, education, and public programming. Comparable as a fellow nonprofit museum serving similar Queens and NYC audiences with overlapping educational mission.
• Film Forum: A nonprofit NYC film organization operating a three-screen cinema presenting repertory, independent, and foreign films with educational programming. Comparable in screening-driven programming and NYC audience overlap, though smaller in scope.
• IFC Center: Independent NYC art-house cinema offering curated programming, premieres, and special events. Comparable as a NYC film venue with curated audience experiences, though operating as a for-profit cinema rather than a museum.
• Cooper Hewitt, Smithsonian Design Museum: NYC design museum with a focus on the intersection of design, technology, and culture. Comparable as a Manhattan-based cultural institution with technology-forward programming and educational outreach.
• Museum of the Image (Netherlands): Netherlands-based museum/archive dedicated to the moving image and media heritage. Comparable internationally as an institution focused on preservation, exhibition, and education around film, television, and digital media.

Direct peers

• The Paley Center for Media: NYC-based museum dedicated to television, radio, and digital media with rotating exhibitions, screenings, and educational programming. Directly comparable as a cultural institution focused on the moving image and media history in the same metro market.
• Academy Museum of Motion Pictures: The Academy Museum is the most direct peer: a dedicated museum for the moving image, located in Los Angeles, combining exhibitions, screenings, and education. Comparable mission, scale, and programming model make it the closest analogue to MoMI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/movingimagenyc
• Facebookfacebook.com/movingimagemuseum
• LinkedInlinkedin.com/company/museum-of-the-moving-image

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of the Moving Image