Studio 6

What Studio 6 does

Studio 6 is an extended stay hotel brand founded in 1998 and operated by G6 Hospitality, the parent company that also owns Motel 6. The brand offers affordable, apartment-style accommodations featuring full in-room kitchens (refrigerator, microwave, stovetop, kitchenware), free Wi-Fi, cable TV, on-site laundry, weekly housekeeping, and pet-friendly stays, designed for guests needing lodging for seven nights or longer without a lease commitment. Properties are located across major U.S. metropolitan markets including Dallas, Los Angeles, Chicago, New York, San Antonio, Philadelphia, Orlando, Miami, Phoenix, and Atlanta, with the brand headquartered in Carrollton, Texas (under G6 Hospitality's Dallas, Texas corporate parent).

The business model is a franchise operation built on two revenue streams: extended stay room rentals and franchise/license fees from property owners. Studio 6 employs a tiered unit-pricing structure — standard nightly rates of roughly $50–$65, weekly rates with up to 20% savings for stays of seven nights or longer, and monthly rates with up to 35% savings for stays of 30+ nights. The brand reports a $500/week kitchen-driven savings value proposition versus dining out. Guest acquisition is direct-to-consumer via studio6.com and a centralized phone reservation line (1-800-899-9841), supplemented by the cross-brand My6 loyalty program offering member-exclusive discounts at both Studio 6 and Motel 6 properties.

Underlying technology is delivered through G6 Hospitality's shared platform: G6 Marketplace (franchisee operations integration), Protect24.ai (safety/security), and bookable Early Check-In (guest convenience). Studio 6's primary customer segments are business travelers on project or temporary assignments and long-term leisure or relocation guests, with a secondary sports-traveler segment via a November 2025 partnership with PLAY Hockey in Canada. The brand is in an active expansion phase, having opened 35+ new locations across 16 U.S. cities in Q1 2026 via a mix of property conversions and new builds.

Name

Studio 6

Legal name

Studio 6

Website

https://studio6.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Studio 6 is an affordable extended stay hotel brand founded in 1998, operated under G6 Hospitality. It serves business travelers and long-term guests with apartment-style rooms featuring full kitchens across major U.S. cities through a rapidly expanding franchise network.

Ownership category

akta.pro rank

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Extended Stay Room Rentals: Studio 6 generates revenue through nightly and weekly room rates for extended stay accommodations. Guests pay for lodging with options for weekly and monthly rates that offer discounts of up to 35% compared to nightly rates. The brand targets business travelers and long-term guests seeking affordable accommodations with kitchen amenities.
2. Franchise Fees: As part of G6 Hospitality, Studio 6 operates through a franchise model where property owners pay franchise fees to operate under the Studio 6 brand. The company continues to expand through both conversions of existing properties and new builds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Studio 6 provides affordable extended stay hotel accommodations featuring apartment-style rooms with full kitchenettes (refrigerator, microwave, stovetop, kitchenware), free Wi-Fi, cable TV, on-site laundry, weekly housekeeping, and free parking on select properties. The brand targets guests staying 7 nights or longer with no lease required, offering nightly rates ($50-$65), weekly rates (up to 20% off), and monthly rates (up to 35% off) across multiple U.S. cities under G6 Hospitality's franchise model.

Product overview

Studio 6 is an extended stay hotel brand under G6 Hospitality (parent company of Motel 6 and Studio 6) offering affordable weekly and extended stay accommodations. The core product is Studio 6 Extended Stay featuring apartment-style rooms with full kitchenettes (refrigerator, microwave, stovetop, kitchenware) designed for guests staying 7 nights or longer without a lease. The portfolio includes two main pricing tiers: Weekly Rate (up to 20% off for 7+ nights) and Monthly Rate (up to 35% off for extended stays). Studio 6 properties provide standard amenities including free Wi-Fi, cable TV, on-site coin laundry, weekly housekeeping, vending machines, free parking (select properties), dedicated front desk service, and utilities included (select properties). The brand competes in the budget extended-stay segment alongside its sister brand Motel 6, with both brands supported by G6 Hospitality's internal technology platforms including G6 Marketplace, Protect24.ai, and bookable Early Check-In. G6 Hospitality also operates the My6 loyalty program for guest rewards.

Differentiator

Problem solved

Functional benefit

Brands

• My6 Discount Program: Loyalty program offering member-exclusive rates and discounts on stays at Studio 6 and Motel 6 properties.

Products and services

• Studio 6 Extended Stay Hotels Affordable extended stay hotel accommodations offering apartment-style rooms with full kitchens (refrigerator, microwave, stovetop, kitchenware), designed for guests staying 7 nights or longer without requiring a lease. Includes free Wi-Fi, cable TV, on-site laundry, weekly housekeeping, free parking (select properties), and pet-friendly options.
• My6 Loyalty Program Guest loyalty program across Studio 6 and Motel 6 brands offering member-exclusive rates and discounts for repeat guests, providing additional savings on top of standard nightly, weekly, and monthly pricing.

Quantifiable outcome

• Save up to 20% with weekly rates and up to 35% with monthly rates
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PLAY HockeycoreGTM or Marketing Partner · 10 November 2025Motel 6 and Studio 6 announced a partnership with PLAY Hockey in Canada, making them the official hotel partners for youth hockey events. The collaboration includes advertising and on-site event activations to promote their brands among hockey travelers across Canada. PLAY Hockey is a prominent international youth hockey organization hosting over 115 events globally.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Suburban Studios: Choice Hotels' mid-priced extended-stay brand with in-room kitchens targeting long-stay travelers. Overlaps with Studio 6 on product and customer use cases but sits at a slightly higher price tier.
• HomeTowne Studios by Red Roof: Red Roof's budget extended-stay brand with kitchenettes and weekly rates, positioned squarely against Studio 6 in the same low-rate, kitchen-equipped segment.
• Extended Stay America: Largest U.S. budget extended-stay hotel brand with kitchen-equipped rooms and weekly rates. Directly competes with Studio 6 for price-sensitive long-stay travelers, though typically at a slightly higher price point.
• WoodSpring Suites: Choice Hotels' budget extended-stay brand offering apartment-style rooms with kitchens at weekly and monthly rates. Closest direct competitor to Studio 6 in terms of product positioning, customer base, and price band.
• InTown Suites: Budget extended-stay brand targeting weekly/monthly guests with kitchenettes, primarily in the U.S. Southeast. Competes head-to-head with Studio 6 on value-priced long-stay accommodations.

Broad incumbents

• Residence Inn by Marriott: Marriott's upscale extended-stay brand with full kitchens, larger suites, and complimentary breakfast. Competes with Studio 6 for long-stay travelers at the higher end of the extended-stay segment.
• Staybridge Suites: IHG's upscale extended-stay brand with full kitchens, weekly housekeeping, and social evening receptions. Competes with Studio 6 for long-stay guests in higher-income brackets.
• Candlewood Suites: IHG's upscale extended-stay brand with full kitchens and weekly housekeeping. Targets similar long-stay guests as Studio 6 but at a higher price point and with stronger loyalty integration via IHG Rewards.
• Home2 Suites by Hilton: Hilton's mid-scale extended-stay brand with kitchenettes targeting the same business traveler and long-stay segment as Studio 6, with the backing of Hilton Honors loyalty.
• TownePlace Suites by Marriott: Marriott's moderately priced extended-stay brand with full kitchens targeting road warriors and long-stay guests. Competes with Studio 6 for budget-conscious business travelers willing to pay a premium for Marriott Bonvoy loyalty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/motel6
• Facebookfacebook.com/motel6

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 6