Hsbcad
Hsbcad is a Belgian software company providing integrated CAD/CAM/MES software for the offsite timber construction industry, offering native toolsets within Autodesk Revit and AutoCAD, a manufacturing execution platform, and a cloud collaboration layer to timber frame, CLT, SIP, log, and metal frame builders across Europe, the US, and Australia.
- Company typePrivate
- Founded1990
- HeadquartersDrongen, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hsbcad does
Hsbcad BVBA is a Belgian software company headquartered in Drongen (Ghent) that develops integrated CAD/CAM/MES software for the offsite timber construction industry. Founded around 1990 and operating under the trade names "hsbcad" and "hsbCAD," the company serves offsite construction companies, timber frame manufacturers, CLT producers, SIP and log builders, and prefabricated building firms across Europe, North America, and Australia. Its operations are organized around a platform-plus-modules architecture: hsbDesign is delivered as native integrations within Autodesk Revit and Autodesk AutoCAD, featuring specialized toolsets (hsbTimber, hsbStickFrame, hsbCLT, hsbSIP, hsbGlulam, hsbLog, hsbMetalFrame, hsbFloorElement, hsbRoofElement) covering more than 10 offsite construction techniques; hsbMake is an integrated CAM/MES solution that delivers manufacturing data to CNC workstations and includes hsbCAM, hsbView, hsbServer, hsbProductionView, hsbQualityChecks, hsbDistributor, and related production modules; and hsbShare is a cloud collaboration layer for stakeholder-wide data sharing, issue management, and 3D viewing, augmented by hsbLogistics and hsbStacking for transportation planning. The platform is designed to maintain a continuous data flow from 3D modeling through to CNC manufacturing, assembly, and final delivery.
Hsbcad monetizes through quote-based enterprise software licensing, recurring maintenance and support contracts (typically ~50% of license cost), and professional services for implementation, training, and custom toolset development. Licensing supports both perpetual and subscription models, and the company distributes through direct enterprise sales staffed by Business Development Managers alongside a network of authorized resellers covering Europe, the US, and Australia. Named enterprise customers include Taylor Wimpey, Persimmon Homes, KLH (collaborating since the early 2000s), LUXHAUS (24-year relationship, 34 workstations, ~90 custom tools), Baufritz, Sibomat, Rocky Mountain Joinery Center (Ark Encounter project), and others. The company claims 30+ years of experience (35+ in some materials), maintains multi-language websites (EN/NL/FR/DE), and has garnered recent industry recognition including Trends Gazellen 2025, Offsite Awards UK 2025, Structural Timber Awards 2025, and Mikado Produkte des Jahres 2026.
The business is privately held with no disclosed outside investors, funding rounds, or M&A activity. Leadership includes CEO Johan Vinckier, Co-Founder and Software Architect Kristiaan Riemslagh, and Business Development Manager Keith Cotter. Headcount is reported in the 11–50 range. Revenue is not publicly disclosed, and there is no indication of pending IPO, acquisition, or strategic exit.
Hsbcad firmographics
Firmographics- Name
- Hsbcad
- Legal name
- hsbcad BVBA
- Website
- https://hsbcad.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hsbcad is a Belgian software company providing integrated CAD/CAM/MES software for the offsite timber construction industry, offering native toolsets within Autodesk Revit and AutoCAD, a manufacturing execution platform, and a cloud collaboration layer to timber frame, CLT, SIP, log, and metal frame builders across Europe, the US, and Australia.
- Ownership category
- akta.pro rank
Hsbcad industry classification
Industry- Product category
- Offsite Construction Software
- NAICS
- Computer Systems Design and Related Services (54151), Architectural, Engineering, and Related Services (5413), Engineering Services (541330)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Engineering Services (8711)
- akta.pro primary industry
- Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)
- akta.pro secondary industries
- Engineered Wood Panels (Plywood, OSB, LVL) (IMADADAB), Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)
Keywords
Where Hsbcad is headquartered
LocationHeadquarters
- HQ city
- Drongen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Hsbcad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: Hsbcad generates revenue primarily through licensing of its hsbDesign, hsbMake, and hsbShare software platforms. The license fees include both software license and support/hotline fees, typically in equal proportion (50% each). Licenses are non-exclusive, non-transferable, and non-sublicenseable. The company offers perpetual and subscription-based licensing models.
- Professional Services: Hsbcad offers professional services including implementation, custom development, and training to support offsite construction businesses from day one. These services include Learn, Solve, Excel, and Customize offerings.
- Maintenance and Support: Annual maintenance fees provide access to updates, support hotline, and services like hsbshare (with up to 50GB storage courtesy inclusion). Support fees typically represent 50% of total license costs.
- Reseller/Distribution Revenue: Hsbcad distributes through authorized resellers and distributors globally, generating revenue through channel partnerships in various regions including Europe, USA, and Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for large-scale offsite construction companies |
| Other | Multi-year contract | Professional Services (Implementation, Training, Customization) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Hsbcad product offering
Product offeringCore offering
Hsbcad develops and licenses integrated CAD/CAM/MES software solutions that convert architectural designs into production-ready data for offsite timber construction. The portfolio centers on three platforms: hsbDesign (Revit/AutoCAD-integrated design toolsets for timber, CLT, stick frame, SIP, log, metal frame, and other construction techniques), hsbMake (manufacturing execution with CNC, shop drawings, and quality control), and hsbShare (cloud collaboration with 3D viewing and issue management). The software is sold via licenses and subscription to construction manufacturers globally.
Product overview
Hsbcad offers an integrated CAD/CAM/MES software ecosystem for offsite timber construction, structured as a platform-plus-modules architecture. The portfolio consists of three core pillars: (1) hsbDesign for Revit and hsbDesign for AutoCAD — design platforms with specialized toolsets for different building techniques (hsbTimber, hsbStickFrame, hsbCLT, hsbSIP, hsbGlulam, hsbLog, hsbMetalFrame, hsbFloorElement, hsbRoofElement); (2) hsbMake — integrated CAM/MES solution with client tools (hsbClientCNC, hsbClient Manual), shop drawing delivery (hsbView), manufacturing operations (hsbServer, hsbMake Office, hsbProductionView, hsbDistributor), and post-production tools (hsbLoadingBay, hsbQualityChecks), plus hybrid manufacturing components (hsbCAM, hsbExport, hsbNesting, hsbMultiWall, hsbBOMLink); and (3) hsbShare — cloud assembly platform for data sharing, issue management, and 3D viewing, augmented by hsbLogistics and hsbStacking for logistics and transportation. The workflow connects 3D modeling in Revit/AutoCAD through to manufacturing data and finally to assembly/delivery.
Differentiator
Problem solved
Functional benefit
Brands
- hsbDesign: CAD platform for detailing offsite building projects, available for Revit and AutoCAD, supporting multiple toolsets for timber construction techniques
- hsbMake
- hsbShare
- hsbView
- hsbAcademy
- hsbLogistics
- hsbStacking
- Myhsbcad
Products and services
- hsbDesign for Revit Standalone design platform built directly within Autodesk Revit that provides specialized toolsets fine-tuned for offsite building techniques (timber, CLT, stick frame, floor elements, roof elements). It enables architects, detailers, and production engineers to model offsite construction projects directly in Revit and produce manufacturing-ready output.
- hsbDesign for AutoCAD Standalone design platform built directly within Autodesk AutoCAD that provides specialized toolsets for timber, CLT, stick frame, SIP, Glulam, log, metal frame, floor elements, and roof element construction techniques in offsite building projects. Used by timber frame manufacturers, prefab builders, and detailers who work in the AutoCAD environment.
- hsbMake Integrated CAM/MES (Computer-Aided Manufacturing / Manufacturing Execution System) solution for offsite timber construction, acting as the central hub for production operations. Delivers design data to automated CNC workstations and manual workstations, manages shop drawings, production queues, loading, and quality control across offsite factories.
Quantifiable outcome
- Makar reported saving 1 week out of a typical 4-week project on manufacturing drawing time by implementing hsbView, enabling 3 extra projects per year per designer.
- +2 more outcomes
Companies that use Hsbcad
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles2 records
Hsbcad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature17 records
Hsbcad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AutodeskcoreHsbcad's hsbDesign platform is deeply integrated with Autodesk Revit and AutoCAD. The software operates as a platform built upon these industry-standard CAD applications, providing specialized toolsets for offsite construction within the Autodesk ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Hsbcad competitors and assessment
Company assessmentDirect peers
- Cadwork: Swiss-based CAD/CAM software provider specialized in timber and offsite construction, offering 3D modeling, framing, and CNC export workflows that directly compete with hsbcad's hsbDesign and hsbMake portfolio across the same European customer base.
- Pryda (ITW): Pryda, an ITW brand, provides timber truss and frame design software plus connectors used by offsite timber manufacturers in Australia and New Zealand; directly competes for the same prefab timber audience hsbcad serves via its Australian channel.
- Dietrich's: Established German/Austrian timber CAD/CAM solution for carpenters and prefabricated home builders; one of the legacy European competitors that hsbcad has historically competed against in stick-frame and timber detailing.
- StrucSoft Solutions (MWF Pro): North American Revit-native framing and offsite fabrication plugin (MWF Pro) that overlaps directly with hsbcad's hsbDesign for Revit for wall/floor/roof panel manufacturing in North American prefabrication customers.
- 3DTrim Timber Frame Software: Swedish timber-frame ERP/CAD/CAM offering for wall/floor/roof production; comparable SME-toolset approach with CNC integration for European timber prefab manufacturers, serving customers similar to hsbcad's hsbStickFrame and hsbMultiWall users.
- SEMA Timber Software: German timber construction software covering design, CNC output, and stair/railing/manufacturing detailing; serves many of the same offsite timber manufacturers (CLT, glulam, frame) in DACH region that hsbcad targets.
Broad incumbents
- Autodesk: Underlying CAD platform provider (Revit, AutoCAD) that hsbcad is built upon; provides a broader BIM/AEC portfolio that could expand into offsite-specific fabrication features over time, making it both partner and latent competitor.
- Trimble (Tekla / SketchUp): Construction-technology incumbent whose Tekla Structures targets structural BIM and detailing for steel and timber; broader portfolio and global footprint make it a potential platform consolidator overlapping hsbcad's market from the structural-engineering side.
Emerging players
- WEINMANN (Homag Group): Homag Group's WEINMANN business supplies automated timber-frame production lines with integrated software stacks; an industrial-equipment incumbent offering factory MES/ERP capabilities that intersect with hsbcad's hsbMake and hsbShare value proposition.
- Hundegger: German CNC machinery vendor for timber processing that bundles its own CAM software (e.g., for K2i machines, referenced by RMJC); an equipment-led peer increasingly pushing upstream into software-defined manufacturing workflows that compete with hsbMake/hsbCAM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hsbcad social profiles
Digital presenceHsbcad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hsbcad leadership team
Management profileNumber of profiles
Profiles3 records
Hsbcad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hsbcad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hsbcad
What does Hsbcad do?
Hsbcad develops and licenses integrated CAD/CAM/MES software solutions that convert architectural designs into production-ready data for offsite timber construction. The portfolio centers on three platforms: hsbDesign (Revit/AutoCAD-integrated design toolsets for timber, CLT, stick frame, SIP, log, metal frame, and other construction techniques), hsbMake (manufacturing execution with CNC, shop drawings, and quality control), and hsbShare (cloud collaboration with 3D viewing and issue management). The software is sold via licenses and subscription to construction manufacturers globally.
Is Hsbcad a public or private company?
Hsbcad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hsbcad founded?
Hsbcad was founded in 1990. It employs 11 to 50 people.
Where is Hsbcad based?
Hsbcad is headquartered in Drongen, Belgium, in the Europe region.
How does Hsbcad make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are professional Services, maintenance and Support and reseller/Distribution Revenue.
Who are Hsbcad's main competitors?
Direct peers on record are Cadwork, Pryda (ITW), Dietrich's, StrucSoft Solutions (MWF Pro), 3DTrim Timber Frame Software and SEMA Timber Software. Broad incumbents are Autodesk and Trimble (Tekla / SketchUp). Emerging players are WEINMANN (Homag Group) and Hundegger.
Does Hsbcad have an API?
No public API is recorded for Hsbcad.
What industry is Hsbcad in?
Hsbcad's product category is Offsite Construction Software. Its primary akta.pro industry code is IMADADAC, Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT), with a secondary code of IMADADAB, Engineered Wood Panels (Plywood, OSB, LVL). Its NAICS code is 54151 and its SIC code is 7373.