Aquis Hair

Premium Haircare Productsaquis.com

Aquis Hair is a consumer hair care brand that distributes its products through major retail partners, notably Sephora, and is currently undergoing a brand relaunch ("Aquis Reimagined").

Company typePrivate
Founded1990
HeadquartersSan Francisco, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Aquis Hair does

Aquis Hair is a consumer hair care brand that sells its products through major retail distribution, most notably Sephora, where the brand maintains a formal presence on Sephora's e-commerce platform and retail locations. The company operates a password-protected storefront at aquis.com, which currently displays an "Aquis Reimagined. Coming Soon" message, indicating the company is mid-rebrand or preparing a refreshed product and brand presentation. A single contact channel is published ([email protected]), and no mobile app, API, or third-party integrations are disclosed.

The underlying business model is a traditional consumer packaged goods (CPG) wholesale-plus-retail model: Aquis Hair manufactures and distributes physical hair care products through channel partners such as Sephora, monetizing via unit sales at retail price points typical of premium hair care. There is no disclosed pricing structure, direct-to-consumer e-commerce storefront, subscription layer, or proprietary technology platform in the source data. No proprietary formulations, patents, trademarks, certifications, or product specifications are detailed.

Information gaps are material: no founding date, legal entity name, corporate structure, funding history, headcount, revenue figures, geographic footprint, management team, or product catalog is available in the source data. The single named channel partner (Sephora) and the active rebrand effort are the principal observable commercial signals.

Aquis Hair firmographics

Firmographics

Name: Aquis Hair
Website: https://aquis.com
Company type: Private
Founded year: 1990
Operating status: Operating
Headcount range: 11–50 employees
Short description: Aquis Hair is a consumer hair care brand that distributes its products through major retail partners, notably Sephora, and is currently undergoing a brand relaunch ("Aquis Reimagined").
Ownership category
akta.pro rank

Aquis Hair industry classification

Industry

Product category: Premium Haircare Products
NAICS: Toilet Preparation Manufacturing (32562), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
akta.pro primary industry: Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG)
akta.pro secondary industries: Conditioners & Hair Masks (CRABABAB), Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)

Keywords

Hair care products
Hair drying towels
Premium beauty
Hair towel
Haircare accessories

Where Aquis Hair is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Markets served

Aquis Hair business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Operations, Personnel

Aquis Hair product offering

Product offering

Core offering

Aquis Hair designs and sells water-activated haircare products, most notably a microfiber hair towel intended to wick moisture and smooth hair faster than a conventional towel. The line is positioned as a premium haircare routine. Current direct first-party retail presence is being refreshed under the "Aquis Reimagined" relaunch, with primary distribution through Sephora.

Differentiator

Problem solved

Functional benefit

Products and services

Aquis Hair Towel A water-activated microfiber hair towel designed to wick moisture faster and reduce friction versus a standard towel, helping smooth hair and shorten blow-dry time. Sold to individual consumers through Sephora retail and e-commerce as a premium haircare accessory.
Aquis Haircare Product Line Companion haircare SKUs (cleansing and styling products) offered alongside the towel under the Aquis brand for at-home haircare routines. Targeted at premium haircare consumers via Sephora.

Companies that use Aquis Hair

Customer profile

Ideal customer profiles1 record

Aquis Hair technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Aquis Hair partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

SephoracoreChannel Partner/ Reseller/ DistributorAquis Hair products are sold through Sephora retail locations and Sephora's e-commerce platform. The source shows a direct link to Sephora's brand page, indicating a formal distribution relationship. Sephora is a major beauty retailer that provides significant distribution reach for premium hair care brands.

Recent moves2 records

Expansion highlights2 records

Aquis Hair competitors and assessment

Company assessment

Direct peers

DevaCurl: Premium haircare brand sold at Sephora and other prestige retailers. Comparable as a specialty haircare brand with similar retail distribution and pricing tier.
Living Proof: Premium science-driven haircare brand sold at Sephora and other prestige retailers. Comparable positioning, channel strategy, and target consumer.
OLAPLEX: Premium haircare brand with strong prestige and salon-channel distribution. Comparable as a prestige haircare brand with science-led positioning and Sephora presence.
Moroccanoil: Premium haircare brand widely sold at Sephora and salons. Comparable due to prestige positioning, haircare focus, and multi-channel distribution model.
OUAI: Premium haircare brand sold at Sephora with strong DTC presence. Comparable brand positioning, pricing, and consumer demographic.
Briogeo: Premium clean-beauty haircare brand sold at Sephora. Comparable channel strategy, target demographic, and prestige positioning.
Christophe Robin: Premium haircare brand sold at Sephora focused on scalp and treatment products. Comparable prestige positioning and Sephora channel presence.
R+Co: Premium haircare brand sold at Sephora and salons. Comparable positioning, target consumer, and distribution strategy.

Broad incumbents

Kérastase: L'Oréal-owned professional haircare brand with broad Sephora and salon distribution. Comparable as a leader in the same prestige haircare category.

Emerging players

Crown Affair: Premium haircare brand sold at Sephora with strong DTC focus. Comparable target consumer and channel strategy, though smaller and newer to the category.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Aquis Hair financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aquis Hair leadership team

Management profile

Number of profiles

Aquis Hair funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aquis Hair M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquis Hair

What does Aquis Hair do?

When was Aquis Hair founded?

Aquis Hair was founded in 1990. It employs 11 to 50 people.

Where is Aquis Hair based?

Aquis Hair is headquartered in San Francisco, United States, in the North America region.

Who are Aquis Hair's main competitors?

Direct peers on record are DevaCurl, Living Proof, OLAPLEX, Moroccanoil, OUAI, Briogeo, Christophe Robin and R+Co. Kérastase is listed as a broad incumbent. Crown Affair is listed as an emerging player.

Does Aquis Hair have an API?

No public API is recorded for Aquis Hair.

What industry is Aquis Hair in?

Aquis Hair's product category is Premium Haircare Products. Its primary akta.pro industry code is CRABABAG, Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes), with a secondary code of CRABABAB, Conditioners & Hair Masks. Its NAICS code is 32562 and its SIC code is 2844.