Softland
Softland is a private Argentina-founded ERP and business management software vendor serving more than 35,000 companies across 20 countries in Latin America and Spain through its Softland ERP, Softland RRHH, Softland Ecommerce (with Balcony), and Softland IaaS product suite, delivered via direct sales and partner channels.
- Company typePrivate
- Founded1982
- HeadquartersCasa Bamba, Argentina
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Softland does
Softland Inversiones S.L., operating as Softland, is a private Argentina-headquartered ERP and business management software company founded in 1982 that serves more than 35,000 customer companies across 20 countries in Latin America and Spain. The company sells a modular suite consisting of three core product lines — Softland ERP (integrating sales, distribution, inventories, production, accounting, treasury, and budgets), Softland RRHH (payroll and human capital management), and Softland Ecommerce (stock, order, and invoicing management integrated with ecommerce platforms and marketplaces via the Balcony module) — alongside an Infrastructure-as-a-Service offering, Softland IaaS. The architecture emphasizes integration and interoperability across operational modules, configurability of HR workflows, and a user-friendly front-end branded as Softland Logic that is positioned to shorten employee training cycles and automate transactions across branches, online channels, and warehouses.
The company employs more than 700 specialized professionals and operates regional offices in Buenos Aires, Santiago, Bogotá, Mexico City, Lima, and Panama City, with additional country-specific websites covering Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and the Dominican Republic. In 2019 Softland acquired Balcony Software to deepen ecommerce-native functionality. Go-to-market is sales-led with personalized demos, quote-based pricing tiered by user/record count (from 5-10 users up to 401+), annual billing cadence, and a recently formalized Partner and Referrer program for indirect distribution. Revenue streams are a mix of subscription/recurring (ERP licenses, RRHH, support) and professional services (consulting, training, webinars, certifications).
Softland firmographics
Firmographics- Name
- Softland
- Legal name
- Softland Inversiones S.L.
- Website
- https://softland.com.ar
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Softland is a private Argentina-founded ERP and business management software vendor serving more than 35,000 companies across 20 countries in Latin America and Spain through its Softland ERP, Softland RRHH, Softland Ecommerce (with Balcony), and Softland IaaS product suite, delivered via direct sales and partner channels.
- Ownership category
- akta.pro rank
Softland industry classification
Industry- Product category
- Enterprise Resource Planning Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
Keywords
Where Softland is headquartered
LocationHeadquarters
- HQ city
- Casa Bamba
- HQ country
- Argentina
- HQ region
- Latin America
Offices6 records
Markets served
Softland business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ERP Software Licenses/Subscriptions: Core ERP software sales with modules for direction, accounting, finance, purchases, sales, commercial management, production and distribution. Subscription-based model implied through continuous customer relationships and support services.
- RRHH Software: Human resources software including payroll management and human capital management modules, sold as part of integrated suite or standalone.
- Professional Services: Consulting, training, webinars, and certifications services supporting implementation and adoption of software solutions.
- Support Services: Technical support including remote connection support and emergency services for installations, balance closings, electronic invoicing, and tax presentations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise, Mid-market and SMB tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Softland product offering
Product offeringCore offering
Softland develops and sells integrated ERP, Human Resources (RRHH), and Ecommerce software solutions for businesses across Latin America and Spain. Its portfolio centers on Softland ERP (integrating sales, distribution, inventories, production, accounting, treasury and budgets), Softland RRHH (human resources and payroll management), Softland Ecommerce with Balcony (digital sales channel integration), and Softland IaaS infrastructure hosting. The company also provides consulting, training, technical support and remote connection services to support implementation and ongoing customer operations.
Product overview
Softland offers a modular ERP and HR software platform with three core product lines: Softland ERP (integrated enterprise resource planning including finance, purchasing, sales, commercial management, production, and distribution modules), Softland RRHH (human resources management with payroll and human capital modules), and Softland Ecommerce (ecommerce management with Balcony for digital channel integration). The products operate as an integrated suite with flexible module selection, allowing companies to customize their system based on specific operational needs. Additional services include support, remote connection, consulting, training, webinars, ebooks, and IaaS infrastructure hosting. The company serves over 35,000 businesses across 20 countries in Latin America and Spain.
Differentiator
Problem solved
Functional benefit
Brands
- Softland ERP: ERP software solution integrating sales, distribution, inventories, production, accounting, treasury and budgets
- Softland RRHH
- Softland Ecommerce
- Balcony
- Softland IaaS
Quantifiable outcome
- 100% automation of transaction loading in massive operations across branches, online sales channels and warehouses
- +2 more outcomes
Companies that use Softland
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Softland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Softland partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Softland competitors and assessment
Company assessmentBroad incumbents
- SAP: Global ERP incumbent (S/4HANA, Business One, Business ByDesign) actively localizing for Latin America. Overlaps with Softland at the enterprise and upper mid-market tiers as a broader-portfolio competitor.
- Workday: Cloud HCM and financial management platform competing with Softland's RRHH/HR modules at the upper end of the LATAM mid-market and with multinational customers operating in the region.
- Oracle NetSuite: Cloud ERP suite serving mid-market and upper mid-market globally, including LATAM. Competes with Softland for the same growing mid-market segment that is migrating from on-prem to cloud ERP.
- Microsoft Dynamics 365: Cloud ERP and CRM platform (Business Central, Finance, Supply Chain) increasingly adopted in LATAM via Microsoft's partner channel. Overlaps with Softland ERP at mid-market and competes on cloud and AI capabilities.
Direct peers
- Odoo: Open-source modular ERP/CRM/HR/eCommerce suite targeting SMBs and mid-market globally, including strong LATAM growth. Directly competes with Softland's integrated ERP+HR+Ecommerce value proposition, particularly on price and ease of deployment.
- Intelisis: Mexican ERP vendor offering accounting, ERP and commerce modules tailored to Mexican fiscal requirements. Comparable to Softland as a regional on-prem/legacy ERP competitor in the Mexican mid-market.
- Bind ERP: Mexico-headquartered cloud ERP targeting SMBs and mid-market in Latin America. Direct competitor to Softland in Mexico and Central America on integrated cloud ERP/HR/commerce for smaller companies.
- Defontana: Chile-based cloud ERP and HR suite serving SMBs across Latin America. Competes head-to-head with Softland in Chile, Peru, Mexico and Central America on cloud-based ERP for SMB customers.
- Siigo: LATAM-focused cloud accounting and ERP platform for SMBs across Colombia, Mexico, Brazil and other markets. Competes with Softland's lower-end ERP and accounting modules, particularly for SMB digital transformation buyers.
Regional players
- TOTVS: Largest Latin American ERP vendor headquartered in Brazil, with broad ERP, HR and fiscal modules for multiple verticals. Closest regional scale competitor to Softland and frequently benchmarked against it by LATAM mid-market buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Softland social profiles
Digital presenceSoftland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softland leadership team
Management profileNumber of profiles
Softland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softland M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softland
What does Softland do?
Softland develops and sells integrated ERP, Human Resources (RRHH), and Ecommerce software solutions for businesses across Latin America and Spain. Its portfolio centers on Softland ERP (integrating sales, distribution, inventories, production, accounting, treasury and budgets), Softland RRHH (human resources and payroll management), Softland Ecommerce with Balcony (digital sales channel integration), and Softland IaaS infrastructure hosting. The company also provides consulting, training, technical support and remote connection services to support implementation and ongoing customer operations.
Is Softland a public or private company?
Softland is a private company. It is classified as unknown and is currently operating.
When was Softland founded?
Softland was founded in 1982. It employs 101 to 250 people.
Where is Softland based?
Softland is headquartered in Casa Bamba, Argentina, in the Latin America region.
How does Softland make money?
Four revenue lines are on record. ERP Software Licenses/Subscriptions are the primary driver. The others are RRHH Software, professional Services and support Services.
Who are Softland's main competitors?
Broad incumbents on record are SAP, Workday, Oracle NetSuite and Microsoft Dynamics 365. Direct peers are Odoo, Intelisis, Bind ERP, Defontana and Siigo. TOTVS is listed as a regional player.
Does Softland have an API?
No public API is recorded for Softland.
What industry is Softland in?
Softland's product category is Enterprise Resource Planning Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of BPAEAAAE, ERP/CRM/HRIS Implementation & Integration. Its NAICS code is 5132 and its SIC code is 7370.