Softland

What Softland does

Softland Inversiones S.L., operating as Softland, is a private Argentina-headquartered ERP and business management software company founded in 1982 that serves more than 35,000 customer companies across 20 countries in Latin America and Spain. The company sells a modular suite consisting of three core product lines — Softland ERP (integrating sales, distribution, inventories, production, accounting, treasury, and budgets), Softland RRHH (payroll and human capital management), and Softland Ecommerce (stock, order, and invoicing management integrated with ecommerce platforms and marketplaces via the Balcony module) — alongside an Infrastructure-as-a-Service offering, Softland IaaS. The architecture emphasizes integration and interoperability across operational modules, configurability of HR workflows, and a user-friendly front-end branded as Softland Logic that is positioned to shorten employee training cycles and automate transactions across branches, online channels, and warehouses.

The company employs more than 700 specialized professionals and operates regional offices in Buenos Aires, Santiago, Bogotá, Mexico City, Lima, and Panama City, with additional country-specific websites covering Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and the Dominican Republic. In 2019 Softland acquired Balcony Software to deepen ecommerce-native functionality. Go-to-market is sales-led with personalized demos, quote-based pricing tiered by user/record count (from 5-10 users up to 401+), annual billing cadence, and a recently formalized Partner and Referrer program for indirect distribution. Revenue streams are a mix of subscription/recurring (ERP licenses, RRHH, support) and professional services (consulting, training, webinars, certifications).

Name

Softland

Legal name

Softland Inversiones S.L.

Website

https://softland.com.ar

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Softland is a private Argentina-founded ERP and business management software vendor serving more than 35,000 companies across 20 countries in Latin America and Spain through its Softland ERP, Softland RRHH, Softland Ecommerce (with Balcony), and Softland IaaS product suite, delivered via direct sales and partner channels.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• ERP software solutions
• Enterprise resource planning
• Human resources software
• Payroll management software
• Ecommerce management platform

Headquarters

HQ city

Casa Bamba

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ERP Software Licenses/Subscriptions: Core ERP software sales with modules for direction, accounting, finance, purchases, sales, commercial management, production and distribution. Subscription-based model implied through continuous customer relationships and support services.
2. RRHH Software: Human resources software including payroll management and human capital management modules, sold as part of integrated suite or standalone.
3. Professional Services: Consulting, training, webinars, and certifications services supporting implementation and adoption of software solutions.
4. Support Services: Technical support including remote connection support and emergency services for installations, balance closings, electronic invoicing, and tax presentations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Softland develops and sells integrated ERP, Human Resources (RRHH), and Ecommerce software solutions for businesses across Latin America and Spain. Its portfolio centers on Softland ERP (integrating sales, distribution, inventories, production, accounting, treasury and budgets), Softland RRHH (human resources and payroll management), Softland Ecommerce with Balcony (digital sales channel integration), and Softland IaaS infrastructure hosting. The company also provides consulting, training, technical support and remote connection services to support implementation and ongoing customer operations.

Product overview

Softland offers a modular ERP and HR software platform with three core product lines: Softland ERP (integrated enterprise resource planning including finance, purchasing, sales, commercial management, production, and distribution modules), Softland RRHH (human resources management with payroll and human capital modules), and Softland Ecommerce (ecommerce management with Balcony for digital channel integration). The products operate as an integrated suite with flexible module selection, allowing companies to customize their system based on specific operational needs. Additional services include support, remote connection, consulting, training, webinars, ebooks, and IaaS infrastructure hosting. The company serves over 35,000 businesses across 20 countries in Latin America and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Softland ERP: ERP software solution integrating sales, distribution, inventories, production, accounting, treasury and budgets
• Softland RRHH
• Softland Ecommerce
• Balcony
• Softland IaaS

Quantifiable outcome

• 100% automation of transaction loading in massive operations across branches, online sales channels and warehouses
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAP: Global ERP incumbent (S/4HANA, Business One, Business ByDesign) actively localizing for Latin America. Overlaps with Softland at the enterprise and upper mid-market tiers as a broader-portfolio competitor.
• Workday: Cloud HCM and financial management platform competing with Softland's RRHH/HR modules at the upper end of the LATAM mid-market and with multinational customers operating in the region.
• Oracle NetSuite: Cloud ERP suite serving mid-market and upper mid-market globally, including LATAM. Competes with Softland for the same growing mid-market segment that is migrating from on-prem to cloud ERP.
• Microsoft Dynamics 365: Cloud ERP and CRM platform (Business Central, Finance, Supply Chain) increasingly adopted in LATAM via Microsoft's partner channel. Overlaps with Softland ERP at mid-market and competes on cloud and AI capabilities.

Direct peers

• Odoo: Open-source modular ERP/CRM/HR/eCommerce suite targeting SMBs and mid-market globally, including strong LATAM growth. Directly competes with Softland's integrated ERP+HR+Ecommerce value proposition, particularly on price and ease of deployment.
• Intelisis: Mexican ERP vendor offering accounting, ERP and commerce modules tailored to Mexican fiscal requirements. Comparable to Softland as a regional on-prem/legacy ERP competitor in the Mexican mid-market.
• Bind ERP: Mexico-headquartered cloud ERP targeting SMBs and mid-market in Latin America. Direct competitor to Softland in Mexico and Central America on integrated cloud ERP/HR/commerce for smaller companies.
• Defontana: Chile-based cloud ERP and HR suite serving SMBs across Latin America. Competes head-to-head with Softland in Chile, Peru, Mexico and Central America on cloud-based ERP for SMB customers.
• Siigo: LATAM-focused cloud accounting and ERP platform for SMBs across Colombia, Mexico, Brazil and other markets. Competes with Softland's lower-end ERP and accounting modules, particularly for SMB digital transformation buyers.

Regional players

• TOTVS: Largest Latin American ERP vendor headquartered in Brazil, with broad ERP, HR and fiscal modules for multiple verticals. Closest regional scale competitor to Softland and frequently benchmarked against it by LATAM mid-market buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SoftlandArg
• Facebookfacebook.com/SoftlandArgentina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softland