Afinitas
Afinitas is a global industrial infrastructure equipment company that designs, manufactures, and services machinery, automation systems, forming systems, and accessories for precast concrete product manufacturers across pipe, manhole, box culvert, wetcast, and bridge construction applications in North America, Europe, and India.
- Company typePrivate
- Founded2018
- HeadquartersClayton, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Afinitas does
Afinitas is a global industrial infrastructure equipment company serving precast concrete product manufacturers across North America, Europe, and India. The company designs, manufactures, and services machinery for concrete pipe, manhole, box culvert, wetcast, and pole/pile/column production, along with forming systems and a broad line of concrete accessories (spacers, rebar mats, lifting devices, grates, fixation hardware). Its product portfolio spans legacy brands such as HawkeyePedershaab, BFS, New Hampton Metal Fabrication, Spillman, CAM Sales, Caswick, Amifast, Haala, and RJ Watson, consolidated under a single platform headquartered in St. Louis, Missouri.
Underlying technology centers on advanced concrete manufacturing equipment with proprietary automation systems, including the Prima 360 wetcast automation platform (Prima Fit, Prima Scape, Prima Base) integrating Kuka six-axis robotics and CNC multi-axis milling for monolithic manhole base production, the VIHY Mastermatic rising-core pipe compaction machine, BFS centrifugal spun pole technology, Smartcast robotic EPS channel milling, NextGen forming systems with reduced steel/floor-space footprint, and the patented Crete Hawg wireless remote-controlled concrete pouring bucket. Supporting equipment includes SmartSet CurePak direct-fired steam generators, MBK cage welding machines, Brecon external vibrators, and Pipemaster hydraulic unloaders.
Afinitas monetizes through three streams: one-time capital equipment sales (quote-based, multi-year contracts) to precast producers; recurring Afinitas Alliance Services subscriptions for preventative maintenance, plant optimization, and spare parts; and unit-priced concrete accessories sold direct and through an e-commerce shop. Distribution is enterprise field sales with regional offices in 12 locations across 7 countries, supplemented by the Apollo Afinitas JV in India. The company is privately held by BW Forsyth Partners, the investment arm of Barry-Wehmiller, and has grown predominantly through strategic acquisitions of operating companies rather than external funding rounds.
Afinitas firmographics
Firmographics- Name
- Afinitas
- Legal name
- Afinitas
- Website
- https://afinitas.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Afinitas is a global industrial infrastructure equipment company that designs, manufactures, and services machinery, automation systems, forming systems, and accessories for precast concrete product manufacturers across pipe, manhole, box culvert, wetcast, and bridge construction applications in North America, Europe, and India.
- Ownership category
- akta.pro rank
Afinitas industry classification
Industry- Product category
- Precast Concrete Production Equipment
- NAICS
- Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390)
- SIC
- Construction Machinery & Equip (3531), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Concrete Equipment (Mixers, Pumps, Batching) (IMAHAAAK)
- akta.pro secondary industries
- Precast Concrete Products (IMADAAAB), Concrete Pipe, Box Culverts & Drainage Structures (IMADAAAD)
Keywords
Where Afinitas is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Afinitas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Manufacturing and Sales: Afinitas generates revenue through the manufacture and sale of concrete product production equipment including pipe machines, manhole machines, box culvert systems, wetcast automation platforms, forming systems, and concrete accessories. Equipment sales are custom quote-based with various pricing tiers.
- Afinitas Alliance Services: Comprehensive service programs including preventative maintenance, plant optimization, spare parts programs, technical support, installation, and retrofit services. These create ongoing service revenue relationships with customers.
- Concrete Accessories: Sale of concrete accessories including reinforcement spacers, rebar mats, stirrup mats, lifting devices, fixation products, grates, guards, and utility box hardware. Products available through e-commerce shop and direct sales.
- SmartSet Curing Systems: CurePak direct-fired steam generators and curing systems for concrete product curing, including installation, turnkey services, and aftermarket parts and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Equipment and Systems |
| Unit Pricing | Pay-as-you-go | Concrete Accessories |
| Subscription | Annual | Afinitas Alliance Service Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Afinitas product offering
Product offeringCore offering
Afinitas designs, manufactures, and supplies equipment, automation systems, forming systems, molds, and concrete accessories for the precast concrete products industry. The company serves manufacturers of concrete pipe, manholes, box culverts, slabs, and specialty concrete products globally through brands including HawkeyePedershaab, BFS Betonfertigteilesysteme, New Hampton Metal Fab, and others.
Product overview
Afinitas is a global infrastructure equipment company offering a comprehensive portfolio of equipment, automation systems, formwork systems, and concrete accessories for pipe and precast concrete product manufacturers. The company operates through three main divisions: Equipment & Automation (HawkeyePedershaab and BFS brands), Forming Systems (New Hampton Metal Fabrication and Spillman brands), and Concrete Accessories (CAM, Haala, Caswick, Amifast brands). The core product lineup includes concrete pipe machines (VIHY Mastermatic, ePak, Souveraen, PipePro), concrete manhole machines (Kastmaster, Masterflex, Atlantic, Karibic, Ringblitz), box culvert systems (Multicast, Jumbo, Mammut), and Prima 360 wetcast automation platform comprising Prima Fit, Prima Scape, and Prima Base modules. Supporting equipment includes SmartSet curing systems, cage welding machines (MBK), wire mesh equipment, external vibrators (Brecon), Pipemaster pipe unloaders, and mold equipment. Specialty products include SmartJax, SmartConnect, SmartRoll, and Crete Hawg pouring buckets. Recent acquisitions include RJ Watson (bridge products, 2025), ERMC (wire mesh equipment, 2024), Haala Industries (rebar mats, 2022), Amifast (fasteners, 2021), and Caswick (UK accessories, 2021). Afinitas Alliance Services provides preventative maintenance, plant optimization, and spare parts programs. The company is headquartered in St. Louis, Missouri, and is part of BW Forsyth Partners, the investment group of Barry-Wehmiller.
Differentiator
Problem solved
Functional benefit
Brands
- HawkeyePedershaab: Equipment and automation brand specializing in concrete pipe machines, manhole machines, and box culvert systems
- BFS
- New Hampton Metal Fab
- CAM Products
- Spillman Company
- Caswick
- Amifast
- Haala Industries
- RJ Watson
- Prima
- SmartSet
- Smartcast
- NextGen Forms
- SmartConnect
- SmartJax
Products and services
- VIHY Mastermatic Machine Series Concrete pipe production machine with rising core compaction technology, designed for precast concrete pipe manufacturers producing standard and specialty concrete pipe.
- ePak Packerhead Machine Series Packerhead concrete pipe and manhole production equipment used by precast concrete manufacturers to form pipe and manhole products.
- VIHY Kastmaster Machine Series Manhole and concrete pipe production machine used by precast manufacturers for producing manholes and pipe products.
- PipePlus Machine Series Rotary turntable pipe and manhole production machine for precast concrete producers.
- Prima Base Monolithic Manhole Base System Automated system for producing monolithic wetcast manhole bases, sold to precast concrete manufacturers seeking efficient base production.
- Prima 360 Wetcast Automation Platform Wetcast automation platform enabling precast manufacturers to automate production of manhole bases, slabs, and other wetcast concrete products through configurable robotic systems.
- SmartSet Curing Systems Concrete curing systems designed for precast product manufacturers to accelerate curing cycles and improve product consistency.
- Pipemaster Pipe Unloader Automated concrete pipe unloader designed to handle finished pipe products in precast manufacturing facilities.
- MBK Cage Welding Machines Reinforcement cage welding machines that produce steel reinforcement cages used inside concrete pipe products.
- Hydra-Roll Wire Mesh Roller Wire mesh rolling equipment for shaping reinforcement mesh used in concrete products.
- Brecon External Vibrators External vibrators that compact wet concrete during pipe and manhole production.
- ROCO Automated Concrete Product Handling System Automated robotic handling system for moving concrete products within precast production facilities.
- VROC Automated Concrete Product Handling System Automated robotic handling system designed for vertical orientation handling of concrete products in precast plants.
- BFS Spun Concrete Technology (Spun Pole) Centrifugal spinning equipment used to produce spun concrete poles and similar spun concrete products.
- HawkeyePedershaab and BFS Mold Equipment Molds used by precast manufacturers to form concrete pipe, manhole, box culvert, and specialty concrete products.
- NextGen Forming Systems Forming systems used in precast concrete manufacturing for shaping and forming concrete products.
- SmartJax Pallet Support Stand Magnetic pallet support stand used by precast concrete manufacturers to support pallets during production.
- SmartConnect Cordless Hydraulic Power System Cordless hydraulic power system accessory designed for use in concrete precast production environments.
- SmartRoll Wetcast Form Controller Device Controller device for wetcast form rollover operations in precast concrete production.
- Crete Hawg Concrete Pouring Bucket Remote-controlled concrete pouring bucket (US patented) used by precast manufacturers to dispense wet concrete precisely.
- RJ Watson Bridge and Structural Products Bridge bearings, expansion joints, and related structural products supplied to infrastructure and bridge construction markets.
- Amifast Construction and Electrical Products Fasteners and electrical products used in concrete construction and precast applications.
- Concrete Accessories Range of concrete accessories including rebar accessories, spacers, and consumables for precast concrete manufacturers.
- Afinitas Alliance Services Service and support programs providing parts, field service, training, and technical assistance to precast concrete manufacturers operating Afinitas equipment.
Quantifiable outcome
- Prima Base CNC system can output 30+ pieces in one shift
- +3 more outcomes
Companies that use Afinitas
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Afinitas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Afinitas partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- RJ Watson, Inc.coreIn 2025, RJ Watson, Inc. became part of the Afinitas Family. Headquartered near Buffalo, New York, RJ Watson provides engineered structural products and systems for bridge, highway, and heavy construction industries, specializing in both seismic and non-seismic applications.
- Elk River Machine Company (ERMC)coreIn 2024, Afinitas acquired concrete equipment assets of Elk River Machine Company (ERMC), adding wire mesh equipment capabilities to the product portfolio.
- Haala IndustriescoreAfinitas completed acquisition of Haala Industries, a manufacturer of steel-fabricated products including rebar mats and accessories based in Minnesota. The acquisition aims to bolster Afinitas's concrete accessories portfolio and expand its service offerings. Haala Industries now operates as part of the Afinitas Concrete Accessories Division.
- Caswick LimitedcoreCaswick Limited joined Afinitas Concrete Accessories Division in 2021, expanding the company's presence in the UK market for concrete accessories.
- AmifastcoreAmifast became part of the Afinitas Concrete Accessories Division in 2021. Established in 1986, Amifast provides construction fasteners and electrical products to businesses globally.
- MBKcoreMBK is the exclusive North American distributor for Afinitas of leading-edge reinforcement cage equipment for manholes and concrete pipes. Partnership since 1990.
- Apollo Afinitas Technologies Private LimitedcoreJoint venture with Apollo Group serving the Indian market for pipe and cage machines. Located in Gujarat, India at Ahmedabad-Mehsana State Highway.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Afinitas competitors and assessment
Company assessmentDirect peers
- Columbia Machine: US-based manufacturer of concrete block, pipe, and paver production equipment with a global installed base. Direct competitor to HawkeyePedershaab in pipe/manhole machinery and the New Hampton Metal Fab forming systems.
- Besser Company: Long-established US manufacturer of concrete products machinery including block, pipe, and precast equipment. Heritage peer comparable to Afinitas's HawkeyePedershaab and Spillman brands in the concrete products machinery space.
- Schlüsselbauer (SBM): Austrian manufacturer of concrete pipe, manhole, and specialty precast production machinery. Direct European competitor to BFS and HawkeyePedershaab in pipe and manhole equipment.
- QGM Zenith: Germany/China-based manufacturer of concrete block, brick, and pipe-making machinery. Competes head-to-head with Afinitas's Prima platform on wetcast and drycast production lines globally, particularly on price-sensitive emerging-market projects.
- Hess Group: German manufacturer of concrete block, paver, and pipe production equipment. Direct competitor to BFS and HawkeyePedershaab in industrial-scale concrete products machinery for global infrastructure markets.
- Masa Group: German-based manufacturer of machinery and plant equipment for concrete blocks, bricks, pavers, and pipes. Direct European competitor offering comparable precast concrete production systems.
- Schlosser-Pfeiffer: German manufacturer of concrete pipe and manhole production equipment. Specializes in precast concrete systems comparable to Afinitas's pipe/manhole equipment portfolio.
Emerging players
- Allen Engineering: US-based concrete construction equipment maker focused on concrete placement, finishing, and paving. Partial overlap with Afinitas's forming systems and Crete Hawg pouring bucket offering, primarily serving commercial concrete contractors rather than pipe/precast producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Afinitas social profiles
Digital presenceAfinitas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afinitas leadership team
Management profileNumber of profiles
Profiles8 records
Afinitas subsidiaries and ownership
Company hierarchySubsidiaries10 records
Afinitas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afinitas M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afinitas
What does Afinitas do?
Afinitas designs, manufactures, and supplies equipment, automation systems, forming systems, molds, and concrete accessories for the precast concrete products industry. The company serves manufacturers of concrete pipe, manholes, box culverts, slabs, and specialty concrete products globally through brands including HawkeyePedershaab, BFS Betonfertigteilesysteme, New Hampton Metal Fab, and others.
Is Afinitas a public or private company?
Afinitas is a private company. It is classified as corporate owned and is currently operating.
When was Afinitas founded?
Afinitas was founded in 2018. It employs 501 to 1,000 people.
Where is Afinitas based?
Afinitas is headquartered in Clayton, United States, in the North America region.
How does Afinitas make money?
Four revenue lines are on record. Equipment Manufacturing and Sales are the primary driver. The others are afinitas Alliance Services, concrete Accessories and smartSet Curing Systems.
Who are Afinitas's main competitors?
Direct peers on record are Columbia Machine, Besser Company, Schlüsselbauer (SBM), QGM Zenith, Hess Group, Masa Group and Schlosser-Pfeiffer. Allen Engineering is listed as an emerging player.
Does Afinitas have an API?
No public API is recorded for Afinitas.
What industry is Afinitas in?
Afinitas's product category is Precast Concrete Production Equipment. Its primary akta.pro industry code is IMAHAAAK, Concrete Equipment (Mixers, Pumps, Batching), with a secondary code of IMADAAAB, Precast Concrete Products. Its NAICS code is 3273 and its SIC code is 3531.