Greenbaum, Rowe, Smith and Davis
Greenbaum, Rowe, Smith & Davis is a New Jersey-based full-service law firm with 100+ years of history, operating from four offices (Iselin, Roseland, Red Bank, New York) and serving healthcare, real estate, corporate, and individual clients across nine departments and 15+ practice groups.
- Company typePrivate
- Founded1920
- HeadquartersEncino, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Greenbaum, Rowe, Smith and Davis does
Greenbaum, Rowe, Smith & Davis LLP is a New Jersey-based, partner-owned limited liability partnership law firm with over 100 years of operating history. The firm operates from four offices — Iselin (headquarters), Roseland, and Red Bank in New Jersey, plus New York City — and serves as full-service legal counsel to businesses and individuals with interests in New Jersey and beyond. Practice is organized into nine core departments (Corporate, Employment Law, Environmental, Family Law, Healthcare, Litigation, Real Estate, Redevelopment & Land Use, and Tax/Trusts & Estates) and 15 specialized practice groups spanning alternative dispute resolution, automotive dealership, banking litigation, bankruptcy, cannabis, community associations, construction, criminal defense and regulatory compliance, employee benefits, energy and renewable resources, environmental, financial incentives, higher education, real estate brokerage, and real estate financing.
The firm's service model is a traditional professional services engagement model: attorneys deliver legal representation directly to clients, with fees structured as hourly billing, fixed fees for defined matters, or contingency arrangements for applicable litigation. There are no proprietary technology platforms or AI/ML systems disclosed; delivery is knowledge- and labor-based through attorney expertise. The firm markets itself through its website, client alerts, thought leadership (including a dedicated Healthcare Perspectives blog), press releases, and bar association and CLE events. Key client verticals include healthcare providers (hospitals, health systems, physician practices), real estate developers and investors, and corporate/business entities across automotive, manufacturing, and financial services, with secondary exposure to individuals facing government investigations or family law matters.
Revenue mechanics are entirely fee-based and not publicly disclosed; the firm does not disclose financial statements, ARR, or per-lawyer revenue. It operates under a traditional partnership economic model with managing-partner-led governance — Barbara J. Koonz became the fourth managing partner in the firm's history in April 2025. The firm has grown via lateral partner hires and internal promotions, with notable recent additions including Mary E. Carpenito in 2023 and Sukrti Thonse in 2025, and promotions of six attorneys to partnership in January 2024. External recognition is concentrated in peer-reviewed directories: Chambers USA 2026 across 10 practice areas with 18 individually ranked attorneys, Best Lawyers in America 2026 covering 54 attorneys in 41 practice areas, and 36 attorneys named to New Jersey Super Lawyers 2026.
Greenbaum, Rowe, Smith and Davis firmographics
Firmographics- Name
- Greenbaum, Rowe, Smith and Davis
- Legal name
- Greenbaum, Rowe, Smith & Davis LLP
- Website
- https://greenbaumlaw.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greenbaum, Rowe, Smith & Davis is a New Jersey-based full-service law firm with 100+ years of history, operating from four offices (Iselin, Roseland, Red Bank, New York) and serving healthcare, real estate, corporate, and individual clients across nine departments and 15+ practice groups.
- Ownership category
- akta.pro rank
Greenbaum, Rowe, Smith and Davis industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Real Estate & Construction Law (BPAHAAAE)
- akta.pro secondary industries
- Environmental & Energy Law (BPAHAAAO), Mergers & Acquisitions (M&A) & Securities Law (BPAHAAAI), Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Litigation Support & Expert Witness Services (BPAHALAG), Public Health Law, Legal Counsel & Regulatory Affairs Offices (HLAJACAJ)
Keywords
Where Greenbaum, Rowe, Smith and Davis is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Greenbaum, Rowe, Smith and Davis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services Fees: Revenue generated through legal service fees including hourly billing, fixed fees for specific matters, and potentially contingency arrangements for litigation matters. The firm serves as primary legal counsel for businesses and individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Legal services fees - quote-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Greenbaum, Rowe, Smith and Davis product offering
Product offeringCore offering
Greenbaum, Rowe, Smith & Davis is a New Jersey-based full-service law firm providing legal representation to businesses and individuals across nine core departments (Corporate, Employment Law, Environmental, Family Law, Healthcare, Litigation, Real Estate, Redevelopment & Land Use, and Tax, Trusts & Estates) and fifteen specialized practice groups covering areas such as Alternative Dispute Resolution, Banking & Financial Services Litigation, Bankruptcy, Cannabis Industry, Construction, Criminal Defense & Regulatory Compliance, Energy & Renewable Resources, and Higher Education. The firm delivers counsel on transactions, regulatory compliance, litigation, white-collar defense, and dispute resolution primarily to clients with interests in New Jersey and New York.
Product overview
Greenbaum, Rowe, Smith & Davis is a full-service New Jersey law firm offering legal services organized into nine core departments (Corporate, Employment Law, Environmental, Family Law, Healthcare, Litigation, Real Estate, Redevelopment & Land Use, and Tax/Trusts & Estates) and fifteen specialized practice groups covering areas such as Alternative Dispute Resolution, Automotive Dealership Law, Banking Litigation, Bankruptcy, Cannabis Industry, Community Association, Construction, Criminal Defense, Employee Benefits, Energy & Renewable Resources, Financial Incentives, Higher Education, Real Estate Brokerage, and Real Estate/Commercial Financing. The firm's integrated approach combines departmental expertise with practice group specializations to serve businesses and individuals across the full spectrum of legal needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Legal Services
Quantifiable outcome
- Chambers USA 2026 recognition across 10 practice areas and 18 individuals
- +1 more outcomes
Companies that use Greenbaum, Rowe, Smith and Davis
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Greenbaum, Rowe, Smith and Davis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenbaum, Rowe, Smith and Davis partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Atlantic Health SystemminorHealthcare provider client for which the firm provides legal services including regulatory counsel and representation. Patient data of approximately 4,267 Atlantic Health System patients was potentially exposed in November 2025 data breach.
- Hackensack Meridian HealthminorHealthcare system client for which the firm provides legal services. Patient data was potentially exposed in the November 2025 data breach affecting Hackensack Meridian Health patients.
- Trinitas Regional Medical CenterminorHospital client for which the firm provides legal services. Patient data of Trinitas Regional Medical Center patients was potentially exposed in the November 2025 data breach.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Greenbaum, Rowe, Smith and Davis competitors and assessment
Company assessmentDirect peers
- McCarter & English LLP: Newark-based full-service mid-size law firm founded in 1844 with comparable headcount and a similar mix of corporate, litigation, real estate, environmental, and healthcare practices competing for the same NJ enterprise and mid-market clients.
- Archer & Greiner PC: Hackensack-based mid-size NJ firm of similar scale offering comparable full-service capabilities across corporate, real estate, litigation, and regulated industry matters, directly contesting Greenbaum in the NJ market.
- Riker Danzig LLP: Morristown-based NJ firm with overlapping strengths in real estate, environmental, redevelopment, and litigation, competing head-to-head for the same regional institutional and corporate clients.
- Gibbons PC: Newark-headquartered mid-size NJ firm with a broadly comparable corporate, litigation, real estate, and regulatory practice mix, named in similar Chambers categories and competing for the same NJ-anchored clients.
- Chiesa Shahinian & Giantomasi PC: West Orange-based mid-size NJ firm with similar full-service corporate, real estate, environmental, and litigation offerings, directly comparable in scale and regional positioning.
- Lindabury, McCormick, Estabrook & Cooper, P.C. Westfield-based mid-size NJ firm with overlapping litigation, real estate, corporate, and labor practices, competing directly for the same central-NJ enterprise and mid-market clients.
- Sills Cummis & Gross P.C. Newark-based mid-size NJ firm offering comparable corporate, litigation, healthcare, real estate, and bankruptcy capability sets, directly comparable in regional reach and practice breadth.
- Connell Foley LLP: Newark-headquartered mid-size NJ firm of similar scale providing corporate, litigation, real estate, and insurance practices, competing in overlapping Chambers categories within the same regional market.
- Day Pitney LLP: Parsippany-based regional firm with comparable mid-size full-service corporate, real estate, energy, and private wealth practices serving similar NJ-based and CT/NY-based clients.
Broad incumbents
- Lowenstein Sandler LLP: Larger Roseland-based NJ-headquartered firm with broadly overlapping corporate, litigation, real estate, environmental, and bankruptcy practices; a step larger but anchored in the same NJ corporate marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenbaum, Rowe, Smith and Davis social profiles
Digital presenceGreenbaum, Rowe, Smith and Davis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenbaum, Rowe, Smith and Davis leadership team
Management profileNumber of profiles
Profiles3 records
Greenbaum, Rowe, Smith and Davis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenbaum, Rowe, Smith and Davis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenbaum, Rowe, Smith and Davis
What does Greenbaum, Rowe, Smith and Davis do?
Greenbaum, Rowe, Smith & Davis is a New Jersey-based full-service law firm providing legal representation to businesses and individuals across nine core departments (Corporate, Employment Law, Environmental, Family Law, Healthcare, Litigation, Real Estate, Redevelopment & Land Use, and Tax, Trusts & Estates) and fifteen specialized practice groups covering areas such as Alternative Dispute Resolution, Banking & Financial Services Litigation, Bankruptcy, Cannabis Industry, Construction, Criminal Defense & Regulatory Compliance, Energy & Renewable Resources, and Higher Education. The firm delivers counsel on transactions, regulatory compliance, litigation, white-collar defense, and dispute resolution primarily to clients with interests in New Jersey and New York.
Is Greenbaum, Rowe, Smith and Davis a public or private company?
Greenbaum, Rowe, Smith and Davis is a private company. It is classified as management employee owned and is currently operating.
When was Greenbaum, Rowe, Smith and Davis founded?
Greenbaum, Rowe, Smith and Davis was founded in 1920. It employs 101 to 250 people.
Where is Greenbaum, Rowe, Smith and Davis based?
Greenbaum, Rowe, Smith and Davis is headquartered in Encino, United States, in the North America region.
How does Greenbaum, Rowe, Smith and Davis make money?
One revenue line is on record: legal Services Fees.
Who are Greenbaum, Rowe, Smith and Davis's main competitors?
Direct peers on record are McCarter & English LLP, Archer & Greiner PC, Riker Danzig LLP, Gibbons PC, Chiesa Shahinian & Giantomasi PC, Lindabury, McCormick, Estabrook & Cooper, P.C., Sills Cummis & Gross P.C., Connell Foley LLP and Day Pitney LLP. Lowenstein Sandler LLP is listed as a broad incumbent.
Does Greenbaum, Rowe, Smith and Davis have an API?
No public API is recorded for Greenbaum, Rowe, Smith and Davis.
What industry is Greenbaum, Rowe, Smith and Davis in?
Greenbaum, Rowe, Smith and Davis's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAE, Real Estate & Construction Law, with a secondary code of BPAHAAAO, Environmental & Energy Law. Its NAICS code is 541110 and its SIC code is 8111.