Kuulu

What Kuulu does

Kuulu (legal entity Markkinointiviestintätoimisto Kuulu Oy) is a privately held Finnish digital marketing and video production agency founded in 2013 and headquartered in Oulu, with a regional office in Helsinki. The firm serves over 500 companies annually across roughly eight industries (telecommunications, gaming, manufacturing, access control, insulation, IT, HR, retail, energy), with named enterprise clients including Elisa, Fingersoft, Sievi, iLOQ, Recticel, Siili Solutions, Administer, and Kesko/Pirkka, alongside international projects in Germany, Norway, Spain, and the United States. Its core value proposition is structured around two interconnected service engines: the Lead Engine (Liidimoottori), which combines webinars, marketing automation, and advertising into a measurable pipeline delivering 200–600 leads per year, and the Content Engine (Sisältökoneisto), which produces 12–15 scalable content pieces per month. Both are guided by Kuulu's proprietary Brand DNA methodology, which encodes brand voice, visual identity, and core messages so that AI-assisted output remains consistent across channels. The video production stack spans brand films, TV commercials (broadcast-spec with EBU R128 audio), short-form social videos, animations, recruitment and customer story videos, plus AI-hybrid productions where primary footage is filmed and AI fills b-roll, backgrounds, and multilingual voice/lip-sync versions at reported 20–50% lower cost than fully traditional production. The company employs approximately 19 people, with founder Jonna Muurinen (CEO) and co-founder Ville Pohjonen (Creative Director) having personally trained over 33,000 professionals in AI usage across 300+ sessions. Revenue is generated through a mix of project-based video and digital marketing engagements (€1,200–€25,000 per project), retainer work, and a growing recurring-revenue training layer anchored by the Tekoälyn Mestarikurssi annual membership (€1,200/year) and the monthly Perjantaipulssi webinar series, with self-serve online registration supplementing enterprise sales motion. Kuulu positions itself explicitly around the 'Zero Click era', arguing that brands must win visibility inside AI answers, social platforms, and CTV rather than relying on traditional click-driven web traffic metrics.

Name

Kuulu

Legal name

Markkinointiviestintätoimisto Kuulu Oy

Website

https://kuulu.fi

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kuulu is a Finnish digital marketing and video production agency serving 500+ companies annually with AI-augmented content, video, and training services, anchored by its proprietary Brand DNA methodology, Lead Engine, and Content Engine, and operating from Oulu and Helsinki.

Ownership category

akta.pro rank

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services including SEO, social media marketing, Google Ads, content marketing, and marketing automation. Revenue generated through project-based consulting and retainer engagements.
2. Video Production Services: Production of corporate videos, brand films, TV commercials, short videos, recruitment videos, customer story videos, and animations. Project-based pricing ranging from 1,200€ to 25,000€ depending on scope.
3. AI Training Programs: Recurring revenue from annual membership programs (Tekoälyn Mestarikurssi, Perjantaipulssi) providing ongoing AI education. Single session webinars at 129-345€ or annual subscriptions at 1,200€/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Kuulu is a Finnish digital marketing and video production agency that delivers integrated services combining brand strategy, lead generation, multi-channel content production, and AI-augmented video creation. The company operates two integrated service modules: the Lead Engine (Liidimoottori) for measurable sales pipeline building and the Content Engine (Sisältökoneisto) for systematic brand visibility content. It also sells recurring AI training programs for marketing professionals through subscription and per-session pricing.

Product overview

Kuulu is a Finnish digital marketing and video production agency offering an integrated portfolio combining digital marketing services, AI-enhanced video production, and AI training programs. The core service architecture centers on two engines — the Lead Engine (Liidimoottori), which automates the marketing-sales funnel for 200–600 annual leads, and the Content Engine (Sisältökoneisto), which delivers 12–15 scalable content pieces monthly. Both engines are guided by Brand DNA, a brand strategy methodology ensuring AI-generated content consistency. The digital marketing portfolio includes YouTube SEO, Google Ads, SEO analysis, social media auditing, lead generation, recruitment marketing, energy sector marketing, branding, content bank, and a proprietary tool called Kuulunautti. The video production portfolio includes AI Image Bank (Tekoälykuvapankki), AI Videos, Animations, Brand Videos, TV Commercials, Short Videos, Recruitment Videos, Customer Stories, and Corporate Videos — all incorporating AI-augmented production pipelines. The training division offers the AI Master Course (Tekoälyn Mestarikurssi), Copilot Accelerat (Copilotin Kiihdytyskaista), Claude Sprint, the monthly AI Friday Pulse (Tekoälyn Perjantaipulssi), and the Zero Click Era Digital Marketing training series. Kuulu serves over 500 companies annually from offices in Oulu and Helsinki.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Engine (Liidimoottori) A marketing automation engine for B2B clients that generates 200-600 leads per year by combining webinars, marketing automation, and advertising into a measurable sales pipeline with real-time dashboard reporting.
• Content Engine (Sisältökoneisto) A systematic multi-channel content production engine delivering 12-15 scalable content pieces monthly, AI-enhanced for consistent brand visibility across platforms.
• AI Image Bank (Tekoälykuvapankki) AI-generated stock imagery service for marketing use, providing branded visuals without traditional stock photography licensing constraints.
• AI Videos (AI-videot) AI-powered video production using hybrid workflows where primary footage is filmed and AI fills b-roll, backgrounds, and multilingual versions; includes AI lip-sync and voice synthesis for localization.
• Animations (Animaatiot) 2D, 3D, motion graphics, stop motion, and hybrid animation production for explaining complex products, invisible processes, or abstract ideas, including logo animations.
• Brand Videos (Brändivideot) Long-form brand films and campaign videos designed for memorability over 2-5 years, built with cinematic production quality for B2B brands competing in long sales cycles.
• TV Commercial Videos (TV-mainosvideot) TV-commercial production for linear TV, CTV (Smart TV), YouTube, social media, and DOOH, delivered in broadcast specs including EBU R128 audio standards, with 6/15/30 second versions.
• Short Videos (Lyhytvideot) Short-form vertical video production (15-90 seconds) for LinkedIn, Instagram Reels, TikTok, and YouTube Shorts, with AI-enhanced versioning delivering 8-12 ready videos from a single shoot day.
• Recruitment Videos (Rekryvideot) Employer brand and recruitment video production including culture videos, day-in-the-life, team videos, summer job campaigns, and manager greetings, distributed across LinkedIn, TikTok, Duunitori, and career sites.
• Customer Stories (Asiakastarinat) Case video production where customers share their experience, built with problem-solution-result narratives designed for B2B buying committees to share internally without sales intervention.
• Corporate Videos (Yritysvideot) General corporate video production including brand films, campaign videos, manifest videos, and responsibility videos for domestic and international B2B brands.
• YouTube SEO YouTube search engine optimization service ensuring videos rank in Google search and AI-generated answers, covering titles, descriptions, subtitles, and timestamps.
• Google Ads Advertising (Google Ads -mainonta) Paid search advertising on Google Ads platform, driving qualified traffic and leads through targeted keyword campaigns.
• Social Media Audit (Someauditointi / Someagentti) Social media channel auditing and strategy service to identify presence gaps and optimization opportunities across platforms.
• Lead Generation (Liidien hankinta) Lead acquisition service focused on filling the sales pipeline with qualified prospects through inbound and outbound tactics.
• Recruitment Marketing (Rekrymarkkinointi) Recruitment marketing service targeting job seekers through targeted campaigns across job boards, social platforms, and employer branding content.
• Energy Sector Marketing (Energia-alan markkinointi) Specialized digital marketing service for energy sector companies, addressing the unique regulatory, B2B, and sustainability communication needs of the industry.
• Branding and Storytelling (Brändäys ja tarinankerronta) Brand identity development and narrative storytelling service that clarifies brand positioning and translates it into consistent, compelling content across channels.
• Content Bank (Sisältöpankki) Managed content library and production service providing a systematic flow of branded content assets for ongoing multi-channel distribution.
• AI Master Course (Tekoälyn Mestarikurssi) Comprehensive AI training program covering practical AI tools and workflows for marketing, sales, and communications, including a Perjantaipulssi annual membership.
• Copilot Accelerator (Copilotin Kiihdytyskaista) Focused training program for Microsoft Copilot adoption and implementation in marketing and sales workflows.
• Claude Sprint Intensive training on using Claude (Anthropic's AI assistant) for marketing, content production, and sales tasks.
• AI Friday Pulse (Tekoälyn Perjantaipulssi) Monthly AI training webinar series held on Fridays covering 11 live sessions per year with recordings available for 3 months, included in the Mestarikurssi annual membership at EUR 1,200/year.
• Zero Click Era Digital Marketing Training (Zero Click -ajan digimarkkinointi) Training series on digital marketing adapted for the Zero Click era, covering SEO, GEO (AI discoverability), social search, expert content creation, and short video strategy.
• Kuulunautti A named digital marketing service within Kuulu's portfolio, listed as one of the core digital marketing offerings in the navigation menu.

Quantifiable outcome

• 200-600 leads per year delivered through Liidimoottori (Lead Engine)
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vidyo.ai: AI-powered video editing and content repurposing platform serving marketing teams and creators. Comparable to Kuulu's AI video and short-video production offering from a technology/platform angle rather than agency model.

Direct peers

• Cierto: Nordic B2B marketing agency focused on demand generation, content marketing, and marketing automation. Directly comparable to Kuulu's Lead Engine (Liidimoottori) offering and B2B lead-gen customer segment.
• Wörks: Finnish creative and digital marketing agency serving B2B and B2C brands with brand, content, and campaign services. Overlaps with Kuulu in customer segment, service offering, and Finnish market focus.
• Dingle: Finnish creative and content agency producing brand films, TV commercials, and digital content. Strong overlap with Kuulu's video production portfolio and Finnish enterprise customer base.
• Frantic: Finnish digital marketing and content agency offering strategy, content production, and digital marketing services to B2B brands. Direct comparable to Kuulu in service portfolio, customer segment (B2B Nordic brands), and project-based professional services model.
• 2050+: Finnish creative agency offering brand strategy, advertising, and content production for B2B and consumer brands. Comparable to Kuulu in project-based service delivery and Finnish enterprise customer base.
• Folk Helsinki: Finnish creative agency producing brand films, advertising, and digital content for major Finnish and Nordic brands. Comparable service portfolio and customer segment to Kuulu.
• Avaus: Nordic marketing transformation consultancy combining marketing technology, strategy, and content production. Comparable to Kuulu in serving B2B brands with sophisticated marketing needs and in operating across the Nordics.

Broad incumbents

• TBWA\Hakuhodo Helsinki: Finnish office of the global TBWA creative network, providing brand strategy, advertising, and content production to large enterprise clients. Comparable to Kuulu's enterprise work but with global network scale and broader portfolio.

Regional players

• Nitro Group: Nordic digital agency group (Sweden-led) providing digital marketing, content, and technology services. Comparable to Kuulu in service mix but with broader Nordic presence and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kuulufi
• YouTubeyoutube.com/c/KuuluFi
• Facebookfacebook.com/Kuulu
• LinkedInlinkedin.com/company/kuulu
• Instagraminstagram.com/kuulu.fi
• TikToktiktok.com/@kuulufi
• Pinterestfi.pinterest.com/KuuluFi

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuulu