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Whole You

Full company profile

uuid000ab5s

Namestring
Whole You
Websiteurl
wholeyou.com
Company typeenum
Private
Founded yearint
2014
Short descriptiontext

Whole You is a Brooklyn-based medical device manufacturer producing custom oral sleep apnea appliances (mandibular advancement devices such as the Respire line) for dentists and sleep physicians, supported by a digital prescription workflow.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBrooklyn, United States
HQ citystring
Brooklyn
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
oral sleep apnea devices, dental sleep medicine, mandibular advancement devices, oral appliance therapy, custom dental appliances
Industry2 codes
1Sleep & Airway Orthodontics (OSA Appliances/Expansion)
CodeHLABABAIPrimaryYes
2Orthodontic Appliances & Aligners Fabrication
CodeHLABAJADPrimaryNo
NAICS code1 code
  • Dental Equipment and Supplies Manufacturing339114
SIC code1 code
  • Orthopedic, Prosthetic & Surgical Appliances & Supplies3842
Product category
Sleep Apnea Oral Appliances
Social media profiles2 records
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Whole You manufactures and distributes a portfolio of oral sleep apnea devices and dental sleep medicine appliances, including the Respire brand of mandibular advancement devices (Respire Blue+, Blue EF+, Pink AT, Pink EF AT, Pink AT Micro, Pink EF Micro, Digital Splint) and other appliances such as DynaFlex Dorsal, Adjustable Herbst, TAP Devices, EMA, White Night, and MandiTrac. The products are designed to fit a range of patient anatomies and conditions (e.g., larger tongues, bruxism, TMD, smaller mouths) and are sold through a dental lab workflow that includes the DynaFusion Digital Rx System for digital case submission.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

DynaFlex offers a comprehensive portfolio of oral sleep apnea devices and dental sleep medicine solutions. The product line centers on the Respire brand of mandibular advancement devices (including Respire Blue+, Blue EF+, Pink AT, Pink EF AT, Pink AT Micro, and Pink EF Micro variants) designed for different patient needs such as larger tongues, bruxism, and smaller mouths. Additional sleep appliances include DynaFlex Dorsal, Adjustable Herbst, TAP Devices, EMA, White Night, and MandiTrac. The company also provides a digital workflow through the DynaFusion Digital Rx System for case submission and management. Products range from standard oral appliances to Medicare-approved devices and compliance chip-enabled options.

Product and service1 record
1Respire Blue+
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Oventus Medical
TypeDirect peer
Description

Australia-listed company focused on O2Vent oral appliances for OSA. Comparable niche player targeting similar dental sleep medicine prescribing channels with differentiated airway channel design.

2ResMed
TypeBroad incumbent
Description

Global leader in sleep-disordered breathing devices (CPAP, masks, also Narval oral appliance). Dominant incumbent in the broader sleep apnea device market alongside which Whole You is named in market data; offers portfolio that dwarfs single-appliance makers.

3SomnoMed
TypeDirect peer
Description

Australia-based leading maker of custom mandibular advancement devices (SomnoDent) for OSA. Competes head-to-head with Whole You's Respire line in dental sleep medicine channels with similar clinician-prescribed, custom-fitted appliances.

4Airway Management
TypeDirect peer
Description

Texas-based maker of the TAP ( Thornton Adjustable Positioner) family of OSA appliances. Notable overlap given Whole You's catalog explicitly includes TAP® Devices, indicating direct comp product/line interaction.

5Philips Respironics
TypeBroad incumbent
Description

Major incumbent in sleep apnea treatment (CPAP, BiPAP, oral appliances) and one of the named competitors in Whole You's market context. Very large respiratory device portfolio serving sleep physicians and dentists.

6Fisher & Paykel Healthcare
TypeBroad incumbent
Description

New Zealand-based respiratory and OSA device manufacturer (CPAP, nasal interfaces). Also named as a key market competitor alongside Whole You in the sleep apnea devices market research.

7Glidewell Dental
TypeBroad incumbent
Description

Largest U.S. dental laboratory with a sleep medicine division (Silent Nite, TAP, EMA appliances). Provides custom dental sleep devices through the same dentist-customer channel as Whole You, with broader portfolio scale.

8Panthera Dental
TypeDirect peer
Description

Canadian-based manufacturer of custom-made dental sleep appliances including the Panthera D-SAD and Classic. Offers custom CAD/CAM oral appliances serving the same dentists and sleep physicians as Whole You.

9Apnea Sciences (Vivos Therapeutics)
TypeEmerging player
Description

Developer of daytime CAD/CAM oral appliances (DNA, mRNA) for mild-to-moderate OSA with a different positioning (non-mandibular advancement) but overlapping dental sleep medicine provider base. Comparable niche competitor pursuing the dentist-prescribed OSA market.

10ProSomnus Sleep Technologies
TypeDirect peer
Description

U.S.-based precision oral appliance therapy manufacturer for OSA. Direct competitor with similar product positioning (medical-grade MADs) and overlapping dental sleep medicine go-to-market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Whole You

Sleep Apnea Oral Applianceswholeyou.com

Whole You is a Brooklyn-based medical device manufacturer producing custom oral sleep apnea appliances (mandibular advancement devices such as the Respire line) for dentists and sleep physicians, supported by a digital prescription workflow.

Whole You firmographics

Firmographics
Name
Whole You
Website
https://wholeyou.com
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
11–50 employees
Short description
Whole You is a Brooklyn-based medical device manufacturer producing custom oral sleep apnea appliances (mandibular advancement devices such as the Respire line) for dentists and sleep physicians, supported by a digital prescription workflow.
Ownership category
akta.pro rank

Whole You industry classification

Industry
Product category
Sleep Apnea Oral Appliances
NAICS
Dental Equipment and Supplies Manufacturing (339114)
SIC
Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
akta.pro primary industry
Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)
akta.pro secondary industry
Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

  • Oral sleep apnea devices
  • Dental sleep medicine
  • Mandibular advancement devices
  • Oral appliance therapy
  • Custom dental appliances

Where Whole You is headquartered

Location

Headquarters

HQ city
Brooklyn
HQ country
United States
HQ region
North America

Markets served

Whole You business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Marketing channels1 record

Whole You product offering

Product offering

Core offering

Whole You manufactures and distributes a portfolio of oral sleep apnea devices and dental sleep medicine appliances, including the Respire brand of mandibular advancement devices (Respire Blue+, Blue EF+, Pink AT, Pink EF AT, Pink AT Micro, Pink EF Micro, Digital Splint) and other appliances such as DynaFlex Dorsal, Adjustable Herbst, TAP Devices, EMA, White Night, and MandiTrac. The products are designed to fit a range of patient anatomies and conditions (e.g., larger tongues, bruxism, TMD, smaller mouths) and are sold through a dental lab workflow that includes the DynaFusion Digital Rx System for digital case submission.

Product overview

DynaFlex offers a comprehensive portfolio of oral sleep apnea devices and dental sleep medicine solutions. The product line centers on the Respire brand of mandibular advancement devices (including Respire Blue+, Blue EF+, Pink AT, Pink EF AT, Pink AT Micro, and Pink EF Micro variants) designed for different patient needs such as larger tongues, bruxism, and smaller mouths. Additional sleep appliances include DynaFlex Dorsal, Adjustable Herbst, TAP Devices, EMA, White Night, and MandiTrac. The company also provides a digital workflow through the DynaFusion Digital Rx System for case submission and management. Products range from standard oral appliances to Medicare-approved devices and compliance chip-enabled options.

Differentiator

Problem solved

Functional benefit

Products and services

  • Respire Blue+

Companies that use Whole You

Customer profile

Segments1 record

Ideal customer profiles1 record

Whole You technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Whole You partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Whole You competitors and assessment

Company assessment

Direct peers

  • Oventus Medical: Australia-listed company focused on O2Vent oral appliances for OSA. Comparable niche player targeting similar dental sleep medicine prescribing channels with differentiated airway channel design.
  • SomnoMed: Australia-based leading maker of custom mandibular advancement devices (SomnoDent) for OSA. Competes head-to-head with Whole You's Respire line in dental sleep medicine channels with similar clinician-prescribed, custom-fitted appliances.
  • Airway Management: Texas-based maker of the TAP ( Thornton Adjustable Positioner) family of OSA appliances. Notable overlap given Whole You's catalog explicitly includes TAP® Devices, indicating direct comp product/line interaction.
  • Panthera Dental: Canadian-based manufacturer of custom-made dental sleep appliances including the Panthera D-SAD and Classic. Offers custom CAD/CAM oral appliances serving the same dentists and sleep physicians as Whole You.
  • ProSomnus Sleep Technologies: U.S.-based precision oral appliance therapy manufacturer for OSA. Direct competitor with similar product positioning (medical-grade MADs) and overlapping dental sleep medicine go-to-market.

Broad incumbents

  • ResMed: Global leader in sleep-disordered breathing devices (CPAP, masks, also Narval oral appliance). Dominant incumbent in the broader sleep apnea device market alongside which Whole You is named in market data; offers portfolio that dwarfs single-appliance makers.
  • Philips Respironics: Major incumbent in sleep apnea treatment (CPAP, BiPAP, oral appliances) and one of the named competitors in Whole You's market context. Very large respiratory device portfolio serving sleep physicians and dentists.
  • Fisher & Paykel Healthcare: New Zealand-based respiratory and OSA device manufacturer (CPAP, nasal interfaces). Also named as a key market competitor alongside Whole You in the sleep apnea devices market research.
  • Glidewell Dental: Largest U.S. dental laboratory with a sleep medicine division (Silent Nite, TAP, EMA appliances). Provides custom dental sleep devices through the same dentist-customer channel as Whole You, with broader portfolio scale.

Emerging players

  • Apnea Sciences (Vivos Therapeutics): Developer of daytime CAD/CAM oral appliances (DNA, mRNA) for mild-to-moderate OSA with a different positioning (non-mandibular advancement) but overlapping dental sleep medicine provider base. Comparable niche competitor pursuing the dentist-prescribed OSA market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Whole You social profiles

Digital presence

Whole You financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Whole You leadership team

Management profile

Number of profiles

Whole You funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Whole You M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole You

What does Whole You do?

Whole You manufactures and distributes a portfolio of oral sleep apnea devices and dental sleep medicine appliances, including the Respire brand of mandibular advancement devices (Respire Blue+, Blue EF+, Pink AT, Pink EF AT, Pink AT Micro, Pink EF Micro, Digital Splint) and other appliances such as DynaFlex Dorsal, Adjustable Herbst, TAP Devices, EMA, White Night, and MandiTrac. The products are designed to fit a range of patient anatomies and conditions (e.g., larger tongues, bruxism, TMD, smaller mouths) and are sold through a dental lab workflow that includes the DynaFusion Digital Rx System for digital case submission.

When was Whole You founded?

Whole You was founded in 2014. It employs 11 to 50 people.

Where is Whole You based?

Whole You is headquartered in Brooklyn, United States, in the North America region.

Who are Whole You's main competitors?

Direct peers on record are Oventus Medical, SomnoMed, Airway Management, Panthera Dental and ProSomnus Sleep Technologies. Broad incumbents are ResMed, Philips Respironics, Fisher & Paykel Healthcare and Glidewell Dental. Apnea Sciences (Vivos Therapeutics) is listed as an emerging player.

Does Whole You have an API?

No public API is recorded for Whole You.

What industry is Whole You in?

Whole You's product category is Sleep Apnea Oral Appliances. Its primary akta.pro industry code is HLABABAI, Sleep & Airway Orthodontics (OSA Appliances/Expansion), with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339114 and its SIC code is 3842.

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Live signals
GlobeNewswireGlobal Sleep Apnea Devices Market Projected to Exceed USD 11.61 Billion by 2032 | MarketsandMarkets™The global sleep apnea devices market was valued at USD 6.47 billion in 2024 and is projected to reach USD 11.61 billion by 2032, growing at a 10.9% CAGR. Growth is driven by connected healthcare adoption, emerging market expansion, and home-based treatment preferences. North America leads, while Asia Pacific is expected to see the fastest growth.SomnowellmarketingMarketing a sleep device in 2024? 8 ways direct-to-patient marketing is your key to growthThis article is an industry guide by Somnowell Marketing promoting direct-to-patient marketing as a strategy for sleep device companies, arguing that digital technology is shifting the traditional B2B model toward engaging patients directly. The piece cites Google AdWords data showing a 78 percent increase in sleep apnea-related searches in the United States between July 2015 and January 2019, and outlines eight digital marketing tactics including content marketing, SEO, remarketing, and paid social. Somnowell Marketing uses Whole You as a case study example of direct-to-patient marketing generating thousands of patient enquiries monthly, while positioning its own services for sleep device businesses seeking similar outcomes.PR NewswireThe sleep apnea oral appliances market is projected to register a CAGR of 15.7%The global sleep apnea oral appliances market is projected to grow at a CAGR of 15.7%, reaching USD 482.5 million by 2023 from an estimated USD 233.2 million in 2018, driven by increasing popularity of oral appliances, technological advancements, a large pool of undiagnosed patients, and growing awareness about sleep apnea. Mandibular advancement devices currently dominate the market and are expected to register the highest growth rate, while North America held the largest regional share in 2017 with Asia Pacific projected to grow fastest. Major market players identified include ResMed, SomnoMed, and Whole You, though factors such as complex referral pathways and long waiting periods at sleep centers may restrain market growth.PR NewswireSleep Apnea Oral Appliances Market Worth 482.5 Million USD by 2023MarketsandMarkets published a market research report projecting the global sleep apnea oral appliances market to reach USD 482.5 million by 2023, growing at a CAGR of 15.7% from 2018. The growth is driven by increased awareness, technological advancements, and a preference for oral appliances over CPAP therapy, particularly in North America. Key players identified in this sector include ResMed, SomnoMed, and Whole You.Orthodontic ProductsWhole You Launches New Oral Appliances for OSAWhole You Inc, a San Jose, California-based company, has launched two new oral appliances for obstructive sleep apnea and snoring: the Respire Pink Endurance Framework and the Respire Pink Micro. Both products feature telescopic hardware for lateral and vertical mouth movement and are designed for patients requiring additional tongue space or those with smaller mouths, including those who suffer from bruxism. The company expects to launch a third product, Respire Blue Endure Framework, in the coming months.